...In any musical act, there are many more things to worry about besides simply playing music. In addition to songwriting and performing, a successful musical artist must juggle many important decisions, of which a single wrong move may end an entire career. These important decisions include record contracts, public promotion, where and when to go on tour, collaborations with other artists, their image (i.e. haircut, clothing choices, makeup), social media presence, and public appearances to name just a few. Musical artists generally become musical artists because they love creating and performing music, not because they love dealing with seemingly irrelevant yet important details of their own careers. That is precisely the reason why personal...
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...GNEWVEN Case Study: Translating Talent Submitted by: Sabrina Gan Jack Garcia Lia Navarro Kristine Perez Mier Zapanta Submitted to: Mr. Willy Cuason February 8, 2013 I. Case Background The common thread in the three businesses in the article is voice and communication. Rosi and Brian Amador used their talents to set-up Sol y Canto: a six member Latin roots musical group; Music Amador Production: independently owned records label producing Sol y Canto recordings; Amador Bilingual Voice-Over work in English and Spanish. They capitalized their professional musical talents and native English and Spanish speaking skills to and took the opportunities to put up a business. Rosi Amador, born in San Juan, Puerto Rico was raised by their parents, who are both actors and actresses passed on to her the love of Latin American rhythms and musical style. She moved to the United States to continue her high school and graduated with a degree in Spanish and French from Bryn Mawr College. She briefly worked in retail and administrative roles and served as the manager of the socially conscious Underground Railway Theatre, where she learned how to manage, fundraise, and book performing arts ensembles nationally. Together with her husband Brian, they founded their Latin band, Flor de Cana, which she also acted as the manager. In 2005, she merged her agency with two other booking agencies and became the Vice President of the Roots Agency and its Latin Division...
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...academically supported body of work, designed to retort the following questions: How and why are semantically sexualised women used as a perceptive marketing stunt’ and ‘what role does the media play in legitimizing gender discrepancies through framing and cultivation strategies? Coaxed by the issue of female objectification in the mass media, the following research was conducted both practically, and theoretically, to overtly annunciate the social and democratic problems associated with advertised female subordination. The relative research involves a semiotic analysis of two sources, coupled with a survey of 40 candidates of varying ages. Furthermore, theoretical mechanisms of media framing and cultivation have been deconstructed throughout this article to uncover the impact of magnified female subordination on the domestic expectations of children and young adults. Through the collection of data, it was able to be conclusively recognized the impact of objectification on social attitudes. Results had shown the many conceptions concerning the female purpose, these include; a woman’s role as a domestic and sexual slave to her male partner. Through the convergence of data, semiotic analysis and academic theory, it may be meticulously understood how female objectification in the mass media is a social complication in the construction of an egalitarian future. ‘Women’s bodies are predominantly valued for its use to others’ Fredrickson & Roberts 1997 During the past decade, society...
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...Music Society and its Impact Music and society have always been intimately related. Music reflects and creates social conditions – including the factors that either help or delay social change. The development of recording techniques in the last half of the 20th century has developed the amount to which most people have access to music. All kinds of music are available to most people, 24 hours a day, at the touch of a switch. The down side of this easy availability of music in the Western world is that there is a tendency for it to be taken for granted. Music is a very powerful medium and in some societies there have been attempts to control its use. It is powerful at the level of the social group because it facilitates communication which goes beyond words, enables meanings to be shared, and promotes the development and maintenance of individual, group, cultural and national identities. It is powerful at the individual level because it can induce multiple responses – physiological, movement, mood, emotional, cognitive and behavioral. Few other stimuli have effects on such a wide range of human functions. The brain’s multiple processing of music can make it difficult to predict the particular effects of any piece of music on any individual. The power of music to act intensely has long been recognized. Therapy can involve listening to or actively making music. Increasingly it may involve both. Music can be effective in coincidence with other interferences in promoting...
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...a big gap in cultures, they had to make the decision of whether or not they would change. In the Middle East, there are many different music channels and it would be a highly competitive market to enter considering MTV already had the cultural barrier issue. Because of all the restrictions, MTV had to edit their contents and get a local editor to adjust their shows and be respectful to the culture but still maintaining the brand and image. Even though they were in a very competitive market, MTV never considered themselves the underdog and marketed their brand as being unique. MTV claimed to be “the only channel to offer a global platform to export the musical talent of the local youth.” Their goal was to not only be a music channel, but also a platform where the Arab youth could express themselves and advertise their musical talents; this is good because it will get integrated in the culture. With all of that, MTV still wanted to have...
