...Attitude and its role in consumer behavior Consumer Behavior – MKTG578 DeVry University, Keller Graduate School of Management October 19, 2014 Abstract This paper will address the role of attitude in consumer behavior that is related to belief, which has a significant influence on consumer’s decision making. The paper will also discuss the major factors of attitude and belief that consumer’s tendency respond to certain brand, product, and service. The finding contains in this paper will also present what can attitudes tell marketers about consumer, and what type of information consumer use in making a decision. Moreover, marketer would learn that it is easier to indirectly influence consumer behavior and belief by providing any type of knowledge, such as information and music, to create a good feeling about the product. Most importantly, the basic components that are an effective approach to changing attitude will be found in this paper, which will be very helpful to marketers in term of marketing and repositioning their brand, product, or service. This approach will alter the cognitive structure of a consumer’s attitude that leads them to changes in behavior. Finally, this paper contains an explanation of the link between attitude towards a brand, product, or service and consumer purchasing behavior. Table...
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...Research on the Topic Sin Taxes Name Institution Introduction It is undeniable fact that the issue of sin taxes existed long before the last financial crisis that hit the globe in the year 2008. The current global situation faced with challenges of health and financial crises, sin taxes are designed to maximize government expenditures with less loss and to reduce or regulate undesirable behaviors considered harmful to the society. The proposed sin taxes by various governments globally aim products such alcohol beverages, bullets, sugary soft drinks, fatty snacks, and gasoline among other products (Black & Mohamed, 2006). Therefore, this research will analyze in detail the importance of sin taxing to various commodities with the core aims of promoting healthy lifestyles, improving society health outcomes, reducing government expenditure, and enhancing environmental sustainability. The success of this research is highly dependable on the use of varied research articles, journals, and textbooks. Cumulatively, the research will illuminate light on the different benefits associated with the sin taxes. Sin taxes discourages people from adopting unhealthy behaviors (Reiter, 1995). The taxes are designed with the core aim of raising prices of the sinful goods to make people opt for healthier goods. However, this do not happen in accordance with the expectations since increasing the taxes on the sinful good leads to people substituting it with...
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...Stickiness” Literature Mahfuja Malik School of Management Boston University Email: mahfuja@bu.edu November, 2012 1 A Review and Synthesis of “Cost Stickiness” Literature Abstract Traditional cost accounting holds the assumption that cost changes proportionately with activity. Anderson et al. (2003) show that cost increases more when activity rises than decreases less when activity falls by an equivalent amount, a behavior that they refer to as “cost stickiness”. By following Anderson et al. (2003) researchers investigate the determinants, consequences and different aspects of cost stickiness. However, some studies raise questions about the validity of the inference made by Anderson et al. (2003). Over the last few years many authors highlight some new aspects such as earnings forecasts error, agency problem and earnings management that relate to cost stickiness. The objective of this paper is to review and synthesize the growing body of research on cost stickiness. Lack of theoretical support, merely insights provided by the literature and some inconclusive findings suggest that there are ample research opportunities to improve the understanding in this area. Keywords: Cost stickiness; Asymmetric cost behavior 2 1.0 Introduction The significant role of cost accounting is to analyze the cost of inputs and the value of outputs provided by those inputs. Cost accounting system helps managers to make better decision that leads to cost efficiency and...
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...highly complex and include dozens of sources. Gearing Ratio is the proportion of the capital employed of the firm which come from outside of the business finance, e.g. by taking a short term loan etc. (http://en.wikipedia.org/wiki/Capital_structure). Introduction Packaging is the expertise of protecting a product for distributing, storage, sale, and use. Research shows that packaging can be traced back to the ancient times. In this research paper we will be looking at the company Sonoco Products history, capital adequacy, its cash flow, its financing history and future plans. This company has a personal attachment to my family. It supported 3 generations of my family financially. My great grandfather (Tommy Mack) started working with the company in the 1940’s. Grandfather (Lee E. Mack) started in 1949, and retired after 43 years in 1992. My father (Lee E. Mack Jr.) started in 1973 and retired after 40 years in 2013. Before my research on Sonoco the only thing I knew about the company was that it engineer the town of Hartsville SC, it was able to provide for my family financially, and it made paper. Sonoco is one of the oldest/largest packaging company’s on the...
