...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Case of Gm (Non-Market Environment) In: Business and Management Case of Gm (Non-Market Environment) Question 1: Identify and explain the 4l’s based on the case. a. Issues The dispute over the safety of the PICKUP TRUCKS, vehicle safety and defective design Firstly, the root cause is that the GM company has a unreasonable design of their gas tank on the collisions GM C/K pickups, the report shows that this pickups’ gas tank was too close with the bumper, it only 25 centimeters long. This is dangerous because that will cause explosions if there is any strike. A safety design should be place the gas tank on the top of axle or add on a shield between the gas tank and bumper. Further, the report also shows that the gas tank design was used for trucks manufactured between 1979 and 1987, and the fact is GM knows about their design problem but take no measure to fix or recall their cars because that will cause more cost. At the Moseley case happens, there are at least 130 other lawsuits involving the design of the gas tank GM need to faced. So the major issue of this case in this point is that whether the gas tank design and placement were defective and because that explosion case after their pickup was struck on the side by another vehicle. And those assumptions were proved by the GM engineer who is testified...
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...within it. Enhancing a community’s development, through the addition of recreational resources and opportunities, helps to establish it as a welcoming place for people to learn, work and play. We regard this project as an opportunity to develop a concept for a community-based resource, with our goal being to enhance the community’s growth and development. We plan to do this via the construction of a brand new aquatic center in the heart of the Waldorf, Maryland quarter of the Southern Prince George’s County. To honor and identify the region of its location, the center will be called “Southern Maryland Aquatics Center”. Many aquatic centers exist throughout the Maryland Area. These include facilities such as the Prince George’s County Sports and Learning Complex, The Theresa Banks Swimming Pool, and Greenbelt Aquatic and Fitness. These facilities have met much success over the course of their operation, and provide numerous aquatic-based activities to the local community. The aforementioned PG Sports and Learning has been home to various swimming competitions and has served as a place of practice for many local, scholastic swim teams. One of the great benefits of these facilities, is the employment opportunities they provide to members of the community in which they are located. It is these benefits that we wish to transfer and subsequently impart upon residents of the Southern Maryland area. Although this area is currently undergoing pivotal changes such as housing growth, the...
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...The communication policy and the marketing strategy of the French Stage Brief presented by Pereira Jeremiah In order to obtain the 1st year of Master of Marketing and Production of Services Under the direction of: Briot Eugenie Academic Year 2007-2008 Pereira Jeremiah Master 1 MIE 2 Summary Introduction… … … … … … . … … … … … … … … … … … … … … … … … … .p 4 1. The growth strategy of the French Stage… … … … … … … … … … … .p10 1.1 . The development of the sporting club … . … … … … … … … …................... p11 1.2 . The policy of sponsorship of the stadium Francais………………………………… .... p12 1.2.1 . Sponsorship: an evolving activity since 1990 … … … … … … .p12 1.2.1.1 . The economic evolution… … … … … … … … … … … … … …................... p12 1.2.1.2 . An evolution of methodes………………………………………… … …p13 1.2.2 . The foundations of the sponsoring………………………………………………… ... p13 12.2.1 . The characteristics of l'echange……………………………………… …p13 1.2.2.2 . The sponsorship as a component of a comprehensive system… … … … … … …p15 1.2.2.3 . The objectives of the sponsorship… … … … … … … … … … … … … … … … … …p15 1.2.3 . Why the French Stage attracts t-it both for sponsors ? ......................................... p18 1.2.3.1 . Sponsorship: a dynamic positive……… … … … … … … … … … … .p19 1.2...
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...2 Marketing communication concepts 2 The evaluation of IMC practice of BWM i8 in United Kingdom and United States of America. 4 1) BMW i8 target market in UK and US: 4 2) The key messages of BMW 5 3) An examination of the marketing communications tools and media used 8 Advertising: 9 Sales promotion 11 Direct marketing & personal selling 11 Public relations 11 4) Similarities and differences of the marketing communications in UK and US. 11 5) How the communication activities are helping BMW 13 The key challenges of practicing IMC of BMW: 14 1) The key issues impacting upon BMW’s IMC: 14 2) Measurement of level of IMC evident: 16 Recommendations on further use of the tools/media 18 Conclusion 19 References 20 Appendices 26 Appendix 1: Planning and Implementing of IMC 26 Appendix 2: Factor impacts on customer’s purchasing in UK 27 Appendix 3: Factor impacts on customer’s purchasing 27 Appendix 4: Levels of IMC 28 Appendix 5: Four pillars of IMC 28 Introduction This paper provide an overview about the integrated marketing communication of BMW Corporation for the BMW i8 model in the United Kingdom and the United Stated. In those markets, the BMW i8 is considered as the first car that revolutionized in utilization and release values of a sport car. The purpose of the paper is to give information about the strategies of BMW in order to announce the BMW i8 to customers by using marketing communication...
