...The topics chosen for this writing assignment are word choice, persuasiveness, and technical depth. The proper and complete use of these topics will aid the writer in teaching the reader new subject matter. The use of poor word choice, lack of persuasiveness, and only a minimum of technical depth will prove to be detrimental to the learning process. WORD CHOICE Writing an article is proven to be a series of word choices. At times, writing can be very awkward for both the beginner and the professional. Choosing the correct spelling of a word is important to convey the correct message. Many words are pronounced the same but spelled differently. An example of this is the word site. The same pronunciation of this word is spelled cite, which has a different meaning than when it is spelled as site. The writer should also refrain from using words with unwanted connotations or meanings. Wordiness can be used to lengthen a writing making the task of understanding the writing more difficult or time-consuming. LACK OF PERSUASIVENESS The writer should use the correct tone to convey a message with the reader understanding the writer’s message. This could be done by using through explanations of various steps as necessary for the reader to understand the concept of the writing. The explanations can be in the forms of words, illustrations, or a combination of words and illustrations. For a writer to use persuasiveness, facts must be presented and all opinions are left out. When using...
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...that he went across attacking the teacher. The man’s thinking was flawed because he went about getting information in a wrong way, persuasiveness, and a vengeance towards the teacher. The man was faulty in his thinking because he went about getting the information in the wrong way. The parent presented...
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...description of each stakeholder’s interest, then rate each stakeholder’s level of influence, urgency, persuasiveness, and importance. Reference the example on p. 357 (Ch. 5) of the text as a model. The legend below clarifies the meaning of the column headings. Legend Stakeholder: The four stakeholder groups involved with the board of directors meeting. Interest: Why this group cares about the sonox issue, and their main concern in the matter. Includes what the group would like the company to do. Influence: Your feeling of how much legal influence this stakeholder group has over the company. The greater the influence, the more you should listen to them. Rank as high, medium, or low. Urgency: How urgently the company should address the stakeholder’s concern(s). Rank as high, medium, or low. Persuasiveness: Your feeling of how persuasive the stakeholders’ presentations were to the board of directors. Consider all of the presentations from the employees’ perspective as a whole, as so forth. Rank as high, medium, or low. Importance: An overall ranking of the importance of taking into consideration the stakeholders’ concerns. 1 equals high importance; 2 equals medium importance; 3 equals low importance. |Stakeholder |Interest in the Issue |Influence |Urgency |Persuasiveness |Importance | |Oliver Freeman |Mr. Freeman is interested in...
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...study, researchers sought to further our understanding of the effects of multitasking on persuasion, including comprehension and counterarguing. Their research methods go a step further than previous multitasking research by suggesting that different types of multitasking may play an important role in the persuasiveness of a message. 3. FROM THE METHODS SECTIONS The researchers chose to use a three-group experimental design, which enabled them to test the extent of the persuasiveness of a message within three randomly chosen groups of subjects. This allowed the researchers to then create controlled environments where each group’s attention and focus could be subject to allow for three separately defined multitasking levels to better understand the impact of the activity on the message. 4. FROM THE RESULTS SECTIONS: Their findings suggest their original predictions, that multitasking reduced the actual and perceived levels of comprehension, were correct. Therefore in line with their second hypothesis, multi-tasking also will suppress counterarguing. Which according to their definition, if combined with the reduction of comprehension, should decrease the persuasiveness of a message. 5. FROM THE DISCUSSION SECTIONL The researchers argue that their study examined not only whether multitasking can result in reduction in information processing but also that that different types of multitasking can change the impact of media on its audience. I would have increased the...
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...Impact of Advertising on Consumers’ buying behavior through Persuasiveness, Brand Image, and Celebrity endorsement Shumaila Ahmed and Ayesha Ashfaq ABSTRACT The present research paper is focusing on the impact of advertising on consumer’s buying behaviors. Brand image, persuasiveness and celebrity endorsement in the advertising are the key factors, which raise the consumers’ intentions towards the product and buying behaviors. The buying behavior is strongly influenced by image of the product which is build by the advertisers. The primary data of the study is collected through questionnaires and secondary data was collected through internet, journals and business magazines. This survey study was conducted in January, 2013. A sample of 120 respondents was taken, out of which 50 were in government or semi-government services, while 30 were taken from business class and the rest 40 were private employees. The study explores that a creative and well executed advertisement has always a great impact on the buying trends or purchasing behaviors of the consumers. At the same time quality of the product and price are also included with their strong impact on buying behavior of consumer. Likewise to some extent the celebrity endorsement also matters in the buying behavior. Therefore the study concludes that the positive impact of all these factors, on the buying behavior of the consumer proves the loyalty of consumer towards brand which helps in promotion of the...
