...Philadelphia Phillies: Managing product and branding in its Competitive Enviroment. Kristopher L. Tilley Empire State College Abstract Philadelphia Phillies was founded in 1883; the team is today the oldest, one-name and one city franchise in all professional sports. Al Reach, a professional baseball player becomes the first owner along with attorney John Rogers; the team’s name “Phillies” (due to its geographical roots in Philly) was Reach decision. In 1901, after losing several games and some of their best players, the team is sold for first time. The Phillies has the second-longest streak of consecutive losing seasons in American professional sports, sixteen straight from 1933 to 1948.The franchise has won two World Series championships (against Kansas City in 1980, Tampa Bay in 2008), and seven National League pennants. Phillies had own five different home stadiums. The most recent one have a fan-friendly design and is part of their complex marketing strategy to increase revenue and happy customers. In 2013 Forbes ranked the Phillies #41team in the World’s most valuable Sports Team. The franchise is estimated to be worth $893 million. But, how does a sport team keep increasing its revenue during bad seasons? The Phillies not only represent a changeable and unpredictable “product/brand” but also compete in a market with many other substitutes that may take away fun attention, support and possible sponsorships. In this case study, we would analyze the team’s market...
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...Case Study Analysis: Philadelphia Phillies Question- assessing the competitive environment the Phillies participate in and suggest ways for them to manage their product and highlight their brand accordingly. Philadelphia Phillies are a major league baseball team. They are the oldest continuous, one name, one city franchise in all of professional American sports. Philadelphia Phillies had participated in so many activities such as the Phillies baseball academy for boys and girls ages 6-14. Offers campers unforgettable baseball and softball experiences they will treasure for a lifetime. Many of us are familiar with a close relationship in which all parties’ benefits from relationship. A common example of mutualism relationship is between a dog and human. Dog supply protection and companionship and the human provide shelter and food for the dog. However nature is not the only place that mutualism relationship can occur. In facts they can occur in business, particularly in the form of sports sponsorship. The relationship between sponsors and sports events, sports organization is not different than the human and dog relationship they have. All relationships operate based on some essential characteristics that can be illustrated in the relationship management theory. “The most important supported elements of mutualism are trust commitment, satisfaction, and control relationship. “ As I have discuss in a previous paragraph, trust between organizations...
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...by Jeff Bezos and formerly known as Cadabra.com and has been very lucrative every since its existence. It’s headquartered in Seattle, WA (Bladeknight, 2008). Amazon continues to operate various retail Web sites, including Amazon.com, Amazon.co.fr, Amazon.co.jp, Amazon.co.uk, Amazon.co.de, Amazon.cn, and Amazon.ca. Amazon specializes in a mixture of products, such as digital downloads, music and games, electronics and computers, movies, books, kids and baby items, toys, home and garden, jewelry, health and beauty supplies, apparels, grocery, auto, industrial items, tools, and sports and outdoors accessories (Amazon.com, Inc 2010). Their additional strategy is to focus more on their first new on-site store in Philadelphia. Amazon’s marketing strategy is to focus on their on-site store in Philadelphia, PA and push for it to be as promising as their on-line businesses. They will implements this strategy by continuing with their competitive pricing and beating anyone of their competitors’ pricing on any one items that is sold in their store or websites. Their consumers would be allowed to purchase products that are not on the on-site store shelves or inventory on-line and have the option to have it shipped to the Philadelphia location. The shipping would be free of charge. We will call it “Site to Store” delivery. Amazon’s consumers would receive an email alert when the item(s) have been shipped, if so elected of same. In addition, the consumers would be able to track their...
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...The Increase of Plastic Surgery Worldwide These days it seems like everybody is getting plastic surgery without hesitation. Plastic surgery was limited before to repair or correct birth defects or injuries of people. When the procedures became less invasive, the doctor’s techniques improved and the material needed for procedures cost less, society began to use plastic surgery for cosmetic purposes. Cosmetic surgery has become more accessible to a wider segment of the population worldwide and be accepted in many countries as a normal procedure. There are many people from different parts of the world that are obsessed to change their physical appearance. In the article “Mannequins Give Shape to a Venezuelan Fantasy” Meridith Kohut who writes for The New York Times, talks about a Venezuelan business man who owns a mannequin factory and he decides to reinvent the figurine’s shape in order to reflects the curvy body shape of the Venezuelan woman and increase his sales with the new mannequin created. Kohut shows on her article how obsessed Venezuelans have become for international beauty competitions and cosmetic surgery, she even points out their socialist’s government concern about the commercialism associated to those cosmetic procedures. I agree with the author that shows the increasing grow in popularity of cosmetic surgeries and treatments in Venezuela. However, there are so many countries besides Venezuela that are tangled with the same cosmetic obsession and the procedures...