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...Pariño, Renzell Ann M. TM 4-1 KINGDOM OF BAHRAIN A NEW Supreme Committee for Tourism is set to be formed in Bahrain, under the direction of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince, Deputy Supreme Commander and First Deputy Prime Minister. The ministerial committee, which was first proposed following a meeting between the Crown Prince and the Culture Ministry last December, is part of a new tourism strategy designed to boost visitor numbers over the next four years. It will work to strengthen the country’s institutional and legislative framework in support of the tourism industry, Culture Ministry tourism affairs adviser Dr Heba Abdulaziz told the GDN. “The move involves establishing a tourism development fund for Bahrain,” said Dr Abdulaziz. “This will be a dedicated fund for product development, marketing and capacity building –primarily funded by the five per cent tourism tax.” It aims to increase tourism’s contribution to the economy through a variety of methods – such as developing unique products and experiences that make Bahrain’s offering to tourists more attractive, and rebranding the country as a “boutique destination” replete with cultural heritage. Bahrain tourism to rebrand as 'boutique destination' Bahrain has launched a new tourism strategy, rebranding the country as a "boutique destination". The Bahrain Tourism Strategy 2015-2018 will focus on promoting the country’s “experiences”, including pearling, exploring the Arabian...
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...Company analysis project 2012 Handed out the 23rd of April Hand in the 25th of May List of content 1. DESCRIPTION OF THE COMPANY . 1.1 Company presentation 2. 2. ASSIGNMENTS 11 2.1 Marketing 11 2.2 Organization 12 2.3 Communication 12 3. PURPOSE 12 4. CONTENT 13 5. EXTENSION AND SIZE OF GROUPS 13 6. SUPERVISION 13 7. DEADLINES 13 ECCO achieved record results in 2011 (Source: http://www.ecco.com/en-XI/Media-Center/Annual-Report ) In 2011, ECCO achieved the highest surplus in the company’s history with a profit before tax of DKK 904 million. This highly satisfactory result was particularly due to successful new collections and improvements in sales in most of ECCO’s markets. The outcome could have been even better, if ECCO’s shoe factory and tannery at Ayutthaya in Thailand had not suffered catastrophic flooding in October with considerable human and commercial consequences. Many of the 3,500 employees in Ayutthaya lost both their home and all their belongings. Despite this, they all made an enormous effort both for ECCO, usually incompletely unfamiliar roles, and for the local community. For ECCO, the flooding meant the loss of more than a third of the company’s production capacity. The emphasis was therefore placed on quickly establishing increased production at ECCO’s other factories and among external partners. New production capacity has now been established in Thailand, and ECCO expects to be back in full production by the end of...
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...Delivering Value Through the 4P’s of Marketing. Analysis On How Dialog GSM Deliver Value. By: Prabath De Alwis Student ID : 30111996 Due Date : 02.12.2012 Submitted to: Cris Kariyawasam BUMKT 5901 Marketing Summer Semester ATMC SL Individual Assignment – Delivering Value Table of Contents Page No. 1. Executive Summery …………………………………………………………………3 2. Introduction……………………………………………………………………………4 3. The Concept of Value………………………………………………………………..4 3.1.Customer value……………………………………………………………….......4 3.2.Value propositions………………………………………………………………..5 4. Company Overview…………………………………………………………………...5 4.1.Company description……………………………………………………………..5 4.2.Value creation by dialog………………………………………………………….6 4.3. Environmental analysis………………………………………………………….7 5. Analysis on How Dialog GSM Delivers Value Through its Marketing Mix……………………………...10 5.1.Product……………………………………………………………………………..11 5.2. Price………………………………………………………………………………..13 5.3.Promotion………………………………………………………………………….15 5.3.Place………………………………………………………………………………..18 6. Assessment of Overall value Delivered by Dialog…………………………………18 7. References……………………………………………………………………………..20 Figure 1: Holistic view of a business………………………………………………………………...
