...civilization without justice. The main body of the people the author talks about is females who particularly studies engineering, and the points the author made was persuasive and sufficient since the results or outcomes in the article are mainly from realistic surveys and experiments that scientists already have conducted. This article makes me realize that even in this well developed society, discrimination still exists in many other forms other than simply race or gender. Just as the author mentions, the pregnancy is still a main reason why most of the companies do not take female workers seriously and put them in significant positions. People always know that women would eventually be pregnant, deliver a baby, raise the baby and take care of the family. The role of female...
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...Steps to Writing a Persuasive Essay 1. Read and understand the prompt or writing directions. What are you being asked to write about? Example: Persuasive Writing Task In this writing test, you will write a persuasive essay or letter. Your writing will be scored on how well you: • state your position on the topic • describe the points in support of your position, including examples and other evidence; • anticipate and address readers’ concerns and arguments against your position; and • use grammar, spelling, punctuation, and capitalization. 2. Decide on a topic or issue. If you get to choose your topic, select something that you feel strongly about or that you feel competent discussing. If the topic is assigned, think about the best way to approach it. 3. Make a list of pros and cons for your issue. PROS - What makes your idea a good one? CONS – Consider your audience. What arguments might they make against your idea? 4. Write a thesis statement. In a single sentence, state your proposal or position. What’s the main idea that you’re trying to get across to your audience? What do you want the reader to agree to? 5. Organize and outline ideas. Select your best arguments to support your opinion. Use one paragraph to address a reader counterargument. Topic Sentence: First reason why your idea is a good one. Supporting Details: #1: Facts, Examples, Statistics, Interview Quotation, Expert Opinion, Anecdotes #2: Facts, Examples,...
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...In the context of the UK’s total ban on tobacco advertising and the potential future restrictions on alcohol advertising, critically review the debate between the strong or weak theories with regard to the effectiveness of advertising bans. The effectiveness of advertising bans has been a debated for many years. There are two dominant theories of the debate regarding the nature of how advertising works: the strong theory and the weak theory. The strong theory coined by John Philip Jones holds the belief that advertising exerts a powerful persuasive influence on consumer’s behaviour (Jones, 1990). In Contrast Andrew Ehrenberg developed the view of the weak theory of advertising. This view suggests that advertising reinforces rather than initiates consumer behaviour (Ehrenberg, 1992). These two theories have been discussed thoroughly by many theorists to understand how advertising works. Many countries have implemented restrictions in advertising for tobacco and have issued potential future restrictions for alcohol, with the objective that introducing an adverting ban would lower overall consumption. However, Studies analysing the effects of advertising being linked to consumption has led to two separate views on how advertising works and have led some to believe that advertising bans have no effect on overall consumption. The strong theory of advertising supports the belief that advertising has the power to persuade people who may not know of a brand or bought a product before...
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...University of Oklahoma, 395 West Lindsey, Norman, OK 73019, United States a r t i c l e i n f o a b s t r a c t Issues management developed as a long-term process interested in the continued health and success of organizations. This essay presents a contemporary issues management case that uses inoculation and a priori solutions as issues management tactics. The case study involving Johnson & Johnson’s responsible dosing campaign demonstrates that organizations perceived to have a high standard of corporate social responsibility are not above using deceptive tactics to protect their brand. © 2008 Elsevier Inc. All rights reserved. Article history: Received 29 April 2008 Received in revised form 11 July 2008 Accepted 28 August 2008 Keywords: Issues management Corporate social responsibility Inoculation Crisis communication Public relations practitioners increasingly need to serve as ethical counselors to the dominant coalition (Health, 1994) and as the ethical conscience of the organization (Ryan & Martinson, 1983; Wright, 1996). Despite the role of issues management in guiding ethical decision making (Bowen, 2005), some communication campaigns have suspended organizational ethics to manipulate public perception. This essay examines the misuse of issues management through a contemporary issues management case study involving Johnson & Johnson’s responsible dosing campaign. Inoculation and a priori solutions literature are presented to show the deceptive nature of...
