Free Essay

Product Positioning

In:

Submitted By ashleyxiaoxi
Words 1244
Pages 5
下雪了,一组组缓慢感伤的镜头,开始渐渐的在两个长相一模一
样的女孩之间拉伸。一封寄往天国的情书,构成了两人间一触即
发的那根弦。
你是我要找的那个人吗?请给我一点证明。
当博子和阿树一
起面对着天空和不可测的命运呵出冬天的白气,
看着它化雾而散,
是谁在梦见最年轻的那个春天?
从天堂到人间的问候,心有灵犀的暗涌,教室里难以忘怀的
阳光和沉默,同样沉默了多年的素描画仍静静夹在书页间,洁白
雪地里刺痛灵魂的那声哭喊。
你好吗?我很好。

情书

第一章

下雪了,就在藤井先生结束致词的一刻。"就此,多谢大家的到来。我肯定,
阿树泉下有知,一定会很高兴。"
渡边博子参加了藤井树逝世三周年的纪念仪式。藤井树的父亲正站在墓碑前
讲及他儿子生前的点滴。
博子?如果阿树多留一点时间便好了。三年前的事就像
在眼前。当时,她跟阿树正准备结婚。就在婚期之前,阿树参加了一个攀山探险
旅程。山中,一场突如其来的风暴迫使探险队改行一条少人使用的路。在一个陡
坡阿树失足坠下悬崖。博子被这消息深深打击,但她后来碰上另一个男人--秋叶
茂,一个玻璃工匠。他们交往了一年,将在下个月结婚。但博子仍未从阿树的死
完全回复过来。她有很多问题想问他,她有很多话想说。
雪下得越来越大。来宾们都回到坟场的办公室。藤井先生高声宣布:"各位,
一齐来饮些东西,我准备了最好的小食!"博子无心情应酬。她走回她的车子,
坐在里面,静静看着雪飘落白色的路上。就在这时,藤井先生和太太来到她的车
前。"可不可以载我太太回家?她头痛得很厉害。"
藤井太太蹒跚着上了后座。博子跟她点一点头,着了引擎。藤井太太跟博子
三年前认识的她没有两样。
她问博子上次别后一切可好。博子注意到藤井太太的
头痛好多了。"我不是真的头痛,我只是想离开那派对回家去。"藤井太太微笑着
对博子说。
藤井家在神户一座两层高的普通住宅。"你应该多些来探我们。"藤井太太引
领博子进屋内。博子想看看阿树的房间。"没问题,但原谅屋里一团糟。我很久
没有打扫他的房间了。"阿树的房间很普通,大书架上摆了一排排的书。藤井太

情书

太拿出一本书给博子。"这是阿树的毕业纪念册,你看看。"她离开房间拿些饮品
给博子。
博子小心地揭开纪念册。书页已变黄,阿树中学毕业十年了。但那张全班合
照依然清晰,
博子从他的同学中辨认出阿树。
她揭过一页,
表列班中的每一个人,
和他们的地址。她的手指顺着找,找到阿树的地址:小樽市二丁目 24 号。藤井
太太拿着饮品回来,博子问她关于小樽的事。"小樽约距离这里 100 公里,我们
以前住在那里,现在旧屋已经拆了改建高速公路。"博子望着地址,想也不想便
抄在她的地址簿内。
当夜,博子坐在桌前,拿出阿树的旧地址。她开始写一封信。

