...Passage 6 – In Defense of Astrology 1[Astrology needs to be taken more seriously as an art and science that can contribute to human well-being.] 2[A great deal of evidence points to the truth of astrology.] 3[Astrology has been practiced for over six thousand years], and 4[millions of people have based their lives and life choices on it.] 5[Until the eighteenth century, astrology was even used as a form of medical diagnosis.] 6[Its diagnoses and prescriptions were considered at the time to be far more reliable and efficacious than those of the medical practitioners of the time.] 7[Since the middle of the twentieth century, countless scientific studies that have ultimately supported the basic principles of astrology have been conducted.] 8[Michel Gauquelin, a noted French statistician, spent much of his life using statistical methods to investigate astrology;] 9[he established the truth of a number of claims, including the Mars effect, which proved a relationship between the planet Mars and outstanding athletes.] 10[Every year at New Year’s, astrologers make predictions about what will happen in the coming twelve months.] 11[These predictions have a high rate of success.] 12[Jeanne Dixon, a noted astrologer, even predicted the assassination of President John F. Kennedy,] demonstrating that 13[those who claim that astrological predictions are vague are wrong.] Probably most important, 14[astrologers make analyses of individual personality traits based...
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...audience, purpose, and content will influence your approach The purpose of an essay, as explained on p. 47, will affect all aspects of the paper. In this class, the final paper will be a persuasive essay. Throughout the class, you will complete assignments that directly or indirectly help you complete the final paper. Identify the main purpose of a persuasive essay and the elements necessary for it to be effective. Review the video titled Writing Process. Read the Short Form Axia Writing Style Handbook. What are the two most helpful suggestions in each? If you were to propose one additional suggestion to include in each what would it be? Explain the time management strategies you will use when writing a successful academic paper. What techniques discussed in your US/101 course may help you manage your time when writing a paper? The ultimate success or failure of a paper may often be traced back to the planning stages. What might you do to provide yourself with the best opportunity to succeed when writing your college papers? COM 156 Wk 2 All Discussion Questions Read pp. 290–291 in Ch. 18. Those pages provide an overview of writing that persuades. Ch. 4 provides ideas for choosing a topic. Based on those ideas...
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...Persuasion, Manipulation and Seduction Mirna Estela Henriquez Ashford University Cornell Horn COM/323 April 30, 2012 Seduction, manipulation, and persuasion, they are three of many techniques that people use to control, run, or deceive with. The wonder of how simply words can change the course of ones thoughts. The wording, the movement, the body language, even a simple glance is what each of these are made up of. Through communication these "techniques" are brought out, a conversation, reveals the person, where he she stands, in language, mind, and deception. Persuasion, the technique where attitude and behavior, influences someone by the simple act of speaking. Persuasion sets a simple conversation past just talking back and forth, it changes the mind set, by differentiating behavior, it like thinking of one thing than by the conversation of one person it all changes. It is all very simple, it is the simple thematic of communication applications, the message, the sender, the reviser, and the feedback, only in persuasion, and the feedback is the thought that is changed or stayed the same. It all maters in how good or bad the person, receives or gives the massage. Persuasion is always set as and act that is controlled by the knowledge of the mind, how well you can counter and how fast u can answer back. In most cases of persuasion the receivers is already well aware of what he or she will be told, or in what he/she is mind set...
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...Persuasion is a definite aspect of education, both in a professor’s teaching methods and the students’ assignments for the teacher. Professors use various techniques of persuasion to influence and impart knowledge to their students on the subjects in which they are an authority to change their beliefs or attitudes towards those topics. The social psychologist Robert Cialdini (2003) discusses six principles of persuasion which are often used by people in everyday life whether unconsciously or consciously. It seems that the current theoretical and empirical studies on these principles of persuasion and various other “processes makes available to instructors a technology for systematically altering the nature of people’s beliefs and actions” (Friedrich...