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...Cyber Criminals’ Next Deadly Target: Grandpa’s Pacemaker By Tim Johnson In Cyber Criminals’ Next Deadly Target: Grandpa’s Pacemaker By Tim Johnson builds an argument to persuade the audience that potential cyber attacks would have a negative impact on the healthcare sector. The author uses Ethos, Pathos, and Logos to strengthen the logic and persuasiveness of his argument. The author uses Ethos in a way to give a credibility to the audience how the cyber attack affects the healthcare. Cyber attacks are accelerating worldwide especially in the U.S. healthcare system to hack all the information to their patients. According to Chris Wysopal said that “Patient medical records are online”. That hacker can easily to hack all the medical records of the patients by cutting into the production of medicines that was given by that could trade any side effects to the patient's health. He also includes the doctors comments about this issues about what would be their opinion and what would be the causes of this cyber attacks in the healthcare system that can...
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...general. To advance research in this area, we conducted two large-scale studies of 1108 and 660 (a total of 1768) participants to investigate the strengths and weaknesses of the three socially-oriented strategies (competition, comparison, and cooperation) that are widely used in persuasive health interventions design. We investigated these strategies in the context of PTs for promoting healthy eating behaviour (study one) and PTs for motivating change in risky health behaviour such as binge drinking (study two). Investigating two different health domains allows us to uncover a wide range of strengths and weaknesses that could be generalized across other domains. As a secondary objective, we validated the persuasiveness of the strategies and showed their comparative persuasiveness with respect to their ability to motivate health behaviour change in general. We used prototype persuasive implementation of the individual strategies that has been validated in other studies [52, 55]. The results of a thematic analysis of 213 pages of qualitative data reveal important strengths and weaknesses of individual socially-oriented strategies that could facilitate or hinder their effectiveness at motivating desirable behaviour changes. Specifically, we found that, because each of the socially-oriented strategies harnesses the principle and the power of social influence to motivate behaviour change, they share some common strengths (such as their tendency to make behaviours fun, exciting, interesting...
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...Impact of Advertising on Consumers’ buying behavior through Persuasiveness, Brand Image, and Celebrity endorsement Shumaila Ahmed and Ayesha Ashfaq ABSTRACT The present research paper is focusing on the impact of advertising on consumer’s buying behaviors. Brand image, persuasiveness and celebrity endorsement in the advertising are the key factors, which raise the consumers’ intentions towards the product and buying behaviors. The buying behavior is strongly influenced by image of the product which is build by the advertisers. The primary data of the study is collected through questionnaires and secondary data was collected through internet, journals and business magazines. This survey study was conducted in January, 2013. A sample of 120 respondents was taken, out of which 50 were in government or semi-government services, while 30 were taken from business class and the rest 40 were private employees. The study explores that a creative and well executed advertisement has always a great impact on the buying trends or purchasing behaviors of the consumers. At the same time quality of the product and price are also included with their strong impact on buying behavior of consumer. Likewise to some extent the celebrity endorsement also matters in the buying behavior. Therefore the study concludes that the positive impact of all these factors, on the buying behavior of the consumer proves the loyalty of consumer towards brand which helps in promotion of the...
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...John C. Maxwell once said, “People may hear your words, but they feel your attitude.” In other words, a specific language choice can convey a greater meaning than the words themselves. The power of language becomes even greater when the background or pre-existing views of a person are introduced. Two different people might respond to a specific language choice differently based on their beliefs. One way to demonstrate this principle would be to explore the effects of language choice in the NPR article “Sexism, Only This Time It’s About Men” by the ombudsman for NPR, Edward Schumacher-Matos on two different social groups: radical feminists and Men’s Rights Activists. The polarizing language in the NPR article affects the persuasiveness of the...
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...Chapter 7 Audit Evidence Key objectives: 2. Identify the four evidence decisions made by auditors in creating an audit program. 3. Specify the characteristics that determine the persuasiveness of evidence. 4. Know the eight types of evidence used by the auditor, including the quality of each type of evidence. 5. Understand the purposes of audit documentation. The focus in chapter 7 is on the evidence accumulation process, which falls under the third standard of field work. We will be especially interested in the types of evidence, and the characteristics that make that evidence competent or reliable. The auditor must gather sufficient appropriate audit evidence to support the audit opinion. 1. Four Evidence Decisions 1. Which audit procedures to use. 2. What sample size to select for a given procedure. 3. Which items to select from the population. 4. When to perform the procedures. These are planning decisions. The most important decision is reaching an audit conclusion for each procedure based on the evidence. 1. Audit procedures are designed to meet the general audit objectives discussed in Chapter 6, and are laid out in the audit program. 2. Sample Size - Sampling is discussed in 49 detail in chapters 15 and 17. The sample size should be sufficient to reach a conclusion about the population. Sample size may be set by statistical formula, firm policy, or auditor judgment. 3. Sample Selection - Sample selection is a function of the objective of the test, and is also discussed...
