...Michelle Dodge Reaction Paper #1 “Half of American homes have three or more TVs, and only 19% have just one. In 1975, 57% of homes had only a single set, and 11% had three or more” according to Nielsen Media, in the article Average Home Has More TVs than People. These figures can conclude that the media of one generation has prospered into a typical and popular routine for today’s generation. Everyday citizens are consuming tons of information, and this information alters the way they think and act; this statement being the main topic of David Gauntlett’s chapter titled "Some Background Debates" in the novel Media, Gender and Identity: an Introduction. With continuous changes in technology, things can be broadcasted faster, in a wider range, and to larger audiences. It seems that everyone is being exposed to the media thus making anyone susceptible to the ways media has influence. Media gives audiences several stereotypes that represent gender roles. For example, an engaging study taken from chapter two of Gauntlett’s book is from Williams and Best. In 1977 they created a “sex stereotype index” by their experiment where, a large list of adjectives were shown and based of that list participants would pick which gender the adjective was associated with. The findings were, “over 25% of men had self-descriptions that were more stereotypic of women than the average women’s stereotype” (40). Moreover these results were identical to the women’s self-descriptions of themselves...
Words: 966 - Pages: 4
...attempts to study the consumers’ behavior for a particular cola brand, MOJO. It is brand of Akij Food and Beverage Ltd., a sister concern of prominent group of companies of Bangladesh, Akij Group. In the year 2007 MOJO was the market challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years MOJO is doing satisfactory in the market place and competing well with RC Cola). People prefer MOJO’s pricing but it has to improve its image in status and quality issues. However, still now MOJO has the chance to recover its own position because target customers (according to the survey result) are potential and have not constructed their belief structure for MOJO. For some particular aspects of consumer behavior such as perception, attitude, self-orientation and life style etc, this report has found out some drawbacks and recommended some affective strategies to recover those issues successfully. Introduction Origin of the Report While doing the Consumer Behavior course; our course instructor Md. Mahamud Zubaer assigned us to do a term paper on the consumer behavior of a product. We choose “MOJO Cola” on which we have conducted our total term paper. Objectives The main objectives of the term paper is to - 1. Find out the consumers belief, attitude and behavior about MOJO cola 2. Find out the segmentation and target market 3...
Words: 4421 - Pages: 18
...it pan crust 1.00 Add Mojo®s .99 ® White meat extra. Thin crust only. WITH INDIVIDUAL CHEESE PIZZA CAL: 1,193 THIN CRUST CHEESE PIZZA PIZZA & SALAD 9.99 Individual pizza with up to 2 toppings and unlimited salad bar CAL: VARIES PIZZA & WINGS 13.99 Small one topping pizza and 6 wings CAL: VARIES PIZZA & MOJO S ® SERVING SIZE: 2 SLICES OF PIZZA AND 5 MOJO®S CAL RANGE: 447-829 Small 9.99 Medium 17.99 Thin crust pizza. Add $1 for pan pizza. ® Unlimited pizza, fried chicken, garden salad, Mojo® potatoes, pasta, dessert & more! (Leg and thigh only, white meat extra) 8.59 Mon-Fri SERVING SIZE: 1 SLICE THIN CRUST CALORIES: SM 103 Large 20.99 Less than 200 calories per slice with thin crust. Served Daily 11 AM - 2 PM 51.99 (Serves 8) SERVING SIZE: 1 SLICE MED 150 LRG 196 PAN CRUST CALORIES: SM 136 MED 203 Wings With a choice of sauce 2pcs. LRG 244 THIN CRUST CALORIES: SM 105 MED 152 LRG 197 PAN CRUST CALORIES: SM 137 MED 205 4.99 ONE STRIP CAL: 125 4.75 Super Mug (22oz) 5.75 Pitcher 13.99 Premium Draft Beer Glass 5.50 Super Mug (22oz) 6.50 Pitcher 15.99 Soft Drinks All Natural Large 2.59 Glass 4.25 PARTY PACKAGES Pizzas include up to one topping, additional charge for additional toppings. Add $1 per pizza for pan. 8pcs. 18.49 6pcs. 6.49 12pcs. 11.49 18pcs. 16.49 5pcs. THIN CRUST CALORIES: SM 134 MED 200 LRG 259 PAN CRUST CALORIES: SM 167 MED 253 10pcs. 18.49 Mojo s Our famous seasoned potatoes Mojo Supreme Nacho style! (Serves...