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...In social psychology there are many aspects of the things that we do in our daily lives that have been scientifically investigated through scientific method for the sake of getting to know human behavior and to put reasoning behind the thought, feeling and behavior of human beings as they are influence by our environment and others, basically why we do what we do. Social psychology looks at a wide range of social topics some of which are perception, behavior, conformity, aggression and prejudice to name a few. This paper will highlight a few of the terminologies and theories in this discipline also give overview to some of these afore mentioned topics. Starting with the terminology used in social psychology we look at the concept of self, it is stated in the text Introduction to Social Psychology self-concept “is the collection of things you know about yourself—such as your overall cognitive understanding (learned beliefs, attitudes, and opinions) about yourself” (Feenstra, 2011). Looking at this statement, it can be determined that the ideas learned throughout life about one’s self is a product self-concept. Self schema is what is understood and gathered from self-concept. Text defines self-schema as “organizing this information, affecting how we view the world and takes in information” (Feenstra, 2011). What are gathered from a person as far as the sports they may play, going to church and time spent with my family are all things that can attribute to ones self-concept...
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...Language Analysis “A word from our coach…” is an article published by the Club News, which written by Sam. In the article, the writer’s contention is mainly about to argues with that some parents now don’t behave appropriately during the games, they care more about the win and lose between two teams instead of the sportsmanship of the game. Writer uses some persuasive techniques like inclusive language, generalisation and rhetorical questions to emphasize his contention. At the bottom of the article, a visual image also been used to support his view. Reading through the whole article, many inclusive phrases are used by the writer, which can invite the readers to follow and join the way of writer’s thinking. “We all remember that Olympic runner…that was truly heroic!” In this phrase, a famous example of sportsmanship is used here, but by using the phrase “we all remember” is for reminding the audience of this example and link to the contention of that, sportsmanship in the game is more than win and lose. “We don’t want a repetition if this stuff around here”, before this phrase, a negative example has been shown, so using the inclusive language “we all…” writer put himself stand with the readers to criticise the unappropriated behaviours of parents during the game. By using these exclusive language, writer can lead the audience to think with him effectively and agree more with that the sportsmanship in a game is more important. In the middle of the article, a rhetorical question...
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...Psychology of Communication Reflection #3 Set reading; Pratkanis, A; Aronson, E, (1992) "Our Age of Propaganda" from Pratkanis, A; Aronson, E, Age of propaganda : the everyday use and abuse of persuasion pp.1-14, New York: W H Freeman Personally sourced reading; Doob, LW; Robinson, ES. (1935). Psychology and Propaganda. Annals of the American Academy of Political and Social Science. 179, p.88-95 The following readings have been selected due to their similarities of discussion and engagement. The two reading interact in an explicit way and therefore touch on similar debates while providing varied opinions. Psychologists Pratkanis and Aronson present a thorough overview of how individuals and the mass media manipulate us using devious persuasive techniques. While Doob and Robinson attempt to understand propaganda through understanding communications and the behavioural sciences. In order to understand how and why we are persuaded, Pratkanis and Aronson analyse the various tactics marketers use in advertising to get us to conform. This set reading points out ways in which we might deal sensibly and effectively with propaganda, by examining persuasion in a context of argument and debate. Pratkanis and Aronson quarrel about persuasive communication techniques and suggest that rather than using logical argument, propaganda uses emotional symbols in order to manipulate us. In the personally sourced reading by Doob and Robinson, the approach suggested states that...
