...Applying the Potter Box to Merck’s Actions Regarding the Painkiller Vioxx Rod Carveth, Marywood University Claire Ferraris, Western Oregon University Nick Backus, Western Oregon University Abstract In this paper we demonstrate how to focus an empirical application in reaching an ethical decision by working with the Potter Box, a model created by Ralph Potter as an analytical tool assessing the ethics of corporate decision-making, The facts emerging in news accounts regarding lawsuits against the pharmaceutical company Merck and its painkiller Vioxx are analyzed for ethical consideration. Utilizing the Potter Box model, the case against Merck can be interpreted and studied in light of ethical considerations. The results demonstrate not only how a decision is argued, but what is missing in the overall consideration for the decision. Introduction The mythos of freedom and responsibility in the United States is premised on the ethical actions of members of the society, particularly those in positions of power. And ethics in communication takes a place of preeminence since the words spoken by authorities are often all a public relies upon to pass judgment. How is the citizen or the communication analyst to evaluate the ethics of the utterances of others? And how does the communicator determine the ethical appropriateness of a planned message? This paper is an introduction to an accessible method of ethical decision-making in communication. The Potter Box allows both student and scholar...
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...Quantitative Business Analysis The following is the descriptive statistics for the Motion Picture Industry Case study. The data set provided was used to calculate the median, mean and mode for the gross opening weekend. On the first graph you can see that for the opening gross the graph is skewed to the right so the median is the best central tendency measure rather than using the mean. The median opening gross was 0.39, which means 50% of the opening gross values were less than 0.39 and 50% were above 0.39. The opening gross was 3.43, which indicates a right tail. The kurtosis of the opening gross was 13.81, which indicates a leptokurtic distribution. This skew can be seen on the first histogram. The graphs are attached on the excel file as well. The opening gross range was 108.43, from 0.01 to 108.44. The standard deviation of opening gross was 18.87. The Interquartile Range, which calculates the range for the middle 50% of the values, is used to measure the variability. The Interquartile Range for the opening gross was 12.37. The opening gross outliers were calculated on the box-plot and the extreme values were 108.44 which was Star Wars Episode 2, 102.69 Harry Potter and the Goblet of Fire, 77.06 war of the Worlds, 50.34 Mr. and Mrs. Smith, 48.75 Batman Begins, and 33.90 Wedding Crashers, The values are less than z-score of -3 or larger than z-score of +3 which is why they are considered outliers. War of the Worlds at 77.06, Harry Potter and the Goblet of Fire...
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...As for me, creative writing is a piece of art expression, very subjective, which is not dull and normal literature like news article or academic essay. If you ask how to write creatively, I would say inspiration can basis from anywhere, anything and anyone. Yet, it is not purely about thinking ‘outside of the box’ and writing something exciting. Creative writing is a style of writing mostly appears in feature stories, both fiction and non-fiction work. Writers need to generate their expression, maybe a viewpoint, an analysis and a story, from their inner-person meaning by their self of feelings, emotion, thoughts, opinion, imagination and even life experiences. It is a freedom writing, however, all should be a very original composition. Take an instance of our British leading fantasy novelist J.K.Rowling and her creativity of ‘Harry Potter’ series. The character Harry Potter is her sudden inspiration in 1990, when she was on the train to London, suddenly came up an idea to write a story of a little boy gets into a wizard school for study. It looks seems a children’s novel, while behind the wizards and magic adventures, there is deep moral fable, full of struggling between good and evil, life and death, right and wrong, love and hate, and that’s reflects Rowling’s life spiritual pathway and even her ideal of heroic characters. Other than fiction story, creative writing includes variety of its genres. It broadly uses in creative industry in order to express in kinds of format...