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...Health Campaign Part II Kathy Dodd HCS/535 August 5, 2013 Sheela Hirao Health Campaign Part II Obesity in the United States is at an all-time high. According to a study from 2009-2010, 35.7% of the population is obese (Ogdan, Carroll, & Kit, 2012). Obesity has been associated with a variety of diseases and has a high mortality and morbidly rate among every population in the world. One of the Healthy People 2020 initiatives is to reduce the number of obese Americans. The Surgeon General estimates that 300,000 deaths a year in the United States alone, can be linked to obesity ("Overweight and Obesity: Health Consequences", 2013). Often seen as a social issue, obesity is very much a medical condition and community members should consult their physician before beginning any weight loss or exercise program. There are several diseases and illnesses that can be connected to obesity. These include, but are not limited to: heart disease, diabetes, cancer, respiratory problems, arthritis, and birth defects among children born to women who are obese. Heart disease is the number one leading cause of death, responsible for one of every three deaths per year, nationwide (Swartz, 2013). In order to help communities achieve the Healthy People 2020 goals, there are multiple local, state and federal agencies offering free or relatively affordable programs. As a community, we must assist our citizens achieve a healthy weight and activity level. Obesity is a national epidemic...
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...Domino’s Pizza 1 Running head: DOMINO’S PIZZA Domino’s Pizza Marketing Plan the Past Years Andrea R Watson DeVry University Keller Graduate School of Management Marketing Management 522, Section F Domino’s Pizza 2 DOMINO’S PIZZA MARKETING PLAN THE PAST YEARS Domino’s Pizza Marketing Plan the Past Years 1.0 Executive Summary Domino’s Pizza strong financial performance during 2005 has given the company a significant amount of flexibility and freedom given the increased revenues and earnings in defining its strategies for the future. For continued growth, however, Domino’s has to reduce customer churn, drive up same-store sales, continually reinforce and strengthen their brand, capitalize on socio-cultural shifts occurring in the United States and elsewhere, and finally continually redefine its in store dining strategies relative to the growing rise of online sales. Lesser competitors have higher in store and same store sales than Domino’s, and also have broader mix of lunch and dinner alternatives. In addition, according to Roper (2005) 58% of American households are willing to try a new dinner alternative relative to cooking or ordering out. Compounding this is the fact that 73% or 3 out of every four households by 4:30pm are clueless as to what will be served for dinner. These two insightful figures provide a glimpse into how volatile the quick service restaurants (QSR) marketplace is. Clearly the use of up sell, cross sell ad incentives to drive up...
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...thinking about the “Big Mac Attack.” At one time, the term was an advertising slogan referring to a craving for a McDonald’s Big Mac burger. However; “Big Mac Attack” now referred to McDonald’s earnings declines in the late 1990s and early 2000s. Dynamic market expansion, new products, and special promotional strategies had made McDonald’s Corporation a leader of the fast-food industry. However, sales growth in the United States had slowed to below the industry average in recent years. Jack Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs. Major competitors in the hamburger segment of the fast-food industry in order of annual sales are McDonalds, Burger King, Wendy’s, and Hardees. Since these chains recognize the importance of drive-through customers (65 percent of sales), they are all trying to increase the speed of drive-through delivery. Strategies include using timers to encourage employees to prepare and deliver food faster, training employees in faster food preparation methods, having separate kitchens and food preparation...
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...10 truths about making it in music This report is free and does not contain affiliate links. Feel free to share it with the world under the terms of Creative Commons Attribution 3.0 License. 2011 Dotted Music Written by Ben Brown. Layout by logical. Concept by Andrew Apanov. DottedMusic.com | Written by Ben Brown 3 10 truths about making it in music Foreward. What do you do when you seek for useful advice or inspiration in something you are passionate about and want to succeed in? One of the most obvious answers (if you are not a member of a suicide club) is probably this - you listen to people who have already "made it" in your craft. And in such a sleazy and poorly documented industry as music business, you better use this advice in full. This was what I thought while thinking on a concept for the first Dotted Music ebook few months back. On the blog, we've got lots of fantastic quotes from successful musicians, and pretty diverse I must say - from Anthrax guitarist to frontman of OK Go, there are very different sayings. So, the idea was born: to collect ten exceptional quotes and build a story around them. Why the story? Well, there is one problem about musicians, specifically when they speak... With the vague nature of most artistic people, their expressions are often pretty generic. To correct this misunderstanding, we took risks to expose the ten chosen quotes of musicians, who indeed have "made it" in the music industry, and create a free ebook worth...
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...9 - 5 12 - 00 4 REV: MARCH 19, 2012 "One time permission to reproduce granted by Harvard Business Publishing, 10/9/2012" DAVID E. BELL PHILLIP ANDR EWS MARY SHE LMAN Domino’s Pizza Before 2007, wheat prices didn’t have a pulse. We’d buy for the next six months and the price would be plus or minus 10 cents a bushel over the last six months. Then one day in 2008 wheat shot up $24 a bushel! Now, as a norm, we strategically consider corn, dairy, and wheat to better leverage our supply chain expertise and improve store economics. — John Macksood, executive vice president, Domino’s Pizza On the morning of August 22, 2011, John Macksood, executive vice president for supply chain services at Domino’s Pizza, Inc. (Domino’s), was reading the daily headlines while sitting in his office at the Domino’s World Resource Center, the company’s global headquarters in Ann Arbor, Michigan. Domino’s was the world’s second-largest pizza company and the largest pizza delivery quick-serve restaurant (QSR) chain. One item in particular jumped out at Macksood. An article, titled “Quiznos chain faces tough finance issues,” indicated that Denver-based Quiznos, a privately owned QSR sandwich company with 4,000 U.S. stores, was nearing bankruptcy due to “sharpening competition, waning sales, and debt woes.”1 One of the problems cited was Quiznos’ “protracted battle” with its franchisees over operating costs and profitability, with some franchisees blaming low or nonexistent store...
