...MARKS AND SPENCER Marks & spencer was founded in the year 1884,it was a private limited company. It has grown with a single market.It was an international and multi channel retailer company where this company sell all stylish, high quality ,home proudcts and all luxurious goods across the world. M&S aims to provides quality and best shopping experience to all the customers. SWOT ANALYSIS OF MARKS & SPENCER STRENGTH: M&S was a reputed company and it has competition in an international market.We deliver quality manufacturing and innovative and unique way of shopping infrastructure. WEAKNESSES: The cost of the products are high compare to other brands and there was a lack of fashionable trends to attract the younger generation of the 21st century.M&S are taking longer time to forecast and bring changes in their business. OPPORTUNITIES: M&S are targeting to linked up or merger with the international companies to grow at the faster rate globally.This company are needed to identify and overcome to attract not only the youngsters but also the older generation. THREATS: Economic changes are slightly down because of the changing needs of the customers.Due to the varities of retail markets the competition level has increased at a higher rate. Customers demand are increasing but somehow they are unwilling to fulfill needs and wants of the customers demands. PEST ANALYSIS OF M&S POLITICAL FACTOR: In modern organization there was a lage affects of the global politics...
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...Strategic Planning of Marks and Spencer Group Executive Summary: In this report a step by step analysis of Marks and Spencer group strategic planning is presented. Mark and Spencer is one of the biggest retail company in UK and leading company producing women apparels. The report is begun with analyzing various external environment of the company that includes STEEP analysis and it helps to understand the external environment of the company. After that the report covers the business plan of the company with its strategic planning section, and how the company is able to implement its strategic planning. Whereas the focus of strategic planning is on the whole organization and the focus of the business plan is on a particular product or service. Contents Executive Summary: 2 Introduction and Company background: 4 Task 1 5 1.1 The importance of external factors affecting Marks and Spencer Group: 5 1.2 Analyze the needs and expectations of stakeholders of Marks and Spencer Group: 7 1.3 Analyze the major changes taking place in the external environment that will affect strategy of M&S: 8 Task 2 8 2.1 Use appropriate tools to analyze the effects of current business plans 8 2.2 Review the position of M&S in its current market 9 2.3 Evaluate the competitive strengths and weaknesses of M&S 10 Task 3 10 3.1 Use modeling tools to develop strategic options for M&S 10 3.2 Develop a comparative understanding of activity from organization...
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...About the company M&S is one of the leading retailers in the UK, tracing its history back to 1884 when Michael Marks opened a stall in Leeds market. Thomas Spencer joined him in 1894 and both created Marks and Spencer. M&S has 703 stores in the UK with over 76,000 employees and over 360 wholly-owned, partly-owned, or franchised stores in 42 territories around the globe, which accounts for 10% of the Groups revenue. M&S sells high quality, exceptional value clothes and food products as well as home products such as electronics, furniture. They also added homeware in 2000. Primarily all of M&S goods were British made, however the retailer faced more challenging times, especially in the last decade and found it hard to compete with other supermarkets and retailers, this caused them to outsource to cheaper labour countries in Asia such as China and India. Marks and Spencer is the largest UK clothing retailer with a market share of 11.7% selling high quality, good value clothes for everyone. It also has a market share of 27.1% for lingerie which makes them leaders in womenswear in UK. 51% of their revenue comes from groceries with market share of 3.9%, the remaining 49% of the revenue comes from clothing and homeware. M&S was the first retailer in the UK to produce a pre-tax profit of £1 billion. M&S core values are: quality, value, service, innovation and trust. These values helped M&S to gain and maintain their leadership in the market, as shoppers...