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...Your emotions plays a critical role in persuasion. There are many emotions we all have to deal as individuals on an everyday basis, but the one emotion we often used in persuasion is humor. Humor is a valuable quality that causes laughter in individuals as they do ridiculous things or say a few silly jokes to make individuals laugh and put individuals in a great mood. “According to persuasion theory, people who are in good mood are less likely to disagree with a persuasion…” (Lyttle, 2001, p.207). Your emotions also work together with the way an individual meditates on different issues or situations in our lives. There are many different methods of persuasion techniques that have been used in marketing, public campaign, and in political messages. The authentic message itself is essential as one message can bring about wavering altitudes of emotions and humor for many different people. In human relationship humor is not only significant, but it can help reliefs the pressure and avoid the escalation of conflict, but it is also can be a remedy for your heart, soul, and mind. (Seiter & Gass, 2004). Some individuals have many different opinions on this subject matter, however, regarding the effectiveness of humor in persuasion. After reading Perspective on persuasion, social influence, and compliance, The Effectiveness of humor in persuasion: the case of business ethics training, and The Joint impact of humor and argument strength in a print advertising context: a case for weaker...
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...Likable people are more persuasive: 1. Physical attractiveness- attractive people are more persuasive both in terms of getting what they request and in changing another's attitude. 2. Similarity- we like people who are like us. 3. Increased Familiarity- through repeated contact is another factor 4. Association- By connecting themselves or their products with positive things, advertisers, politicians, and merchandisers frequently seek to share in the positivity through the process of association. Commitment and Consistency: People want to be consistent for 3 reasons- 1.To be valued by society- personal consistency is highly valued by society 2. It is beneficial to daily life- also has a positive effect on public image 3. It provides a shortcut through life's complexity Commitments are most effective if they are- 1. Active 2. Public 3. Effortful 4. Internally motivated "Throwing a low ball"- telling someone you will do something, then once they agree and join you , you take it back and they will still be "onboard" because they've already found other reasons to be onboard. Reciprocity: Rule for reciprocation- one person has to pay back what the other has provided, etc. You scratch my back and I will scratch yours. This rule allows one to give to someone with confidence of what he is giving will not be lost. This sense of future obligation develops the continuation of relationships, transactions, and exchanges. The decision to comply with another's request is...
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...2011 Assignment 2 Persuasion, Science of influence Kunal Nagar,W0782056 MSIS ,Santa Clara university , 3/10/2011 Influence: The Psychology of Persuasion Persuasion is a form of social influence. It is the process of guiding oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.1Persuasion is often referred to as an art and influencing others isn’ luck or magic –its science. t Persuasion and Influence is big part of any consumer behavior, this goes in line with self-actualization theory and projected self or a corporation. There are proven ways to help make you more successful as a marketer and an office politician. In a world where every e-mail, every request and every event we plan competes against other compelling demands, the skill of persuasion is essential ,The ability to persuade others is critical to success, whether you are selling cars or a new corporate strategy. Psychology and marketing Professor Robert Cialdini has examined the component parts of influence, in the lab and on the street. He has learned that persuasion is a science as well as an art. So why do you want to know it? To communicate with your customers so that they become your raving fans ,they like you ,they like to read your message ,they give positive response ,cialdini ‘ techniques are used to increase sales ,to have s more responsiveness for customers, in case you want to research for requirement ,to make customers...
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...Latisha Cook November 1, 2014 Ashford University Social Psychology Stephanie Anderson Have you ever been able to persuade someone into doing something? What about being persuaded by someone. You probably didn’t even know there were several different techniques when it comes to persuasion. Persuasion can be a powerful tool. It can be used in a positive way or a negative way. Knowing the characteristics of the persuader, the message that’s being persuaded and the characteristics of the audience can be a benefit to you. If you’re the one doing the persuasion you must have certain characteristics about yourself. People need to know that you know what you’re talking about and they can trust you. A communicator with expertise is one who appears to have knowledge and is able to communicate it (Feenstra, 2013). You can have all the expertise about something, but trustworthy is the most important. A trustworthy communicator is one we believe is giving us accurate information. (Feenstra, 2013). Another characteristic about being a “persuader” is physical attractiveness. Believe it or not people tend to go with someone who is more attractive than someone who is not. If you were going to buy a phone or even just to look at one you are more than likely to be persuaded by someone who is attractive. People respond more to people who are attractive due to the fact they would rather interact with them more. If you have ever seen hooters commercial or a billboard ad you will notice they’re...
