...Case Studies 2: The Pert Mustang Question 1: Prepare the report that Roberts requested, assuming that the project will begin immediately. Assume 45 working days are available to complete the project, including transporting car to Detroit before the auto show begins. Your report should briefly discuss the aspects of the proposed new business, such as the competitive priorities that Roberts asked about. Answer: Roberts wants to restore her Mustang to mint condition or as close to mint condition as possible, and use it in sales and advertising and take it to auto shows to attract new business within 45 working days. From the activities’ estimate of times and tasks that need to be done, we identify that there are 22 activities involved in the process starting from order of materials to pull car to the Detroit Auto Show. A table containing the project activities, the time estimates, and the precedence relationship will be prepared, and a network diagram will be drawn to structure the immediate predecessor activities. The critical path activities will be identified to indicate that the project can be completed within 45 working days. RASAS is consists of three car dealerships and this venture into restoration business still can fit into its business. RASAS has noticed that there is a market for this new business because the public is growing interest in this restoration of vintage automobiles, and many people want to own a vintage auto. With RASAS’s knowledge and experience...
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...“Carmakers Target Gen Y” Jacob Jasper Barnes, III Strayer University – Lower Bucks County Campus Dr. Gary White MKT 505 – International Marketing August 12, 2012 1. Explain the strategy behind Asian automakers targeting Gen Y. Asian automakers have are targeting the young generational consumers referred to as the Gen Y for many different reasons. Amongst the many reasons is the sky-rocketing price of gas. The young generation is becoming more sensitive to cost than ever before. They want to spend less and get more, if possible. They have found that high priced gas guzzlers are not so popular anymore. With the price of gas being at an affordable standstill for years, it means that Asian automakers now have the opportunity to target young US consumers that are looking for small, reliable, and fuel efficient vehicles. According to a survey conducted by Consumer Reports National Research Center, 2012, it shows people are driving less and looking for more fuel efficient cars. Asian automakers understand that America is in a crunch so people are looking for more but for less. Their aim is to introduce lines of vehicles that are not only fuel friendly but are pocket friendly as well. As stated by consumer affairs “There are 64 million Gen Y buyers coming into the marketplace," stated by Jim Lentz, Toyota's group vice president and general manager. "We know when they come to market to buy a vehicle, new or used, they will spend on average about $15,000." So Asia figured...
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...powerful, and better as it relates to cars. They are not satisfied with the original look or the capabilities of the car. So, they choose to make additions to the original make of the car birth out of an obsession for the need for more speed and power. Hence, we end up with what we have today and what are known as sports cars and racing cars. Manufacturers now push the limits of these sports cars by continuously testing them and their abilities, pushing them to see how much more they can take. There are many manufactures and specialist of sports cars. Some of these include, Cunningham (USA), Chaparral Cars (USA), Westfield Sportscars (UK), Wiesmann (Germany), Pagani (Italy), and Superformance (USA). One type of sports car is the Ford Mustang. The 2012 version of this car is ranked as the number one sports car in the U.S. It receives rave reviews for its performance and fuel economy but it receives a lot of criticism for its cramped back seats and interior quality. Another type of sports car is the Chevrolet Camaro. The 2012 Chevrolet Camaro is looked at...
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...Smells like Advertisement Advertisements are a hooking device for many people. They manipulated their intending audience into purchasing products that most people do not need but are convinced otherwise. In this case, both advertisements are similar in product but differ in the audience that is being targeted and in the method they approach or lure the intended audience. Many woman and men buy all types of perfumes in order to attract a suitor. Since the sense of smell is the strongest of all our senses, it triggers our memories and makes people unforgettable and associated with a particular smell. Men’s colognes attempt to replicate a musky smell, while women are usually sweet smelling like a fruit or flower. These colognes and perfumes come in wide varieties of smells and brands and thus are very competitive in the advertisement field to capture the attention of their potential customers. The first one is the “Promesse” advertisement about a French perfume. The advertisement is composed of a young couple in a warm embrace. However, they seem to be separated by a small barrier as they lean forward their lower bodies are as far away from each other as possible. It seems that the simple and almost unnoticeable barrier diminishes the potential sexual scene and reduces it to an innocent encounter between a man and a woman. The man is dressed is a black suit, juxtaposing the white dress of his counterpart. His profile and joyful expression on his face mirrors the one of...
