...Philadelphia Phillies: Managing product and branding in its Competitive Enviroment. Kristopher L. Tilley Empire State College Abstract Philadelphia Phillies was founded in 1883; the team is today the oldest, one-name and one city franchise in all professional sports. Al Reach, a professional baseball player becomes the first owner along with attorney John Rogers; the team’s name “Phillies” (due to its geographical roots in Philly) was Reach decision. In 1901, after losing several games and some of their best players, the team is sold for first time. The Phillies has the second-longest streak of consecutive losing seasons in American professional sports, sixteen straight from 1933 to 1948.The franchise has won two World Series championships (against Kansas City in 1980, Tampa Bay in 2008), and seven National League pennants. Phillies had own five different home stadiums. The most recent one have a fan-friendly design and is part of their complex marketing strategy to increase revenue and happy customers. In 2013 Forbes ranked the Phillies #41team in the World’s most valuable Sports Team. The franchise is estimated to be worth $893 million. But, how does a sport team keep increasing its revenue during bad seasons? The Phillies not only represent a changeable and unpredictable “product/brand” but also compete in a market with many other substitutes that may take away fun attention, support and possible sponsorships. In this case study, we would analyze the team’s market...
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...The Philadelphia Phillies wish to increase ticket sales through promotions via social media and postal mail “blasts”. Which would lead to greater attendance at games. They wish to target and identify customers who are more likely to come to games. My model will be a response model. The target variable for this model is PRCHS, and it is binary, taking Y for a ticket purchase and N for no ticket purchase. Customer Age Income Status URL SHARE PRCHS 1 26 $ 28,492 S Y Y Y 2 44 $ 72,891 D Y N Y 3 61 $ 49,000 W N N N 4 41 $ 106,338 MC N Y Y 5 38 $ 37,000 S Y N N In the table, the variables Age, Income, Status are input variables. Age and Income are numeric variables. Status is categorical and nominal-scaled. S implies the customer is single. D indicates they are divorced. W indicates the person is widowed. MC refers to Married with Children. MNC indicates Married without Children. The variable URL, is a predictor of a ticket sale based on if the customer clicks on the URL from the link within the e-mail, and is sent to the Phillies website with the promotion code already added to their cart. The URL variable is binary, indicating a Y for a click on the URL. And an N for no click or activity received from that e-mail. The variable SHARE, is also a predictor of a ticket sale base on if the customer shares the promotion on social media once prompted...
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...“Caso Philadelphia Phillies Inc.” MATERIA: MARKETING PROFESOR: F. JAVIER CERVANTES ALDANA ÍNDICE 1.0 ANTECEDENTES 3 2.0 INTRODUCCIÓN 3 3.0 MERCADO 3 4.0 ACTIVIDADES DENTRO DEL ESTADIO 4 5.0 ACTIVIDADES PROMOCIONALES 5 6.0 PREGUNTAS 6 7.0 BIBLIOGRAFÍA 6 1.0 ANTECEDENTES * En 2004 se mudaron a su nuevo estadio el Citizens Bank Park. * En 2008 ganaron la serie mundial frente a los Rays de Tampa Bay. * Su reto es atraer a todos los segmentos. * El nuevo estadio solo es un elemento en la compleja estrategia actual para vender a los Phillies de forma eficaz. Anteriormente solo bastaba con tener el estadio y contratar jugadores y vender boletos esperando que un equipo ganador atraiga aficionados. 2.0 INTRODUCCIÓN ¿Cómo vendes un producto ya muy conocido como un equipo de béisbol de ligas mayores? * La experiencia en el estadio es fundamental * Proyectar una imagen de experiencia divertida * Recomendaciones de boca en boca de los aficionados felices * Vender el atractivo de una experiencia divertida a todos los segmentos de aficionados. Los equipos tienen altas y bajas y sobre todo un equipo como los Phillies por lo que este punto es fundamental 3.0 MERCADO * Los incondicionales. Aficionados intensos que están ahí para presenciar la estrategia y ver ganar a los Phillies. * Chicos de 14 años y menores. Acuden al juego con familiares para obtener como premio un bate o un muñeco con cabeza móvil, y tienen...
