...Jackie Pollard Adam Cleary Philosophy 07/30/14 Cicero Marcus Tullius Cicero was a man that came into philosophical fame during the Roman Era. He came from a wealthy family and was born in 106 BC in a town called Arpinum located about 70 miles southeast of Rome. He was known to be a very talented young student which helped him get the opportunity to study in Rome. Cicero studied literature, philosophy, and law in Rome until his studies were interrupted with serving time in the military under Gnaeus Pompeius Strabo during the Social War. After serving in war he continued his studies alongside Servius Sulpicius Rufus and Titus Pomponius. It turns out Cicero was a far better lawyer than those he studied alongside with. His love of Philiosophy flourished during his time of study in Rome and he became one of the leading political figures of his era. Some of his theories are still used to this day. Cicero believed that justice was not a real thing. It is not something that is constant. It is not something that can be controlled. It is each state or person’s own idea of what is right or wrong. What some states may believe is just others might believe is unjust according to their rules, their laws. Who is to really say what is just? Cicero created that question in everyone’s mind of what is really right and how do we really know it is right. An example is hunting animals seems right to us as human beings. We as humans think it is just since we need them to survive. Animals on...
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...SUBJECT: PRODUCT MANAGEMENT “A STUDY ON THE “VIRTUAL BRANDING”” | | | | | | | | | VIRTUAL BRANDING The paper places emphasis on two aspects of the future of branding: 1. The ultimate limit of branding, that the authors have baptised as V-Branding (Virtual Branding), and 2. The development of a framework, process and assessment tool that allows companies to evaluate and steer their brand(s). The assessment tool, denominated as the RIB matrix-graph (Real-Imaginary Branding matrix-graph) can be used in 2D format (with Awareness and Degree of Diffusion forming the two axes or dimensions) and 3D format i.e. with an additional dimension such as age group, social status, period, time frame etc. Tool applicability stretches from the small business to transnational companies and from products to services. The paper also looks at the transition from lifestyles to mindstyles, the evolution of the consumer and how these link to branding evolution INTRODUCTION The chapter proceeds to describe the influence of brands on the buying process, and the importance of customer satisfaction...
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...Effective Learning Service Introduction to Research and Research Methods University of Bradford, School of Management Introduction to Research AN INTRODUCTION TO RESEARCH & RESEARCH METHODS This workbook is a short introduction to research and research methods and will outline some, but not all, key areas of research and research methods: Definitions Research approaches Stages of the research process Background reading & information gathering Data collection Ethical issues in research This workbook does not cover a number of important areas of the research process, particularly Data analysis Writing up the research There are, however, books to assist you in these two important areas, and to take your general understanding of research and research methods beyond the introductory notes in his booklet; see page 44. Students should also consult their own course guidelines on writing research up the results of their research projects. YOUR RESEARCH Research can be one of the most interesting features of any degree course as it offers you a measure of control and autonomy over what you learn. It gives you an opportunity to confirm, clarify, pursue – or even discover – new aspects of a subject or topic you are interested in. RESEARCH IS… … a process of enquiry and investigation; it is systematic, methodical and ethical; research can help solve practical problems and increase knowledge. Effective Learning Service 1 University of Bradford...
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...The Grassroots Battle: Wal-Mart Supercenter Rosemead Stephen J.J. McGuire, Christine Chueh, Tia Mao & Isela Mercado California State University, Los Angeles September 11, 2008 Wal-Mart, founded in 1962 in Rogers, Arkansas, was the largest retail chain in the world. Its growth was derived from a wide range of competitive advantages, such as Wal-Mart’s sophisticated use of information technology to keep track of and reorder items, the use of “Just-in-Time” shipments of merchandise from distribution centers that eliminated the need for costly in-store inventory storage2, and the sheer economies of scale it achieved compared to its rivals. Wal-Mart also exploited “economies of density” to make the most of its centralized distribution hubs.3 These advantages, combined with its “Every Day Low Price” strategy, enabled Wal-Mart to serve its target market, of which the residents of Rosemead, California were typical. In 2003, Wal-Mart’s attempt to establish a Supercenter 12 miles from downtown Los Angeles in the city of Inglewood, California was stopped by a community grassroots effort to keep the retailer out. Wal-Mart then diverted its expansion plan to the nearby city of Rosemead, where a new Supercenter would benefit from two Wal-Mart distribution centers within a cluster of ten neighboring Wal-Mart stores. In September 2004, the Rosemead City Council voted in favor of Wal-Mart’s plans to open its first Supercenter in Los Angeles country, alienating many residents who felt their...
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...Keeping Luxury Inaccessible Keeping Luxury Inaccessible By David Ward (PhD), Claudia Chiari (MBA) All correspondence to Prof. David Ward, Via Fornari 46, 20146 Milan, Italy email: daward@tin.it Co-author: Claudia Chiari, Via Vittorio Alfieri 27, 52100, Arezzo, Italy Abstract This paper sets out to explain and decipher luxury and especially inaccessible luxury with the intent to provide enterprises three new analytical tools to ensure they stay ‘in front of the pack’. The paper starts by assessing what luxury was and is today and how and why it has evolved so far. It looks at Mass and Intermediate luxuries and then discusses three models to assess also Inaccessible luxury. The three models specifically developed by the authors are: 1. The Tangibility of Luxury, 2. The Spectrum of Luxury and 3. Brand Identity of Luxury. It will be shown that a luxury product can indeed migrate towards intermediate and mass luxuries when its traits become tangible and when rarity turns into abundance and luxury becomes accessible. The authors promote the idea that this process can be controlled by the enterprise or industry providing the brand, product traits and distribution are managed accordingly. The authors also examine the particular linkage between rational and emotional value through the brand and map the degree of luxury of a brand by assessing what actually differentiates the luxury products from the rest. This is not done in the traditional way of assessing the marketing mix (4P, 6P...
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