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...Teen Activity Persuasive Essay By: Eduardo Gutierrez Teens in todays society are often at risk of abusing substances, getting into trouble, and causing violent scenes. They also are still trying to discover who they are, what interests them, who to hang around with, and just discover themselves. But an issue people debate about is the actions that teens choose to do. Many teens often hangout in groups at a variety of locations such as houses, parks, the mall, and other places such as a recreational center. Although teens may not see harm in being out and about with friends, adults may think otherwise. Some parents may be worried where there kids are or what they're doing, other parents may just say, "Let them be kids", and others may just completely against kids being out in groups doing whatever they do. A possible solution would be to build a recreational center, but would building a recreational center make a difference to teens in the community? Today teens have factors that can give them a high risk of abusing drugs, alcohol, or even tobacco. These factors are the amount of money they have, stress, and boredom. A recreational center could easily iliminate these factors. There could be snacks and drinks that teens could purchase, the activities could get there mind off of things reducing stress, lastly the activities and people will let teens be more social and give them something to do. Aside from just having activities to do they could also have sports teams...
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...Persuasive communications The European commission have recently released there latest figures reviling UK women are the fattest in Europe. Obesity rates have been on a slow climb for the last 10 years which is why it has become one of the NHS main focuses. According BBC health, “Obesity is caused by two simple factors - an unhealthy diet (typically too rich in sugar and fats and not enough fibre and carbohydrate) and not doing enough exercise to burn off the calories consumed.” In 2009, 16% of boys aged 2 to 15, and 15% of girls were classed as obese between the ages of 2-15 The Health and Social Care Information Centre. This large percentage of obesity amongst children needs to be addressed before it become out of hand acceptable in society. David Cameron announced earlier this year that obesity costs the NHS £4 billion a year and that is looking to grow. This issue does need to be tackled to stop the growth of obesity not only to save money but lives too. This essay will be outline Tesco’s ‘great school run’ and the NHS ‘get fit with the Olympics’ campaigns to encourage people to become more active and analyse how they communicate with their publics differently in striving for the same result. It will also look at the similarities and differences applying different theories to each of the campaigns to come to the conclusions of their overall effectiveness. With participation in sport dropping between 2009 and 2010 (Mintel) and obesity levels growing, changes need to be...
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...1. Executive Summary In this group assignment, we will study Nissin Foods (NF) which is a long history brand and the largest manufacturer of instant noodles. We will analyze brand elements and identify the product, pricing and channel strategies of Nissin in Hong Kong market. Based on our evaluation, we will study the areas of improvement and give recommendation for the marketing plan so as to enhance the brand equity. 2. Background Nissin Foods Holdings Co Limited is a global company that makes instant noodles. It was established in 1958 by Mr. Momofuku Ando in Japan. The company has offices and factories all over the world including Hong Kong (since 1985) and China (since 1995). Nissin is the first brand that makes instant noodles and cup noodles. Its product categories include instant noodles, frozen foods, confectionery, chilled foods and drinks. Cup Noodles and Demae Iccho (DI) are the most popular brands in Hong Kong. 3. Brand Elements 4.1 Brand Name: Nissin Nissin is the transliteration of the Japanese word ’日清’ which means “to make pure and rich taste every day”. It is easy to pronounce and remember. Most importantly, it is likely for consumers to have association with its origin because the word “日” keeps customer remember Nissin is a Japanese brand and consumers perceived everything produced in Japan are in good quality. The jingle can help to increase the perceive quality of its products. 4.2 URLS URLs specify locations of pages of the web and...
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...susceptible electorate to participate in the political process. Yet, where features such as wit, charisma or aptitude have been emphasized and admired, the intemperance of political campaigning has also drawn out a negative side, one that seeks to cast a damaging shadow on any opposition in order to attain the support of the majority. The types of political message given out by both politicians and the media vary in how they are constructed and what they intend to achieve, and despite widespread criticism surrounding its ethical fragilities, attack politics in particular have become a fundamental component of any political campaign and evidence has shown the electorate to show a greater interest in a more pessimistic tone of politics. This essay intends to address whether negative publicity in the form of attack advertising is an effective tool of electoral manipulation by evaluating its influence in engaging and mobilizing voters. Indeed, where research has shown it to be counterproductive, or to produce unintended consequences, its...