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...Lily I need to do something. I need somebody’s help. This situation confuses, baffles, and even worries me. I have never seen this dog before. I quickly run to my mom to assess the situation. It feels hard to believe that eleven years flew by since the first day that I saw my little fluffy bundle of joy. My little poodle attained the name of Lily. I never imagined I would become as close to Lily as I did. One day, she casually walked into my backyard. I did not have a clue what to do, but eventually I carefully approached her. She was the most polite dog I have ever met. We played all day, and soon became best friends. But, of course we had to find her rightful owners. In a short time, we found the owners and returned her home. However, Lily never ceased to miss a day of showing up at my door. Before long, the owners offered us to keep her. Lily apparently did not want to be with these owners. Obviously we accepted this offer, and this became the happiest day of my life. On the other hand, I knew that good things come to an end, and situations do not end the way we would like. Overcoming a loss is extremely difficult, but I realized that experiencing a death has made me a stronger person and who I am today. Now eleven years have past since the day Lily became mine, and I can still remember that day like it happened yesterday. Lily was an amazing dog and I would not have traded her for anything. I loved her will all of my heart. Unfortunately, during the...
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...since I was three or four years old I have gone to at least one Phillies game every season with my mom, dad, or brother. I would slowly start to understand more and more of what was going on in the sport as I got older. I had thoroughly enjoyed going to these games for the giveaways they often had. My mother and I would go every season to the game on Phillies Phanatic’s birthday and always get the giveaway they had. I guess by continuously going to the games and watching them on TV, I gained a new passion for my home team. I would read the articles in the paper and always keep up with them; cry when they lose and cheer when they win. I could say that the Phillies influenced me to stay in Philadelphia for college, but as to who influenced me; it would have to be myself wanting to do better than my parents. When I was old enough to understand what was going on, I would keep track of stats of all the players. I developed a passion for the Phillies and also began my collection of bobble heads and other memorabilia from various games. My favorite player used to be Scott Rolen back when he was still a Phillie. He won Rookie of the Year and two MVPs and was arguably the best third basemen on the Phillies since Mike Schmidt and probably the best third baseman in the league at the time. As a Phillie, he averaged nearly 25 homeruns a season along with a .229 batting average and nearly 90 RBIs a season. After he left Philadelphia he became a hated man because of how he left the team. When...
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...Philadelphia has long been referred to as “the city of brotherly love” and the historic location where the country’s constitution was established, but lately those connotations have become less popular and apparent. In recent times, the city that was once admired so fondly is now looked down upon as its crime rates and violence have shown such a drastic increase. Innocent people are being shot, homicides are becoming routine, community members are distrustful of the police, and brotherly love is definitely not in abundance, all of which were evident in Matthew Teague’s article, “The Raging Silence”. The residents of North Philly need to start speaking up for one another in an effort to requite the strong, historic and admirable outlook...
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...give you an opportunity to deliberate on a topic that often generates a lot of comment as government balances it role with community and business interests. When the City of Philadelphia first proposed helping the Phillies build a new facility, two center city sites were proposed. The current South Philadelphia location was finally chosen after much debate over the center city sites. Read both chapters and come to class prepared to discuss the tax policy topic. Week 1 - Public tax policy is an important topic for all of us. At some time you may be asked to provide your comments on a tax issue. Let's discuss the following question. Revenue bonds are municipal bonds that are secured by specific income of the issuer. Furthermore, states, cities, and municipal subdivisions issue municipal bonds and their purpose is to fund municipal projects, such as housing, hospitals, lighting systems, parking ramps, stadiums, factories, sewer systems, and dozens of other community enterprises. Revenue bonds are municipal bonds that finance income-producing projects. The income generated by these projects pays revenue bondholders their interest and principal. Projects funded by revenue bonds serve only those in the community who pay for their services. (Morning star) From the perspective of the mayor of Philadelphia. PROS * Sports serve as a municipal amenity that can create social capital and improve the quality of life * New stadiums usually require more employees and...
