...Persuasive Communication Amy McBroom February 9,2015 Business 211 Brigitte Culberson-Austin Communication is the process of exchanging information between an individual. In a business setting there is a proper form of communication called persuasive communication. Persuasive communication is the process of transmitting information to another person, next making sure the individual understands and agrees to the information. For this method of communication to be effective, one may disguise the information to make it more believable. Persuasive communication is most effective used in these types of scenarios such as manager to manager, manager to employee, or department-to-department. There are four methods of communication with different levels of persuasiveness. First, face-to-face communication is between two people at the same location. During a face-to-face conversation, the sender and receiver can read each other’s body language. The sender should be confident in relaying the message; this will show the importance of the message. Active listening also plays a role in face-to-face conversations. The sender can listen to feedback from the receiver of the message. This form of communication is proven to be the most effective because the sender and receiver can use body language and the voice to interpret the message. Second, a phone call is between two people located at different locations. During the phone call the...
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...The scientific study of this process of making somebody believe that something is true has been under way for well over half a century, beginning in earnest with the propaganda, public information and persuasion programs of World War II. Since that time, numerous social scientists have investigated the ways in which one individual can influence another’s attitudes and actions. As analyzed in the video, there are six factors or shortcuts that influence us to say YES to the request of others. These six basic tendencies of human behavior come into play in generating a positive response. Understanding and employing them in an ethical manner, can significantly improve our chances that someone will be persuaded by our request. These factors are: • Reciprocation: People are driven to repay debts. If for example your new colleague pays you lunch for the first time, you’ll probably fell you own him a favor. Therefore; you are more likely to say YES to his requests. With that said, if you want to succeed in this case, give something away to create a feeling of indebtedness. Then ask for what you want. • Scarcity: Occurs when items and opportunities become more desirable to us as they become less available. When persuading others using the Scarcity principle, is necessary to point out what is unique about your proposition, its benefits, and what they stand to lose if in case of rejection. • Authority: This principle states the idea that people will follow the lead of credible...
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...1. Communication Mulyana (2005:5-30) categorizes the functions of communication into four, such as: as social communication, as expressive communication, as a ritual communication, as an instrumental communication. Communication is very important in human life. If somewhere there are two people or more, it can be sure they will do the communication. 2. Persuasive Communication Technique According to Riko (2008) persuasive communication technique are divided into five parts, such as: a. Rationalization Rationalization in the context of the use of persuasion is a process to provide a reasonable justification for a problem even if the basis or reason was not the direct cause of the problem. b. Identification The packaging of persuasive writing must be confirm to the target. c. Suggestion Suggestion is an attempt to persuade or influence others to accept a particular belief or stance without giving a logical basis of trust in people who want to be influenced. In everyday, the suggestion is usually done with a series of words and tones of voice are attractive and...
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...Martina Korpue Introduction to Ethics Professor Fumerton November 30, 2012 “Ethical judgments are social instruments” In his essay “The Emotive Meaning of Ethical Terms”, Charles Leslie Stevenson (C.L. Stevenson), a professor of philosophy who taught at the University of Michigan, theorizes that the function of ethical statements is not to describe, but is rather to prescribe. He claims that language carries a type of meaning which he calls ‘emotive meaning’, rather than descriptive meaning and uses many examples of the term ‘good’ to establish his belief. He aims at showing that the notion of ‘good’ is equivalent to taking favor of something (“X is good”= “I like X”). Stevenson’s in-depth analysis of the concept of ‘good’ ultimately shows his readers the reality that the disagreement over whether something is good or not is just simply a disagreement in attitude. The first method used in determining the emotive meaning of ethical statements is to first address ethical questions in answering the question ‘Is X good?’ by what Stevenson calls ‘substitution’. He explains that in order to help understand this concept, the question must be substituted by a question that is free from ambiguity and confusion (Stevenson 370). It would not make sense to substitute this question with one that is irrelevant or with one that is the same as the question being assessed. He uses an example of substitution with the statement ‘Is X pink with yellow trimmings?’ This statement clearly has...