阿树,
你好吗?我很好。

博子

博子第二日寄出那封信,一封寄往天国的情书。

1

情书

第二章

藤井树瑟缩在被窝里,这晚冷得要命,而她却患上重感冒。她用一只眼瞟了
一瞟床边的闹钟。快要十点钟了。她病得很辛苦,全身疼痛不已。树决定放假一
天。她是地区图书馆的管理员。电单车熟悉的隆隆声由远而近,邮差来了。她穿
上最厚的外套走出被窝。邮差哥哥是个跟树年纪差不多的少年。打开门,她见邮
差哥哥如常精神奕奕,拿着她的信。她戴上面罩以免传染伤风,一手抢过他手中
的信。"我患伤风,快走。"
邮差哥哥倒不怕惹上伤风。他从口袋中拿出两张戏票:"我有两张戏票是星期
六的……"
"我不能去。"她一边回答一边跑回暖洋洋的屋内。"噢……不要这样。不如下
星期……"邮差哥哥总是一脸笑容。
"不!"树呯的一声把门关上。有给妈妈和爷爷的信。还有账单,看来永不停
的。最后一封寄给藤井树,来自一个叫渡边博子的:"博子……博子?"树一脸疑
惑。"会是哪个博子呢?"
她打开信封。
阿树,
你好吗?我很好。

博子

2

情书

树坐下来思前想后。家中寂静无声,雪缓缓飘下。纵然周遭一片安祥,树仍
不能理解这封奇怪的信。她亦不记得任何叫博子的人、但信的而且确是给她"藤
井树"的。
当晚,树一夜无眠。她的伤风也没有好转。她依然想着那封奇怪的信,深深
的被它困扰着。突然她知道该怎么做:她拿起纸笔。

博子,
我很好,多谢。只是有点伤风。
阿树

她觉得她的故事很可笑。她想:"真荒谬。"

3

情书

第三章

秋叶茂看着博子坐在她最喜欢的凳上。他正完成他的工作,而她只呆呆的盯
着空气。他们在茂的工场内。他就在这里制造玻璃器皿,售给第一流的艺术坊。
"那天的仪式怎样?"茂打探道。
"很好。"博子依然在她自己的世界内。
最后,她转过脸来望着茂:"你有没有,嗯……有没有收过人家的信,而没有
预料他会寄信给你?"
"他究竟说什么?"
"仪式后我去了阿树的家,拿了他们搬来神户前的地址。藤井太太说他们的旧
居已经拆掉改建新的高速公路。那晚,我写了一封信给阿树寄去他的旧地址。"
"你什么??!"茂实时清醒:"为什么?"
"我收到回信。"博子出示那封信。"让我看!"茂打开信细细看。

博子,
我很好,多谢。只是有点感冒。
阿树

茂读完后顿了一顿。"阿树由天国回复你?"他忍不住笑起来。

4

情书

博子耸一耸肩:"我……我不知道。或者……"
"你有什么不妥?你是不是还挂念阿树?都已经那么久了。"
博子尝试迥避他的眼光。"什么事?我们的关系又怎样?"茂很想知道。他的
双臂抱着博子,紧紧地吻着她。在这酷寒的冬夜,工场内显得更暖。

5

情书

第四章

树打开刚寄到的信。五小包粉末跌出来。

阿树,
给你一些伤风药。祝你早日康复。
博子

树现在真是忐忑不安。有一个完全陌生的人知道她的姓名地址,还免费寄她
药。
她尽力推想寄信人会是谁,
但真的没有听过任何叫博子的人。
为了解开谜团,
她写了另一封信。
博子,
多谢你的药,但我真想弄清一些事。你究竟是谁?我不认识你,我不知道这
是什么一回事。请你解释一下。
阿树

6

情书

第五章

博子跟茂在工场细阅藤井树刚寄来的信。"嗯,有趣的发展。"
明显地阿树并不认识博子,但阿树本应在三年前娶了博子,亦本应死了。毫
不合理。茂考虑各种令整件事变得较能接受的可能性:"你说那旧屋经已拆了建
新的高速公路?"
"是。""那你的信怎能送到目的地?难道阿树住在公路旁?"
"我不知道……"博子现在真的毫无头绪。
"我知道,阿树住在公路上的安全岛!"茂高声大笑。
"但认真说,
那封信的确寄到那地址,
而那地址的确存在,
否则邮差不会派信。
但就算地址真的存在……"茂再想深一层:"……收信人不住在那里的话,邮差亦
不会派信!"
在日本,住客的姓氏会写在信箱上。"那就是说真的有个藤井树住在那地址!
那不可能……"
博子说:"我仍然认为那真的是阿树。"
"噢,来吧!我想我会全力解开我们的小谜团。"茂宣布。
博子回家后,开始另一封信。