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... Scissors, Capstan, Berkeley, Bristol and Flake, Silk Cut and Duke. The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design, innovation, manufacturing technology, quality, marketing and distribution. All initiatives are therefore worked upon with the intent to fortify market standing in the long term. This in turns aids in designing products which are contemporary and relevant to the changing attitudes and evolving socio economic profile of the country. This strategic focus on the consumer has paid ITC handsome dividends. ITC's pursuit of international competitiveness is reflected in its initiatives in the overseas markets. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes and Roll-your-own solutions. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands. ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune. These factories are known for their high levels of quality, contemporary technology and work environment. ITC Limited (BSE: 500875) or ITC is an Indian public conglomerate company headquartered in Kolkata, West Bengal, India.[1] Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. ITC's annual...
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...The Environmentalist, 20, 233 247, 2000 2000 Kluwer Academic Publishers. Manufactured in The Netherlands. Environmental changes associated with mass urban tourism and nature tourism development in Hong Kong C. Y. JIMU Department of Geography and Geology, The Uni¨ ersity of Hong Kong, Pokfulam Road, Hong Kong Summary. Hong Kong’s tourism is overwhelmingly urban-focused. There is a heavy concentration of tourist and ancillary facilities in a small core urban area. A well-defined tourist business district has evolved with imprints on urban morphology. Hotels and the travel industry have limited direct environmental impacts; recent efforts have reduced energy and water consumption and waste generation. Changing preferences and market diversification call for countryside and resort types of tourism. The mainly young visitors are increasingly interested in the scenic countryside with a well-established country-park system, the tourist potential of which has been neglected. Hitherto rural excursions have been confined to ‘honeypots’ with little penetration away from main roads. The varied possibilities of nature tourism with ecotourism ingredients can be tapped as an adjunct to the city-based counterpart. New tourist nodes such as scattered resorts and a resort island can bring visitors close to nature. The changing patterns of consumption and the increase in rural visitorship demand measures to forestall environmental degradation. Keywords: tourism, environmental impacts, landscape...
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...SAGE India website gets a makeover! Global Products Enhanced Succinct Intuitive THE Improved Interactive Smart Layout User-friendly Easy Eye-catching LEADING WORld’s LEADING Independent Professional Stay tuned in to upcoming Events and Conferences Search Navigation Feature-rich Get to know our Authors and Editors Why Publish with SAGE ? World’s LEADING Publisher and home and editors Societies authors Professional Academic LEADING Publisher Natural World’s Societies THE and LEADING Publisher Natural authors Societies Independent home editors THE Professional Natural Societies Independent authors Societies and Societies editors THE LEADING home editors Natural editors Professional Independent Academic and authors Academic Independent Publisher Academic Societies and authors Academic THE World’s THE editors Academic THE Natural LEADING THE Natural LEADING home Natural authors Natural editors authors home World’s authors THE editors authors LEADING Publisher World’s LEADING authors World’s Natural Academic editors World’s home Natural and Independent authors World’s Publisher authors World’s home Natural home LEADING Academic Academic LEADING editors Natural and Publisher editors World’s authors home Academic Professional authors Independent home LEADING Academic World’s and authors home and Academic Professionalauthors World’s editors THE LEADING Publisher authors Independent home editors Natural...
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...Burberry square by Diane O'Brien June 16, 2003 Even if you don’t recognize the Burberry name, chances are you’re familiar with the company’s signature plaid. The trademark red, camel, black and white checked pattern adorns everything from scarves to coats to umbrellas. If you happen to view one of these items while still on a store shelf, you can count on it having a shockingly high price tag attached. | | | | | This London-based brand dates back to 1856 when it was founded by Thomas Burberry. Now known more for its style, early attention focused more on function -- Burberry invented gabardine, a durable, breathable and waterproof fabric. Ernest Shackleton was even outfitted in Burberry during his 1914 expedition across Antarctica. Several decades later the famous check was introduced (1924), and shortly thereafter, trademarked. (Someone obviously had a keen understanding of the counterfeit value in the signature look.) Burberry’s rabidly vigilant copyright department is still thriving to this day (see threatening trademark section at Burberry.com). The small UK brand didn't cross the pond until the 1970s when it opened a flagship store in the appropriately posh location of the Upper East Side of Manhattan. At this point the narrow product line expanded from coats to scarves, umbrellas and luggage. Despite worldwide reach (stores in upscale locales only), by the 1990s the brand started to look like your grandmother’s pocketbook. Burberry turned to Rosemary...