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...Shubham Surani Professor Senft Writing II 2/7/13 Database Research Step 3 1) Drew P. Cingel and S. Shyam Sundar Texting, techspeak, and tweens: The relationship between text messaging and English grammar skills New Media & Society December 2012 14: 1304-1320, first published on May 11, 2012 doi:10.1177/1461444812442927 * This article was found in the Sage database under New Media and Society. The authors are Drew P. Cingel and S. Shyam Sundar. The article was published in December 2012 * The paper states the new generations methods of learning are changing towards technological ways such as communication technologies. * What fascinated me was why the new generation cannot use proper grammar when texting or chatting. Is there a way that the educational system could adapt to the new generation’s method of learning or even differentiate between when to use bad grammar and correct grammar. * The author uses quantitative research by preforming an experiment suing 228 students. Also, the research is qualitative because the research is than analyzed to assume a new method of learning. * The author is examining 228 sixth, seventh, and eighth graders. * The author asks, “Does the increased use of text messaging engender greater reliance on such textual adaptations to the point of altering one’s sense written grammar? * Why should teaching and learning methods evolve at the same pace as technology? 2) Kristin A. Searle and Yasmin...
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... Abstract Corporate social responsibility is profitable for a company, but only when the following requirements are met. First the CSR strategy has to be properly motivated, thus the goal of the CSR should not be profit generation. Second the level of trust of customers should be high enough so that customers will not respond skeptical to the CSR strategy. Third the company should be innovative and not be exposed to too much risk. If these requirements are met it is necessary to choose a CSR strategy that fits the brand and to use the right communication strategy. Only then will market value rise as a result of the higher level of customer satisfaction CSR creates. 2 Table of content Chapter 1: Research proposal 1.1 The problem background 1.2 The problem statement 1.3 Research questions 1.4 Academic relevance 1.5 Managerial relevance 1.6 Overview of the rest of the chapters Chapter 2: Corporate social responsibility from the consumer perspective 2.1 Introduction 2.2 CSR and customers Chapter 3: Consumer reactions and attitudes towards trust, communication strategy and fit 3.1 Introduction 3.2 Fit between CSR and brand 3.3 Communication strategy 3.4 Consumer trust and CSR 3.5 Cross-influences Chapter 4: Customer satisfaction 4.1 Introduction 4.2 The direct effect of communication strategy on customer satisfaction 4.3 The indirect effect of communication strategy on customer satisfaction 4.4 The direct effect of brand fit with CSR on customer satisfaction 4.5 The indirect effect...
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...GLOBAL JOURNAL OF BUSINESS RESEARCH ♦ VOLUME 6 ♦ NUMBER 1 ♦ 2012 INFLUENCE OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR: A THREE-SECTOR STUDY Jagannath Mohanty, Institute of Management Technology, Nagpur Bhabani P Rath, Berhampur University, Berhampur ABSTRACT In recent years, the employer expectations have witnessed an upward surge, in anticipation of certain discretionary behaviors out of their employees, which fall beyond the purview of workplace requirement and reward systems. All this apparently is to ensure long service periods and bring out the ‘Organizational Citizen’ within the employee in the organizational context. The present paper is an attempt to examine and investigate the extent of impact that a given Organizational Culture has on Citizenship Behaviors of the employees in an Organization. The study examines the impact of select Culture variables on Organizational Citizenship Behavior across three dominant Organizations representing three sectors of the economy namely, Manufacturing, and Information Technology & Banking. The paper specifically aims at establishing a cause effect relationship between dominant Organizational culture characteristics on Organizational Citizenship Behaviors. JEL: M10; M14 KEYWORDS: Organizational Culture, Organizational Citizenship Behavior, Correlation INTRODUCTION A substantial amount of attention has been paid to the concept of organizational culture in the past several years (Cameron...
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...Organizational Change and Employees’ Behaviors Abstract Organizational change can affect employees’ attitudes and behaviors in the workplace. Being able to recognize the types of changes and how employees are affected will better help a company in the process of a change gain a better workplace environment. Organizational Change and Employees’ Behaviors Organizational change is something that occurs most often in today’s business world. Organizational change can affect employees’ attitudes and behaviors in the workplace. Being able to recognize the types of changes and how employees are affected will better help a company in the process of a change gain a better workplace environment. The following research and studies are all based on employees’ and organizational change. Research that Shin, Taylor, & Seo (2012) based their paper on states that involvement in planned organizational change is a long, emotionally intense, stressful, and fatiguing process for most employees. The findings from the research they have done were that intense negative emotions experienced by most employees during organizational change lead them to become change averse and reluctant to enact supportive behaviors directed at achieving goals set by organizations’ leaders. One argument they had was that one way to boost and sustain employees’ commitment to change is to build up their individual resources prior to the start of a change process. Those individual resources then...
