...identify their unique requirements and preferences. Example: The resin manufacturer deepened its understanding of key customers in several ways. It enrolled managers in courses on how painting contractors estimate jobs. It conducted focus groups and field tests to study products’ performance on crucial criteria. It also asked customers to identify performance trade-offs they were willing to make and to indicate their willingness to pay for paints that delivered enhanced performance. And it stayed current on customer needs by joining industry associations composed of key customer segments. SUBSTANTIATE YOUR VALUE CLAIMS “We can save you money!” won’t cut it as a customer value proposition. Back up this claim in accessible, persuasive language that describes the differences between your offerings and rivals’ that matter most to customers. And explain how those differences translate into monetary worth for customers. Example: Rockwell Automation precisely calculated cost savings from reduced power usage that customers would gain by purchasing Rockwell’s pump solution instead of a competitor’s comparable...
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...BUAD 201: Business Writing Syllabus Fall 2014 Professor Katharine Sentz Office: SGMH 5166 Phone: 657.278.3645 Office Hours: MW 12:00 am -1:00 pm (and by appointment) E-Mail: ksentz@fullerton.edu Department Phone: (657) 278-2223 Logon for Fullerton’s Portal: http://my.fullerton.edu Prerequisites: English 101 or equivalent (with a grade of C or better). You may not be enrolled in BUAD 201 while taking BUAD 301. Learning Objectives: Upon completion of this course, you will be able to: • apply fundamental strategies and techniques of business communication to prepare business correspondence, reports and presentations • understand the characteristics of business writing style and the essentials of effective document design • analyze and use contemporary business communication channels. • analyze intercultural communication strategies, nonverbal communication, and ethics in typical workplace situations. • prepare a basic job application package, understand job search strategies and interview process. • exhibit team skills by collaborating with peers to write and present. • demonstrate literacy skills by producing university caliber and workplace-acceptable documents. The instructor may suggest a self-study program to students having difficulties with grammar and mechanics. In some cases, the instructor may advise that students hire a tutor. Required Texts: Mary Ellen Guffey & Dana Loewy. Business Communication: Process & Product, 8th edition + Aplia Learning...
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...Week Eight |Content and Development |Points Earned | |70 Points |XX/70 | | |Additional Comments: | |All key elements of the assignment are covered in a substantive way. | | |The paper answer Questions 1–4 from the Developing Good Business Sense activity on p.| | |394 of the text. | | |The paper is 700 to 1,050 words. | | |The content is comprehensive, accurate, and/or persuasive. | | |The paper develops a central theme or idea directed toward the appropriate audience. | | |Major points are stated clearly; are supported...
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...key term needs a definition Everyday terms you know the definition for, still DEFINE Eg. Organisation, Productivity • • Don’t use the words in the term www.engageeducation.org.au Summary & Definition Sheets Practice Exams Questions from text book Memorising Revising Smart Make A Summary Sheet THE MOST IMPORTANT THING YOU CAN DO BEFORE THE EXAM 1 THE STUDY DESIGN Revising Smart AREA OF STUDIES (5): UNIT 3: • • • AOS1: LSOs in context AOS2: Internal environment of LSOs AOS3: Operations Management Use these dot points as sub-headings for your summary sheets UNIT 4: • • AOS4: Human Resource Management AOS5: Change Management YOUR SUMMARY SHEET Revising Smart Questions from text book Revising Smart 1. Comprehensive Questions – “What”, “List”, “Explain” 2. – – – Analytical Questions How? Synthesize 10 Mark Question Revising Smart Preparing for the 10 Mark Question Preparing for the 10 Mark Question Level of Wastage (PI) Corporate Culture Elements of Operations Function Positive contributions by LSOs Policy development...
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...TASK 1: 1a. Compare and contrast the different organizational structures and culture favored by Swedish and Americans. Organisational structure IKEA Sweden: CEO CEO Human resources Human resources Sales management Sales management Production management Production management R&D Management R&D Management Finance management Finance management Exhibit 1: Sweden. Org. Structure Organizational structure of IKEA Sweden is function structure, functions are carried out in a similar way, some functions such as such as research and development are centralised in Sweden. Other functions such as human resources, finance and store construction also span the whole company regardless of organisational boundaries. Other support functions including, Information Technology, Communication, and IKEA Indirect Materials and Service also provide service to IKEA stores globally. From which, IKEA can maintain centralized control over function activities and at the same time take advantage of low cost and enhanced quality from international suppliers. On top of that, control over strategic direction is improved and functional lay-offs are minimized, in order to ensure efficiency in the logistics process, the organization has integrated purchasing and distribution process under one umbrella function. In addition, IKEA was also applied flat organization structure, the system of IKEA is not hierarchy that they only have three levels of responsibility...
