...BRAND PREFERENCE OF WALLCARE PUTTY IN THE AREA OF PARAMAKUDI QUESTIONNAIRE 1. Name : 2. Address of the firm : (With seal) 3. Status of the firm : Individual firm [ ] Partnership firm [ ] 4. Sex : Male [ ] Female [ ] 5. How you’re doing the business? 6. Total year of experience? 7. How did you know about the product? a) Promotional activities [ ] b) Friends & Relatives [ ] c) Distributors [ ] d) Company official [ ] 8. State your awareness regarding BIRLA WALLCARE PUTTY a) Fully aware [ ] b) Partly aware [ ] c) Just awareness [ ] 9. Which type of product does you familiar with the BIRLA WHITE? a) Birla white cements [ ] b) Birla wall care putty [ ] c) Birla white texture [ ] d) other`s name:______________ 10. How long you are using Birla white Products? a) Below 1 year [ ] b) 1-2 years [ ] c) 3-5 years [ ] d) above 5 years [ ] 11. Mentions the company that you have dealerships? a) Birla wall care putty [ ] b) J.K. wall care putty [ ] c ) ASIAN [ ] d) Berger [ ] e) Nrolee [ ] f ) Nippon [ ] g) Other’s name:______________ 12. Please ranking the following brands customer will prepare to buy? |1...
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...consumer awareness BY: REETANSHU SINGHAL Objective :1.To find out consumer awareness among households in Rajpur Road, Civil Lines Note: You are requested to please give a little time to fill this questionnaire . This data would only be used in an academic project . NAME: ______________________ AGE: ______ OCCUPATION: __________________ Q1. Do you take the bill/cash memo of your purchase at a store ? ___ ALWAYS ___ SOMETIMES ___NEVER BOTHERED Q2. Do you check the expiry date of items like medicines, food, etc. _ ___ALWAYS ___SOMETIMES ___NEVER BOTHERED Q3.Do you check the MRP(Maximum Retail Price) of product before buying it ? ___ALWAYS ___SOMETIMES ___NEVER BOTHERED Q4. Do you check the weight of items like fruits , vegetables , grains ,etc. before buying ? ___ALWAYS ___SOMETIMES ___NEVER BOTHERED Q5.Do you check the certified markings like (agmark, CE, ISI) of items before buying ? ___ALWAYS ___SOMETIMES ___NEVER BOTHERED Q6.When buying something , what is the 1st thing you look for in a store/shop ? | Most important | Slightly important | Not important | POPULARITY | | | | PRICES GIVEN | | | | SPECIAL OFFER | | | | QUALITY | | | | Q7.Have you fallen prey to acts like adulteration , false claims , very high prices and other malpractices when shopping ? ____YES ____NO Q8.If answer...
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...Aqualisa creates a new breakthrough shower- the Quartz. The product has significant improvements when compared with the other existing products on the market, such as: * Efficient and reliable water pressure and temperature * One touch control on the wall * Light signaling the right temperature is achieved etc * Installation of the Quartz was about half a day (vs. 2 days for other showers) Survey shows that consumers and plumbers loved the product. However, initial sales are low, mainly due to low consumer awareness and plumbers’ reluctance to new products. Where does the problem lie in the funnel? Consumers are uninformed about showers, with little understanding of the products options. Thus, plumbers have a greater influence when selecting the brand, as only in 27% of the times consumers select type and brand of the shower, otherwise plumbers influence on the purchase. Lack of knowledge leads to lack of brand awareness. Options: 1. Targeting consumers directly: -Expensive to have a proper ad campaign (costs 3 to 4 M Euro) - The consumers decide only 27% of the time (ex 4) +Consumers could become more brand aware +Easier to reach consumers than plumbers 2. Targeting Do-It- Yourselfers -Lower-end part of the market thus will be price conscious, have to lower prices -The brand will be perceived as a lower quality brand, due to the new niche market +Could “push” the product through partnership (B&Q) thus have lower costs than running...