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...Musical Literacy: The Stuff of Genius Keith Rulli COM 156 December 7, 2012 Karen Nowak Musical Literacy: The Stuff of Genius Literacy is the ability to read and write, which implies knowledgeability and capability of exercising one's ability through comprehension and expression. It is developed through learning and training in the intellectual and formal standards of a language. It is not a natural talent or innate capacity, therefore, it is not to be underestimated in importance. Standard, or formal English, differs from substandard, or informal English, as well as broken English and slang, because it is contrained by formal rules and elements. Language of a higher caliber is of greater worth because of its sophistication which breeds sophistication. People with a feebly sentimental attachment to their own nature and its affections may be complacently stifled from pursuing a sophisticated consciousness. Fluency and literacy are not the same. Fluency only requires a degree of understanding that gives one the ability to easily and readily express oneself. Often, illiterate or borderline illiterate individuals are able to speak and understand the English langauge in a basic way. People who speak the same language often speak different dialects identifiable by characteristic nuances. The concept of musical literacy is one that many people are unfamiliar with. Musical literacy is partially an understanding of the notation system that enables one to read notes...
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...Lady Gaga BSAD 685: Services Marketing Byron Emerson 06/09/2012 Summary: Lady Gaga, an artist that was finally getting a break and beginning to make a name for herself in this hectic, vicious shark tank Americans call the music industry, had a very tough decision to make for her upcoming tour. Her singles, visuals and social responsibility were major drivers to her building success and she was becoming very marketable as far as image goes. The public accepted her amazing voice, talented dancing, and loved how active she was in communities around the world. It attracted the idea to co-headline a tour with one of the most influential and pioneering sound and figure in urban music. The best of both worlds would tour the world and sell out venues. It was a perfect match because both were monster names, well-known in fashion, complete opposites, but complemented one another in such an artistic way. Kanye West has been known for his public outbursts and arrogance towards the media/paparazzi when his life spiraled with the sudden death of his mother, Donda West. Even though it was a half-decade ago, Kanye was also still repairing his image for his outburst on MTV in 2005. West, stood along-side with Mike Myers in a relief campaign on national television and uttered “George W. Bush doesn’t care about Black people.” This was in response that the then President and federal relief team reacted to Hurricane Katrina in a form that didn’t seem efficient. Fast forward to the 2009...
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...------------------------------------------------- Contemporary Music -Contemporary classical music can be understood as belonging to the period that started in the mid-1970s with the retreat of modernism.[1] However, the term may also be employed in a broader sense to refer to all post-1945 modern musical forms. -Contemporary music is the music that was developed in the early 20th century around the world with little influence from the European style and elements. Several musicians both classical, neo classical, developed different styles of the music experimenting with a bit of creativity in the process. The music was recorded on tapes and was available from all over, yet varied. -Contemporary music describes popular music presently enjoyed right now in this era. Contemporary means modern, and living or existing in the same time. -Contemporary Music can be understood as belonging to the period that started in the mid 1970's with the retreat of modernism. However, the term may also be employed in a broader sense to refer to all post-1945 modern musical forms. Contemporary music is current or modern music. Most top 100 or 40 lists are based on contemporary and commercial music. This is music that pertains to today's sound and events. Generally "contemporary classical music" amounts to: The modern forms of art music The post-1945 modern forms of post-tonal music after the death of Anton Webern[3] (including serial music, electroacoustic music, musique concrète, experimental...
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...Unit 2 June 2016 A-Level Media Studies Advanced Subsidiary Examination Unit 2 MEST2 Creating Media Production Briefs To release to students on or after 1 June 2015 All teacher-assessed marks to be returned to AQA by 15 May 2016 Instructions • • • • • Overleaf you will find three Production Briefs. Each brief contains instructions for three separate tasks, each requiring you to work in different media platforms – Broadcasting, Print and e-Media. Read the briefs carefully. You should select one brief. You should then produce the material indicated for two of the tasks from your chosen brief. Information • • • You are reminded that the Production Process comprises the following: — Research — Pre-production — Production — Evaluation (1500 words) The maximum mark for this paper is 80. You will be marked on your ability to: — use good English — organise information clearly — use specialist vocabulary where appropriate. Production Brief MEST2 Read the scenarios. Choose one brief and complete two tasks on that brief. You should attempt to integrate the productions across the two chosen platforms where possible. Brief One You have decided to enter a competition being run by your local arts cinema, The Little Picturehouse. This cinema, which is part of a small chain of 12 independent arts cinemas across the country, shows a mixture of independent, foreign language and documentary films. The company prides itself on...
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...Apple’s Social Media Marketing Campaign Apple’s Social Media Marketing Purpose The purpose of Apple’s social media marketing campaign is to drive discussion around new products and to generate new product ideas and concepts for its consumers. Apple has long been a leader within its technology markets and requires expedited access to consumer reviews and comments about its products. A successful social media campaign will consist of many users discussing products and hearsay about potential products. In the past Apple has left much of its social media conversations solely in the hands of its consumers. Essentially, its strategy was to create a social buzz by staying completely silent, instead letting the rumour mill do the PR work instead (Moth, 2012). Moving forward the company will be more active in its social media in an effort to bridge the gap between consumer and company. Apple’s Target Audience Apple’s target audience is 25+ and more specifically between 25 and 45 years of age. Furthermore, Apple will primarily focus on middle to upper income individuals or families with disposable income. Apple’s brand will focus on people with musical, graphical and artistic and travel interests as well as those who are active, exploratory, avant-garde and early technology adopters (MetaFacts Inc., 2012). The company is known to create a sleeker more upscale technological product. The firm seeks to create more than a culture of singular consumers but rather a community...