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...had slipped below $40 from a high of $108. Since the merger, Chrysler’s market share fell from 16.2% to 13.5% . The Chrysler Division, which was profitable prior to the merger, soon began to lose money, and expected that continue for several years. In addition, there are significant layoffs at Chrysler after the merger, which was not provided prior to the merger. The differences in culture between the two organizations were largely responsible for the failure. Operation and management were not successfully integrated as "equal" because of the Very much different types of Germans and Americans work: Daimler-Benz culture emphasizes the leadership style is formal and structured, Chrysler advocated a relaxed style (to which they a large part of the financial success of her prior to the merger owed). Also Instead of two unit’s traditionally quite different views about important things like the scales of salaries and travel expenses (Baums,...
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...a college dropout who went to Reed College in Portland Oregon which was one of the most expensive schools in the nation at the time. He went there because he wanted something more artistic and interesting than was offered at a state school. Jobs ended up working at Atari. Jobs helped improve some of the games by pushing chips to produce fun designs. One day, the founder of Atari Nolan Bushnell who was also Jobs entrepreneurial role model, called him into his office and sketched out a single-player version of pong on a blackboard and asked jobs to design it. Bushnell knowing that Jobs was not a great engineer knew that Jobs would seek help from Stephen Wozniak a high school friend of Jobs. While working on the single-player version of pong with Wozniak, Jobs realized that he has to be his own boss and that’s the only way his visions/ideas will become a reality. This turned out to be a key turning point in Steve Jobs life along with the amazing operating system that Wozniak had developed. This operating system sparked a vision for Jobs to strive for to be his own boss of his startup company Apple Computers. After presenting the operation system at homebrew,...
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...what are the implications of this knowledge? There are two studies occurring in this case. The first one is “Usage and attitude study”. The insights is gained from the case: * 56% Canadian prefers to bake from scratch and 33% bake scratch every month. * Convenience and taste is the top two most important elements considered by Canadian when they choose cookies. Then they followed by quality of cookies. The kids’ favor is also put into considered when their parents decide to purchase. * Customers regard cookie dough as convenient. And acting on the impulse, increasing number of customers purchase cookie dough. Implications obtained from the study: First of all, it’s the preference of cooking method. We could regard this point as one of customer behavior features, to be detailed, or as how to use our product. Guillen should base on this behavior preference to improve the product. Second, it’s the purchase drivers considered by customer. Based on the study, when customers choose cookies, the product features should be listed as convenience, taste, quality and kids’ preference. This is critical information for Guillen to redesign or reposition his product. What’s more, it’s the motives of purchase. According to the study, customers always choose product impulsively without too much recognition or preference about certain products. There are two sides of this matter. One is positive. It means it easy to persuade customer to buy the product if the product could cater...
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...Functional Area Relationships: Riordan Manufacturing BUS/475 – Integrated Business Topics March 1, 2010 Dr. Laura Pogue Functional Area Relationships: Riordan Manufacturing Riordan Manufacturing boasts their strategic capabilities and intellectual property strength as having the patents for major polymer material substrates. Because of these patents, Riordan is able to build unique products which create opportunity for their clients. The mission for Riordan is to be a company which pays attention to detail, practices extreme precision, and quality control. The attributes of the Riordan mission are seen throughout the processes of all Riordan projects. Careful checks and balances are placed throughout the process of generating new products which provide Riordan with the ability to create new products to meet the “unique needs” of their clientele. Riordan manufacturing exists to provide innovative products to meet customer needs. While Riordan may have started out holding patents for unique polymer processing substrates, the vision and goals did not stop there. Riordan manufacturing produces medical supplies, plastic bottles, and also owns a manufacturing plant in China which produces fans. The basic focus of Riordan manufacturing is to build a name trusted by clients to be superior quality regardless of the product. Reasons for the organization’s existence Riordan Manufacturing has 550 employees globally who are part of a Fortune 1000 enterprise...
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...contribute value to a product, from the source of raw materials to end customers. We will integrate issues from marketing (channels of distribution), logistics, and operations management to develop a broad understanding of a supply chain. By taking a strategic perspective, we will focus on relatively long term decisions involving the investment in productive resources, configuration of processes, product designs, and development of parterships with suppliers and channels of distribution. Although the development of analytical tools is not one of the primary objectives of the course, students should be comfortable with quantitative analysis. By the end of the course, you should have developed an appreciation for the major strategic issues trade-offs in supply chain management as well as the ability to use conceptual frameworks to make decisions. TEACHING/LEARNING METHODOLOGY The detailed course outline starting on page 6 lists, for every class session, the reading(s), case(s), assignment(s), and anything else of importance. Please read this outline carefully before every session. Because class time is our most precious and inelastic resource, please come to every class prepared. Essential preparation includes reading the assigned readings and cases and doing the assignments. Recommended Text Book1 (VM) Van Mieghem, Jan, Operations Strategy: Principles and Practice, Dynamic Ideas, Charlestown, MA, 2008. Optional Reference Chopra, Sunil and Peter...
