...blackberry solutions and in following years it has launched many advanced models of blackberry solutions in partnership with various service providers which includes Yahoo, AOL, MTN, Qtel etc. The company has recorded a revenue of US$14.935 million in the financial year 2010 which is an increase of 35% compared to FY 2009 with USA alone accounting for 57% of the revenue. The devices accounted for 81% of the revenue followed by service (14.4%),software (1.7%) and other (2.8%). Although the company is doing very well financially, it is not immune the pressure of external forces and following section highlights some of the external forces impact on RIM. The PEST analysis and SWOT analysis provides an insight in to the factors which will affect the industry which in turn will also affect the companies that operate within the industry. PEST analysis: • Political The fairly friendly political climate in North America especially in USA has helped the smart phone industry especially RIM to flourish as the...
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...environments in which it operates. PEST and SWOT analysis are the tools used to find out the current status and position of an organization or individual in relation to their external environment and current role. They can then be used as a basis for future planning and strategic management. PEST analysis is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project, product or service. PEST is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan. A PEST analysis is often conducted prior to SWOT analysis. The data gathered in PEST analysis is used as the “external issues” in a SWOT analysis. A SWOT Analysis is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may...
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...A. 1. SWOT Analysis Strengths IBM’s continued domination of the global market produced record increases in revenues every year, with most of the revenues coming from its highly successful System/360 and System/370 mainframe series. These powerful mainframes, which fully automated a company’s manual information processing systems, became the industry standard that competitors tried to match. Apart from this, IBM’s high-priced lease strategy, backed by excellent customer service, also contributed to the rapid rise of the company’s fortunes. This leasing system tied the company to its customers, thus guaranteeing a steady cash flow. Over the years, IBM’s traditional focus on service, combined with a successful sales force, always gave it a competitive advantage. Another of IBM’s strengths is its successful alliances and joint ventures with computer, software, and marketing companies such as Intel and Microsoft. These ventures helped IBM achieve product innovation and differentiation and enter new markets. IBM’s contention system can also be considered as strength. In this system, project teams design competing product prototypes and a series of committees at all managerial levels debate the costs and benefits of each project over a time period. This resulted to the approval of generally successful projects. Furthermore, the product group structure which was implemented during the restructuring of the ‘90s proved to be very successful. In this structure, the divisions were...
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...Carlsberg Ukraine Carlsberg Ukraine is very successful and interesting organization, especially from the prospective point of view. I would like to analyze the activity of Carlsberg Ukraine using different techniques: 1) SWOT analyses – allows to find the dependence of the main problems of the organization with its strengths/weeknesses, find ways of effective usage of strengths to solve business problems, ways of reducing the impacts of weeknesses and external threads. | Opportunities * New Clever culture of alcohol consumption, attracting of new customers * * Market share increasing& Expansion of the market (sharing the first place with Sun InBev Ukraine. * Openning/exploring of new points-of-sale. * Increasing individualization of production (define different segments and satisfy their specific needs) * Successful player on Digital market * New products and competitive advantages | Threats * Not stable external conditions (economics, politics, legislation, social processes) can negatively influence KPIs of the company. * Emerging of new competitors/international branches enter the market. * Inflation * Loosing of consumers/changing in their preferences (Crimea and East regions of Ukraine). | Strengths * High level of popularity (one of the market leaders in beer, soft drinks and kvass); * Company with long history and strong Brands. * Wide range of products; * High level of quality(“zero-LOX”, ISO 9001, ISO...
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...BLACKBERRY HISTORY The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany. The name BlackBerry was coined by the marketing company Lexicon Branding. The name was chosen due to the resemblance of the keyboard's buttons to that of the drupelets that compose the blackberry fruit. The original BlackBerry devices, the RIM 850 and 857, used the DataTAC network. In 2003, the more commonly known convergent smart phone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services. BlackBerry gained market share in the mobile industry by concentrating on email. BlackBerry began to offer email service on non-BlackBerry devices, such as the Palm Treo, through the proprietary BlackBerry Connect software. The original BlackBerry device had a monochrome display while newer models installed color displays. All newer models have been optimized for "thumbing", the use of only the thumbs to type on a keyboard. The Storm 1 and Storm 2 include a Sure Type keypad for typing. Originally, system navigation was achieved with the use of a scroll wheel mounted on the right side of device models prior to the 8700. The track wheel was replaced by the trackball with the introduction of the Pearl series which allowed 4-way scrolling. The trackball was replaced by the optical track pad with the introduction of the Curve 8500 series. Models made to...