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...that life belongs to you? It becomes the most important thing in this world, or at least it should. We all take our lives for granted, but who is to say when it will end. Maybe tomorrow or in 50 years. No one knows. It was two weeks before school was out, the last two weeks of my senior year in high school. It was a Thursday afternoon, on the last week of May. Nothing out of the ordinary, it had rained a little bit and it was cloudy. I was going to go shopping for a new car in the DFW. I got out of school an hour before everybody else in High School. I had early release or flex period as the High School used to call it. My dad had taken my truck so I had to drive the family SUV to Arlington to take a look at a beautiful night-dark Ford Mustang I had spotted browsing around on the web. The road was a little wet, but I had plenty of experience driving on that kind of weather. It was just another road trip. I had been on the road for about 20 minutes, and was less than 5 miles away from the city of Denton when the accident happened. I was driving East-bound on highway 380, at 65 MPH when my SUV lost traction and began to hydroplane on the two-way road, and it slid right into oncoming traffic. I turned the wheel to the left as fast and far as I could to avoid the head on collision and it worked just fine, however it sent me off the road into an unavoidable rollover. A wooden pole stopped the out-of-control SUV as it was about to go into the first flip. It saved my life. I got out...
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...(Kotler, P., & Keller, K., 2012, p 250) When someone sees a blue cross they know it is a Ford emblem and when some sees that horse running they know it is the mustang emblem. The Ford Mustang is a very memorable car with very memorable because of commercials and getting their name and brand out to customers. Ford Mustang also has adaptability which is, “How adaptable and updateable is the brand element.” (Kotler, P., & Keller, K., 2012, p 250) Ford comes out with a new model every year and change something each time like the body style, engine, or interior. A lot is put into the engine over the past few years because of gas prices rising, so Ford and every other car maker is try to get the best miles per gallon as they can. Another brand element that would be beneficial for Ford is protection with air bags, seatbelts, and running many crash test with every type of vehicle. Protectable is, “How legally protectable is the brand element.” (Kotler, P., & Keller, K., 2012, p 250) USNews ranks vehicles on safety and tells the safety features of each vehicle. The 2013 Ford Mustang offers driver air bag, passenger air bag, side air bag, 4-wheel ABS, 4-wheel disc brakes, electronic stability control, traction control, and emergency trunk release as their safety features. Out of five stars the 2013 Ford Mustang scored four in Overall Rating, four in Frontal Crash, four in Side Crash, and five in Rollover. In 2012 Ford created a new brand promise, “Go Further,” while...
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... After World War II production slowed down until the entrance of the 1949 line. At this time power units were new along with the automatic transmission in 1950. Great automobiles were manufactured in the coming years. The sporty Ford Thunderbird was introduced with 5.1 litres and capabilities of 113 mph. In 1958 it became a convertible with five seats and a strengthened structure. Major restyling occurred in the late 1950's with such automobiles as the Falcon, a compact car, with the help of General Motors and Chrysler. BM001-4-0-OSE INDIVIDUAL ASSIGNMENT During the 1960's competition increased and Ford had to become innovative in order to remain one of the top manufacturers. They put their minds together to create the Ford Mustang in 1964, a compact semi GT with four seats, at a price of $2480. The automobile had a 4.7 litre V8 engine...
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...main points: 1. Today I will discuss the muscles cars of Ford, 2. GM 3. and Chrysler Transition: “Now let us start our engine with Ford in the American muscle race.” II. Body A. Ford motor company 1. History I. Ford motor company was created in June 16, 1903 when some investor decided to sign article of incorporation for Ford motor company. II. The company was founded by Henry Ford Sr. III. Ford had the very first moving assembly line in Michigan 2. The very first car that Ford had was the Model T and rapidly became Very popular. 3. Mustang I. Henry for had innovative for the things he created and had many cars in the muscle car race but it most popular came in 1964. In 1964 ford came out with the mustang. II. The early mustangs did not...