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...| S.W.E.E.P Save Our Communinty Professional Communication5/13/12 | | Dear Mayor Michael Nutter. West Philadelphia community doesn’t recycle as often as they should and this is because they don’t know the benefits of recycling and how harmful it could be. Recycling is very important because the earth’s precious resources in the current material world where we take all the incredible products around us for granted (Media, 2007). Recycling we can ensure that we get the most out of the precious resources that we have created, and help to eliminate the culture of just throwing things away. S.W.E.E.P is willing to help save our community. Their job is to educated communities about the important and benefits of recycling. They will provide bins and give tips on what to and not recycle. Philadelphia S.W.E.E.P is a program that will educate citizens about their responsibilities under the Sanitation Code (Philadelphia, 2010). S.W.E.E.P supports and improve individual and community hard work to continue make a clean City. Plastic is the basic need of our day to day life. A clean community will better place to live and work. Keeping our community in West Philadelphia litter-free will enhance the city's image and cost-effective strength. Agreement with the sanitation laws is also cost effective, since keeping litter off the streets to begin with is less expensive than cleaning it up. S.W.E.E.P will provide trained civilian officers meet with the community for the learning...
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...Unit 2 Project-Art Part I: The First Presbyterian Church Part II: Giant Fire Hydrant HU300: Art and Humanities: 20th Century and Beyond Unit 2 Project-Art Part 1: The First Presbyterian Church The term "architecture" has been adopted to describe the activity of designing any kind of system. In relation to buildings, architecture has to do with the planning, designing and constructing form, space and ambience that reflect functional, technical, social, environmental, and aesthetic considerations (The Art of Being Human p. 161-162). It requires the creative manipulation and coordination of material, technology, light and shadow. Architecture also encompasses the pragmatic aspects of realizing buildings and structures, including scheduling, cost estimating and construction administration (The Art of Being Human p. 161-162). The assignment asked that I take a field trip and find one example of architecture that catches my attention. A Religious Architecture; The First Presbyterian Church is the architecture that I chose. It’s located at 8th and Green in Orange Texas. This building was built in 1908 and was dedicated January 28, 1912. The architect was James Oliver Hogg of Kansas City, MO (The First Presbyterian Church). The architectural style is modified Greek Revival. What is modified Greek Revival? Most Greek Revival style buildings presented low-pitched pedimented gable roofs to the street, supported at the corners by pilasters. The most imposing examples had colonnaded...
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...first thing I could see is a long aisle, it hung many pictures of famous people and historic pictures. finally, I saw the famous liberty bell what I had been expected. The Liberty Bell is displayed in a magnificent glass chamber with Independence Hall in the background, everyone stared at the amazing bell, just like met a hero. Suddenly, I saw the distinctive crack by chance, in my eyes, it represent the trace of long standing history. Even we can see the inscription “Proclaim liberty throughout all the Land unto all the Inhabitants thereof” on the top of bell. From my memory of junior school, I remembered that the inscription of liberty bell even was the question in the final exam. At that past time, I never thought that I’ll go to the Philadelphia and visit the liberty bell. Not only the liberty bell is the symbol of American freedom, but also it’s the original cognition of...
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...In this paper I am going to explain the diverse social and political backgrounds existent in the eighteenth-century America. There were many factors that led to the Seven Year’s War, and I will explain some of these factors as I venture through this paper. I will also explain how this war affected me and America in general. Before I was born in the Seventeenth-Century, the colonies were being overrun by different immigrants. Famine, warfare, and religious persecution forced those immigrants to move to the colonies. “They paid for their passage by signing indentures to work as servants in America” (Davidson, J., 2006). When the immigrants and slaves came to America this caused for a very large growth in the population, and the population in the colonies was rapidly growing from natural increase. My father had stated that “the birthrate of the eighteenth century in America was triple what it is today” (Davidson, J., 2006). I was born during this time, and most women gave birth to between five and eight children. My mother said, “Most children only lived to maturity”. Because of the religious and ethnic diversity there was a chaotic rate of westward expansion. This made it hard for colonials to share any common identity. Every aspect of social development set Americans at odds with one another. My dad said that even the children of longtime settlers couldn’t obtain land along the coast. There were limited supplies of land so three and four generations were using the same land...
