...The culture of Bengal encompasses cultures in the Bengal region, which today consists of the independent nation of Bangladesh (East Bengal), and the Indian federal republic's constitutive state of West Bengal. The two geographical entities share many cultural traits which root from their historical association. Contents [hide] * 1 Religion * 2 Literature * 3 Music * 4 Food * 5 Attire * 6 Festivals * 7 Wedding * 8 Cinema and media * 9 Sports * 10 See also * 11 Notes | [edit] Religion Pohela Baishakh celebration in Dhaka Ancient Bengal was the seat of Buddhism. During the Mauryan period, Poundravardhana, corresponding northern Bengal, was the seat of culture and political activities; and in the third century B.C. both of Buddhism and Jainism were prevalent in northern Bengal. This Buddhist tradition continued for centuries up to the end of the Pala period.The period was marked by the establishment of some Buddhist colleges and universities, the remains of one of which still can be found at Paharpur. From the twelfth century, under royal patronage of the Sena rulers, there was the revival of Brahmanical Hinduism; and because of the introduction of Kulinism and torture on the Buddhists and Yogis, the path was made ready for the spread of Islam from the thirteenth century onward. With the elapse of time, Shaktism became very prominent in Bengal; and from the end of the fifteenth century, Vaishnavism also grew to be popular under the leadership of Shri Chaitanya...
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...[pic][pic][pic] PAHELA BAISHAKH : The first day of the Bangali year is celebrated in a festive manner in both Bangladesh . In Bangladesh Pahela Baishakh is a national holiday, which falls on April 14 or 15.The festival is celebrated with songs, dances, regional games, kite-flying, ox, fighting or reciting of poems with all their regional traits and festivity.Pahela Baishakh marks a new beginning, a new hope, a year full of joy, well-being and prosperity. The day is spent in feasting and participating in cultural activities. People wish each other "Shubho Nabo Barsho!!".Pahela Baishakh is indeed a momentous occasion in the life of each and every Bengalee. It is the first day of Bangla calendar year. To every Bengalee, young and old, rich and poor, wise and ignorant, it is a time of gaiety to be celebrated with great merry-making. The main event of the day was to open a halkhata or new book of accounts. This was wholly a financial affair. In villages, towns and cities, traders and businessmen closed their old account books and opened new ones. They used to invite their customers to share sweets and renew their business relationship with them. This tradition is still practised, especially by jewellers. PAHELA FALGUN” The 1st day of spring is a traditional festival in Bangladesh. Tune to the colorful life with the flavour of spring is the fartival theme. Bangladesh is the most attractive for the six season? and the most loving and attractive is spring which sing love ,joy...
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...Culture and Society Culture is the reflection of our lifestyle and society. It is culture which makes one society different from another. Society is the largest form of human group who shares a common culture. Members of the society learn the culture and transmit it from one generation to the next. So culture and society is linked with each other. Culture is basically the summation of social customs and traditions which are carried from one generation to other, knowledge, material objects, values, belief, language, behavior and many more. So culture is a vast topic. In our daily life the term culture is used to complement any fine art or refined intellectual taste or any socially praised behavior. But in sociological term culture includes all elements and ideas of a society. A group of people who cultivates soil by hand has just as much culture as the group of people who relies on computer operated machinery has. But their cultures are different from each other. A particular society has a particular culture. The major theoretical perspectives on culture and society: Sociologists view culture and society from different perspectives. They are given below - • If we analyze culture and society from the functionalist perspective “Culture reflects a society’s strong central values”. • If we analyze culture and society from the conflict perspective “Culture reflects a society’s dominant ideology”. • If we analyze culture and society from the interactionist perspective...