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...pricing and bigger trunk space more than the consideration for safety. Lee Iacocca, president of Ford, ran the business striving for higher profits and cutting costs. His lack of interest for human life initiated many lawsuits against Ford and, in the end, was a far bigger cost than installing safety features in the Pinto in the beginning. The biggest concern regarding the role people played in the Ford Pinto case was the concern for cutting costs and making the biggest profits over the concern for human life. Severally jeopardized in this case were proper corporate morals and ethics. This started when Lee Iacocca acquired the position of president from the former President Semon Knudson. Lee Iacocca celebrated much success with the Mustang and wanted to market small cars to compete with the foreign car markets. Lee Iacocca drove to promote the Ford Pinto by 1971. Because it typically takes three and one-half years for the production of an automobile, to have the Ford Pinto to the showrooms by 1971, only left two years to launch the Ford Pinto. During the production process, crash tests revealed safety issues with the gas tank in the rear of the car. If the car were struck from behind even at a slow speed, the gas tank would rupture, and explode upon impact. Lee Iacocca’s decisions on cost savings over-shadowed any safety issue in terms of design. Some safety testing took place such as rubber-lined fuel tanks, but once again to install such a safety feature would be too...
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...Case Study Discussion and Executive Summary June 27, 2011 MGT/216 Case Study Discussion and Executive Summary This paper explores “The Ford Pinto Case” managing of business ethics. Numerous factors suggest within this research that Ford Motor Company was negligent and violated its code of ethics. To understand how relationships are affected a closer look at Ford Motor Company missions and values will align Team B’s personal values with Ford Motor Company. In this paper the study to examine are the role of people, products, and profits in the decisions made regarding the Ford Pinto. Key factors surrounding the Ford Pinto Case The death of Lynn Marie Ulrich, Dana Ulrich and Lynn’s sister, and Judy Ann along with many others was what brought the controversy of the Ford Pinto’s faulty gas tank placement to a climax. After so many unnecessary deaths the release of the Ford Pinto was the responsibility of Ford’s CEO Henry Ford II and Ford’s new president Lee Iacocca. Iacocca reduced the average production of a car from three and a half years to a little over two years. Iacocca was aware that during crash testing the Pinto’s gas tank exploded upon collision but was desperate to expedite the vehicle’s release on his deadline. After the discovery of the Pinto’s faulty gas tank, Ford’s president decided it would be costly to make changes in the Pinto’s gas tank location and its size. The Ford Pinto cost $2000 and making changes would increase its price thus possibly...
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...Directions: Think about individual products and the company that makes them. Describe three generations of that product (past, present, and future). Then in a multipage write-up, answer why was there change, what changed, and what will be the challenges and issues (business and technical) of the future generation. On September 12, 1966, General Motors first displayed a preview of their next generation car, the Camaro. There were two main reasons why General Motors came out with this car. First, General Motors was trying to create a new type of car to satisfy consumer’s desire for a strong and faster type of car. Second, it was General Motor’s way to compete with Ford’s new Mustang. When the Camaro first came out, it was classified as a compact car. However, they later changed the classification to a pony car, and it has been seen more as a touring car, sports car, or muscle car. Along with the changes in names, there have also been many changes in style, technology, features, and specifications. General Motors is now in production of their 5th generation Chevrolet Camaro. On January 6th, 2006, General Motors started brainstorming ideas and concepts for this new generation car with a new body, wheelbase, engine, transmission, suspension, and much more. After two years of designing, engineering, manufacturing, and problems, on July 21, 2008, General Motors officially unveiled the production of the 2010 5th generation Camaro. This new generation Camaro was able to enhance...
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...* Jacob Wallace * Informative speech * Thesis: Today I am going to give you a brief history lesson on the life of carol Shelby and also going to give a couple examples of how his innovative ideas changed the automobile and racing industry to this very day. The life of Carroll Hall Shelby Before there was the car, there was the man. His name is the stuff of legend. His accomplishments, the envy of every kid who fell in love with cars and driving and courage and performance January 11, 1923 in Leesburg Texas. Carroll Hall Shelby is born to Warren Hall Shelby, a rural mail carrier and Eloise Lawrence Shelby. Begins training at Lackland Air Force Base near San Antonio TX. On training missions, Carroll corresponds with his fiancée by dropping love letters placed in his flying boots, onto her farm. As a flight instructor, he did not leave the U.S. during WWll. His passion for performance. A champion with an unquenchable desire to win. An American success story. These are among the descriptions earned by the legendary Carroll Shelby. He is an icon that embodies the ingenuity, tenacity and grit needed to win in business, competition and philanthropy. 1. He would drive his first race behind the wheel of a hot rod fitted with a flathead Ford V8. Would break land speed records at the Bonneville Salt Flats in 1954. Would finish a respectable second...