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...THE RELATIONSHIP BETWEEN LEADERSHIP STYLES AND EMPLOYEES COMMITMENT IN EAST AFRICA BOTTLING S.C (COCA-COLA) A TERM PAPER: THE COURSE OF ADVANCED ORGANIZATIONAL BEHAVIOR AND DESIGN BY: SIRAK TEFERI ……….…. MKMW/601/06 SUBMITTED TO: TESFAYE SEMELA (Professor) The Relationship Between Leadership Styles and Employees Commitment Table of Contents 1. INTRODUCTION........................................................................................................................................................1 1.1. SIGNIFICANCE OF THE TERM PAPER ON THE STUDY OF ORGANIZATIONAL BEHAIVOR ...................................................................................................................................................................2 1.2. IMPLICATIONS OF THE STUDY TO MARKETING MANAGEMENT. .........................................3 1.3. ORGANIZATION OF THE TERM PAPER ................................................................................................3 2. MAIN BODY OF THE TERM PAPER .................................................................................................................4 2.1. THEORETICAL LITERATURE .....................................................................................................................4 2.1.1. The Concept of Leadership .................................................................................................................4 2.1.2. The Development of Leadership Theories .................
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...Efficacy of ABA intervention research: Can you trust it? Isaac Lynn Abstract Autism interventions are loudly proclaimed to be effective, yet evidence-based research is often non-existent. In the absence of quality research, interventions such as the most widely utilized in autism, ABA, is touted to be absolutely effective and possibly the only answer for gains to be made in changing autism. Unfortunately, this may diminish the ability of the individual with autism to change in a positive manner. Additionally, immense monetary bills compound the problem. Caregivers may even bankrupt themselves trying to save their child or family member paying high premiums for ABA services that may or may not actually effectively change or manage behaviors of individuals with autism. This paper will discuss whether or not ABA research actually proves the effectiveness of ABA interventions. ABA interventions are defined as “those in which the principles of learning theory are applied in a systematic and measurable manner to increase, reduce, maintain and/or generalize target behaviors” (Education, 2007). ABA includes methodology such as reinforcement of target behaviors, shaping and chaining new behaviors, fading inappropriate behaviors, response and stimulus prompting, discrimination training, programming new behaviors, ideas and attitudes as...
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...Project Paper The Role of Cultural Values in Business Ethics: the case of ICT companies Muhammad Fikri Bin Ahmad (1022133) (Email:fikriahmad91@gmail.com) Mohamad Amali Bin Maulan (1013901) (Email: aku_amali@yahoo.com) Muhammad Muslim Bin Samsudin(1012545) (Email: aim_messi@yahoo.com) Tengku Muhammad Ihsan bin Tengku Hishamuddin (1027923) (Email: ihsan_libra@hotmail.com) MGT 3020 Business Ethics Section 1 IIUM Gombak 15th June 2011 The Role of Cultural Values in Business Ethics: the case of ICT companies Tengku Muhammad Ihsan Bin Tengku Hishamuddin, Mohamad Amali bin Maulan, Muhammad Muslim Bin Samsudin, Muhammad Fikri Bin Ahmad Kuliyyah of Economics And Management Sciences, International Islamic University Malaysia, Gombak, Malaysia. ABSTRACT Purpose-This paper aims to obtain views in ICT company regarding the role of cultural values in company performance in terms of customer satisfaction, skills in solving problems and capability in adopting new technologies and its influence to people behavior in terms of innovativeness and motivation. This paper also contributes to the discussion of cultural values in business ethics. Methodology-Data are collected through one on one interviewing process with 15 managers. Findings-The two main findings are firstly identified the moderating effects association between cultures in Malaysia with ICT company performance in terms of profit, customer satisfaction and capability in solving problems and adopting...