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...CASE STUDY ON MOTION PICTURES BY GROUP 3 The case study talks about Motion Pictures and a sample of 100movies they produced. Details about the movies their gross sales, opening sales, number of theatres the movies were screened in and number of weeks they were in top 60 are mentioned. Motion Picture | Opening Gross($millions) | Total Gross($millions) | Number of Theaters | Weeks in Top 60 | Coach Carter | 29.17 | 67.25 | 2,574 | 16 | Ladies in Lavender | 0.15 | 6.65 | 119 | 22 | Batman Begins | 48.75 | 205.28 | 3,858 | 18 | Unleashed | 10.90 | 24.47 | 1,962 | 8 | Pretty Persuasion | 0.06 | 0.23 | 24 | 4 | Fever Pitch | 12.40 | 42.01 | 3,275 | 14 | Harry Potter and the Goblet of Fire | 102.69 | 287.18 | 3,858 | 13 | Monster-in-Law | 23.11 | 82.89 | 3,424 | 16 | White Noise | 24.11 | 55.85 | 2,279 | 7 | Mr. and Mrs. Smith | 50.34 | 186.22 | 3,451 | 21 | Be Cool | 23.45 | 55.81 | 3,216 | 8 | Modigliani | 0.03 | 0.13 | 9 | 4 | Flightplan | 24.63 | 89.69 | 3,424 | 21 | Steamboy | 0.14 | 0.36 | 46 | 3 | Lost Embrace | 0.02 | 0.05 | 5 | 1 | Kung Fu Hustle | 0.27 | 17.08 | 2,503 | 16 | Howl's Moving Castle | 0.43 | 4.61 | 202 | 11 | War of the Worlds | 77.06 | 234.21 | 3,910 | 19 | Balzac and the Little Chinese Seamstress | 0.02 | 0.42 | 22 | 6 | Lords of Dogtown | 5.62 | 11.01 | 1,865 | 4 | The Baxter | 0.04 | 0.04 | 47 | 1 | The Amityville Horror | 23.51 | 64.26 | 3,323 | 6 | House of Wax | 12.08 | 32.05 | 3,111...
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...Nursing 101 The Art and Science of Nursing Spring 2013 PRE-REQUISITES AND CO-REQUISITES: None COURSE CREDITS AND COURSE HOURS: 3 credits (3, 1, 2) GRADING SCALE: Refer to 2011/2012 CNC Calendar, p. 110 COURSE DESCRIPTION: This course introduces the beginning student to the dimensions of professional nursing practice. Through group and individual learning activities, students are introduced to concepts, professional nursing practice, issues & trends in nursing, and the Canadian health care system. This course establishes the foundation for your future nursing career. COURSE STRUCTURE: Classes are delivered using lecture, discussion, group work, and lab and clinical experiences. There is also an online component to the course. Please visit the Nursing 101 Moodle shell regularly for readings and submission of assignments. There are required readings assigned for each week and material from these readings will be applied during class activities. It is expected that students will have completed the required readings, as this will help facilitate each students’ active participation in the course and the achievement of learning outcomes. All required and supplemental readings are testable material. STUDENT REQUIREMENTS: PARTICIPATION IN ALL LAB AND CLINICAL SESSIONS IS MANDATORY. FAILURE TO ATTEND YOUR SCHEDULED SESSION WILL RESULT IN FAILURE OF NURSING 101. (See policy regarding illness in student handbook & CRNBC Fitness to Practice Requirements). You must...
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...Jour 575-Media Ethics and Social Issues Theories for Mass Media Team Projects Teams and topics will be posted on 09/09 Each team will present and lead discussion for 30 minutes First team starts on 09/24 PowerPoint or pre-approved alternative for presentation and discussion Each Team Member must also submit A five-page paper on the topic A confidential peer review of each other team member Team Projects Topic will usually be a Chapter/Case Study in the book Team is expected to go beyond what is in the book to provide additional information and analysis regarding the case study topic. Analyze case study in terms of major foundational ethical theories and major journalism ethical theories. Authoritarian theory of the press: The function of the press is to support the policies and actions of the state, and its authorities. The press should foster social solidarity and national unity. The state has the right to control the press for the overall public good. In many cases, controlling the press means preventing the press from embarrassing the existing government, to repress criticism and protest, and to severely restrict press freedom. The authoritarian view was prevalent in 17th century Europe where publishing came under the prerogative and censorship powers of the monarch and church. The authoritarian theory is embraced today by many leaders of non-democratic states. Libertarian (or liberal) theory of the press: The...