阿树,
你真的是藤井树吗?
请给我一点证明,因为我不认为你是我找的阿树。

博子

7

情书

第六章

树双手拿着博子的信:"我笔友的又一封信。真不知下趟会发生什么事。"
事实上,
树倒渴望收到博子的信。
她仍未知博子是谁,
但博子明显是个好人,
免费寄她伤风药。那些药有点儿用,但她仍未痊愈。她很久没有收过任何人的礼
物了。她衷心感激。
但树难以相信最近这封信。博子认为她是冒充的!树决意要证明她是如假包
换的藤井树。她影印她的驾驶执照,上面有她的姓名,地址,相片。她寄它给博
子,希望博子尽快给她恰当的响应。
茂读阿树的证明信时,差点从凳跌到地上。博子不能相信。那跟她通讯的阿
树原来真是阿树,但不是她认识的那位。但事情依然很奇怪:有一个阿树住在一
个应当拆掉的地址上。
茂看着阿树执照的影印本。看来很是可信。他望着看来明显很伤心的博子。
她的阿树死了。"你仍然想念着阿树,是吗?这一阵子你仍未放下他!"茂很担心
博子,这是她第一次她表现这样。
"我们去探访树。"茂提议:"只有这样才能结束这件事。"
"你是认真的?"
"是,我不忍心看你这样。有个住在小樽的朋友邀请我去玻璃工厂。我可以顺
道看他,你认为如何?"
博子点了头,她只能这样做。

8

情书

第七章

藤井树仍在病中:"哈嚏!"
"你怎么?"藤井太太有点担心:"我想你最好到医院看看你的感冒。入冬了,
我不想你染上肺炎。"藤井树哼了一声。她讨厌去医院;那里令她闷闷不乐。
门钟响。来的是她舅父,一个地产经纪。今日,他带藤井太太看新房子。藤
井太太打算搬新屋。
她们的屋太旧了,
新屋的价钱跌了,
大抵是找新屋的好时机。
"我想看这间。"任何新地方藤井树都感兴趣;自她出生她就住在这里。藤井
太太看着她的女儿,认为她最好留在家休息,但最后还是说:"好了,那一起来
吧。"
在车内,树开始咳。"你患感冒?"舅父边着引擎边问。
"希望她快点儿康复。感冒久病不逾,在冬天特别危险,"藤井太太说:"会变
肺炎的。"
"肺炎怎会危险?又不会死人的!"舅父的愚昧令人讨厌。
"我爸爸是肺炎死的,他好歹都是你大舅啊!"树从后座嚷道。舅父真不知从
哪里来的。
车子突然转弯。树用手扫开车窗结满的霜。"我们在哪里?"
"医院。"
一定是妈叫舅父驶去医院。树老大不愿的踏出车子走上医院百色的台阶。

9

情书

第八章

神户开的火车花一小时到小樽。博子决意要放下她的阿树。再者,她想看看
那女藤井树。
她们的目的是二丁目 24 号,就在茂朋友的家附近。那条巷很易找到;就在一
条新建的高速公路旁。公路还未通车。"19,20,21,22,……"那巷跟高速公路
成直角,但号数到 22 便停了。24 号应该就在高速公路中央。"不可能,邮差派了
信,24 号一定就在附近。"
茂步行到公路中央,停下来。他的手在空气中移动,像敲一道虚拟的门:"
你好吗,有没有人在家呀?"
"停啊,茂!并不好笑。"
后来他们看见了。二丁目 24 号就在 22 号背后。信上"藤井"的字样证明这就
是。茂高兴地按门钟。博子拉着他的手臂。"也许我们应该在这里停一下,看看
怎样。"
"不用怕,没事的。"
树的爷爷探头出窗外。"我是找藤井树的。她在家吗?"茂叫道。
"阿树现在不在家。你想不想进来?"
"不用了,谢谢。我们就在外面等。"
博子不知怎么想,或是觉得怎样。整件事情古怪。他们要跟阿树见面找出事
情的真相。她从手袋拿出笔记本。

