Mission
To build Prime Bank Limited into an efficient, market driven, customer focused institution with good corporate governance structure. Continuous improvement in our business policies, procedure and efficiency through integration of technology at all levels.

Vision
To be the best private commercial bank in Bangladesh in terms of efficiency, capital adequacy, asset quality, sound management and profitability having strong liquidity.

Objective
For our customers:
• To provide the most courteous and efficient service in every aspects of its business
• To be innovative in the development of new banking products and services
For our employees:
• By promoting their well-being through attractive remuneration and fringe benefits.
• By promoting good stuff morally through proper staff training and development, and provision of opportunities for career development.
For our share holders:
• By forging ahead and consolidating its position as a stable and progressive financial institution.
• By generating profits and fare return on their investment.
For our community:
• By assuming our role as a socially responsible corporate citizen in a tangible manner
• By adhering closely to national policies and objectives thereby contributing towards the progress of the nation

Strategy
PBL has consistently remained focused on efficient customer service by providing wide range of product and services. PBL focused on our diverse products and services. Our customer group range from individuals, big corporate clients, NGOs and non-residents. Financing to NGOs was done for extending micro finance to those who are very poor and struggling to improve their poverty level. PBL will continue to focus on its delivery platform, its people and brand to support the growth. PBL will focus on more of balance sheet services for the clients by enhancing cash management and other