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...Accounting 3230 Fall 2014 Part I: Leonard Company sponsors a defined benefit pension plan for its employees. The following data relate to the operation of the plan for the years 20X2 and 20X3. | 20X2 | 20X3 | Projected benefit obligation, January 1 | $ 600,000 | | Plan Assets(fair value and market-related value), January 1 | 410,000 | | Pension Asset/Liability, January 1 | 190,000 CR. | | Prior Service Cost, January 1 | 160,000 | | Service cost | 40,000 | $ 59,000 | Settlement rate | 10% | 10% | Expected rate of return | 10% | 10% | Actual return on plan assets | 36,000 | 61,000 | Amortization of prior service cost | 70,000 | 50,000 | Annual Contributions | 97,000 | 81,000 | Benefits paid to retirees | 31,500 | 54,000 | Increase in projected benefit obligation due to changes in actuarial assumptions | 87,000 | 0 | Accumulated benefit obligation at December 31 | 721,800 | 789,000 | Average service life of all employees | | 20 years | Vested benefit obligation at December 31 | | 464,000 | (a) Prepare a pension worksheet presenting both years 20X2 and 20X3 and accompanying computations and amortization of the loss (20X3) using the corridor approach. (b) Prepare the journal entries (from the worksheet) to reflect all pension plan transactions and events at December 31 of each year. (c) For 20X3, indicate the pension amounts reported in the financial statements. Part II: The accounting records of Scotty inc show the following data for 20X2....
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...From the Writer When I first read The Picture of Dorian Gray, what struck me most, and what inspired me to write my essay, was the irony that Dorian exhibited in his life. In pursuing aestheticism—a philosophy based in the simplistic beauty of things—the pursuer may, in the end and without notice, emerge uglier than ever before. Dorian, the once wide-eyed innocent, buckles and caves in to depravity while practicing an aesthetic lifestyle, despite the beauty that such a life idea claims. I began to wonder what Oscar Wilde intended to convey with his portrayal of the Aesthetic Movement incarnate and its often harsh consequences, especially given the well-documented involvement of Wilde in promoting aestheticism in his contemporary society. The juxtaposition of Wilde’s support for the Aesthetic Movement with Dorian’s corruption at the hands of it provided a great jumping-off point and a lingering question with which to begin an essay. What exactly is Wilde’s view of aestheticism when one bears in mind the story of Dorian Gray? In writing my essay, I realized Wilde’s outlook is not as straightforward as it may first appear. Throughout the writing process, a difficult task I faced was to encapsulate the aesthetic position when the philosophy often meant different things to different people. In researching the movement, I found that the moral philosophies of various proponents of aestheticism often varied and, thus, it became difficult to nail down the aesthetic tenets and apply them...
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...Essay on Theoretical Understanding and Practical Application of Advertising and Promotion in Business By Sofia Lyondova "Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p. 7) INTRODUCTION Information Technology (IT) has become a vital and integral part of every business plan and is changing every aspect of how people live their lives. IT is a driving factor in the process of globalization. Technology is now the forefront of the modern world creating new jobs, innovations, and networking sites to allow individuals to connect globally. It’s much easier to communicate with others than it was just decade ago. This has improved our lives in many ways by allowing us to become more interconnected and knowledgeable about the world. In nearly every corner of the world, we cannot walk down the street without seeing someone talking, texting, or surfing the Internet on their cell phones, laptops or tablet Pc’s. Ten years ago, the only way for people to communicate with each other was meeting face to face or writing letters. However, people living or working in different countries might be unable to meet each other. It cost more money for travelling and sending letters if people lived too far from others. Now days, we are happy with the advance of new technologies such as email, cellular phones, television, etc. Technology...