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...superpower as they amass economic and political strength from that territory. Mackinder states “Who rules East Europe commands the Heartland; Who rules the Heartland commands the World-Island; Who rules the World-Island commands the World.” (Mackinder 1919: 150) Klare’s incorporation of a realist approach lies in the way he explains America adherence to the Heartland thesis. Klare demonstrates America’s desire to control the Heartland by overtly militaristic foreign policies in areas of great geopolitical competition. America had been involved in conflict in the resource rich and geopolitically sensitive area of the Middle-East for two years at the time of Klare’s writing; the extension of the conflict into the new decade furthers the persuasiveness of Klare’s realist theory. The realist analysis outlines that this involvement serves America self-interest and national security as control of this modern Heartland, and the economic power it provides, quells the...
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...Persuasive Communication The proposal team is to convince the Chief Executive Officer (CEO) to agree to implement a solution. The article suggests understanding all sides provides the best results for a decision. The proposal submitted to BGP’s CEO provides communications from all sides and a solution for all sides. The article looks at the differences in arguments which are a form of persuasive communication. Persuasive communication is an attempt to make change or agreement to a person or groups point of view. The article peaks in to how “one-sided” and “two-sided” communication is used to persuade results of a particular subject. The author provides case scenarios and analysis that show outcomes of each type of communications. The article has relevance to the Big Game Production (BGP) scenario based in the methods of effective communication. It examines two experiments to contrast between the two and explains the results of each. The outcomes show that both communications are an important part of persuasive communication. When comparing the article to Big Game Production scenario it is seen that in order to be persuasive through communication it’s important to look at all options to be able to present the best results. “The first group was presented with a recording outlining the arguments for the prosecution and defense. This case on both sides were presented as one-sided and two-sided versions, the outcome resulted, in as predicted, in neither primacy nor regency” (Insko...
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...representativeness and data collection procedures. Other search engine could also conduct similar research under these settings. Thirdly, the research design is well planned with identified constructs like “awareness” and “persuasiveness” of the banner ads. Fourthly, high ethical standards were applied as they already got consent from the Homescan panels to opt for joining the program in which their website visiting record will be tracked. Moreover, the limitation of research is described at the very beginning that the number of internet users are only an estimate. Adequate analysis could be provided as Yahoo can directly obtain figures via the database from ACNielsen. Furthermore, detailed executive summary over 30 pages are compiled after research. The research conclusion is justified as they are drawn from the data collected with no prior assumptions. Finally, Yahoo is an experienced researcher on such kind of purchasing behaviour research as they have conducted research with the Dynamic Logic. What type of Research? This study was a longitudinal descriptive mode of research. It tried to evaluate the true effectiveness of the banner advertisements from ad exposure to shopping cart. It was also to test two possible hypotheses: 1) Effectiveness of ad targeting; 2) Persuasiveness of the advertising. This research was using an inductive reasoning approach by...
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...reasoning was good; however, it lacked sufficient evidence in some places. The author seems a fairly open minded person and this is reflected in the article. He does not have a mind-set against changing file-sharing laws but rather proposes a debate in this regard. He is fairly authoritative in voicing his opinion and has a right to do so because being a software developer himself, he is well aware of the problems faced and the losses that a digital author has to bear due to the willful ignorance of people engaging in the practice of file-sharing. His tone is quite effective in the article, and though a little informal, works to his advantage because it gives a personal touch to it that appeals to the reader, and adds on to the persuasiveness of the article. The language and vocabulary used is fairly simple and easy to read, comprehensible enough for an average reader. His thoughts are well-organized with good reasoning. However, his claims lacked sufficient evidence in some places where facts and statistics could have contributed to further emphasizing them. For example, in paragraph 26, where he talked about the effects of illegal downloads on the music industry, perhaps a few facts and figures on how much the...
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...The Rhetorical Situation Purpose: Demonstrate how rhetorical analysis helps us better understand why a speech or other communicative act is or is not effective. Specifically, your goal is to identify and evaluate the effectiveness of the rhetorical strategies a speaker or writer uses given his or her rhetorical situation. Audience: Your primary audience is friends and family who are unfamilar with rhetorical analysis. Your secondary audience is rhetorical scholars; they will be familiar with the basic concepts of rhetorical analysis and will thus be able to judge the strength of your analysis. Topic: I will assemble a list of five speeches from American Rhetoric's speech bank you may choose from for your analysis. However, if you would like to use a different speech, or if you would like to use a text, video, or something else, speak with me before you begin working on your essay to receive approval. Key Terms Understanding these terms will help you craft a strong rhetorical analysis (we will read about these concepts and/or discuss them in class): * rhetorical situation * genre * the three rhetorical appeals: logos, pathos, and ethos * organization/arrangement * identification * tone * diction * sentence structure figures of speech (e.g. metaphors, epistrophe) Writing the Analysis In a rhetorical analysis, the writer's purpose is to explain how the rhetorical strategies a rhetor (speaker/writer) uses enchance or...
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