Words: 1084 - Pages: 5
...A proposal of mojo soft drink Company for further improvement of marketing: 1.4: Justification Mojo is a quite renowned beverage in the soft drink market of Bangladesh. It is a product of the Akij Food & Beverage Ltd. in Bangladesh which is a concern of the Akij Group. In fact, Mojo does not use Advertisements as much it should. Recently, it is quite clear that Mojo has not achieved that much popularity according to their expectation. The best way to create awareness about a product is through ads. As Mojo currently does not put importance on ads, it is very difficult for them to gain more market share. So, there is a scope for Mojo that if they emphasize more on ads, they will gain more popularity. 1.5: Assessment of Internal & External factors for Mojo Internal Factors The internal resources, capabilities and distinctive competencies, which create a competitive advantage, are very important for a company. The strengths and weaknesses of a company determine the efficiency, innovative capability, product quality and customer responsiveness with which it can operate. The internal analysis recognizes the sources of competitive advantage as well as core competencies. It is also examined how these factors can be improved further to sustain the competitive advantage in the long run. It is also important to note that the building of competitive advantage is a result of the roles played by the different functions of a company in the value creation process. The various...
Words: 6608 - Pages: 27
...The Celluloid Presidency Literally millions of dollars are spent calculating, measuring, and predicting presidential approval ratings by campaigns, pollsters, and pundits. All this money and effort is expended so that political elites can get into the heads of the American people. But what if people are much less sophisticated in their political decision making? What if they just react to stimulus they are provided with little to no regard to the quality of that that stimulation? While many factors go into forming the public’s opinion about the President and the job he’s doing what if one the biggest factors is how the President is portrayed in the media. Not the news media, but on the silver screen. The Clinton Presidency has its shares of ups and downs but it also had several movies that featured the President of the United States as a character. Did these film’s change people’s opinions of President Clinton based on how they portrayed their fictional presidents? Observing approval ratings during President Clinton’s tenure in office we can see if a pattern emerges that is consistent with the portrayal of the President in various films during the Nineties, and if that change correlates with box office receipts, which will serve as a measure of viewership. President Clinton took office on January 20, 1993 and like most presidents his approval ratings started out artificially high. Having won the 1992 Presidential campaign with only 42% of the vote his approval rating started...
Words: 2266 - Pages: 10
...Table of contents Introduction……………………………………….………2 Mojo Media Executive Summary Objectives Situation Analysis.......…………………………………...5 Historical Context Industry Analysis Market Analysis SWOT Competitor Analysis Objectives…………………………………………….…12 Quantitative Benchmarks & Time Frame Budgeting……………………………………………..13 Method & Amount Strategy …………………………………………………14 Target Market Campaign Strategy Execution…………………………………....…………17 Creative Objectives & Strategies Creative Testing Media Plan………………………………………37 Objectives Strategies Choices Scheduling and Budgeting Integrated Marketing Communications Evaluation………………………………………………46 Criteria for Success-Measurement Methods Marketing Recommendations Conclusion……………………………………………..48 1 INTRODUCTION Mojo Media MoJo Media is a full service advertising agency dedicated to providing companies with creative, executable, and effective ideas. We specialize in helping brands take their company to a whole new level. By working personally with each client, we are able to develop creative solutions to transform the brand. We would like to thank Naked Juice for inviting our advertising agency to design an advertising campaign. We are confident that our advertising ideas will put some mojo into the way consumers see your juice products. 2 INTRODUCTION Executive Summary Naked Juice presents an affordable and unique way for consumers to maintain healthy eating habits in an on-the-go environment. The brand has relied on its healthy share of...
