...21/11/2015 Leadership and persuasion course Nov. 2015 Final Assignment: Donna Dubinsky case מוגש עי" : אלי פרץ 057770190 שאלה מס. 1: Why did Donna Dubinsky do so well at Apple during her first thre years? ב 3 שנותיה הראשונות ב"אפל" דונה בנתה את עצמה , את מיקומה בארגון ואת הקריירה שלה בזכות : כשרונה , שאיפה ואמביציה , הזדהות עם הארגון , יחסים טובים מגבים ופוריים עם מנהליה שאפשרו לה לבנות את המסגרת התומכת המתאימה . המנהל הישיר שלה שהיה "מנטור" עבורה היה בדיוק מה שהיה דרוש לה להתפתח : מחד נתן לה את העצה והניסיון ומאידך גם את החבל והביטחון לעשות ולקחת אתגרים וסמכויות ללא הגבלה . (ניכר גם שהיא היתה חוליה משלימה עבור מנהלה כמי שהתחום שלו התפתח מעריכית בחברה ועם זה המשימות וגידול בכח האדם היה זקוק לדונה ולאמביציה שלה לקחת אתגרים וגם להיות נאמנה ולהקשיב לו כמנטור) . גם המבנה של "אפל" כחברת פתוח הנדסי שעיקר הפוקוס על חשיבה יצירתית ולא מסגרות קשיחות היוו כר מצויין עבור דונה לצקת תוכן לתוך מסגרות הלוגיסטיקה שהיו פחות בנויות ויותר "בוסריות" ואיפשרו לדונה לצקת תכנים ולבנות את השיטה והמתודה , ללמוד את התורה ולהתמחות בה ולהביא לידי ביטוי את עצמה ביצירת המסגרת והתכנים ושהעניקה לה את הסמכות והכח הניהולי ומעצם זה לפתח את הסמכות המקצועית והכרת העובדים . גם הגישה הסלחנית והגיבוי שקיבלה איפשרו לה מרחב והשראה כלפי הכפיפים שלה לנהוג בהתאם ולזכות באמונם . צריך לזכור שדונה הגיעה מתחום הבנקאות לאחר לימודי מנהל עסקים ונכנסה ל"אפל" מתוך רצונה להתפתח בתחום קשרי לקוחות וזה בדיוק מה שהיא קיבלה. דונה צמחה מדרג הביניים , מלמטה , כחדשה בארגון עוד לא היה לה State of Mind ולמעשה קל היה לה...
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...Discuss one or more explanations for the effectiveness of television in persuasion (12) Television persuasion is very powerful. Forms of television influence are based on the Hovland-Yale model of persuasion of four key principles: Principle one: the source – this based on the delivery of the message. Experts are known to be more effective than non-experts. Baron and Byrne 1997 suggest that this is why TV adverts often place the expert in white coats, to emphasize the scientific status of the message, for example why toothpaste is often advertised by a dentist who is a professional. Also attractive and popular sources are more effective than non-attractive sources for a means of influence on television. For example, well-known celebrities that also appear on programmes such as Cheryl Cole, advertises hair products. Two: the message – a fear inducing advertisement on television can create an attitude change if the advertisement provides a way of coping with the fear and makes viewers believe the warnings will definitely affect them. If the message only frightens people and these factors are not met, then the message is more likely to be ignored, rejected or denied. McGuire 1964 suggested that two sided arguments mean that people become inoculated against later conflicting arguments. If advertisements weakly propose their conflicting argument or use any negatives as a positive put forward, this would likely make the favourite message more resistant to conflicting...