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...Title: Course Code: HRMT20019 Course Name: Leading and Managing Change Course Coordinator: Dr Ezaz Ahmed Assignment number: 2 Due date: 26/09/2014 Weighting: 60% Student Name: Nadine Fearnley-Gallagher Student Number S0247862 Title: Course Code: HRMT20019 Course Name: Leading and Managing Change Course Coordinator: Dr Ezaz Ahmed Assignment number: 2 Due date: 26/09/2014 Weighting: 60% Student Name: Nadine Fearnley-Gallagher Student Number S0247862 CASE STUDY: SUPER STAR UNIVERSITY CASE STUDY: SUPER STAR UNIVERSITY ARGUMENTATIVE ESSAY ON CHANGE MANAGEMENT ARGUMENTATIVE ESSAY ON CHANGE MANAGEMENT Change is inevitable to every organization irrespective of their size and nature. Challenging the prevalent status quo is the main aim of change. Accepting the new needs is what change strives for. Awareness and acceptance are the two tools of managing change (Adams, Bessant and Phelps, 2006). Change is not hard but dealing with the consequences of change is hard to an organization. The dogma of change is the area where the main difficulty lies. Change management strategic moves help in better flexibility gain in the organization. Future is unpredictable and unseen, so decision making tools need to adapt to the changes to have business sustainability (Bommer, Rich and Rubin, 2005). The case study provided in the discussion paper is based on the learning epitome in Australia, the Super Star University (SSU). The...
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...Communication Skills for Social Care Practice Contextualised materials for Essential Skills Communication November 2012 Published by: Northern Ireland Social Care Council 7th Floor, Millennium House 19-25 Great Victoria Street Belfast BT2 7AQ Tel: 028 9041 7600 Website: www.niscc.info Email: info@niscc.hscni.net This resource is free to download as a PDF file from the NISCC website www.niscc.info Material within this resource may be reproduced for training and learning purposes only. Copies can be made available in a range of different formats by contacting the Communications Team at the above address. November 2012 1 Guidance for use of this Resource These vocationally contextualised materials are designed to support Essential Skills tutors and trainers who are delivering Essential Skills Communication to Health / Social Care workers and students. They are not intended to be used as a set programme, rather as a resource for tutors, to support the planning and delivery of programmes suited to the needs of their own particular groups of learners. This resource should not be the sole source of task materials, since part of the ethos of essential skills is that the learner should have some choice in their materials for reading, writing and speaking/listening. Tutors can adapt the materials to suit the specific needs of their groups. The resource is suitable for use up to Level 2 Essential Skills Communication. Appendix 1 contains some information...
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...Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations Answer: C Diff: 2 Page Ref: 430 Skill: Concept Objective: 15-1 2) A company's total marketing communications package consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) the communications method B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1 Page Ref: 428 Skill: Concept Objective: 15-1 3) According to the opening scenario, GEICO has become the fourth-largest insurance company by ________. A) integrating humor and creativity into its minicampaigns B) targeting a niche market of people with exceptional driving records C) offering cost savings directly to customers without sales personnel D) marketing its product through creative print ads in major magazines E) creating a website that is appealing to both young and old drivers Answer: A Diff: 3 Page Ref: 428 Skill: Concept Objective: 15-1 4) All of the following are important decisions during the process of developing an advertising program EXCEPT ________. A) setting advertising...
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...AHS RESEARCH MANUAL 2011 Student: __________________________ TERESA STERCHI KIM BROWN AHS LIBRARY CONTENTS PREPARATION OF THE RESEARCH PAPER........................................................1 SELECTING AND LIMITING THE TOPIC............................................................1 PREPARING A WORKING BIBLIOGRAPHY AND EVALUATING SOURCES…………….2 READING AND TAKING NOTES........................................................................3 DEVELOPING A WORKING OUTLINE/PLAN…………………………………………………….5 DOCUMENTING AND CITING SOURCES USING MLA STYLE……………..……………..7 WRITING THE PAPER…………………………………..…………………...........................18 MLA STYLE OF PARENTHETICAL/IN-TEXT CITATIONS………………………………….19 PLACING CITATIONS IN THE PAPER…………………………………………………………..21 FORMATTING AND TYPING THE REPORT USING THE MLA STYLE…………………26 TYPING THE WORKS CITED PAGE AND SAMPLE TITLE PAGE..........................29 PREPARATION Research is the process of gathering information from different sources on a particular topic. In daily life students may research buying a song on the Internet, buying a new MP3 player, an iPod, or any other product of interest. At school, students may have to research a historical topic, an author or literary work, or a contemporary issue and present their findings in a paper, PowerPoint presentation, or in a movie format. All of this is part of the process of asking questions, looking at the available information, and coming to a conclusion based...
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