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...Louis Marcus, roaring lion logo were all over the world at the time. But why such a successful film company couldn’t survive (MGM, 2010). It’s important for companies to learn from big companies’ failure to avoid its own. This paper attempts to analyse the problems that lead to MGM’s bankruptcy. The following will analyse why the bankruptcy happened, and give advices to avoid this kind of problems. Firstly we’ll look at MGM’s method to succeed. Secondly, we’ll the process of the bankruptcy. Thirdly, it comes the analysis of why the company collapse. At last, hopefully the analysis should give us some good advice to avoid bankruptcy. 2. Success analysis This section will introduce how MGM get big, and become a successful company. 2.1 The new company forge ahead, shoot and create a new era of blockbuster films. In 1925, Meyer launched an unprecedented historical epic "Ben-Hur", though the film cost a company a lot of money, but at the same time creating an unprecedented box office records, also for MGM won a great reputation. After that, in 1929 MGM spent $ 350,000 to conform to the historical trend of the sound film, (MGM, 2010), which is an astronomical figure at the time, filming the musical "Broadway Melody", the gorgeous scenery of the movie scenes, innovative dance design, ease of use sound , the movie was pushed to a new height. After the release of the film sensation, naturally removal of the second session of the Academy Award for Best Picture (King, D. W., 2011). As a...
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...Violence in Media As young adults, we experience the exposure of violence in all mediums of communication, such as TV shows, movies, video games, and music lyrics. We may have stopped counting how many crime investigation shows are in primetime or how many ways of killing people are in the Saw series. We just keep consuming those materials and even look for more violence as excitement. As we become so obsessed with the genre, we may have forgotten the importance of awareness to the issue. Statistics give us a better idea about the big picture. According to Media Education Foundation, researches indicate that about 89 percent of the top-selling video games contained violent content, almost half of which was of a serious nature. Two-thirds of Hollywood films released in 2001 were rated “R.” (Media Violence Facts, 2005) In September 2000, Federal Trade Commission (FTC) reported that 80 percent of “R” rated movies, 70 percent of restricted video games, and 100 percent of music with “explicit content” warning labels were being marketed to children under 17. With this amount of exposure, researchers estimated that by the time the average child is eighteen years old, they will have witnessed 200,000 acts of violence and 16,000 murders. (TV-Turnoff Network, 2001) Those numbers reminds us to think about the issue. Is it too much? What effect does it have on our life, especially for children and adolescents? As we are still looking for the correct answers, multiple cases have showed...
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...4 Trends and issues related to online retailing Key Points Online shopping in Australia is becoming more prominent. – Official ABS statistics are not produced for domestic and overseas online retail sales in Australia. – Market analysts estimate that the domestic online share of total retail sales in Australia is between 3 and 7 per cent. The Commission considers the share to be at the lower bound of these estimates at 4 per cent. – Overseas online sales account for around a third of total online sales. That is, around 2 per cent of total retail sales are being spent on overseas websites. – Domestic and overseas online sales account for 6 per cent of total retail spending in Australia in 2010 which equates to $12.6 billion. By comparison, market analysts estimate the online share of retail sales in the United Kingdom and the United States at 11 per cent and 8 per cent respectively. Official estimates for the online share in the United Kingdom and United States are lower at 9 and 5 per cent respectively. – Online sales in Australia are projected to grow by between 10 and 15 per cent per annum over the next three years. New electronic devices including mobile phones with internet capability are stimulating further growth in online sales. Australian consumers are attracted to online shopping due to three main factors — lower prices, convenience and a wider range of goods to choose from compared to those available from bricks and mortar retailers. Online...