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...Have you ever wondered why the same version of the news in on every channel? The media is everywhere. The media can be found in various forms such as newspapers, magazines, television, and radio. The information given is usually exaggerated and slanderous in order to capture an audience. Anyone that believes that the mainstream media is “independent” and that it does not have an ‘agenda” is being delusional. It is imperative that we understand that those that own and control the media are trying to shape society in a certain way. They want to impose their values and their vision of the future on the rest of us. According to the New York Times, virtually every major news organization has agreed to submit their quotes for “quote approval.” This is absolutely disgusting, and it goes against everything that our media is supposed to stand for. What we get from the mainstream media is a very highly filtered form of propaganda, and that is one reason why Americans are turning away from the mainstream media in droves. People want the truth, and more Americans than ever are realizing that they are not getting it from the mainstream media. If our politicians don’t wish to be quoted by a reporter and actually forbid them not to add their name to it, something is wrong. Nobody should say something anonymously if they can’t stand behind it. In times of national crisis like The Sandy Hook School shooting we often think, “Our stories don’t matter – this isn’t about me” or "I'll stay...
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...2011 Assignment 2 Persuasion, Science of influence Kunal Nagar,W0782056 MSIS ,Santa Clara university , 3/10/2011 Influence: The Psychology of Persuasion Persuasion is a form of social influence. It is the process of guiding oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.1Persuasion is often referred to as an art and influencing others isn’ luck or magic –its science. t Persuasion and Influence is big part of any consumer behavior, this goes in line with self-actualization theory and projected self or a corporation. There are proven ways to help make you more successful as a marketer and an office politician. In a world where every e-mail, every request and every event we plan competes against other compelling demands, the skill of persuasion is essential ,The ability to persuade others is critical to success, whether you are selling cars or a new corporate strategy. Psychology and marketing Professor Robert Cialdini has examined the component parts of influence, in the lab and on the street. He has learned that persuasion is a science as well as an art. So why do you want to know it? To communicate with your customers so that they become your raving fans ,they like you ,they like to read your message ,they give positive response ,cialdini ‘ techniques are used to increase sales ,to have s more responsiveness for customers, in case you want to research for requirement ,to make customers...
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...Jane Austen Persuasion BeQ Jane Austen Persuasion roman Traduit de l’anglais par Mme Letorsay La Bibliothèque électronique du Québec Collection À tous les vents Volume 708 : version 1.0 2 De la même auteure, à la Bibliothèque : Catherine Morland Orgueil et préjugés 3 Persuasion Édition de référence : Paris, Librairie Hachette et Cie, 1882. 4 I Sir Walter Elliot, de Kellynch-Hall, dans le comté de Somerset, n’avait jamais touché un livre pour son propre amusement, si ce n’est le livre héraldique. Là il trouvait de l’occupation dans les heures de désœuvrement, et de la consolation dans les heures de chagrin. Devant ces vieux parchemins, il éprouvait un sentiment de respect et d’admiration. Là, toutes les sensations désagréables provenant des affaires domestiques se changeaient en pitié et en mépris. Quand il feuilletait les innombrables titres créés dans le siècle dernier, si chaque feuille lui était indifférente, une seule avait constamment pour lui le même intérêt, c’était la page où le volume favori s’ouvrait toujours : Famille Elliot, de Kellynch-Hall : 5 Walter Elliot, né le 1 mars 1760 ; épousa, le 15 juillet 1874, Élisabeth, fille de Jacques Stevenson, esquire de South-Park, comté de Glocester, laquelle mourut en 1800. Il en eut : Élisabeth, née le 1 juin 1785, Anne, née le 9 aoust 1787, Un fils mort-né le 5 novembre 1789, et Marie, née le 20 novembre 1791. er er Tel était le paragraphe sorti des mains de l’imprimeur ;...
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...About the Six Principles The Six Principles of Influence (also known as the Six Weapons of Influence) were created by Robert Cialdini, Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He published them in his respected 1984 book "Influence: The Psychology of Persuasion." Cialdini identified the six principles through experimental studies, and by immersing himself in the world of what he called "compliance professionals" – salespeople, fund raisers, recruiters, advertisers, marketers, and so on. (These are people skilled in the art of convincing and influencing others.) The six principles are as follows: 1. Reciprocity As humans, we generally aim to return favors, pay back debts, and treat others as they treat us. According to the idea of reciprocity, this can lead us to feel obliged to offer concessions or discounts to others if they have offered them to us. This is because we're uncomfortable with feeling indebted to them. For example, if a colleague helps you when you're busy with a project, you might feel obliged to support her ideas for improving team processes. You might decide to buy more from a supplier if they have offered you an aggressive discount. Or, you might give money to a charity fundraiser who has given you a flower in the street. 2. Commitment (and Consistency) Cialdini says that we have a deep desire to be consistent. For this reason, once we've committed to something, we're then more inclined to go through with it...