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...who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion. Now hospitals are facing the same world of transparency and competition, and they would do well to consult the marketing playbook hotels and other service businesses use to enhance their customers’ experience. Marketing theory is driving a shift from provider empowerment to customer empowerment. In the past customers did not have the expertise, or access to information, to judge service professionals. What a lawyer, teacher, or doctor said was taken at face value. Now the efficacy of that information is checked online and experiences are shared with other customers. Marketing techniques A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. A number of techniques will then be employed to make sure that the marketing plan is effectively delivered. Marketing techniques are the tools used by the marketing department. The marketing department will set out to identify the most appropriate techniques to employ in order to make profits. These marketing techniques include public relations, trade and consumer promotions, point-of-sale materials, editorial, publicity and sales literature. Marketing techniques are employed at three stages of...
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...An executive summary summarizes, or reviews the main points of, a longer document or report for a reader that does not have time to read the entire report. An effective executive summary analyzes and summarizes the most important points in the paper or report, and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize. When preparing to write an executive summary, ask yourself the following questions: * Who will read your executive summary? Sometimes your executive summary may have an “intended” audience: your professor might require you to write it for a CEO, department head, or supervisor, for example. On other assignments, your audience won’t have a specific identity, but always keep in mind that the reader of an executive summary needs to know all of the important information in the main document without reading the actual document. Even if you know that your instructor will be reading everything that you submit, write the executive summary as a “stand alone” document. * What is the main document’s main topic, theme, or idea? Most reports have a “thesis” or central point that they are seeking to communicate. Try to sum this up in two or three sentences. If you are having trouble with this, imagine that someone has asked you, “what’s this report about?” and that you have to explain it in only a few sentences. Once you’re able to say what the main...
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...Process Design for Riordan Manufacturing Barbara Back Tasheia Pelham Ellison Jennifer Perrone Cheri Reed Andreas Tsircou OPS/571 February 13, 2012 William E. Mahoney February 13, 2012 Dear Riordan Manufacturing Management Team, Learning Team C has completed the analysis of Riordan Manufacturing’s electric fan design process and has developed a proposal outlining the changes that need to be implemented. The team is proposing to focus on total quality management (TQM); this will allow Riordan to remain focused and efficient in areas of opportunity, and to excel in all aspects of the electric fans that are important to customers. The team’s recommendation is to use quality at the source that will address the following scenarios: proper training for employees, holding employees accountable, and incentives to help motivate employees. TQM will also be implemented within the supply chain including suppliers and transportation; this will decrease costs and improve on-time delivery to customers, which will increase sales. With the new process transitioning to the just-in-time (JIT) method, the technology portion of the organization will need to be upgraded to a system that monitors from the point of order to the point of delivery. The company will transition from a basic material requirements plan (MRP) to an MRPII system that will allow Riordan to excel in efficiency, lean production, and cost effectiveness. Applying lean production principles will aid in removing...
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...Week 8 Developing Good Business Sense Assignment 67/75 92% A- | Operations and Material Management in Business | | Heidi Belieu | BUS/210 | Robert Shereda | 11/4/2012 | Developing Good Business Sense- Why Do Operating Systems Differ? Many people take the way goods and services are provided to them for granted. They do not think about the nature of the operating system that produces the goods and services they receive. To improve your understanding of how OMM processes work, complete the following assignment. 1. Choose three companies and observe how employees do their tasks. These can be three different fast-food restaurants or three entirely different types of companies, such as a fast-food restaurant, department store, or the emergency room of a hospital. 2. Think about the differences in the operations involved in the input, operations, and output stages of these companies. Try to identify the nature of their operating systems. Are employees organized in different ways? If so, why? If possible, talk to the managers and employees in these operations to further your analysis. 3. What are the main kinds of OMM costs companies have? How does this affect their OMM operations? 4. How do companies design their operating systems to give them a competitive advantage? Operations and Material Management in Business | I will establish the differences in the operations involved in the input, operations, and output stages of three local businesses that I access almost...
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...needs 3. Guerilla marketing A. Involves attacks by "commercial terrorists" on the promotional programs of other firms. B. Usually attempts to be funny, maybe even outrageous -- but never offensive. C. Has the problem, because of its very low-key delivery, of often failing to be noticed by consumers. D. Is not under the control of the firm E. Avoids traditional media and uses innovative, low-cost ways to reach a target market. 4. Company sponsored disaster relief projects, such as Duracell Power Relief Trailer, Pepsi Refresh, and Tide Loads of Hope, are all examples of which promotional technique ? A. Publicity B. Direct marketing C. Public relations D. Product placement E. Sales promotions 5. Points plotted along a single demand curve (i.e., various prices/unit of a product multiplied by the various quantity of products sold) represent A. Average revenue B. Total revenue C. Price elasticity D. Marginal revenue E. Revenue elasticity 6. __________ is a...
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