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...Marks and Spencer Report Contents ------------------------------------------------- Page | ------------------------------------------------- | ------------------------------------------------- 3 | ------------------------------------------------- Introduction | ------------------------------------------------- | ------------------------------------------------- | ------------------------------------------------- 3 | ------------------------------------------------- Strategic and Financial analysis- Financial risk | ------------------------------------------------- | ------------------------------------------------- | ------------------------------------------------- 4 | ------------------------------------------------- PESTEL analysis | ------------------------------------------------- | ------------------------------------------------- | ------------------------------------------------- 4-6 | ------------------------------------------------- Evolutionary Forces analysis | ------------------------------------------------- | ------------------------------------------------- | ------------------------------------------------- 6-8 | ------------------------------------------------- Strategic Group Analysis | ------------------------------------------------- | ------------------------------------------------- | ------------------------------------------------- 8 | ------------------------------------------------- Individual...
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...Marks and Spencer IB209 Marketing Analysis Anshul Maini 1036526 Marks and spencer also called as M&S and Marks and Sparks was found in the year 1884 by two people Michael Marks and Tom spencer (Bevan, 2007). Ever since then marks and spencer has delivered goods of the best quality and now to day it stands as one of the best retail chains in the UK. They primarily deal in Clothing and food. The company is headquartered in London, UK and is the one of the biggest companies in the world. It’s ranked #725 in the Forbes 2000 list (Marks and Spencer on Forbes 2000 list, 2011) and is amongst the top 5 retail firms in the country. Currently the chairman of the company is Robert Swanell and the Chief Executive is Marc Bolland. (Annual Report, 2011). Over the years Marks and Spencer has gone through ups and downs. It is the first British Retail firm to make a Profit before tax of over £1 Billion which was in the year 1998.After that the company had hit rock-bottom which was due to heavy competition and the company’s inability to satisfy its customers, it went into heavy losses in its turnover. After amending a few policies and the change of the Chief executive, the company looked more closely at the customer’s needs, wants and demands and modelled their strategies around it, thus rising it from the ashes. However again in 2008, the company went into a credit crunch which was mainly because of the recession. (M&S shares dive on gloomy outlook, 2008) (Bevan, 2007).Although M&S has...
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...management is the objectives framed by the top executive on the behalf of their owner which are based on the resources available. This is done by assessing the internal and external environment of the organisation where they use to compete(Boyne and Meier, 2009). It provides the overall direction to the management of the firm by covering the aspect of business objective. Strategy also helps in the developing of proper policies and plans which helps in achieving the goals by proper allocation of the resources. Mark and Spencer is the biggest retailer company operating in UK. They are the largest retailers of clothing, food and in many other varied areas. In the year 1998 their pre tax profit was more than 1 billion, but after few years they were hit by the credit crunch which had a great affect in their functioning and now in the present climate they are struggling (Hollender and Breen, 2010). So the study tries to understand the strategy which has been adopted by Mark and Spencer by applying various analytical models. Companies’ internal analysis has been done which emphasised...
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...John Lewis Internal Audit Strategy – increase advantage of partners, realize market potential, grow efficiently Organization – Systems Productivity -- Product * Core: retail, home, supermarket products * Physical: signature green color, classic style * Augmented: known for customer service, delivery options, guaruntees (ex. One year guarantee on electronics), quality and value * Strong product range with over 350,000 lines Price * Premium prices * However, also price-competitive with rivals and will price match * Waitrose is more focused on quality, premium priced Place * Global- exports products to 50 countries worldwide * Selective distribution * Channel selections: indirect- they are intermediary retailer Promotion * Price matching * Mywaitrose cards- loyalty card that can get you 10% various products * Christmas advertisement * Christmas card design competition * Sales associates in stores Physical Evidence * Shopping bags * Brochures * Clean, bright stores featuring green color * Catalogs Process * Clear layout, signage, store helpers, short lines * Access to terminals in JL Home stores * Website easy to navigate and has over 250,000 products People * Employee development structure- continuous development, learning, social activities * Represented in workers councils, can vote to change company policies Packaging Positioning * Fair prices * Quality...