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...often the individuals the system was designed to protect creating a serious gap in implementing the HSE-MS. Some 4 years ago the former Shell Deepwater Services (SDS) was facing the roll out of their HSE-MS and the question was asked by the Management Team how do we get our personnel to explicitly understand our HSE-MS so that we can get maximum benefit from it? The result of asking this question has been the development and introduction of a series of critically acclaimed workshops aimed at demonstrating an HSE-MS as simply as possible. “Protecting What’s Important 1” and “Protecting What’s Important 2” workshops have received considerable approval from participants for the manner in which the information is presented and for the awareness the courses bring. Description of Workshops Protecting What’s Important 1 In 2000 a team of SDS employees were organized with the goal of bridging the gap between SDS personnel and the HSE-MS. A series of development meetings and pilot programs resulted in the unveiling of Protecting What’s Important (PWI) in 2001. The team that designed the workshop set forth clear objectives for the workshop, with the aim of having participants: • Receive an introduction to the HSE-MS • Get comfortable with the terminology of the HSE-MS • Understand the basic structure of the HSE-MS • Understand what impact an...
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...hair color service (Minimum)? Questions to be asked to barbers (Berina related) Objective: 1. What berina products do you use? (The range of products) 2. What competitor products are you aware of? 3. For how much time have you been using Berina products? 4. When did you first hear about Berina? When did you started to use Berina products? 5. How many times company Salesperson visits you for taking orders? (in some areas, company salesperson might not be available. e.g. Kurla East) Subjective: 6. What factors are responsible for Berina Product usage? (qualities that barber appreciate about Berina products) 7. What are the general attractive sales generating schemes that are offered by Berina ? 8. Sources of wholesalers and distributors? - for Sales and Distribution Channel information..etc. Questions to be asked to Barbers (Oil related) Objective: 1. What are the types of oil services that you offer? 2. Types of oils used in all these services? (For understanding Differentiation factors for using different oils?) 3. What is the price range for the services? 4. What is the typical duration of oil services? 5. What are the typical margins that are kept in oil related services? 6. Do customers ask for particular type of oils for massage? Which are the popular demands? 7. Any supporting/complementary products that are used with oil? 8. Purchasing pattern for oil services from end-customers? Per week basis. 9....
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...country you are targeting. This is the only way your message can be effective. Flexibility '' once you get feedback from your targeted website, you must be prepared to change your approach if necessary. Flexibility is critical throughout all of your business processes. Awareness '' As you target your foreign market, adjust your communication and business practices as needed, you will become more aware of your foreign market. Once you acquire this awareness of your foreign market you will be able to evaluate other business opportunities specific to each country. Readiness '' When you spot opportunities in a specific cultural market, you need to be ready. You will need to communicate with your prospects in a way they understand. You might need local staff or business partners. Do you know how things are done in your target market? Even if you think you have all of the answers, there are often adjustments to be made. You must be ready to adapt to situations. Reactivity '' Once you have an international presence, the rate of your success will depend on your reactivity. Countries are different. Cultures are different. Markets are different. And this means there are different opportunities for your products and services. Reactivity to these...
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...consumer’s purchase intention as oppose to the results of this study. In addition, it is also suggested to construct the survey which is answerable by Juster’s scale (7 point scale) as recommended by marketers (East et al, 2013). 2. Managerial Suggestions Ang pangit ng sentence ko. haha Ang pangit ng sentence ko. haha The reason why consumers are not likely to buy eco-labelled products is that they are not familiar with eco-labels. Since there is a low positive linear correlation between awareness and purchase intention, marking products with eco-labels could be a viable source of competitive advantage provided that the eco-labeled products have extensive advertisement to increase perceived quality and is on par with other popular products in terms of price. Researchers suggest placing eco-labels on products with higher demand. Management should also be aware of the risks related to costs of placing eco-labels on products and enhancing consumer’s familiarity. 3. Suggestions to future researchers The researchers recommend that a study focused mainly on level of awareness on eco-labels be held to...
