Table of contents
Introduction 2
Problem discovery & Definition 3
Evaluate the research 3
Evaluate the research objective 3
Evaluate the research design 3
Evaluate the sampling design 3
Test validity of questionnaire. 4
Identify the variable and framework 5
Literature review 5
Descriptive Statistics 10
Inferential Statistics 11
Cross-Tabulation 11
Hypothesis 12
Statistical test 13
T-test 13
ANOVA test 13
Discussion of the Finding 13
Recommendation 14
Conclusion 14
Reference List 15

INTRODUCTION
In the current time, the Clothing Store called Uniqlo has some problem with their sales, so the company would like to do the research to find out and analysis the situation. Then, it is necessary to them to use the data to provide some decision making somehow.
The objective of the report is to complete the business research of Smartphone and give the recommendations to smartphone manufacturer or smarphone retailer. The report has the following parts:
The first part is the problem discovery & Definition which contain the objective definition & hypothesis of the result.
The second part is the Literature review gives the theory & statement of the different variable of the research.
The third part is sampling design which defines the sample method and the sample the group will choose to.
The fourth part is questionnaire design and the questionnaire will show in this part.
The fifth part is the descriptive statistics which give different kind of chart from the data they collect.
The sixth part is the inferential statistics; the t-test and ANOVA test are attached in this part.
The seventh part is the discussion of the finding which gives the main finding from the descriptive statistics & inferential statistics.
The eighth part is the recommendation for Uniqlo to assist company to think over their marketing strategies and resign the clothing fit local consumers’ taste.
This report is ended with conclusion.

PROBLEM DISCOVERY & DEFINITION
EVALUATE THE RESEARCH
Be looking at the previous research report, the method of research is three main parts which is research objective, research design and sampling design. Therefore, it is necessary to evaluate one after one in the details.

EVALUATE THE RESEARCH OBJECTIVE
The research manager found that the clothing store have some problems with advertising, consumer’s taste, clothing design and pricing. So, the research manager would like to conduct the research objective to be “best location and best price.” It still need to be more accurate to the problems exists which is the people, the consumers. Through the problem again, it shows that the clothing store’s main issue is around consumers which cannot afford satisfied experience in the store. Because of that, the research objective could be re-decided to “consumer’s expectation”.

EVALUATE THE RESEARCH DESIGN
After dealing with the research objective, the research design is the secondary one which is essential during the research. The questionnaire holds sixteen multiple choice questions which inquire the interviewee about their shopping experience and favorite taste of the clothing. However, some question about special the brand is tough to answer, if some interviewees have never been there before, for example, question # 5 and 6. Maybe the researcher feel is quite comfortable question, but the consumer will not like to answer them. on the other hand, the questionnaire should allow the local citizen to understand, so the question should have the Chinese vision as well.

EVALUATE THE SAMPLING DESIGN
Final part of the research is designing the sampling, to determine interview targets should be appropriate and necessary, but finding the target in the “Railways station” may not be the suitable one in any way. Although the railway station will provide large amount of people, the population of them will not be the good sampling for the research. The reason of that is the targets will not be the potential consumer of the clothing store.

TEST VALIDITY OF QUESTIONNAIRE.
Objective Question
 To identify consumer consider the quality of the clothing store, when they choose similar product 4,5,6,7,8,9
 To consider which elements affect the consumer to buy. 1,2,3,10,11,12
 To analysis the range of consumers purchasing the cloth 13,15,16
(Note: The graph above is the validity test for the questionnaire of clothing store.)
The questions for object one helps the interviewer to understand the target better. The questions related object two are to ask the consumers’ motivation and expectation which asking the audience the idea about the store. The rest of questions are talked about the expectation of the customer to clothing store which is related to the objective.