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...When it came time to start looking at colleges, I knew that I wanted one that provided fashion merchandising as a major. I wanted a regular college and not one that was specified for only fashion. After looking at several universities that fit my description, I was left feeling like I would never find a school that felt right for me. When my parents mentioned Philadelphia University, I immediately said, “No thank you.” The university is located a mere fifteen minutes from my house and at the time, I thought that was just way too close to home. I pushed the idea of going to PhilaU to the back of my brain, but one day I decided to look up and see what this school was all about. After reading up on their credentials and all of the jobs people who went there received after graduation, I knew I had to give the school a chance. I took a tour of the university and fell in love. Not only is the campus beautiful, but the reputation of the fashion merchandising program is very impressive. I am very glad that I did not let the closeness of the school affect my decision in choosing Philadelphia University. Now that I’m here and finally living the college experience, I couldn’t be happier. I love the atmosphere of the campus, the quaintness of the small student to teacher ratio, and the people that I have met so far. I feel at home here and I am confident in saying that the next four years will prepare me for my future...
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...Italian Culture in America John Smith Psych 105 Dr. Diop Spring, 2012 Italian Culture in America America is known to be the country where most people from outside immigrate to, not only bringing their families but also their traditions with them. “According to the 2000 U.S. Census, almost 16 million Italian Americans live in the United States” (Quagliata, 2011, p. 1). Most immigrants that come to America lose their heritage; however, that is not the case for the Italian culture. Not only did Italians incorporate a style of living in America, they also brought their traditions into the country as well. Some of the customs they brought with them include their food, their game of bocce ball, their religion, and their way of greeting one another. Italian Food When thinking of the Italian culture, the first thing that comes to mind is their food. Cinotto (2000) states, “Since food is a cultural artifact, imbued with meanings and values, the cross-cultural consumption of Italian cuisine is a significant marker of the way in which others see and imagine Italy and the Italians” (p. 1). Pasta, parmesan, and cannoli’s are probably the most popular and most known Italian foods. With the way many Americans fell in love with the Italian food, it soon became part of the American culture as well. The Italian immigrants brought over their historical foods and formed new eating habits for the Americans, and most of the Italian food was shaped in Little Italy where the...
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...In the winter of 2015 I had the chance of doing an old, non-functional firing process called Raku, it was my first time doing this specific firing process and it happened to be one of the best memories that I’ve ever had with a group of potters. It started off fairly slow as most people didn’t know each other and no one was anywhere near ready to start firing anything, I remember it being an extremely cold winter and it was snowing while were in the process of making pottery . As we first started, we all made our pieces either on a wheel or hand built, I personally went to the wheel because it is my passion and hobby; others went with hand building. Once everyone’s projects were done, we put them through the first firing at cone 018 which...
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...Rather than leave his life story to biographers and historians, Benjamin Franklin, ever the artisan, took the raw material of his recollections and from them carefully shaped the myth that has come to represent his life. (Isaacson 2) His use of thirteen virtues (Temperance, Silence, Order, Resolution, Frugality, Industry, Sincerity, Justice, Moderation, Cleanliness, Tranquility, Chastity and Humility) by which one could improve one’s life became an integral part of his image. In his Autobiography, he claims to desire to “acquire the habitude (emphasis original) of all these virtues…” (Franklin 65) Yet it is only a few pages later when he admits having failed, adding “on the whole, tho’ I never arrived at the perfection I had been so ambitious of obtaining, but fell far short of it, yet I was, by the endeavour, a better and happier man than I otherwise should have been if I had not attempted it…” (Franklin 70) Ironically, Franklin has established a program that even by his own standards is impossible to complete, while still critical to the development and long-term success of the participant. This program of unreachable self improvement goals became foundational to the Franklin Myth. The Franklin Myth is particularly fascinating in that it serves to both shape American perceptions of national identity while simultaneously being shaped by them; depending on the era, the Myth can be anything from an America of endless opportunity built on meritocracy to an America of small-minded...
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