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...1.1 Background of the Study: Interest in the concept and practice of nation branding has proliferated in recent years, as more and more governments around the world attempt to attach the power of commercial branding techniques in order to improve their country’s image and reputation across a wide range of sectors. Bangladeshis have a persistent grievance that Bangladesh is not justly portrayed in international forums. It has become commonplace for the country to be associated with natural calamities, wavering political situation, corruption and other negative attributes. So, it is necessary to remove the negative perception about Bangladesh & to spread out the positive news to enhance the image of Bangladesh in the world. 1.2 Broad Objective: The main objective of the study is to understand the perceptions of foreigners & native people about Bangladesh & to find the possible ways that will enhance the image of Bangladesh globally. 1.3 Specific Objectives: Under a broad objective the study focused on some several activities for comprehending an overall review. * To identify the problems that Bangladesh faces in tourism industry. * To find the tourist spots those are renowned globally & domestically. * To identify the solution that will lessen the problems in tourism industry. * To find the awareness of people about the culture of Bangladesh. * To understand the perception of native people and foreigners about the people of Bangladesh...
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...| Exotic Bangladesh: | The Miracle of beauty | | | | | PAPERCUT Serial | Name | | Rolo. | 01 | Md. Asadul Islam | Shuvo | 01 | 02 | Md. Sahadat hossain | Hossain | 255 | 03 | Md. Alauddin Tarek | Tarek | 127 | 04 | Nazma Islam | Nazma | 23 | 05 | Samina Chowduri | Risha | 83 | Introduction: Bangladesh is a country bestowed with the gifts of nature. It has nurtured some of the most ancient civilizations of this continent. The young country came into existence after a blood-spattered liberation war in 1971. But the pace of growth and development has been impeded by many factors. Bangladesh, as a Least Developing Country (LDC), faces a reputation challenge which is popularly known as its image problem. Bangladesh has gained the image of a country with too many people, too much poverty, too little resources, too frequent disasters and too little ability to change for better. Recently poor law and order, bad investment climate and Islamic terrorism have killed its image more. To remove all the negative aspects and image surrounding Bangladesh and to make it as a beautiful and prospective country it is highly recommended to branding Bangladesh. To remove all the negative aspect and image surrounding Bangladesh and to make Bangladesh as a beautiful and prospective country it highly recommended to rebranding Bangladesh. Nation Branding: The concept of nation branding was elaborated by Simon Anholt in 1998 through his article “Nation Brands of...
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...Executive summary: The purpose of the term paper is to represents the different types of marketing activities undertaken by carbonated beverage that is mojo by Akij Food and Beverage Ltd to hold customers of Bangladesh. Among various types of drinks mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of energy drink. Immediately after the introduction of the brand it became very common among its purchaser because of the high quality and demanding delivery in every corner and junction of the country. While doing our work we understood that our chosen product is in the growth stage and has a long way to go. The term paper gives an idea how Akij Food and Beverage Ltd, has extended their products by bringing changes to attract consumer and alter their behaviour their strategy of product positioning and pricing. Moreover it gives a knowledge about the distribution of the product over their targeted segment and how they promote the cola drink, while keeping a good public relation with their customer. Table of Contents: Introduction………… …………………………………Page 3 Company profile…….……………………………..Page 3 – 4 Consumer behaviour……………………………….Page 5 - 8 Marketing Strategy…….…………………………...Page 8-11 Product strategy …...……………………………..Page 11-13 Pricing strategy ……………………………………...Page 13 Distribution strategy. …………………………... Page 13 -15 Promotion strategy…………………………… .Page 14 – 15 Recommendation………...
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...| | | | | | | | An Analytical Study on the branding image of Bangladesh in the International Market Introduction Bangladesh is in South Asia sometimes converging with Southeast Asia, bordering the Bay of Bengal to the south, mostly surrounded by India and bordering Myanmar in the southeast. Bangladesh is a country bestowed with the gifts of nature. It has nurtured some of the most ancient civilizations of this continent. The young country came into existence after a blood-spattered liberation war in 1971. But the pace of growth and development has been impeded by many factors. Bangladesh, as a Least Developing Country (LDC), faces a reputation challenge which is popularly known as its image problem. Bangladesh has gained the image of a country with too many people, too much poverty, too little resources, too frequent disasters and too little ability to change for better. Recently poor law and order, Rana Plaza Collapse, bad investment climate, political chaos and Islamic terrorism have killed its image more. To remove all the negative aspects and image surrounding Bangladesh and to make it as a beautiful and prospective country it is highly recommended to branding Bangladesh. But where do we stand? What is Nation Branding? Before digging deep into the issue, let’s look at what is nation branding. Nation branding aims to measure build and manage the reputation of countries (closely related to place branding). Some approaches applied, such as an increasing...