阿树,

10

情书

我在你的屋外写这封信,因为你不在家。我从神户来看你,因为我很好奇你
是谁。
我找的是藤井树,
但这个阿树是男的,
所以他不可能是你。
我现在要走了。
因为我和我的阿树现在的情况,我想我没有勇气跟你见面。请接纳我的道歉。

博子

博子把信放进信箱。"你肯定你不想等她?"茂有点儿失望。博子点头。
他们决定在不远处的茂的朋友家过夜。他们起步五分钟后,一辆的士朝他们
驶来。茂它挥手,它没有停下,继续驶往藤井家。树在的士内,刚从医院回来。
她打开信箱发现那封信。她阅后,四处张望看看博子是否在附近。同时,的士放
下树后,回来接载博子和茂。的士司机不停望着倒后镜中的博子:"我刚刚放下
一个女子,长得跟你一模一样。"
茂竖起双眉:"谁?我?"
"不是,我指你身旁的女士。"

11

情书

第九章

藤井树当夜坐在台前,写道:

博子,
真想不到你会来访,我真希望你没有那么早便离开。我想也许我能帮你找出
你所说的阿树。看来你以为另一个阿树住在这个地址,实在太巧合了。但是,我
依稀记得有个叫阿树的男孩子。他是我的中学同学。也许,他就是你找的人。

阿树

阿树拚命的想找到解谜的线索。她想唯一会令人混淆她和另一个人的原因是
有人跟她同名同姓。立时,她想起一个男藤井树,她的中学同学。她已想不起那
同学的什么事,毕竟已是十年了。但她还是把这新信写给博子。
第二天早上,博子和茂跟他们的朋友说再见。那朋友的家就在邮局隔邻。就
在这一刻,阿树踏单车到邮局,寄出她刚写好的信。当阿树踏单车经过时,博子
注意到这个人长得跟她出奇的相似。她记起的士司机的话,觉得阿树像她这回事
很有趣。不加思索地,她叫:"阿树!"阿树停下来。她缓慢地回头看。她觉得有
一把声音从背后传来。但看不到是谁叫她。但博子看到阿树:她简直是她的孖生
姊妹;长得一模一样。阿树放弃找,继续往邮局的路。
当博子回到神户,阿树新来的信看来很合理。博子从毕业纪念册抄下的地址
是女藤井树的。她一定是错过了另一个地址。虽然很巧合,但所有事也很合理。
博子决定再访藤井太太。"对,我知道班中有两个阿树。"

12

情书

博子拿出纪念册,
想找出另一个阿树。 她长得像我吗?"博子问阿树的母亲,
"
指着那女孩子。
"你指什么?"
"嗯,"博子犹疑的说:"阿树对我说他真的爱我,但怀疑他爱我的原因是不是
因为我令他想起这个女孩子。如果这样的话,我真不知道要怎样想。"
藤井太太微笑道:"请你,博子,只需要爱我的阿树。这就是我的唯一请求。
"

13

情书

第十章
博子想,男阿树的中学年代。当时他是怎样的?女阿树会不会告诉她一些关
于男阿树的事?