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...This case deals with the ethical dilemma that Tobacco manufactures face when selling tobacco products in third world countries. First, there is the ethical dilemma of business versus health. The opening and development of the tobacco business in Third World countries like China, Malaysia, Indonesia, India and Africa, is considered against the health consequences of tobacco use which according to an Oxford University epidemiologist, has estimated to cost 3 million lives annually rising to 10 million by 2050 without effective tobacco control program A second ethical dilemma is employment versus impoverishment, where the opportunities for work in the tobacco industry are considered against a background of malnutrition. This is a problem that is certainly worth consideration, but with those who have the power to change things reaping huge profits, I am not sure if anything will be done. 1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situation described Exhibit 1 is a decision tree. A model for incorporating ethical and social responsibility issues into multinational business decisions. The decisions are decided by the users’ responses to a number of relevant questions regarding the matter at hand. The first question the model asks is whether the decision efficiently optimizes the common good or benefits of the business firm, society, the economy, and the individual. From the tobacco business standpoint, the answer...
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... Business strategy INTRODUCTION Marks and Special background M&S otherwise known as Marks and spencer was founded in 1884 by Michael Marks was born in 1859 in Slonim, Belarus. In 1882 ,he moved to England to escape anti-Semitic discriminate , but had few friends and little money. He came to Leeds, a growing industrial town with a population of over 160,000. He was attracted by its large Jewish community and job opportunities in the thriving clothing trade. At the time Marks couldn't speak English and had no money or particular skill but had a very sharp mind for business and understood what customers wanted and needed . Initially he travelled the towns and villages of West Yorkshire, selling wares from his bag. He later set up a permanent market stall in Leeds, the latter which developed into a successful retail business. Unusually, he always displayed all his goods with clearly priced labels. He started hiring sales assistants to run the stalls. , Selling simple stock such as haberdashery and hardware goods, he adopted the slogan 'Don't ask the price, it's a penny'. This fixed price system and the open display of goods made him very popular. In Leeds as Customers liked being able to inspect the goods and knowing exactly the cost, with no need for haggling. In 1890 Dewhirst a cloth manufacturer offered Marks a £5 loan with this Michael Marks was able to buy his first stock for peddling . This was the start of a...
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...Marketing Principles All organisations will use some sort of marketing. Marketing is there so an organisation can find out what their customers’ needs are, and how these can be met. In this manual I will be talking about John Lewis Marketing process. Having a good marketing department can help the John Lewis keep costs down. If the correct process is taken for marketing, it will eliminate the guessing and forecasting that are linked with trying to predict product trends and consumers demand for goods or services. when the organisation knows what they customers wants, they will all be able to provide the right type of product or service and will always have customers ready to purchase. All so having a good marketing department or team, will help a John Lewis build a loyal customer base and help with repeat custom. This is called brand loyalty; it is one of the main advantages of having a good marketing team. Marketing is usually defined as a process that identifies and predicts what the customer wants and then trying to satisfying the customers’ needs and making a profit by doing this. Every business or organisation will follow marketing plan or a marketing process. The marketing plan will serve as a wide range plan which will outline the organisations marketing efforts. Using the marketing process, John Lewis will have to find out what their customers want and what their needs are and what the business can do to meet their needs and demands. The...
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...and it is crucial for companies in this industry to adapt to new trends and customer needs. M&S have a strong focus on consistent quality and high standards. They have been aware of technological factors and social changes within this market and have reacted in particular to the technological evolutions effectively, helping them to achieve one of their core competencies that is, quality. Driving forces in this industry proved difficult for M&S, globalization, the development of casual trends, and accelerating fashion cycles were major evolutions that became prevalent in the textile apparel industry, M&S were not reacting to these factors well and so they were becoming quite lost in their own market. Macro Economic Factors/PEST Analysis. Technological Issues The textile apparel industry is becoming to rely on technology for faster production systems and better quality products. We have seen that M&S have had a successful technological component to their organization, close co-operation with suppliers and the use of the latest technology has been the foundation for achieving the highest quality in their products. The fashion industry is going to keep evolving with the newest technology, it is vital that brands react to this macro-economic factor as it will be what may differentiate you from your competitors. Economical Issues A recession will have an enormous effect on M&S and this industry, along with their consumers. Costs will increase and prices...