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...SIMILARITIES BETWEEN SWOT AND PEST ANALYSIS SWOT and PEST analyses are similar both focus on environmental factors that may affect a company. Both types of analysis use group brainstorming to identifying environmental factors. However, there are several important differences between the analysis frameworks that must be understood before either can be used effectively. PURPOSE Both SWOT and PEST have become components of a good business plan and are key in evaluating environmental factors. In order to understand how these analysis frameworks are similar, it is important to fully understand each framework individually. FEATURES OF SWOT SWOT analysis is a simple framework for evaluating the internal and external environments affecting a company. These environmental factors can be divided into four categories, from which SWOT analysis derives its name. The categories are: strengths, weaknesses, opportunities and threats. Strengths and weaknesses represent the internal environment, whereas opportunities and threats represent the external environment. FEATURES OF PEST PEST is a type of analysis used in strategic management that takes into account Political, Economic, Social and Technological factors. PEST analysis is a useful tool for understanding market demand/decline, current business position and potential opportunities/obstacles. The factors it analyzes should not be solely at the company level. Rather, these external factors must be examined at a company,...
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...Assignment. 10 marks CLOs S1, S2, S3 1. Analyze and develop internal and external factors by using SWOT and PESTEL Analysis for competitive business strategies. 5 marks 2. Demonstrate the business models and corporate value chain analysis. 5 marks Analyze and develop internal and external factors by using SWOT and PESTEL Analysis for competitive business strategies. 5 marks When planning a project it is important to learn about the internal and external factors that can affect the project. There are some excellent strategic planning methods that you can use analyze all these factors. SWOT analysis and PEST analysis are two of the most frequently used planning methods. Below is a brief introduction to both methods and a comparison of SWOT analysis vs PEST analysis. What is SWOT Analysis ? SWOT when broken down simply means analyzing the: * Strengths – The advantages you have over the competition concerning this project. * Weaknesses – The disadvantages you have internally compared with your competitors. * Opportunities – Current external trends which are waiting to be taken advantage of. * Threats – External movements which may cause a problem and have a negative impact on your business. Sometimes SWOT is referred to as SLOT, where weaknesses are names as liabilities. By working through each of these points it is possible to identify any internal disadvantages or advantages which could benefit or hinder the outcome of a planned project...
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...PEST Market Analysis Tool PEST analysis method and examples The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. A PEST analysis is a business measurement tool. PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit. The PEST analysis headings are a framework for reviewing a situation, and can also, like SWOT analysis, and Porter's Five Forces model, be used to review a strategy or position, direction of a company, a marketing proposition, or idea. Completing a PEST analysis is very simple, and is a good subject for workshop sessions. PEST analysis also works well in brainstorming meetings. Use PEST analysis for business and strategic planning, marketing planning, business and product development and research reports. You can also use PEST analysis exercises for team building games. PEST analysis is similar to SWOT analysis - it's simple, quick, and uses four key perspectives. As PEST factors are essentially external, completing a PEST analysis is helpful prior to completing a SWOT analysis (a SWOT analysis - Strengths, Weaknesses, Opportunities, Threats - is based broadly on half internal and half external factors). pest variations The PEST model, like most very good simple concepts, has prompted several variations on the theme. For example, the PEST acronym is sometimes shown as STEP, which...
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...In recent decades, many companies has used SWOT and PEST analysis as useful techniques to identify its status and its environmental influences. SWOT stands for Strengths, Weaknesses, Opportunities, Threats; PESTLE stands for Political, Economic, Sociological, Technological, Legal, Environmental. This essay will mainly focus on the similarities and differences between a SWOT analysis and a PEST analysis and elaborate the reason why a company can use a PEST analysis. Some advantages and disadvantages of using these two analyses are very similar. For example, people take these two analyses as simple framework which enable organisations to recognise its opportunities and entirely exploit its resources. SWOT analysis and PEST analysis also need people to be involved to acquire multiple perspective since one person’s view could be insufficient. However, both analyses require appropriate sources of information and it could be costly and time consuming and the data is possibly based on assumptions. Differences of these two analysis could be its objective. A PEST analysis mainly focus on measuring a market; a SWOT analysis focus on measuring a business project or idea. For example, PEST analysis will only identify the external factors such as current economy, unemployment rate, national election and population's growth rate. On the other hand, SWOT analysis mainly analyze both internal and external factors such as unique resources which companies have, weaknesses, government policy...