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...Name – Modhura Roy Roll No. – 13PGDM149 Cootle Taylor:Expanding oral care group in India Brinda Patel is the director of Cottle Taylor, an oral care firm which manufactures oral care, personal care and home care products. Michael Lang is her manager and he wants to increase the sales and market share of his company in the mid-range and high range oral care sector in emerging markets, due to declining sales revenue from US. Having had success in Thailand, Lang wants to implement similar strategies in India. Brinda having a more definitive idea of the Indian market is averse to the idea as she is aware of the low awareness of oral hygiene in many parts of India. If people do not understand the necessity, how would they be attracted to costlier oral care products like battery operated toothbrushes and their likes. Due to low discretionary spending and disassociation of health issues to not brushing regularly, Cottle faced a otugh market with low spending capacity in India. According to Lang, some of the alternatives to promote sales were focusing on marketing the premium products and persuading customers to switch to high range oral care products. Patel was more concerned with focusing on persuading consumers to brush for the first time and subsequently increasing incidence of brushing. Lang wanted to unevenly distribute advertising dollars across the three key points of focus that Cottle-Taylor wanted to project. But Patel was unsure if the increase in advertising dollars...
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...com the online retailer has many different verticals for its ecommerce site. The retailer has set many bars and has many different aspects that make it a heavy hitter in sales on it the ecommerce industry. The vison for Amazon.com 2.0 will consist of incorportaing an ethical brand line extension, The Ethical Collection. Our goal is to inform our shoppers on a environmentally friendly form of shopping for garments and bring awareness so shoppers becoming conscious consumers. Product Description: The Ethical Collection will consist of fairtrade and ethical designers across the country being able to sell their designs on Amazon.com. The collection will allow consumers to shop with an alternative and assortments that are not only favorable for the shopper, but valuable to the world. The Ethical Collection will provide Amazon with a new vertical. This advanced vertical will allow Amazon to reach an entirely new target. Amazon.com belives in a better fashion future. This new collection will provide just that, it will allow the consumers to acknowledge awareness in the fashion industry and the positive impact purchasing consciously can do. The Ethical Collection will be built on six pledges. Be Ethical Provide Ethical fashion to conscious consumers Social commitment Be environmentally friendly Reduce, reuse, recycle Strengthen the fashion cycle Target Segmentation: The target segmentation for the Amazon’s The Ethical Collection will consist of men and women ages 25-40...
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...counselors, parents and other stakeholders to assist them with their choices. Career counselors play a pivotal role in aiding students with this important step, by implementing the tools to guide them in discovering their interests and abilities and matching them with jobs that most appropriately fit their personality styles. A Career Counseling Assessment Programme allows the counselor the opportunity to scrutinise the range of career choices with the student after which the best choice is made in the student’s interest. This requires the counselor to be an objective thinker who is not easily influenced by emotion. This programme gives students the life skills needed to improve their self-concepts, become sentient of educational awareness, economic awareness, develop their skill competence, problem solving abilities and be generally prepared for the world of work. Introduction At some point in the life of students, whilst in the process of choosing a career, they encounter situations when they could benefit from honest advice. Career counselors provide this much needed guidance to students so that they can triumph over this overwhelming process. In the school system career counseling is a student-centered support service where students are guided through the career planning process by a variety of tools and skills. This assists them in setting and achieving their goals. It is very beneficial to students who are not certain of what career field they want to enter...
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...is to help professional socialization by instilling an understanding of the relevant ethical principles and standards to be a significant component in providing therapeutic rapports. The primary reasons for clinical supervisions are to ensure quality care and provide professional development in a systematic and planned manner. In todays’ society, clinical supervisions require a foundation in the understanding of the ethical and legal aspects of the supervisory relationship. There are many ethical and legal issues that can affect the supervisory relationship. All supervisors consistently approach all aspects of clinical supervision from an ethical and legal viewpoint. With more time and attention devoted to these important topics, awareness of the ethical and legal aspects can be demonstrated as they are put into practice. The role of a supervisor is to prevent harm from occurring to clients. Supervisors are in charged of reviewing and monitoring the quality of services and the key focus should be to insure that clients’ needs are being met. A primary focus of supervision is to be vigilant and aware of issues that could result in clients receiving inadequate service or being harmed by the therapeutic process. A supervisor must do everything within their power to insure that issues or behaviors of other counselors are not harming clients. New professionals need to develop an understanding of what it meant to be a professional, and this is accomplished by pairing them with...