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...highest levels of performance - Natural leader who inspires his subordinates to excel--can be relied on to execute any mission flawlessly! - Superb NCO whose advanced expertise and myriad accomplishments are an invaluable asset to the wing! - SSgt Dribble is a first-rate patrol leader who can be relied upon to execute any mission flawlessly - Superior Airman in a class of her own; her many accomplishments sets the example for others to emulate - Competence and professionalism highlight this Airman’s character, duty performance and drive to excel - Top performer; duty performance and job knowledge continually set the example for his peers - Stellar performer for whom not task is too difficult--simply give him a goal or a challenge and get out of his way! - Talented professional for whom no task is too difficult, she sets the tone for excellence amongst her peers! - Exemplifies leadership--demonstrates the ability to handle the most difficult and challenging tasks - Dynamic, take-charge NCO inspiring and empowering his subordinates to realize their fullest potential -- Place his personnel in the path of inspectors and distinguished visitors, and wait for outstanding results! CLOSING ENDORSEMENTS - Robert's performance and conduct is characterized by unmatched professional excellence--promote! - A strong performer with a wealth of knowledge and experience to share, ready for promotion -...
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...Morgan Motor Company An analysis on Internal and external environment i|Page Table of Contents Executive Summary .................................................................................................................. iii 1.0 Current Situation.................................................................................................................. 1 1.1 Current condition ............................................................................................................. 2 1.2 Strategic Posture .............................................................................................................. 2 2.0 Corporate Governance......................................................................................................... 6 2.1 Board of Directors............................................................................................................ 7 2.2 Top Management ............................................................................................................. 9 3.0 External Environment: Opportunities and Threats ............................................................ 11 3.1 Physical Environment: Raw Material ............................................................................ 12 3.2 Societal Environment ..................................................................................................... 14 3.3 Task Environment ..............................................................
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...INDUSTRY REVIEW REPORT SUBMITTED IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREEOF BACHELORS OF BUSINESS ADMINISTRATION BY: T. Samuel (1211643) Yash Singh Dabi (1211646) Aakriti Tyagi (1211647) UNDER THE GUIDANCE OF Prof. Nagendra Nayak Department of Management Studies CHRIST UNIVERSITY BANGALORE 2013 DECLARATION We, T.Samuel Pongen, Yash Singh Dabi and Aakriti Tyagi hereby declare that the industry review report on the performance of the FASHION INDUSTRY with specific reference to Chanel, Tommy Hilfiger and Burberry submitted to Christ University, in partial fulfilment of the requirements for the award of the Degree of Bachelor of Business Administration is a record of original and independent research work done by us during 2011 – 2012 under the supervision and guidance of Prof. Nagendra Nayak Department of Management Studies and it has not formed the basis for the award of any Degree/ Diploma/ Associate ship/ Fellowship or other similar title of recognition to any candidate of any University. DATE: FEBRAUARY 2013. COMPILED BY: T.Samuel Pongen (1211643) Yash Singh Dabi (1211646) Aakriti Tyagi (1211647) Acknowledgement We would like to express our profound gratitude to all those who have been instrumental in the preparation of this Entrepreneurship Development Report. We wish to place on records, our deep gratitude to our project guide, Prof. Nagendra Nayak, for guiding us through this project with...
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...MEMORY-WORK: AN INTRODUCTION Jennie Small University of Technology, Sydney Research methodology, from the perspective of Critical social science, is considered as: inherently political, as inescapably tied to issues of power and legitimacy. It is assumed that methods are permeated with assumptions about what the social world is, who the social scientist is, and what the nature of the relation between them is (Lather, 1991, p.12). Critical social science moves away from description of behaviour as enduring social fact to attempting to understand how behaviour is produced, thus recasting behaviour as “the effects of contingent and contested processes of change” (Churchman, 2000, p.100 citing Scott). Feminists and those working within a social constructionist paradigm have debated whether there are research methods specific to such approaches. In other words, is there a social constructionist or feminist method? Schwandt (1994), in discussing constructivist, interpretivist approaches to human enquiry, commented that “what is unusual about the approaches cannot be explained through an examination of their methods. They are principally concerned with matters of knowing and being, not method per se” (p.118). Feminists have also considered that it is the methodology and outcomes rather than the methods which define the research as being feminist. Nonetheless, while feminists have adopted a variety of methods, they have tended to prefer qualitative...
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