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...Internal and External Persuasive Communication Given that there are numerous stakeholders for Best Games Productions, I will concentration my paper on Quality Control for my internal stakeholder analysis and to the audience as the stakeholders on the outside. The Quality team as an inside stakeholder works not because they just need to work but because they know that their accomplishment would be the company's accomplishment and will help them in a big way. The external stakeholders on the other hand or the expected audiences and customers do not work for the company but whose decision can influence on how the company will play out in the market as a game developer company. Memorandum To: Quality Control Team From: Date: September 1, 2014 Re: The Dilemma at Best Games CC: Executive Team In the past 24 months, Best Games has been developing a game that they believe will put their company name on top. The game was set to be released on the upcoming Holiday where in consumers are known to be spending a lot of money buying stuffs for children like gaming consoles and video games. When the launch was almost near, a bug was suddenly discovered affecting the game's quality. The question now is that should Best Games still release the game as promised despite possible bad publicity that it will cause once the game's bug appear and affect the gamers. Or should the company compromise the marketing strategy they had worked on until they can fix the bug on the game...
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...Internal and External Persuasive Communication COM/537 Monday, August 6, 2012 Walter Goodwyn Internal and External Persuasive Communication Internal Stakeholder: Customer Service Management Team Memorandum To: Customer K. Service Management Team From: Date: August 1, 2012 Re: Talking Points for Customer Inquires CC: Executive Leadership Team As you all know, ‘Game Wars – Journey to Mars’ is scheduled to release in November, 2012. Over the past two years, developers have been working day and night to create the latest edition to the series. On June 1, 2012 beta testing began and game reviewers began to share their findings with the public via a variety of social outlets creating a buzz in the gaming community. Marketing campaigns to promote the holiday release began in July 1, 2012. Pre-orders were made available on July 15, 2012 which quickly began to threaten supply versus demand. On July 17, 2012, a bug was detected in the game that dramatically impacts the quality of game play. As a result, Chief Executive Officer, Walter Goodwyn hired a team of consultants to dissect the issue and determine the best course of action. After careful consideration, we are planning on releasing the game on time with the intention of releasing a free patch to correct the issues. The patch will release in January 2013 and will include a promotion code for gamers to purchase an in-game premium item of their choice. As you know, we pride ourselves on our ethical principles...
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...Running Head: RESEARCH STUDY ON PERSUASIVE EFFECTS OF COMMUNICATION Research Study on Persuasive Effects of Communication University of Phoenix Research Study on Persuasive Effects of Communication Respondents completed public opinion surveys regarding preferred options for local government, conducted by the Local Government Commission for England and Wales. The surveys included a briefing to ensure that the respondents were adequately informed. A detailed analysis of the first results from Durham and Cleveland counties indicated that the social characteristics of the respondents who changed their preferences after the briefing were only marginally atypical compared with those of the other respondents, but that district of residence was an unexpectedly important factor. A change in preferred option did not seem to be related in any simple manner to the information that was provided in the briefing. The findings from this field research are discussed in the context of experimental studies of persuasive communication, with an emphasis on communication coherence and complexity. Research Purpose SOCIAL PSYCHOLOGISTS HAVE MADE a significant contribution to researchers' knowledge about the effects of persuasive communications. Numerous carefully controlled and well-reported experimental studies have pinpointed the effects of communicator variables, respondent variables, communication content, and setting variables on attitudes (summarized in Hovland, Janis, & Kelly...
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...Sample Persuasive Messages Jim Watson January 16, 2012 Comm/470 Professor Greta Zeimetz E-Commerce has become a part of our everyday way of shopping. Shopping via the internet is available through many companies, as well as enables the customer to save time and effort. Online shopping is also more convenient than going to the company’s store to shop. Electronic retailers understand this has become a competitive environment. These companies must not only find innovative ways to grow their business, but also maintain their existing customers. Electronic retailers must understand the customer behavior and understand the decision-making process a customer goes through prior to making a purchase. The main focus of this paper is to recognize three behaviors essential in e-retailing. I will discuss the communications medium in which each behavior occurs, as well as, explain how each medium enables e-commerce. I will examine each behavior using the communication process, to include the purpose, sender, receiver, message, environment, noise, technology, and feedback. E-Retailing Behaviors When a consumer starts their research for a product or service on the Internet, there are several aspects taken into account. Most consumers will be more inclined to brand names they trust to begin searching for a product, because they have established a sense of trust and loyalty with that name through experiences in other shopping techniques. The behavior of an e-retailing...
