...in the 21st Century. She gets in her car and immediately turns on her favorite pop radio station on the way to work. Her friends from college invite her to a party after her shift ends, and she invites a few friends as well. In the car on the way to the party, while chit chatting over upbeat background music, one of them exclaims, “Oh! I love this song!” One of them turns the volume up and they all sing together to the catchy tune and the easy words of “Young, Wild, and Free” by Wiz Khalifah, “Roll one. Smoke one. When you live like this you’re supposed to party…” This line in the song is extremely easy to learn because it has been repeated several times in less than three minutes, and is set to the sound of a catchy tune. Perhaps pop music has been designed to fit into this modern lifestyle, where one is always on the go, and wants to stay active and energetic. Who has time to really listen to what the song is saying if it has rhythm and is easy to sing along to? Without listening, we tune out the important form of expression that is musical lyrics, and this drop in emphasis encourages a lack of investment in song composition. American Pop music’s language is digressing to the point where it is more offensive, repetitive, and shallower than ever. Offensive language in modern pop music is becoming more normal. The modern American parent can be easily deceived by the “happy” nature of a pop song and think nothing of their eight year old listening to it, but after hearing...
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...SAVONIA UNIVERSITY OF APPLIED SCIENCES Savonia Business Marketing Plan in Spain of Black Light Discipline Heikki Karvonen Zhao Yunke Gogunskaya Valeriiya Xie Yuanyuan International Business Administration May 2011 CONTENTS 1 INTRODUCTION 5 2 TITLE 6 2.2 Subtitle 6 2.2.1 Subtitle 6 3 DISCUSSION 6 3.2 Subtitle 6 3.2.1 Subtitle 6 4 CONCLUSION 7 4.2 Subtitle 7 4.2.1 Subtitle 7 REFERENCES OR BIBLIOGRAPHY (examples) 8 5 APPENDIX 1 Title of Appendix 1 9 6 APPENDIX 2 Title of Appendix 2 10 INTRODUCTION With the development of globalization, our company decides to expand our target market to Spain. To make sure we have enough background knowledge about Spain, our company has done some marketing research, such as questionnaire, telephone interview and face-to-face interview before we dealing with the detailed marketing plan. In this marketing plan, we will present the result of our marketing research, and the analysis of marketing mix. The SWOT analysis is also an essential part of this plan. The insights of strengths, weaknesses, opportunities, and threats offer our company a good foundation before implementing the marketing plan. Below is some background information of Black Light Discipline band: Black Light Discipline is a Finnish band founded in 2005 on the idea to make captivating, synth-based grooves with a mix of metal and electro genres...
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...rebellious Fifties youth. Haley's recording of "Rock Around the Clock" is generally labeled to be the song that, more than any other, brought rock and roll into mainstream culture around the world. Popular music of the 1950s When the 1950s are mentioned, the first type of music to come to most people's minds is rock 'n roll. But music in the fifties was more than just rock 'n roll. The early 1950s era Pop music focusd on the song’s story and emotional delivery and was essentially a continuation of the crooner sound of the previous decade. Crooner sound refers to the sentimental songs, especially the love songs of the 1930s and 1940s It was not until the middle of the decade, Rock and roll entered the mainstream and became a major force in American record sales. And with a series of network television appearances and chart-topping records, popular artists such as Bill Haley, Elvis Presley, and Chuck Berry became the leading figure of the newly popular sound of rock and roll. The era of 50s rock-and-roll ended with the deaths of the three American rock and roll musicians Buddy Holly, Ritchie Valens and "The Big Bopper" Richardson, and the conscription of Elvis into the US Army. Nevertheless, the influence of these early rockers has been felt in popular music worldwide....