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...environmental analysis conducted, as well as the identified SWOT and PEST analysis, both internal and external environments for Nando’s Restaurant that is based in Singapore. 2. Environmental Analysis 2.1 Definition of Environmental Analysis “Environmental analysis presents information regarding the organization’s current situation with respect to the marketing environment, the current marketing objectives and performance.” (Houghton Mifflin Company. Appendix C Sample Marketing Plan.) “Before developing any marketing strategy, one should immerse in what you know about the markets in which you are interested. One should read all about the markets. Look at what the competitors are doing in those markets. Talk to customers or potential customers in those markets. Consider any trends that affect those markets.” (Don Sexton. 2010. Trump University Marketing 101 – Maco Trends.) 2.2 Importance of Environmental Analysis A marketing environmental analysis is a vital step in identifying all internal and external environmental elements that that might affect the business performance and evaluating the level of threat or opportunity. These factors are largely not able to be controlled by the organisation but the business and marketing strategy is adaptable to take advantage of the opportunities they present while minimising the potential threats. PEST and SWOT are closely related approaches to environmental analysis. PEST analysis measures the market potential, external macro-environmental...
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...SWOT Analysis Guide The comprehensive guide to the SWOT analysis method In the following guide we will introduce you to several widely used strategic planning methods. They enable business executives and strategists to evaluate options, plan for the strategic goals and implement the changes necessary to achieve those goals. The evaluation version of the guide Distribution note: You may NOT distribute the original or modified version of the document. Check more information about licensing in license.txt BSCDesigner.com AKS-Labs SWOT Analysis Guide Copyright © AKS-Labs Page 2 SWOT analysis: introduction and use of the method in the business environment If you are even remotely familiar with a business world, you have certainly heard about the competitive environment, strategic planning and business analysis. There are several different methods currently used in the business world and one of the most popular st strategic evaluation tools is the SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths Weaknesses Opportunities Threats SWOT can be further classified in to internal and external factors. Strength and weaknesses belong to the internal factors, and the opportunities and strength are classified as external factors. Why use SWOT analysis you might ask? Well, it is a very useful and highly effective tool when useful planning for the strategic goals, when trying to analyze the environment the company operates...
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...Assessing Strategic potential of Singapore Airlines (1100 words) The velocity of competition in recent times has put an extreme demand on corporations to articulate their strategic management in terms of positioning, choices and execution. Strategic positioning is the foundation that establishes organisations strategic potential, what it can do and strategic ambitions, what it actually seeks to do (Johnson et. al 2011). This requires good understanding of the externalinternal environment, organisational purpose and culture. The tools commonly used to develop understanding and perform a strategic analysis are presented in Appendix 1.0.This essay aims to lay the foundation for a comprehensive analysis of current strategic potential of Singapore Airlines (SIA). Firstly, the focus is on how to identify the sources of information about macro environment, unique features of airlines industry and in depth view of internal dynamics of SIA. Secondly, the focus is on comparison of four core tools in terms of relevance, advantages, disadvantages and creative adaptability for SIA. A preliminary application of these tools is made to illustrate the arguments for or against using a particular tool. The essay briefly touches on another crucial aspect of right expertise and competence for an effective analysis. The essay concludes with key observations and recommendations for a further comprehensive analysis of SIA.A simple structure is adopted in this essay as indicated in Fig 1.0 The airlines...
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...PEST Analysis Template Situation being analysed: ______________________________________________________________________ PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business. |criteria examples |political |economical |criteria examples | | | | | | |ecological/environmental | | |home economy | |current legislation | | |economy trends | |future legislation | | |overseas economies | |international legislation | | |general taxation | |regulatory bodies and | | |taxation specific to | |processes | | |product/services | ...
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...PEST Analysis Template Situation being analysed: ______________________________________________________________________ PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business. |criteria examples |political |economical |criteria examples | | | | | | |ecological/environmental | | |home economy | |current legislation | | |economy trends | |future legislation | | |overseas economies | |international legislation | | |general taxation | |regulatory bodies and | | |taxation specific to | |processes | | |product/services | ...
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