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...9 - 5 12 - 00 4 REV: MARCH 19, 2012 "One time permission to reproduce granted by Harvard Business Publishing, 10/9/2012" DAVID E. BELL PHILLIP ANDR EWS MARY SHE LMAN Domino’s Pizza Before 2007, wheat prices didn’t have a pulse. We’d buy for the next six months and the price would be plus or minus 10 cents a bushel over the last six months. Then one day in 2008 wheat shot up $24 a bushel! Now, as a norm, we strategically consider corn, dairy, and wheat to better leverage our supply chain expertise and improve store economics. — John Macksood, executive vice president, Domino’s Pizza On the morning of August 22, 2011, John Macksood, executive vice president for supply chain services at Domino’s Pizza, Inc. (Domino’s), was reading the daily headlines while sitting in his office at the Domino’s World Resource Center, the company’s global headquarters in Ann Arbor, Michigan. Domino’s was the world’s second-largest pizza company and the largest pizza delivery quick-serve restaurant (QSR) chain. One item in particular jumped out at Macksood. An article, titled “Quiznos chain faces tough finance issues,” indicated that Denver-based Quiznos, a privately owned QSR sandwich company with 4,000 U.S. stores, was nearing bankruptcy due to “sharpening competition, waning sales, and debt woes.”1 One of the problems cited was Quiznos’ “protracted battle” with its franchisees over operating costs and profitability, with some franchisees blaming low or nonexistent store...
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...How to Design Smart Business Experiments Design How to Managers now have the tools to conduct small-scale tests and gain real insight. But too many “experiments” don’t prove much of anything. Smart Business Experiments by Thomas H. Davenport hbr.org | E February 2009 | EVERY DAY, managers in your organization take steps to implement new ideas without having any real evidence to back them up. They fiddle with offerings, try out distribution approaches, and alter how work gets done, usually acting on little more than gut feel or seeming common sense – “I’ll bet this” or “I think that.” Even more disturbing, some wrap their decisions in the language of science, creating an illusion of evidence. Their so-called experiments aren’t worthy of the name, because they lack investigative rigor. It’s likely that the resulting guesses will be wrong and, worst of all, that very little will have been learned in the process. Take the example of a major retail bank that set the goal of improving customer service. It embarked on a program hailed as scientific: Some branches Katy Lemay Harvard Business Review 69 How to Design Smart Business Experiments grams). Now, a quantitatively trained were labeled “laboratories”; the new IN BRIEF MBA can oversee the process, assisted approaches being tried were known as by software that will help determine “experiments.” Unfortunately, however, » Too many business innovations are what kind of samples are necessary, the methodology...
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...retire at the end of 2014. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world's stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the MBA program, I tried to expose real life performance of Unilever by preparing this report. To prepare this report I have come across with different information of the Unilever. From the collected information I understand the company’s activities in the market as Unilever as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of MBA program and provide a clear idea about the Unilever activities and other multi-national company’s effort in the Bangladesh. Thus, Unilever can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy. 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe. The main purpose of the...
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...retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this report. To prepare this report I have come across with different information of the Uniliver. From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh. Thus, Uniliver can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy . 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe. The main purpose of the study is to find what strategies the company uses to market its products and brands...
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...producing, distributing, and marketing soft drinks and exploring how the industry has responded to recent efforts to impose taxes on sugar-sweetened beverages in particular. the report was prepared by sierra services, inc., in collaboration with the supply Chain Management Center (sCMC) at rutgers university – newark and new Brunswick. the authors wish to thank kristen Condrat for her outstanding support in all phases of preparing this report, including literature review and identifying source documents, writing, data analysis, editing, and final review. special thanks also goes to susanne Viscarra, who provided copyediting services. Christine fry, Carrie spector, kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab solutions prepared the report for publication. ChangeLab solutions would like to thank roberta friedman of the yale rudd Center for food Policy and obesity for expert review. for questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and research director – the Center for urban entrepreneurship & economic development (Cueed), rutgers Business school – newark and new Brunswick, Management and Global Business department 1 Washington Park – room 1040 newark, nJ 07102 Phone: 973-353-3682 fax: 973-353-5427 jeromew@business.rutgers.edu www.business.rutgers.edu/Cueed Paul Goldsworthy senior industry Project Manager department of supply Chain Management & Marketing sciences rutgers Business...
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...1.1 AN introduction overview TO THE BROAD AREA OF TOPIC This research is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current...
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