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...there are many kind of music such as pop, rock, jazz, rap… But most of them have some commons, which make many people misunderstanding. Two kinds of music which are very popular are rock music and pop music. When people listens to rock and pop music, how they can know what is rock music and pop music. There are a lot of characteristics that people can recognize the similarity and difference of them. Firstly, the lyric between rock and pop music is opposite. Rock lyric is the way emotion of everyone in the band can be revealed in the strong way. It talks about anger, danger, pessimism… In contrast, pop lyric often talk about love, feelings that author feels… Secondly, they have difference of rhythm. The pop song is often easy to listen, it is softer than rock. But rock song is not like that, it is very strong through the bass. The rock song is difficult to listen because the rhythm is very fast. Some rock songs can’t be listened what the song talk about. Finally, what do they focus on? Pop music depends on vocals and beat. When people talk about a famous pop song, they just remember a vocal of singer. However when people talk about a famous rock song, they can remember all member in the rock band and how they play this song. Rock music depends mainly on instruments like guitar, drum, or bass. A singer in the rock band is not more important than in the pop band. In spite of these differences, rock and pop music have a common. Both rock and pop music can have a band which...
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...Amanda Medina AMST101 QUIZ #1 : Popular Music “Shake It Off” by Taylor Swift I choose this song because firstly, this song is one of the most popular song lately in America since the day it was released it was the #1 hit song on Billboard. For me personally, this song has a very catchy melody, where at first the band started of with an up-beat drum which could create a feelings of excitement. There are also a couple of repetition on the hook, 'Cause the players gonna play, play, play, play, play And the haters gonna hate, hate, hate, hate, hate Baby, I'm just gonna shake, shake, shake, shake, shake I shake it off, I shake it off Heart-breakers gonna break, break, break, break, break And the fakers gonna fake, fake, fake, fake, fake Baby, I'm just gonna shake, shake, shake, shake, shake I shake it off, I shake it off So I think these repetition makes it easier for listeners to remember the song words, also the melody. Additionally, this song talks about a girl who’s brave, confident, happy and she doesn’t care about what people thinks on her. If we see from the lyrics, Taylor uses a different kinds of words in every new chorus which makes the song interesting and not boring. In some part of the song, she sings the melody into a slower and softer sound to show the feelings where she’s chill and just go with the flow of music she listens to, But I keep cruising.. Can't stop, won't stop moving.. It's like I got this music… In my mind, saying, "It's gonna be alright...
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...Katy Perry is also successful in a way where she is always interacting with her audience. Most of her Tweets are interaction tweets, to where she wants replies and is wanting to grab their attention. She does not just post what she wants to talk about or what is on her mind. She wants to engage her audience. Engaging her audience is important for two reasons. First, because she is a celebrity and her audience wants to know what is going on in her day to day life and second, the more up to date a celebrity is on their social media account, the more effective it will be for their audience. In this case, if you were to look at Katy Perry’s Twitter account, it is apparent that her Twitter followers are waiting for her tweets. This is because all...
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...You may call it Pop Music but it makes me sick! P-Diddy, J-Lo, Britney Spears, Vanilla Ice, ABBA; it's all the same to me. Just some cheap music written by an Accountant, performed by a moron and packaged for an all too naïve pre-teen audience. Perhaps you like Pop Music, I don't. It's music that tastes great, easily digested, but only to become tomorrow's shit. One week it's J-Lo and her new hit single, the clothes she's wearing, her unstable relationships. Week after she's clichéd, blasé, the butt of jokes...old-school. Now here comes (insert any name here) who is fresh, a driving force in a new artistic form, cool, hip, dressing flashy, everyone and their sister is singing their tunes. J-LO is out, (insert any name here) is in. This is the life of a Pop phenom. I hate this music because it's cheap: the melody's are too simple, the lyrics too predictable and juvenile, it's life is short-lived. One week the nation is dancing to the tune, in the next everyone denies even liking the song. Something else is in... hip. This music is created by venture capitalists who hire professional song writers or who write the material themselves. Next they hire some unknown talent and sign them to an unreasonable contract. They book time in a studio, record the song and heavily promote their “new wonder kind” to every 12-year old in the country who wouldn't know any better. They plaster their “wonder kind” on backpacks, lunch boxes, sell their 50-page biographies, and film them for an upcoming...