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...Persuasive Message Paper Glenn C. Chan University of Phoenix COMM 470 July 5, 2011 E-commerce or Electronic Commerce known from some has become a part of our everyday lives. As the growth of World Wide Web grew, more and more businesses have gone live on the web. This growth has provided consumers with many retail choices to make the lives easier for the online community. Although it makes things easier for online consumers, companies that have chosen to be an online retailer realize that it has been and will continue to grow competitively which makes it a hostile environment. Along with trying to obtain new customers or members, attempting to retain existing one’s have been the challenge. To do so, these retailers need to understand their customers or their target of choice and their process towards a purchase, to ensure they are structured to serve their customers to the highest level. The paper being presented is to identify three behaviors inherent in e tailing. In the paper I will discuss the communications medium where the discussed behavior occurs. In the discussion I will also explain how each medium enables e-commerce. This paper will show analysis of each behavior using the communication process, which will break it down with the purpose, sender, receiver, message, environment, noise, technology, and feedback. Finally a sample persuasive message aimed at a virtual audience will be developed and included in this paper. When a consumer begins...
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...the article? What effect does this tone produce? COM 140 Week 1 DQ 2 Recall a writer with whom you have felt rapport as well as a writer with whom you have felt little or no rapport. What made the difference? Provide suggestions for building rapport between the writer and readers of written communication. COM 140 Week 3 DQ 1 Post your response to the following: In what ways are purpose, audience, tone, and content different for interpersonal and business communication? Provide specific examples to support your answer. · Consider your own experience as you answer this question. If you have not worked in a business environment, you may ask a friend, parent, or other adult about his or her experiences. COM 140 Week 3 DQ 2 Post your response to the following: What qualities make any form of written communication effective? Which qualities do you already include in your writing? How can you incorporate additional effective elements into your written communication? COM 140 Week 5 DQ 1 Post your response to the following: Recall a situation in which someone was trying to persuade you. How effective was the argument? What could have made the argument more persuasive? COM 140 Week 5 DQ 2...
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...Revision: English for Written communication 1. What is communication? Communication is defined as giving, receiving or exchanging information, opinions or ideas so that the message is completely understood by everybody involved. 2. List problems in communication Status & role: one way communication in hierarchy Cultural difference: technical and medical jargons or Google work environment Choice of communication: using the wrong medium(phone) to communicate Length of communication Use of language: grammar, vocabulary Disabilities: hearing and sight Known or unknown receiver Individual perception/ attitudes/ personalities: racial difference / labeling people according to their looks, false perception Atmosphere/noise/distraction Clarity of message Lack of feedback 3. What is written communication? Why is it Important compared to oral communication? (4 marks) Written communication is a form of communication written using symbols between people or groups. It is important for - For record purpose - Legal issues - For reference purpose - Purpose of clarity (pictures, authority, etc) - To be formal 4. What are the good practices that increase the effectiveness of communication? (4 marks) Ways to improve effective communication - Continually practice writing in the language - write with a clear purpose that meets the needs of the reader - decide what you want to say and put this in a logical and suitable sequence - Use words, sentences, paragraphs and layout to convey your...
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...|Syllabus | | |School of Business | | |COM/537 Version 1 | | |Organizational Communication | Copyright © 2011 by University of Phoenix. All rights reserved. Course Description This course prepares graduate students to apply written and oral communication principles to the roles they play as managers. Students will learn how to persuade a variety of stakeholders to commit to a proposal. Other topics include the role of perception in communication techniques, aligning communication to an audience, business justifications, presenting data, and ethics in organizational communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly...