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...Personal power, communication and effective persuasion By H Woodman Professor Steele Date 10/26/2014 In order to effectively persuade or negotiate with a person, good communication skills are essential. Persuasion is the ability to induce another party to embrace your point of view by using reasoning. Persuasive people try to get other parties to want what they want without arguing by providing solutions that work. They do this by using communication techniques such as talking relentlessly and using complex terms which means they have to explain it more (Dainton, 2010). They use perceived power they receive from the other party by using authority which is builds trust. For example, the use of doctors in a toothpaste advert persuades people to buy the toothpaste. Negotiation is a situation where parties having a conflicting interest, each with no power to influence the other to get their way reach an agreement. In a negotiation, both parties can compromise or alternatively invent a solution that meets both of their objectives. For instance, in a business involving a car dealer or salesman and a buyer, concepts of persuasion and negotiation are used in order to make a deal. The deal may not necessarily be favorable to both parties. The car salesman may use persuasion to get the buyer to agree to the terms of purchase. For example, car salesmen try to be likable by using techniques such as smiling and telling jokes. They create emotional attachment to the buyer by...
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...Persuasion: Who, What, and to Whom Even though people can just say no to the individual or to a group, the communicator influences the audience because people may be persuaded by the message. “The communicator’s goal is to change your mind, and most people are easily influenced” (Rhoads, 1997). Social psychology helps us to identify different aspects of ourselves, and the environment in which we live and work. It gives us insight as to why people judge others, and how the power of persuasion affects an individual, group, or a nation. An effective persuader possesses both positive and desirable traits. “One of these traits is to portray believable knowledge” (Feenstra, 2011).If the communicator appears as if they know, what they are talking about they will be far more likely to persuade the audience. In addition, when the communicator speaks in an authoritative manner opposed to a hesitant, unsure manner they are typically much more persuasive. It is important that the audience see the communicator as being trustworthy this plays an important role in persuasive communication. When a person is seen as always being honest, it makes them much more credible then a person who is known to lie or avoid telling the truth. Credibility is important to persuasion as it is associated with an individual’s character. The most important factor in persuading others is character. Moreover, an effective persuader builds a connection before giving the actual persuasive message...
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...One of the most fascinating areas of covert persuasion to learn is the dating game. It's interesting how so many people who are attracted to each other try to hide it. We spend just as much time trying to hide our attraction towards other people as we do trying to make ourselves appear attractive. This is the reason why the persuasion secrets of dating science are vital. Males and females have so much tension between themselves that it doesn't feel safe to expose our feelings. It doesn't feel safe to just walk up to someone and begin a conversation with them. For this reason we want other people to walk up to us. We want other people to dissolve our insecurities by approaching us. The problem is that this is not always the way things work in the art of persuasion. At every...
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...Persuasive communications The European commission have recently released there latest figures reviling UK women are the fattest in Europe. Obesity rates have been on a slow climb for the last 10 years which is why it has become one of the NHS main focuses. According BBC health, “Obesity is caused by two simple factors - an unhealthy diet (typically too rich in sugar and fats and not enough fibre and carbohydrate) and not doing enough exercise to burn off the calories consumed.” In 2009, 16% of boys aged 2 to 15, and 15% of girls were classed as obese between the ages of 2-15 The Health and Social Care Information Centre. This large percentage of obesity amongst children needs to be addressed before it become out of hand acceptable in society. David Cameron announced earlier this year that obesity costs the NHS £4 billion a year and that is looking to grow. This issue does need to be tackled to stop the growth of obesity not only to save money but lives too. This essay will be outline Tesco’s ‘great school run’ and the NHS ‘get fit with the Olympics’ campaigns to encourage people to become more active and analyse how they communicate with their publics differently in striving for the same result. It will also look at the similarities and differences applying different theories to each of the campaigns to come to the conclusions of their overall effectiveness. With participation in sport dropping between 2009 and 2010 (Mintel) and obesity levels growing, changes need to be...
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