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...Addictions Paper Week Two Assignment Giselle Bayard PSY/300 – General Psychology October 20, 2012 This is an essay concerning phobias and addictions. Four selected topics in four specific sections are what this paper is comprised of. These topic are: 1. How phobias can be developed through classical conditioning. 2. How addictions can be developed through operant conditioning. 3. Distinguish between classical and operant conditioning. 4. The meaning of "extinction" and how it is achieved in both classical and operant conditioning. How phobias can be developed through classical conditioning "A phobia is a group of symptoms brought on by an object or situation that causes a person to feel irrational fear" (Porterfield, 2005). A few types of phobias are prevalent in society. A simple phobia, the fear of an object like a dog or a cat or a telephone or the fear of heights or traveling in a train or a car impact millions of lives. Social phobia, caused by fear of humiliation causes millions more otherwise normal people to live lives of loneliness and desperation. "Behaviorists believe that these intense fears (phobias)begin when people are classically conditioned by a negative stimulus paired with the object or situation. In other words, phobias are learned. Sometimes parents may pass irrational fears on to their children in this way" (Porterfield, 2005). This is a powerful form of behavior modification. It deals with spontaneous behaviors. A dog...
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...know is that it can bring about positive changes. Unlike much of the literature on workplace deviance which focuses on dysfunctional behavior such as antisocial behavior and workplace aggression, constructive deviants are employees who break the rules and norms but intend to benefit the organization. These individuals can play a key role in creating an organizational change and serve as future change agents. Given the increasing discussion on health care reforms, this paper explores the factors that relate to constructive deviance among physicians. Finally, practical implications and future research directions are discussed. II. Introduction Workplace deviance has generally been used to describe the following behaviors: antisocial behavior (Giacalone & Greenberg, 1997), workplace aggression (O’Leary-Kelly, Griffin & Glew, 1996), organizational retaliation (Skarlicki & Folger, 1997), and employee deviance (Robinson & Bennett, 1995). Although previous research has increased our understanding of the harmful effects of deviance within organizations, little research has examined the positive aspects of deviance. Constructive workplace deviance encompasses behaviors that violate significant organizational norms in order to contribute to the well-being of the organization (Galperin, 2003). Constructive deviance is becoming increasingly important in businesses today because constructive deviants can bring about positive changes. Unlike much of the field of...
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...knowledge. In this paper, this writer will compare two of the most talented theorists of the time. Abraham Maslow and B.F. Skinner are just two of the many theorists that have formed the organization in today’s classrooms. This paper will address the differences in the theories and the similarities. It will describe how each theory can be implemented in the learning environment of an early childhood classroom. Lastly, it will describe each theory that will be compared supported by research. Comparison of two Theories Operant Behavior Conditioning of Burrhus Frederic Skinner (1904-1990) BF Skinner renowned for his theory of Operant Behavior (Maslow and Skinner: n.d.). He is known for, his leadership in the field behavior modification through conditioning. This states that behavior is affected by the consequence that follows the behavior. This is a practice teachers, utilize in the classrooms every day as part of the classroom management process: if the behavior of the child or children is unacceptable, the consequence will not be favorable. If the behavior is positive, the consequences will also be positive. Really, Skinner's theory states that good behavior is reinforced while bad behavior is reprimanded (Maslow and Skinner, n.d.). Ultimately, Skinner believed that in order to change behavior there had to be a positive stimulus to reinforce that behavior. Added onto this is the theory of Operant Conditioning. This states that not only is good behavior being rewarded, but...
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...Hoboken, NJ: Wiley This paper will examine basic concepts of human interaction from a psychology perspective. It will describe at least two examples of how human behavior changes based on social situations. The two behaviors that this paper will examine are teenagers who drink in a crowd of their peers but don't drink when they are alone and taking part in bullying in a group but not alone. In both of these scenarios the individual who participates in the behaviors to fit in are “changing their attitudes or behavior to accommodate the standards of peers or group by a process called conformity (Kowalski & Westen, 2005).” The paper will also discuss precursors and consequences of both of these behaviors. Next, the paper will analyze and identify any associated phenomenon like social facilitation, social loafing , or groupthink. Last, there will be some discussion from the NIMH on whether or not these behaviors necessitate intervention. Social Influences Paper Introduction “Sociologist and philosophers have recognized that people behave different in crowds than they do as individuals and that a crowd is more than the mere sum of its parts (Kowalski & Westen, 2005).” Human behavior changes based on the social situations they encounter. This paper will examine basic concepts of human interaction from a psychology perspective. It will describe at least two examples of how human behavior changes based on social situations....
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