阿树,
多谢你的信,它解释了所有事。对,我在找一个男阿树,而他是你的同学。
阿树是我的未婚夫。你记得关于他的事吗?也许你能告诉我他十年前是怎样的。

博子

阿树尝试记忆她的中学时代。她在小樽中学念书,但她第一样记起的是她年
青时不愉快的回忆。她不太享受她的中学生活,逐渐,她记起原因。
博子,
让我对你讲述上课的第一天,老师点名。
"星野真弓!"
"在!"
"古市恭子!"
"在!"
"藤井树!"
"在!"
两种声音同时在课室响起。
人人都转过头来。
两个人同名同姓!
老师微笑道:
"第一次有这样的事发生!"

14

情书

麻烦从那天开始。我俩都很害羞和文静,因此成为其它人嘲弄的对象。他们
会在黑板两个值日生的名字栏内写上我们的名字两次。又或者时常出现的"阿树
爱阿树"。
阿树开始想起更多多年前发生的往事。她尝试回忆他的样貌:他并不是很大
块头,而她亦不认为他很活跃。然而,由于不断的嘲笑,他们成为了"一对"。他
不喜欢针对他们的笑话,但亦不见得特别维护她。他只是对整件事感到厌倦。
有一回他真的发火了。
我们选举班主席,
其它同学不知怎的预先安排了一切,
你的阿树跟我拿到一样的票数。真是讨厌的玩笑。宣布结果的人说:"当选者
是……阿树……和阿树!"掌声雷动。我想我像是哭了还是什么,你的阿树爆发
了。他抓着那人的衣领,把他拋向墙上。课室一片混乱,大家都尝试分开两人。
我们的老师滨口太太进来制止一切。她要你的阿树去学校图书馆作为惩罚。我跟
着去。
我下课后在学校图书馆工作,而滨口太太也是图书馆的主管。你的阿树很怪
诞。他借一些其它人正常不会借的书,例如历史和哲学。他也喜欢做一种奇怪的
事。每本书的纸袋内有一张咭,当学生借书,他的名字和还书日期记在咭上。你
的阿树喜欢借那些不受欢迎的书,在空白的咭上写上他的名字。我不知道为什么
他这样做,他大概是个闷蛋,无所事事。
有一个女孩子对你的阿树有兴趣。有一天他在图书馆看书,而我就在干一些
文书工作。她走来要我问他有没有女朋友。因此,我走到你的阿树面前问他。"
没什么。"他回答。
"那是什么意思?"

15

情书

"没有。"他继续看他的书。我回去告诉那女孩子。她要放弃,好象说没有胆
跟他表白,我拉着她的手,拖她到在看书的你的阿树面前。不久后,她离去。我
想没有什么结果。那天傍晚,我踏单车回家,一个男子用纸袋蒙头骑单车在路旁
等候。他剪了两个洞来看路。我一眼便看出那是你的阿树。当我的单车过他时,
他追上我,毫无警告下,拿出另一个纸袋套着我的头。我尖叫,仅在一棵树前停
下来。我奇怪这人怎会这么卑鄙。
我记得有一次你的阿树做了一件疯狂的事。他遇上意外,差点儿断了脚。无
论如何,他是学校田径队队员,而运动日快要来了,很多学校的人来比赛。他不
能参加,所以那天只是坐在跑道起点旁看比赛。当他喜欢的一百米短跑开始,跑
手在准备起跑,你的阿树同样做。当起跑枪声一响,他做了最愚蠢的事:他从地
上跃起向前跑!但三十米后,他忍不了摔倒。他后面的人跌在他身上失去机会。
真可怕。工作人员围着他,奇怪谁人在恶作剧。
有一次我们有个英文测验。当我取回成绩,只得 60 分,很差。但当我细心些
看,我发现这是你的阿树的试卷,不是我的。放学后我在单车棚等他,他来时天
色已黑。"你拿了我的英文试卷。"我说。
"噢?怪不得我拿了 95 分。"他拿出他有的试卷。他坐在单车旁的地上。"我
为什么考得那么差?"他说,"阿树,可否帮我扶一下单车。"
我答应,他单车前驳上发电机的灯忽明忽暗,他用这微弱的灯光细阅他的试
卷。"现在不是看试卷的时间。"我投诉。后来,他给我他的试卷作为纪念。
阿树想她也许还有那张旧试卷。她在阁楼找到它。试卷后面是一个裸女的素
描。"恶心。"她想。看来那男阿树绘画很了得。