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...Sample Persuasive Message University of Phoenix COMM470 Persuasive Message The product I selected to illustrate regarding persuasive messages and e-commerce is a well known cleaning product named the “Swivel Sweeper”. The Swivel Sweeper is mostly sold through the internet and television infomercials that state facts and claims about the sweeper product. I have focused on the internet form of infomercial rather than the televised commercial. I have modeled the sample persuasive message from the website to express the primary attributes of this form of ecommerce (Swivel Sweeper, 2010). The following is the message: “Filthy floors getting you down? Are you slaving and washing away only to find that the floor still look dirty? Are you still using heavy equipment that is difficult to maneuver? Well there is a solution to all these floor cleaning troubles! Swivel Sweeper is guaranteed to be the last floor product you need to buy! The Swivel Sweeper can be used on tile, wood, carpet, ceramic and linoleum. The simple swivel head allows one to reach under tables and around chairs. You don’t believe? Try it for free. If you order your swivel sweeper during the hour you will receive another Swivel Sweeper completely free! But the deals don’t stop here! We also have enclosed a gift for you, a pair of two mini-sweepers! Give on to your friend store in your car. There yours just for being a great customer. To order your Swivel Sweeper and receive your two Swivel Sweepers...
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...Persuasive writing is more than relaying information. It’s about convincing, compelling, and impacting the reader. In order to be good at this type of writing you must know your audience. And in order to know your audience you must be an exceptional listener. Listening is the ability to accurately receive and interpret messages in the communication process. Listening is key to effective communicating, and persuasive writing. If you listen to your audience, you will learn, if you learn you will know your audience. It is when you know your audience then you can use the angles of persuasion in your writing. In your persuasive writing always understand that the reader is human, selfish, and innately looking for ‘what is in it’ for them. In order to effectively answer that question and write persuasively you must understand what motivates people, and what people want. People want to make and save money, people want to make and save more time, they want to reduce risk, they want to be recognized etc. Its understanding and applying these motivators and wants in your writing that will help the reader attach themselves to your opinion. Thus making your persuasive writing more effective. Cheney and Tompkins, essentially masters on the subject of human communication, have regarded four principals as the process of persuasive negotiating. Those being Guardedness, Accessibility, Nonviolence, and Empathy. Gaurdedness, you are you, and just because you listen/read doesn’t mean you have to...
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...Discussions Purchase here http://devrycourse.com/ENGL%20227/engl-227-all-7-weeks-discussions Product Description Week 1 DQ 1 - Process-Oriented Writing Week 1 DQ 2 - Formatting Business Messages Week 2 DQ 1 - Positive and Neutral Messages Week 2 DQ 2- Electronic Communication Week 3 DQ 1 – Negative Messages Week 3 DQ 2 – Collaborative Writing Week 4 DQ 1 – Diversity Issues in Professional Writing Week 4 DQ 2 -Report Writing Week 5 DQ 1 - Persuasive Messages Week 5 Dq 2 - Visual Aids Week 6 DQ 1 - Planning Formal Reports Week 6 DQ 2 - Formatting Formal Reports Week 7 DQ 1 - Adapting Reports for an Audience Week 7 DQ 2 - Review of Professional Writing Standards Week 8 DQ - Looking Ahead ENGL 227 All 7 Weeks Discussions Purchase here http://devrycourse.com/ENGL%20227/engl-227-all-7-weeks-discussions Product Description Week 1 DQ 1 - Process-Oriented Writing Week 1 DQ 2 - Formatting Business Messages Week 2 DQ 1 - Positive and Neutral Messages Week 2 DQ 2- Electronic Communication Week 3 DQ 1 – Negative Messages Week 3 DQ 2 – Collaborative Writing Week 4 DQ 1 – Diversity Issues in Professional Writing Week 4 DQ 2 -Report Writing Week 5 DQ 1 - Persuasive Messages Week 5 Dq 2 - Visual Aids Week 6 DQ 1 - Planning Formal Reports Week 6 DQ 2 - Formatting Formal Reports Week 7 DQ 1 - Adapting Reports for an Audience Week 7 DQ 2 - Review of Professional Writing Standards Week 8 DQ - Looking Ahead ENGL 227 All 7 Weeks Discussions ...
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