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...Kyle Budde COM 101-002 Paper #1: Three Persuasion principles Netflix wins again One of the many avenues of persuasion comes from reciprocation when someone does or gives you something and then you feel a need to return the favor. I fell victim to this when I was a freshman in college. While in high school, my parents utilized a standard cable package with no need of buying any premium cable channels. This was the norm to me. However, as I was exposed to dorm life, I quickly realized that some of the shows on Netflix were actually very intriguing. My dorm roommate made an account and I found myself surfing through Netflix rather than flipping through channels. Everything was customized to him: because he watched Iron Man, the website suggested he watch Black Knight. There was no thinking involved, which impressed me. One night while doing homework I saw an ad for “Free Netflix for a month” I clicked on the bright red, flashing ad and signed up instantly to stream shows from my own Netflix account for free. However, in the last paragraph of the subscription sign up page, there was a paragraph describing how the company would start to charge me for the service after the first month. I told myself as I inputted my credit card information that I will not be paying for this and I will cancel within the month. As the free month rolled around, I only watched two movies, and I realized that it was time to cancel, as paying for a subscription would not be feasible since I hardly...
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...TABLE OF CONTENT DECLARATION DEDICATION COPYRIGHT ACKNOWLEDGEMENT 1. INTRODUCTION 1:0 0RAGANISATIONAL BACKGROUND 1:1 STAKE OWNERSHIP 1:3 TBL PLANTS IN TANZANIA 1:4 TBL BRANDS AND COMPETITORS 1:5 BEER MAKING PROCESS 1:6 ORANISATIONAL CHART 2. ACTIVITIES UNDERTAKEN 3. LESSONS, SKILLS AND EXPERIENCES 3:1 LESSONS 3:2 SKILSS 3:3 EXPERIENCES 4. CHALLENGES AND ENJOYMENTS 4:1 ORGANISATIONAL CHALLENGES 4:2 PERSONAL CHALLENGES 4:3 ENJOYMENTS 5. RECOMMENDATION 6. CONCLUSION DECLARATION I, Hellen Robert Gabriel declare that this field attatchment report is my own work and it has not been submitted or presented to the Tanzania breweries limitted or any other related organisation. I therefore I submit this field attachment report for the first time for the award of field training certificate to the Tanzania brewerie limitted. Trainee HELLEN ROBERT GABRIEL Signature ……………………………………… Field supervisor ...
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...PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012, 22 of PepsiCo's product lines generated retail sales of more than $1 billion each, and the company's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food & beverage business in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business. Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006, and the company employed approximately 297,000 people worldwide as of 2011. The company's beverage distribution and bottling is conducted by PepsiCo as well as by licensed bottlers in certain regions. PepsiCo is a SIC 2080 (beverage) company. Despite the whirlwind of speculation around PepsiCo, investors should avoid the short-term desire for returns and see the benefit of the company's long-term...
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...One of the most public and controversial social issues today surrounds the issues of euthanasia. A review of current legal and scientific materials, also, demonstrate that this challenge is a complex and contentious one that crosses various perspectives and hypothetical orientations. Therefore main point of research will cover perspectives of human euthanasia for doctors and etic of assisted suicide among people depending on religious aspects of every religion. There are different euthanasia laws in each country. This is consequence of divisive public controversy over the moral, ethical, and legal issues of euthanasia. As of October 2015, human euthanasia is legal only in the Netherlands, Belgium, Colombia and Luxembourg. Assisted...