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...ACCOUNTING IN CONTEXT POTTER I LIBBY I LIBBY I SHORT ACCOUNTING IN CONTEXT BRADLEY N. POTTER University of Melbourne ROBERT LIBBY Cornell University PATRICIA A. LIBBY Ithaca college DANIEL G. SHORT Texas Christian University Boston Burr Ridge, IL Dubuque, IA Madison, WI New York San Francisco St. Louis Bangkok Bogotá Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto Copyright © 2009 McGraw Hill Australia Pty Limited Additional owners of copyright are acknowledged in page credits. Every effort has been made to trace and acknowledge copyrighted material. The authors and publishers tender their apologies should any infringement have occurred. Reproduction and communication for educational purposes The Australian Copyright Act 1968 (the Act) allows a maximum of one chapter or 10% of the pages of this work, whichever is the greater, to be reproduced and/or communicated by any educational institution for its educational purposes provided that the institution (or the body that administers it) has sent a Statutory Educational notice to Copyright Agency Limited (CAL) and been granted a licence. For details of statutory educational and other copyright licences contact: Copyright Agency Limited, Level 15, 233 Castlereagh Street, Sydney NSW 2000. Telephone: (02) 9394 7600. Website: www.copyright.com.au Reproduction and communication for other purposes Apart from any fair dealing for the...
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...Case # 4 Analysis 1. Background: Walt Disney Co. founded by Walter Elias Disney and his brother Roy Disney in 1923, is one of the world’s biggest transnational companies whose main objective is entertainment and mass media. At the beginning, the cartoons created by Walt Disney were not aimed at the young audience and the characters portrayed rebelliousness and people’s non-conventional features or at least different to the time’s standards. After the World War II, the animation process focused on meeting the young audience’s needs, with stories of magical worlds, and the adult population, with the technological innovation and animation advances. In 1955, the company launched the first theme park called Disneyland. With headquarters in Paris and Hong Kong, the company focused on the creation of films and theme parks, by aiming always at the young audience with magical stories and characters full of innocence and fantasy. Throughout the time, the company has faced great challenges, such as the demand’s decrease of cartoons’ production or the economic problems that reduce the families’ monetary ability to visit the theme parks. The implementation of those out of the United States has been a big challenge for the company, too. In the 2005, Bob Iger was named as CEO. The company has started a wide diversification of other sorts of audience by doing market segmentation and focusing on meeting the needs of each one of the segments with different kinds of products...
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...is that how far these changes in media helping Film & TV industry, it actually depends lot of attributes. The research is the fine way to analyze this issue, research with the youngsters who are accounted to large no in the total viewership. By doing the research we can identify which important factor drives them to make decisions in media consumptions such as behavior, flavor, environment, technology, and modernization economic growth. By comparing the result with current scenario we can find out some interesting conclusions, which will help us to understand the media business well. 1 INDEX S.No 1 2 3 4 5 6 7 8 Particulars Introduction Indian Entertainment & Media Industry Literature review Methodology Research Instrument Data Analysis Conclusions Limitations Page No. 03 04 07 09 10 15 49 50 2 Introduction We all watch TV, read newspapers and magazines, and we also go to see films. These are different types of communication with our fellow human beings. Beyond the physical requirements of food and shelter, man has now another fundamental need that is the need to communicate. The urge for communication is an important one and in our contemporary civilization, it has become necessity for survival. Films are considered to be an important art form, a source of popular entertainment and a powerful method for educating or indoctrinating peoples. The visual elements of cinema give motion pictures a universal power of communication. In India films are the main source...
