Phonebloks
Asta Tamosaityte Raluca Emanuela Hirbu Oliver Fracke Möllnitz

Table of Content 1. Introduction 2. Company background 3. Concept 4. Problem area 5. Problem formulation 6. Mission, Vision, Values and Goals 7. Selling prepositions 7.1. USP 7.2. ESP 8. Target group 8.1. Questionnaire 8.2. Target group 9. Marketing Mix 9.1. The four P’s 9.2. PEST analysis 10. Market research 10.1. Mobile subscribers worldwide 10.2. Top mobile markets: The 100 million Club 10.3. Mobile phone shipments 10.4. Mobile device market penetration 10.5. Smartphone shipments by manufacturer 11. Competitors - SWOT on competitors 11.1. Competitors 11.1.1. Direct competitors 11.1.2. Indirect competitors 11.1.3. SWOT analysis on competitors 12. Partners

13. Social media strategy 13.1. Filter bubble 14. Marketing constraints 14.1. Modular concept vs. unibody concept 14.2. Purchasing individual components 14.3. Marketing place 14.4. Easy process 14.5. From store to phone 14.6. Producers 15. Producers scenario 15.1. Manufacturing 15.2. Partnerships 15.3. Selling and Market place 15.4. Branding 15.5. Sizes 16. Technical constraints 16.1. Installation of components 16.2. Components 16.3. Upgrades 16.4. Unibody vs. Modular 16.5. Compatibility 17. Mandatory components 18. Phone and screen size 19. Quality assurance 20. Phonebloks - SWOT and TOWS analysis 21. Design description 22. Rendering techniques and details 23. Video 24. Conclusion 25. Appendix and Literature list

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1. Introduction

es. Unlike fifty years ago a lot of interaction is being made by using the internet. More and more services today are offered primarily online and are being accessed by more and more people. With this need of accessing the online environment growing, more and more companies are offering devices which are used to access this online platforms. With the consumers need growing, the devices become