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...well-prepared international negotiator gathers extensive information on the negotiation issues, on the setting in which the negotiation take place. Experts on international negotiation identify numerous essential questions and issues to consider before the negotiations. Step2. Building the relationship, at this step, Negotiators do not focus on the business issues but rather focus on social and interpersonal issue. They develop opinions regarding to the personalities of the negotiators. Step3. Exchanging information and the first offer, at this stage, both parties exchange information on their needs for the agreement. Both sides usually present their first offer, which is their first proposal of what they expect from the agreement. Step4.Persuation. In this stage, each side in the negotiation attempts to get the other side to agree its position. Step 5&6: Concession and agreement Successful negotiations result in the final agreement, which is the signed contract, agreeable to all sides. Step 7: Post agreement A commonly ignored step by U.S. negotiations is the post agreement, which consists of...
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... The incidence of child abuse has been on the increase, Emotional abuse is the verbal acts that results in a destruction of self esteem inn a child. Can include rejection or threating to of a child. Emotional neglect is an intentional omission verbal or behavioral actions that are necessary for development of a healthy self-esteem example , social isolation.. Physical abuse is the deliberate infliction of injury on a child. It is suspected when as injury is not consistent with history or development level of the child...physical neglect is the failure to provide for the physical needs of a child ,including food, clothing,, shelter and basic cleanliness(Thompson,1995).Sexual abuse is defined as employment ,use persuation,inducement, enticement,or coercion of any child to engage or assist sexual explicit for the purpose of producing visual depiction such as conduct. The temperament of a child as well as well as parents can be a cause of child abuse. Children who are different from others in any kind of way are at particular risk. These includes sick children, preterm infants disabled children unwanted or illegitimate babies and step children are especially vulnerable. Characteristics of child abuse/warning signs of physical abuse includes: 1, unexplained bruises, burns and fractures. 2, bald sports on scalp, 3Apperhensiveness in a child....
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...| | Leaders and manager are very similar. A part of leadership is being able to manage. A manager is defined as a person who directs a team. A leader is defined as a person who has commanding authority or influence. A manager is an administrator whereas the leader functions as a visionary role. Effective leadership and management results in achieving goals; quality leaders and managers create and maintain working relationships and achieve their goals. There are many overlaps in leaders and managers. The roles and responsibilities of a leaders and manager are to create and maintain a healthy organization but their approaches are different. Leaders and managers have different functions, roles, skills as well as traits and competencies. To perform as a manager, a manager must function as a manager, assume multiple, and must be skilled. Managers have four functions; they plan, organize, lead, and control in their positions. To meet the many demands of their functions, managers adopt multiple roles. These roles are an organized set of behaviors; interpersonal, informational, and decisional. The informational role links the managerial work together. The interpersonal role ensures information is provided. The decisional role makes significant use of the information. The managerial skills that are essential to successful management are technical, human, and conceptual. The technical skill deals with things, human skill concerns people, and conceptual skill has...
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...Jonathan and Patrick " Sinners in the Hands of an Angry God" by Jonathan Edwards and " Speeches to the Virginia Convention" by Patrcik Henry are phenominal speeches. Both of the speeches make readers think critically about what they are saying. These speeches have there similarities, differences, and have various ways of persuation. The persuasive speeches by Jonathan Edwards and Patrick Henry have many differences but also a strong amount of similarities. Henry and Edwards are similar in many ways in both of their writings. Both of their speeches are very bold and spoken with confidence and a purpose. In their writings, they both talk about the people pleading for peace. " Peace and safety: now they see that those things on which they depended...
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...His greed comes mainly in his lust for power. First with the witches. He does not immediately display greed but his thoughts and consideration of what they have to say lead him to do his first physical act of greed: killing duncan so he can become king. Also tied in with this is Lady MacBeths persuation, as she convinces him to kill duncan when he doubts it the night of the murder, but she tells him how he is not a man if he doesnt, etc. So greed through his wife led him to be even more greedy himself. It is also greed that he does not fess up, as he wants his life and wants to be king, and so chooses to keep that. But mainly his greed is in his killings. He was not content enough with the honour of being thane of cawdor, but instead felt he...
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