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...Lady Gaga Lady Gaga right now is one of the hottest music artists on the entire planet. Her songs, music videos, the way she dresses, and even the way she acts keeps everyone interested and guessing on what in the world she is going to do next. She is famous not only because her songs and her music is so good, even though it is, but also because she is so interesting to follow as a person and she really tells it how it is. In a recent interview Gaga was asked if she does do illegal substances at all and she stated that she had to be honest and come clean to the fact that she does smoke Marijuana on occasion because she feels it helps her connect on a deeper level with music and that she doesn’t want to lie to her fans about it, and she also doesn’t want to condone the use of the drug. Besides being a great singer, stylist, and dancer Lady Gaga also does more than her fair part of community service. Gaga partnered with Virgin Mobile offering VIP tickets to fans who volunteer their time to homeless youth organizations, which raised more than $80,000 to support homeless kids, and created 30,000 hours of community service for hundreds of charities across the country. She also is partnered with the National Alliance to End Homelessness (NAEH) where she always volunteers time to talk with and hang out with kids. So not only does her music stray from the mainstream pop music culture but the way she used her music and shows to inspire people to volunteer there time to charities...
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...Turkish pop music For nearly 50 years, pop music has been one of the most popular branches of music in Turkey. This is in the broad musical spectrum, of music in Turkey. Popular music because of the fact that, primitive music could not be related to either the traditional ottoman music or from the western form of music. Popular music were sung by chiefly the non-Muslim women. In the 1960s, there was fusions of the pop music and the Ottoman psyche which was particularly common in Turkey. In the 1970s, Sezen Aksu a female song writer and singer became popular and changed the scene of the music scene (Richard, T. 1999). In the 1990 pop music began to find its true meaning, this is because, it is not merely a type of music as it may be considered, but as a culture, it became part of everyday city-life that cannot be separated with the lifestyle and sentiments of city life. During the Ozall administration, in the 1980s, the free market economy which became a state policy, brought new acceleration to the Turkish music industry. World class studios and consumer ideology to the youth, this brought a new, fast rhythmic urban life and pulse (Simon, B. 1999). After 1990s, the most influential form of sentimental style and perception was pop music. It affected the mode of dressing to trends of entertainment. Unbelievable variety sprung up each and every day. Momentary incidents of joy, disappointment and the relationship were based on the sensibility of pop music as the...
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...9/6/13 In my life music has always played an important role because my parents always had some type of music on. Since I was the middle child, I would get stuck listening to my sister’s music in the car and around the house. I never really had an interest in her Top 40 pop hits, and leaned towards more of what my father listened to. My dad would always listen to older, rock type music. Bands like Led Zeppelin, Pink Floyd, Dr. Hook, and even Tom Jones. As I grew older and started elementary school my taste for music started to change. I started basing my friends off of who liked older rock music. I would sit in the play yard at recess and we would listen to our Walkman’s and talk about how we wish we could play music the way our favorite bands was able to play. As I started to play sports in middle school, my taste for music begin to turn.During sports, I met a lot of people with different tastes in music. I stayed away from people who liked country, pop, or dance music. I started making connections with friends who listened to rock, hip hop, and rap. Most of these people were my friends throughout high school and some are even today. In college, music has played a huge role in my life. I always have music around me no matter what I am doing. When I wake up, my alarm starts playing music. I go to class to come back and start doing homework while listening to music. When I go to the football stadium to work, they players are always listening to music. Because of all of this...
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...Music in western civilization in 20th century Music is defined as sounds that are arranged in a particular pattern in which when played are exciting to hear or listen to. Music is commonly used as a form or relaxation and entertainment. The chronology of music started way back in the period of the medieval times when the chanting was introduced into most of the catholic churches. Music then had moved through the following stages up to until the modern day music (Burkholder, Grout & Palisca 2010, p. 276). It originated in the medieval era then moved to the renaissance, baroque, classical music which ushered in the romantic music which in turn paved way to the modern music and hence the contemporary music of the 20th century. Medieval music traces back to times when music was only done to kings and queens or generally the royal people. It later found its way to liturgical platforms where the music was introduced to the Roman Catholic churches as this time Christianity was real emerging. During this time many musical artists were priests or members of the clergy. As the music entered the renaissance era the printing media had already been established. There emerged a class of composers from the western nations of for instance France Belgium Netherlands etc. Music in this era had become strong with especially the use of instruments. This included the a cappella. As the music moved on to the baroque era it had started to be used to bring a certain mood. The music composers used...