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...pass an ordinance to raise fines for littering across our town. In continuing to unite the community of Burleson, keeping this city beautiful plays a major part. Littering is just one way in which our town becomes less unified, so I would fight to stop this disrespect of our city. I would also try to organize more money into a budget for making our city more beautiful. This budget would cover more landscaping and maintenance projects across the community. Another thing I would do as mayor would be to set aside more money in our budget to go towards our city’s drug awareness program. It is sad heart-breaking and devastating to see so many of our promising teenagers and young adults turning to drugs, alcohol, and substance abuse. In strengthening this program, more and more teenagers could become aware of their reckless behavior and the affects that come with the decisions they make. By bringing about this awareness in our youth we can ultimately create a generation of, honest, engaged, and active members of our community. All of these ideas factor into uniting our town...
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...The economy today is much more global than it was just a few decades ago and everyday there are more and more transactions of goods and services between different countries. Each country has their own advantages and disadvantages and because of this trading between countries is mutually beneficial. Having never left the southeast United States, I would definitely benefit from this grant so that I could see the world and give myself a better understanding of how the future of business will be like. With so many countries being involved with each other exchanging goods and services, it is essential to understand how these relationships work and what makes these transactions run as smoothly as they do. With any international business you are involved with people that have different cultures and beliefs than your own. Observing and seeing these differences first hand can do nothing but help the way that one communicates with people from other countries that you may be involved with. Studying abroad will not only improve communication skills with people from other countries but it can also change the way that you view your own thoughts and beliefs by being aware of how other people in the world live. Being surrounded by people your entire life that have similar ideas and beliefs as your own, can shelter you from opposing views. Being able to witness first hand the way others live will allow me to have a better understanding of different cultures and how to best live in the growing...
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...Stages of Ego Development Jillian Whalen PSY/230 June 20, 2014 Chris Allen Shreve Stages of Ego Development Jane Leovinger created a method of recognizing which stage of ego development one may be in at any given age. A verbal sentence completion test is implemented to help the participant understand more about which one of the nine stages of development she may be experiencing at the time and what she needs to do in order to move on to the next stage. Each stage explains what level of maturity, acceptance, and understanding one may be in at the time of test completion. They also help the individual understand their internal feelings about environmental factors surrounding them and how these factors form the ego. Loevinger notes that not everyone reaches self-actualization and many may be stuck at certain stages. Stage one – The Pre-Social and Symbolic Stage: Because this stage occurs at infancy, it is not as understood as well as other stages because the child is non-verbal and unable to complete the sentence completion test. An infant’s ego, according to Loevinger, is most interested in gratifying immediate needs, such as feedings and diaper changes. She also notes that infants form a close bond with their primary care giver. While the child recognizes she is a different entity from the world that surrounds her, she has trouble distinguishing her own identity from the caregiver. Stage two- The Impulsive Stage Loevinger describes this stage in relation...
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...users of that environment based on a real-time information gathered and data accumulated. Key Technologies: The aim is to enrich specific places(a room,a building, a car) with computing facilities which can react to peoples need and provide with assistance. In order for AmI to become a reality a number of key technologies are required : 1) Unobtrusive Hardware 2) Seamless communication (mobile/fixed) and computing infrastructure. 3) Dynamic and massively distributed device networks , which are easy to control and program. 4) Human centric computer interfaces. 5) Dependable and secure systems. The ambient intelligence paradigm builds upon pervasive computing, ubiquitous computing, profiling practices, context awareness, and human-centric computer interaction design and is characterized by systems and technologies that are : * embedded: many networked devices are integrated into the environment * context aware: these devices can recognize you and your situational context * personalized: they can be tailored to your needs...
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