Words: 6787 - Pages: 28
...Let us just, arguendo, accept his point about Apple no longer being innovative. Let us also gloss over the obvious typo about Apple handing out the $100 billion cash pile as well, it’s no where near that amount being returned to investors. So, what is it that we actually want a non-innovative but highly profitable company to be doing with the rivers of cash that it is generating? Why, we want it to be handing that money back to shareholders. Who can then reinvest it or spend it as they please. And we are entirely happy with the money flowing out of that no longer innovative company because we know, as economists or those interested in economics, that almost all innovation in the economy comes from new firms entering the market. For that is the truth of it: Apple’s run of innovation under Jobs is the oddity in the economy. Almost always innovation, new products, new ways of doing things, new methods of organisation, that variety of things that leads to economic growth and the creation of jobs, comes from the creation of new firms and the extinction by their replacement of the old firms. So, if a company is making good profits but has no new great ideas we’d actually prefer them to be paying out dividends. Buying back stock: getting that money into the hands of investors who might then invest in new start ups. We can go further too: if those executives at Apple knew which were the new start ups were that were worth investing in, knew which new technologies or market areas...
Words: 429 - Pages: 2
...To what extent has popular music culture challenged dominant gender norms? Critically analyse with reference to relevant literature and examples Traditional dominant gender norms state that women are feminine in appearance, including everything from their hair down to their shoes and of course their demeanour, voice and behaviour. The traditional man would be that who is strong and rugged with a deep voice and who is overtly masculine without a hint of make up or traditionally feminine clothing. It has been decades since these norms have begun to alter and be challenged as both sexes began experimenting with gender and identity through the medium of music. By looking at different music genres throughout the ages I will attempt to show how popular music has broken down social barriers and in my opinion has succeeded in challenging gender norms to a point where the perceptions of what is socially acceptable have been altered. Before delving into the world of rock and roll it is noteworthy that the music industry was like any other business, a typically male environment in which women were not expected to survive. The music industry and specifically the Rock genre were sexually focused from the very early stages, as far back as the 40’s and 50’s. Rock music posed a question of morality and was perceived as shocking and dangerous because of its explicit sexual overtones. An example of these first steps in the scene would be Elvis whose gold, tight outfits and pelvic thrusts...
Words: 2161 - Pages: 9
...ENGLISH HANDBOOK -“Welcome to my evil lair…” -Mr. Braiman Brooklyn High School of the Arts www.mrbraiman.com http://handbook.mrbraiman.com “EVIL” Welcome to my evil classroom lair. In order to become full-fledged evil “minions,” you need to read this handbook carefully. It explains everything you need to know. “English,” as you may know, is shorthand for “English Language Arts.” Being that we are in an Arts school, but one where academics must and always do come first, it is important that we approach the subject as what it is: an art form. How does one study the arts? What exactly do we do when we study drawing, sculpture, music, or dance? Well, anyone who has studied the arts will tell you that studying the arts essentially involves two things: • Learning about, and developing an awareness of and appreciation for, existing works of art in that particular form; • Developing the skills and techniques associated with the art form, in order to create our own works. In the case of language arts, much like any other art form, we will be studying existing works of art (i.e., reading books, stories and poems), and developing the skills to produce our own (i.e., writing). That’s what English Language Arts is. We will also be preparing ourselves for New York State’s Regents Comprehensive Examination in English, which we’ll all be taking in June. This two-day, six-hour, four-part exam requires no specific knowledge or content, but it does require the skills to listen, read,...