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...Corporate Responsibility From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry serious repercussions, such as in the National Semiconductor case. When both the culpable component and company are found, the question arises of how extensive these repercussions should be. Is the company as an entity liable or do you look into individual employees within that company? From an ethical perspective one would have to look at the mitigating factors of both the employees and their superiors along with the role of others in the failure of these components. Next you would have to analyze the final ruling from a corporate perspective and then we must examine the macro issue of corporate responsibility in order to attempt to find a resolution for cases like these. The first mitigating factor involved in the National Semiconductor case is the uncertainty, on the part of the employees, on the duties that they were assigned. It is plausible that during the testing procedure, an employee couldnt distinguish which parts they were to test under government standards and commercial standards...
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...Topic Gateway Series Strategic Analysis Tools Strategic Analysis Tools Topic Gateway Series No. 34 Prepared by Jim Downey and Technical Information Service 1 October 2007 Topic Gateway Series Strategic Analysis Tools About Topic Gateways Topic Gateways are intended as a refresher or introduction to topics of interest to CIMA members. They include a basic definition, a brief overview and a fuller explanation of practical application. Finally they signpost some further resources for detailed understanding and research. Topic Gateways are available electronically to CIMA Members only in the CPD Centre on the CIMA website, along with a number of electronic resources. About the Technical Information Service CIMA supports its members and students with its Technical Information Service (TIS) for their work and CPD needs. Our information specialists and accounting specialists work closely together to identify or create authoritative resources to help members resolve their work related information needs. Additionally, our accounting specialists can help CIMA members and students with the interpretation of guidance on financial reporting, financial management and performance management, as defined in the CIMA Official Terminology 2005 edition. CIMA members and students should sign into My CIMA to access these services and resources. The Chartered Institute of Management Accountants 26 Chapter Street London SW1P 4NP United Kingdom T. +44 (0)20 7663 5441 F. +44...
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...Topic Gateway Series Strategic Analysis Tools Strategic Analysis Tools Topic Gateway Series No. 34 Prepared by Jim Downey and Technical Information Service 1 October 2007 Topic Gateway Series Strategic Analysis Tools About Topic Gateways Topic Gateways are intended as a refresher or introduction to topics of interest to CIMA members. They include a basic definition, a brief overview and a fuller explanation of practical application. Finally they signpost some further resources for detailed understanding and research. Topic Gateways are available electronically to CIMA Members only in the CPD Centre on the CIMA website, along with a number of electronic resources. About the Technical Information Service CIMA supports its members and students with its Technical Information Service (TIS) for their work and CPD needs. Our information specialists and accounting specialists work closely together to identify or create authoritative resources to help members resolve their work related information needs. Additionally, our accounting specialists can help CIMA members and students with the interpretation of guidance on financial reporting, financial management and performance management, as defined in the CIMA Official Terminology 2005 edition. CIMA members and students should sign into My CIMA to access these services and resources. The Chartered Institute of Management Accountants 26 Chapter Street London SW1P 4NP United Kingdom T. +44 (0)20 7663 5441 F. +44...
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...Business Strategy Name Institution Abstract This paper critically analyses the past and the current market trend, operations, and marketing strategies of Sainsbury’s Company. Different models of analysis were employed to clearly understand the current and previous state of Sainsbury’s. Some of these models include SWOT analysis, PEST analysis, CORE analysis, Porter’s Five Forces model, Key Success Factors, and Ansoff’s Matrix These models help in understanding all aspects that play a role for the success and the failures of the company that include its strengths, weakness, opportunities, threats, and several factors that bolster of hinders the success of the company. I also looked at deep analysis of the success of introducing “Dark Stores” in Ireland. It can be concluded from this study that, Sainsbury’s can successfully enter into Ireland market by introducing “Dark Store”. However, the company will likely face some challenges and competition from other companies in Ireland, but it can counter these by employing different strategies recommended in this study. Business Strategy: Sainsbury’s Introduction The task of the strategy is the most difficult and time-consuming part of strategic management. This task runs almost through all levels of management and should be taken into account in most parts of the company. The specific implementation of the strategy begins with a thorough analysis of what the company should do differently and better for the successful implementation...
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