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...The Case of the Ford Pinto By James Abstract Product harm crisis can be defined as a sudden break in a product’s life cycle (Siomkos, G.J and Kurzbard. J. 1994). In 1971 the Ford Motor Company created a product harm crisis with the introduction of the Ford Pinto. The Ford Pinto is known to be one of the most dangerous vehicles ever produced in automotive history due to several serious design flaws. This paper will identify the factors that contributed to the product harm crisis, compare and contrast the findings of various studies on a product harm crisis and finally synthesis the research findings and provide a post mortem recommendation to the Ford Motor Company on how the Ford Pinto product crisis should have been handled. The Case of the Ford Pinto In 1968 the Ford Motor Company decided to market a vehicle that was small, inexpensive and would appeal to all car buyers. The Vice President of Ford Motor Company at the time was Lee Iacocca. Mr. Iacocca approved the plan for the Ford Pinto based on the parameters of the car weighing 2000 pounds and costing $2,000.00 dollars (Danley J. 2005). By placing these parameters on the car’s designers, they were limited from the beginning and ended up with a failed product. The key factors that contributed to the product crisis included the Ford Pinto being rushed to production in twenty five months, the timeframe to production causing designers and producers of the car to cut corners and finally...
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...Awesome What I find to be awesome is cars. Cars are the best thing to ever happen to this world. Where would we be without cars? Cars are the signature to most advancement. Cars are fast. Cars are classic. Cars are just amazing. I’m sure most people don’t ever stop to admire a car. Cars are amazing if you actually know about them and know what you like. There is amazing cars all over the world I have lots of cars I really like. Cars are an art. Nothing is better than the bond you can make by building your own car. It’s a whole other feeling. Cars are amazing. For three reasons. First reason is that they are fast. In my opinion of a good fast car. I would get a 1967 Ford Mustang Shelby GT500. Just because that’s my style. This car is rolling fast yea there is faster imports, but this is classic, friendly but crazy fast. This is a beast on 4 wheels. 271 horse power you bet its fast. This car goes from 0-60 in 4.3 seconds. This is just one of the millions of cars out there. Cars are legit the best past time because of their incredible speed. Another fast car is the 1987 Grand National. This car is fast and slick, you need a getaway car this is your car. Its precise steering with the right driver you can drive miracles. It goes from 0-60 in 4.8 seconds. No matter what car you have you get or are thinking of getting how fast is it or how fast does it go is always one of the questions you ask. Okay so the second reason I think Cars are amazing...
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...Ford Pinto Case In the late 1960s Ford Motor Company developed the idea of the Ford Pinto. Foreign automobile such as Germans and Japanese manufactures dominated the small car market. Ford Motor Company did not want to stay behind in production. Chief Executive Officer, Henry Ford II and Lee Iococca’s rushed building new compact cars out in the market within two and half years which, was the Ford Pinto and the shortest production planning. Production and distribution of the 1970s Ford Pinto stirred controversy regarding safety concerns. Ford’s desire to compete with the foreign manufacturers led Ford to overlook known design flaws and their own ethics while in search of higher profits. Ford assigned a team of engineers to work on nothing but the Pinto. This team was required to stick to Iacocca’s goal of “the limits 2000”; this meant that the car could not weigh more than 2000 pounds. This became a challenge for the engineers and created concerns regarding the placement of the fuel tank. Because of the accelerated production the testing was not done thoroughly. Out of 11 Pintos subjected to rear end collisions, eight failed the test. Only the three with baffles between the tank and bumper and a special interior tank lining met safety standards. The project was almost complete, and it was not possible to make redesign revisions and meet the deadline for the release of the Pinto. The car met the requirements for the American public. It was not long before...
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