Words: 13874 - Pages: 56
...people tend to be thirstier. So they prefer to take soft drinks most of the time. Beverage took the market of Bangladesh in the first half of 1980. In that time two or three soft drinks were available in the market. But now lots of beverage found in the market. Some of them are popular and some are not so popular. Soft Drinks Industry like other developing and developed countries is getting much popularity in Bangladesh. The number of firms operating in this industry is getting increased. The market is also increasing in a greater portion. Today most of the people in both urban and rural areas are taking soft drinks in a large amount. To capture this market many global brands are competing with local brands now. However the local brands (Mojo and Pran) are much successful even if the global brands (Coca Cola, Pepsi) are present. Our soft drinks industry follows some innovative, strong and continuous improving production and marketing techniques. Although quality is not the prime concern of our people, they mainly prefer cost effective soft drinks. The local companies are competing with global brands on the basis of lower cost. They are capturing the urban markets by offering some innovative marketing plan and offer. In rural areas they are very strong in distribution strategy and price effectiveness. Our local brands understand the psychology of our people more than the global brands. That’s why they are showing much more effectiveness in this sector. Besides, local brands are...
Words: 620 - Pages: 3
...Mercado, and Bernard Dennis J. Chu, Marketing students from Colegio De San Juan De Manila. The Business was created because of the issues of factory made products being unhealthy. The firm decided to come up with delicious yet healthy snacks that eliminated health concerning issues that are produced at present. 1.2 NATURE OF PRODUCT Potato Heads product idea came from the owner’s passion for Healthy but delicious foods. Potato Head will be offering different kinds of Healthy Snack products. Potato Products that consumer will love and patronize. Potato Head’s products include the following: * French Fries - That will have different variants of flavor such as: 1. Cheese, Barbeque-Spiced French Fries, Garlic Fries * Mojos – Healthy made mojos with Original, Barbeque and Cheese flavours. * Twister Fries – twister Fries with optional flavours and dips. 1.3 SIZE AND GROWTH TREND OF THE MARKET SCHOOL | 2014 | 2015 | GROWTH RATE | Colegio de San Juan de Letran | 9, 554 | 9, 936 | 4% | Lyceum of the Philippines | 16, 383 | 17, 529 | 2% | Mapua Institute of Technology | 10, 672 | 10, 885 | 6% | PamantasanLungsod ng Maynila | 10, 301 | 10, 507 | 2% | Source: Intramuros Administration The figures cited above represents the size and growth trend of the target market in a particular school. The Healthy Potato will be offered in front of colleges and universities through its concessionaires. The number of students and employees within Intramuros is...
Words: 4998 - Pages: 20
...1. Describe how a strike by the Teamsters against UPS affects that company's various stakeholders. Does the timing of the strike make a difference? Explain. A strike defiantly has ramifications on a company’s stakeholders. In the case of UPS, these ramifications were quite large due to the size of the organization. According to Jackson and Schuler (2006, pg. 604), strikes are often timed to coincide with a company’s busiest time of the year. It is the hopes of those striking that this will create the large disruption and revenue loss for the corporation. It is typically used as a means to get employers to the bargaining table. However, when negations fail, and a strike occurs, the impacts trickle to all the stakeholders involved with the organization. Stockholders are impacted by the loss of revenue and disruption to work. Executives and managers are sometimes forced to try to do the work of those employees on strike in order to minimize the impact. Organizations that support the striking company may be impacted by delays in payments, orders, and contracts as a result of the strike. Finally, the employees themselves are greatly impacted by the strike. They have to walk picket lines and lose their income for the time that they are on strike (Jackson & Schuler, 2006 pg. 5604). Basically, every customer, partner, stockholder, and individual that interacts with the organization that is on strike will be impacted on one manger or another. 2. Union membership has been...