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...Music has been around for centuries. It is an art that does not lose value through years; it only gains value with memories. Music can bring you back to your favorite moment in your life to your saddest. In two thousand fifteen, all types of music genres due to hit radio stations influence us but I believe that amongst all the genres of music, Pop and R&B are the most influential to our society today. As different as these two genres might be, the similarities over rule them. Our generation is beginning to confuse the two genres immensely because of their similar beats, style and publicity/marketing strategies of these tunes. Pop music as of right now is based off of hits from Justin Bieber to Taylor Swift. Pop is what radio stations now call their ‘Hits 100’. It’s the most listened to songs, with beats that make you get up and get on your feet. The definition of pop according to Google “commercial popular music, in particular accessible, tuneful music of a kind popular since the 1950s and sometimes contrasted with rock, soul, or other forms of popular music.” “You know, jazz is the mother of all American music. R&B and pop and rap and everything are the branches on the main tree of the life of music, American music, which is jazz.”(Burdon) Pop is a mix of all genres put together to make one sound. R&B on the other hand is a harsher with deeper lyrics. People dislike R&B for this reason due to the fact it has more vulgar language and uses slang that not many people feel is...
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...Music has been around for centuries. It is an art that does not lose value through years; it only gains value with memories. Music can bring you back to your favorite moment in your life to your saddest. In two thousand fifteen, all types of music genres due to hit radio stations influence us but I believe that amongst all the genres of music, Pop and R&B are the most influential to our society today. As different as these two genres might be, the similarities over rule them. Our generation is beginning to confuse the two genres immensely because of their similar beats, style and publicity/marketing strategies of these tunes. Pop music as of right now is based off of hits from Justin Bieber to Taylor Swift. Pop is what radio stations now call their ‘Hits 100’. It’s the most listened to songs, with beats that make you get up and get on your feet. The definition of pop according to Google “commercial popular music, in particular accessible, tuneful music of a kind popular since the 1950s and sometimes contrasted with rock, soul, or other forms of popular music.” “You know, jazz is the mother of all American music. R&B and pop and rap and everything are the branches on the main tree of the life of music, American music, which is jazz.”(Burdon) Pop is a mix of all genres put together to make one sound. R&B on the other hand is a harsher with deeper lyrics. People dislike R&B for this reason due to the fact it has more vulgar language and uses slang that not many people feel is...
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...It has often been said that music is what makes humans human. Although this theory has a deep psychological meaning with all of us, music has indeed shaped our history and the way we interact with one another. Together with this, music also holds a cultural significance as artists from all around the world have worked hard in order to predict how music will evolve in the years to come. Just like the types of movies we enjoy watching, the type of music that we listen to can also give out a hint of our personality and the way we see the world through our own eyes. As music has been created and listened to for over 37000 years, it is safe to say that it has greatly shaped our culture and society as well. There are however different genres of music which have appeared and faded away over time. Together with this, the world has witnessed hundreds of genres being born to which millions of people have listened to. Out of this staggering amount of music genres, pop and rock are two famous ones which are enjoyed by many people all around the world. As different as they may seem when a person thinks about comparing the two, it turns out that pop and rock have their differences, but also similarities. Both genres have a deep cultural and artistic significance which has remained the same after many years. This may come out as surprising, but pop music is actually a genre of something known as popular music which has appeared in the form that it is known for today in the 1950s. What...
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...present day, popular music has been a key component of the film experience. Yet there has been little serious writing on film soundtracks that feature popular music. Soundtrack Available fills this gap, as its contributors provide detailed analyses of individual films as well as historical overviews of genres, styles of music, and approaches to film scoring. With a cross-cultural emphasis, the contributors focus on movies that use popular songs from a variety of genres, including country, bubble-gum pop, disco, classical, jazz, swing, French cabaret, and showtunes. The films discussed range from silents to musicals, from dramatic and avant-garde films to documentaries in India, France, England, Australia, and the United States. The essays examine both “nondiegetic” music in film—the score playing outside the story space, unheard by the characters, but no less a part of the scene from the perspective of the audience—and “diegetic” music—music incorporated into the shared reality of the story and the audience. They include analyses of music written and performed for films, as well as the now common practice of scoring a film with pre-existing songs. By exploring in detail how musical patterns and structures relate to filmic patterns of narration, character, editing, framing, and mise-en-scene, this volume demonstrates that pop music is a crucial element in the film experience. It also analyzes the life of the soundtrack apart from the film, tracing how popular music circulates and acquires...
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