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...system. The Matanuska-Susitna Borough School Board approves of community-based charter schools. All Matanuska-Susitna Borough School District (MSBSD) Charter School programs are open to student’s applications who reside within the school district. Starting a charter school is truly a community effort. However, the rewards we may find by creating a new educational option for children are well worth the effort. The first question we want to answer is why do we want to start a charter school? As a charter developer, we need to have a clear answer to this question. Matanuska-Susitna Valley residents desire a school that provides a rich and comprehensive educational program for students with talents and potential in dance, instrumental music, vocal music, theatre, and visual art or media arts. This school will provide students and parents with expanded choices in the types of educational opportunities that are available within the public school system to maximize each student’s special talents. Our graduates will increase the quality of their life, the lives of people who surround them, and the respective communities of the Valley. There are many people interested in helping to start our charter school waiting for recruitment. These founders will include parents, teachers, school principals, lawyers, business entrepreneurs and accountants. Our founding group needs to have expertise in a variety of areas, including: • Curriculum & instruction • Public school financing • Real...
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...Hip Hop Is Dead: The Impact Of Social media & Technology Because of the home grown music producer, hip hop music production has changed drastically in the past decade as the advent of digital computers and the internet has reciprocated the face of hip hop music production. Hip hop has always been intimately tied to technology however, it is important to note that the creation of hip hop music has never required the latest and greatest equipment. The earliest pioneers of hip hop used the analog hardware abandoned by the recording industry who were in search of even better equipment; two turntables and a microphone has been the equipment of choice for many hip hop artist as well as producers over the years. While Hip Hop has not yet led directly to advancements and innovations in the technologies of music engineering equipment, its producers have revolutionized the use of the technology in ways that incorporate priorities of black culture. How has technology shaped the creativity of hip hop, well one Carlos Bess commented that, while high-end digital hardware and software are becoming cheaper, its price tags are still out of range for the beginner producers. Carlos, who has spent his last 10 years as a studio sound engineer, was convinced that skill was a better determining factor when judging weather someone could escape the bedroom and enter the big time. Carlos went so far as to say that he felt that the new equipment simply created lazy producers who could only...
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...For the past for decades rap music has put under the spotlight for potential effects of violent media on youth social behavior. Firstly from a historical perspective rap music is grounded in the African and African American culture. Rap is basically oral language mainly set against a musical background and this dates back to early African societies who used the tradition to entertain and educate audiences in tribal history and current events (Powell, 1991). In American societies rap music can be found in early versions of Jazz and R&B music and has been a traditional form of contest among inner city African American dwellers (Dyson, 1993; Herd, 1994). Modern rap music originated in the 1970’s in the lower class neighborhoods of New York City...
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...David Saldívar 2. The White Scourge: Mexicans, Blacks, and Poor Whites in Texas Cotton Culture, by Neil Foley 3. Indians in the Making: Ethnic Relations and Indian Identities around Puget Sound, by Alexandra Harmon 4. Aztlán and Viet Nam: Chicano and Chicana Experiences of the War, edited by George Mariscal 5. Immigration and the Political Economy of Home: West Indian Brooklyn and American Indian Minneapolis, by Rachel Buff 6. Epic Encounters: Culture, Media, and U.S. Interests in the Middle East,1945–2000, by Melani McAlister 7. Contagious Divides: Epidemics and Race in San Francisco’s Chinatown, by Nayan Shah 8. Japanese American Celebration and Conflict: A History of Ethnic Identity and Festival, 1934–1990, by Lon Kurashige 9. American Sensations: Class, Empire, and the Production of Popular Culture, by Shelley Streeby 10. Colored White: Transcending the Racial Past, by David R. Roediger 11. Reproducing Empire: Race, Sex, Science, and U.S. Imperialism in Puerto Rico, by Laura Briggs 12. meXicana Encounters: The Making of Social Identities on the Borderlands, by Rosa Linda Fregoso 13. Popular Culture in the Age of White Flight, by Eric Avila 14. Ties That Bind: The Story of an Afro-Cherokee Family in Slavery and Freedom, by Tiya Miles 15. Cultural Moves: African Americans and the Politics of Representation, by Herman S. Gray Cultural Moves African Americans and the Politics of Representation Herman S. Gray UNIVERSITY OF CALIFORNIA PRESS Berkeley . Los Angeles ...
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Summary The internet plays a huge part of our everyday lives. As far as giving a typical definition it’s kind of difficult to give the internet one meaning. Unlike any other technology, the internet can be whatever we can make it. We can shape it however we may choose and the best part is how affective it’s used to connect to people, communities and countries all over the world. In the early days when the internet was still considered new, most people just used the internet to search for information. Most traditional communications media, including telephone and television, are being reshaped or redefined by the Internet, giving birth to new services such as Internet telephone and Internet television. Newspaper, book, and other print publishing are adapting to website technology, or are reshaped into blogging and web feeds. Today the internet is constantly altering itself to better provide more amazing varieties of...
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