Words: 1335 - Pages: 6
...Good Hotel: Doing Good, Doing Well? Joie de Vivre is a hotel management group that is located in San Francisco that was founded in 1987 by Chip Conley. He liked commercial real estate but did not like doing the transaction part of it. He stated to Travel Weekly the branding strategy for Joie de Vivre. In article he said that they know California better than anyone, approximately 40 percent of consumers are from California. He knows that his company comes up with unique hotels, with own personality. It has managed to grow to 36 boutique hotel properties. It became the second largest in 2010. JdV had combined two of their properties, Best Western Hotel Britton and Best Western Flamingo. When it opened in November 2008 with 117 rooms, it opened as Good Hotel. Good Hotel is known as “hotel with a conscience”. It has a positive approach, eco-friendly hotel, and it known its recycled materials. This hotel believes in doing good things for the environment. JdV decided in April 15, 2010 that Good Hotel and two other properties would be sold to another ownership company, and they would end the management with JdV if no problems arose with the sale at the end of May. Pam Janusz is the general manager to the Good Hotel. She will be helping with the transition from one ownership to another, by evaluate Good Hotel performance along with helping staff to adjust. The lodging industry was dominated by twelve leading hotel chains in the United States in 2009. Out of these...
Words: 1119 - Pages: 5
...attitude toward providing friendly service and, on a more basic level, conveniences like rooms with plenty of outlets, a “clean and fresh bed” guarantee and a no-questions-asked money-back policy. The real coup for Hampton has been learning that its culture can translate internationally. In the past year, the brand has opened properties in London, Poland and Russia, raising its unit count to almost 2,000 hotels in 16 countries. On the horizon: China, where Hampton plans to open 400 hotels in the next several years. 2. Anytime Fitness Image credit: Anytime Fitness | Video Screenshot Just because Anytime Fitness slipped from first to second place in this year’s Franchise 500® doesn’t mean the 24-hour club chain has lost any of its mojo. In fact, 2014 was one of its most stellar years yet: Anytime signed up its 2 millionth member in January, before going on to open nearly 350 new gyms—the seventh year in a row it has topped the 300-unit mark. The expansion brings the company to almost 3,000 locations in all 50 states and in 20 countries, including, for the first time, Singapore, Malaysia, Hong Kong and the Philippines. The boom will continue this year: Anytime estimates it will open another 350 units, pushing the fitness franchise—which had record revenue in 2014 of $900 million—into the billion-dollar club. 3....
Words: 304 - Pages: 2
...beverages products in a different level of customer satisfaction as well as maintaining customer purchasing power. But sometimes PRAN faces some threat from some companies’ substitutes’ products and they maintain some criteria to face that competition. Now we discuss about the threats between another company’s substitutes products and PRAN foods and beverages Ltd. Products: Product of PRAN foods and Beverages Ltd. Product of others company Others company name Threat Status Frooto (PRAN Mango Juice) 1) Starship Juice 2) Danish Juice 3) Shezan Juice 1) Abul Khair Group 2) Partex Group 3) Sajeeb Corporation Low (Because PRAN captured Packed Mango Juice marked all over the Bangladesh) PRAN up (Cola) 1) Coca cola 2) Pepsi 3) Mojo 1) Abdul Monem Ltd. 2) Transcom Beverages Ltd. 3) Akij Foods and Beverages Ltd. Very High (Because another better performing and well known cola company here in Bangladesh ) PRAN Milk Powder (Milk Powder) 1) Dano 2) Diploma 3) Fresh 1) Arla Foods Ltd. 2) New Zealand Dairy Ltd. 3) Meghna Group of Industries Ltd. High (Because PRAN Milk Powder is new. But another companies popular milk powder brand exist in previous) PRAN Hot Tomato Sauce (Tomato Sauce) 1) Meridian Tomato Sauce 2) Ruchi Hot Tomato Sauce 3) BD Tomato Sauce 1) Meridian Foods Ltd. 2) Square Foods Ltd. 3) BD Foods Ltd. Low (Because PRAN Tomato Sauce is a leading sauce product in...
Words: 256 - Pages: 2