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...Executive Summery This report attempts to study the consumers’ behavior for a particular cola brand, MOJO. It is brand of Akij Food and Beverage Ltd., a sister concern of prominent group of companies of Bangladesh, Akij Group. In the year 2007 MOJO was the market challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years MOJO is doing satisfactory in the market place and competing well with RC Cola). People prefer MOJO’s pricing but it has to improve its image in status and quality issues. However, still now MOJO has the chance to recover its own position because target customers (according to the survey result) are potential and have not constructed their belief structure for MOJO. For some particular aspects of consumer behavior such as perception, attitude, self-orientation and life style etc, this report has found out some drawbacks and recommended some affective strategies to recover those issues successfully. Introduction Origin of the Report While doing the Consumer Behavior course; our course instructor Md. Mahamud Zubaer assigned us to do a term paper on the consumer behavior of a product. We choose “MOJO Cola” on which we have conducted our total term paper. Objectives The main objectives of the term paper is to - 1. Find out the consumers belief, attitude and behavior about MOJO cola 2. Find out...
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...COMPETETIVE SITUATION OF MIRPUR BENAROSHI POLLI SUBMITTED TO Ms. Nafisa Kasem Course Instructor Department of Management Studies Faculty of BBA BANGLADESH UNIVERSITY OF BUSINESS & TECHNOLOGY (BUBT) SUBMITTED BY Group: RISK DISTRTIBUTOR Name | ID | Intake | Signature | Abdullah-Al-Mohian | 10112101419 | 24th | | Mahia Chowdhury | 10112101433 | 24th | | Jaber Ahmed | 10112101421 | 24th | | Fatema Jannat | 10112101449 | 24th | | Sunmoon Afroz Tama | 10112101446 | 24th | | Tanveer Ahmed | 10111101197 | 23th | | Sheuly Sultana | 10112101426 | 24rd | | Jannatul Ferdus Sammi | 10111101192 | 23th | | Business Environment (BUS 404) BANGLADESH UNIVERSITY OF BUSINESS & TECHNOLOGY (BUBT) LETTER OF TRANSMITTAL August 17, 2012 Ms. Nafias Kashem Course Instructor BUS 404 School of Business Bangladesh University of Business & Technology Mirpur, Dhaka. Subject: Submission of final group report. Dear Sir, According to your requirement for BUS 404 course, we the group “RISK DISTRTIBUTOR” have prepared the final group report on the topic, “Competitive Situation of Mirpur Benarashi Polli.” We have chosen 10-sample shope from the total Benaroshi shop of Mirpur Benarashi Polli. The report is prepared on the primary and secondary data collected from different sources of Mirpur Benarasi Palli. To prepare this report, we have tried our best to include all necessary information and relevant explanation about...
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...Trends of Foreign Direct Investment in Bangladesh CHAPTER ONE Background of the Study 1. Introduction 1.1 Introduction Foreign Direct Investment (FDI) is considered as one of the vital ingredients for overall development process of a developing Bangladesh. country like Industrial development is an important pre-requisite growth country. of for a economic developing is Bangladesh basically a country of agrarian economy. For her economic development, industrial economy is imperative. So Bangladesh is gradually moving from agrarian economy to industrial economy. In the age of globalization, it has become a burning issue to exchange views, ideas, capital and human resources. Government of Bangladesh is trying to create a favorable investment environment through introducing economic policies, incentives for investors, promoting privatization and so on. Therefore, the contribution of FDI is necessary in the enhancement of a country‟s economic growth. Researchers have marked FDI as an important factor in accelerating economic success and wealth of a country as well as a door in creating jobs, facilitating economy, and creating more competitive environment and contributing productivity to the host country. 1 Trends of Foreign Direct Investment in Bangladesh In Bangladesh, FDI plays a significant role in GDP acceleration and economic growth (Mottaleb 2007). FDI has a mentionable role in the modernization of the Bangladesh economy for last two decades. It helps the country...
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