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...The Blair Witch Project | A report for advertisement | | This report includes the marketing analysis of this project, including the PESTLE and SWOT analysis. It also includes the problems this project faced and solutions to them, with the comparison to some similar movie projects. | | | Submitted to Prof. SHAM SHARMA | | A presentation report for advertisement Submitted by: Name | Roll no. | Section | Ankit Tomar | 10 | FA2 | Deepanshu Tyagi | 13 | FA2 | Neha Srivastava | 19 | FA2 | Ritika Chhabra | 31 | FA2 | Vaishali Dhiman | 47 | FA2 | Acknowledgement Any accomplishment requires the effort of many people and this work is no different. We take this opportunity to thank Prof. Sham Sharma for providing us valuable guidance at various stages of my project. Well! We do not have any long list of names to give them any credit for this project report as the credit mostly goes to us. But as we are being humans by the time of our birth, we are also dependent. We owe our sincere thanks to the college faculties, who always believe that the last bencher is not capable of doing nothing, their criticism challenged us to prove them wrong. We like to thank all our colleges at IIPM, New Delhi who always do their best by helping us to enjoy the life at its peak by bunking the lectures and spending time with PVR cinemas. We like to remember the wisdom provided by GOOGLE and ALTAVIST.com, for their valuable suggestions and auto completion dialogue...
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...Chapter 1 Modern Project Management 19 Note: If you have any difficulty accessing any of the Web addresses listed here or elsewhere in the text, you can find up-to-date addresses on the home page of Dr. Erik Larson, coauthor of this text: http://www.bus.oregonstate.edu/faculty/bio .htm?UserName=Larson References Ball Parks of Baseball, “Cisco Field,” http://www.ballparksofbaseball.com/future/ CiscoField.htm (accessed June 2, 2009). Benko, C., and F. W. McFarlan, Connecting the Dots (Boston: HBS Press, 2003). Cohen, D. J., and R. J. Graham, The Project Manager’s MBA (San Francisco: Jossey-Bass, 2001). Faylor, C., “Next Generation Wii Is Rumored to Hit the Market in 2011,” Shacknews.com (Oct. 1, 2008). Kay, J., “US Box Office Spellbound by Harry Potter and the Half-Blood Prince,” www.guardian.uk.co.filmblog (accessed July 15, 2009). Krisher, T., “GM Product Chief Says New Vehicles Must be Hits,” www. businessweek.com (accessed July 20, 2009). Larkowski, K., “Standish Group Report Shows Project Success Improves 50 Percent,” www.standishgroup.com, 2004, Third Quarter. Lunar Energy, “British Firm Announces World’s Largest Tidal Power Development,” Lunarenergy.co.uk (March 11, 2008). Peters, T., PM Network, January 2004, Vol. 18, No. 1, p. 19. Project Management Institute, Leadership in Project Management Annual (Newton Square, PA: PMI Publishing, 2006). Project Management Institute, A Guide to the Project Management Body of Knowledge (PMBOK), (Newton Square, PA: PMI Publishing...
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...Book Banning I stand here today to address is the issue of book banning in school libraries. The American Association of School Administrators (AASA) defines censorship as: “The removal, suppression, or restricted circulation of literary, artistic, or educational materials… of images, ideas, and information…on the grounds that there are morally or otherwise objectionable in light of standards applied by the censor”Though parents may choose to discuss what their children are exposed to the idea of removing it from access to the public is absurd. By removing books from school libraries concerned members of society are now limiting children and their potential to expand their horizons. I firmly believe everyone has the right to be exposed to knowledge. By limiting the literature that a young mind is exposed to limits the ability to understand and become open minded. On that note I understand that some books should not be hand to children until they have the mental capacity to comprehend the language and the meaning behind some books as not to see these books as simple stories or to be taken literally. I understand that people have reasons for their censors but it does not mean they are always right. There are four motivational factors that may lie behind a censor’s actions. Those factors are family values, religion, political views, and minority rights. On the basis of family values, the censor is usually threatened by changes in accepted traditional ways of life. They view sexual...
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