16

情书

在某种程度上,阿树很感激博子请她回忆她的中学时代。当她初次接到博子
的要求时,没有想到她能记起那么多。她的经历,虽然当时很不愉快,十年后看
来,很有趣。

17

情书

第十一章
邮差哥哥叫道:"给阿树的邮件!"
阿树从屋里跑出来。有个包裹给她,内里有部即映即有相机。

阿树,
我寄给你我的照相机。可否请你去你的中学拍些照片?我真的很想看看那跑
道是怎样的。

博子

阿树没有到小樽中学十年了。但她仍没有忘记单车的路线,十五分钟后便抵
达。
地方看来几乎没有变,
但跑道铺了新的路面。
她走进大楼,
想找她的旧课室。
她找到,并发觉家俬已经焕然一新。
一个女士朝她走来、看来很面熟。这是滨口太太,她的老师!"你好,滨口太
太,你还记得我吗?我是你班的藤井树!"
滨口太太皱着眉:"哪年?"
"1986。"
滨口太太闭上眼"奈美,真弓,恭子,……阿树,你是十一号,是吗?"她数
完后微笑。阿树吓了一跳。她的老师还记得她班上每一个人,连编号也不例外。
"是!很高兴见到你!"阿树向她解释为什么她在拍照。滨口太太对她说学校
发生的变化。他们现在有个更大的图书馆。"来吧,我们去看看图书馆。"

18

情书

图书馆扩大了,添了很多新书。但旧的书仍在。而图书卡的系统还在使用。
这令她回忆起她的旧工作。滨口太太召集她的小图书馆管理员。"小朋友,让我
介绍你们的前辈,藤井树。"
当提起她的名字,六个小图书馆管理员开始彼此窃窃私语。"你真的是藤井树?
"其中一人问。
"对,为什么这样问?"
"嗯,我们在图书馆玩这个寻宝游戏,就是要找出写上藤井树名字的图书卡。
有很多旧书的卡上也有这个名字。我们直到现在找到一百二十本。"
阿树想男阿树会为成为图书馆管理员游戏的英雄而感到骄傲。 你真的借了那
"
么多书?"
"呀……不……这其实是我的男同学,他跟我同名同姓。"
"是你的男朋友吗?"阿树的脸红了。女孩子们仍在窃窃私语。
她离开之前,滨口太太说:"很高兴见你到来,孩子们真的很开心认识你。只
可惜另一个藤井树三年前在攀山意外中死了……"

19

情书

第十二章
博子和茂在工场内,茂问:"你想不想上大熊山?那里有缆车登上美丽的瞭望
台。我们可以探望熊山先生,你知道,他是那天跟阿树一起的人。"
博子想这使倒是个不错的提议。她听过熊山先生,但从未见过他。也许他会
告诉她一些阿树的事。
巴士停在山脚。上瞭望台要走一段路。博子前行时感觉很伤心。阿树的记忆
对她太沉重了。"别去瞭望台吧,我们直接去看熊山。"
熊山住在大熊山山脚,跟阿树一样是个攀山发烧友。他很健硕、大块头,所
以有这个花名。熊山欢迎他们,并为他的客人准备晚餐。他还记得那天的事情。
"他跌下去后,我尽全力去找他。"
熊山开始高歌:"我的爱随南风而逝……"
"这是你们攀山者常唱的歌?"博子问。这是松田圣子的歌。
"我相信当阿树敞在石下时还唱着这首歌。我听得到。"熊山说。
"也许阿树当时只是想着松田圣子。"博子耸一耸肩。
博子和茂决定在熊山的家过夜。

20

情书

第十三章
藤井树走进厨房,给妈看温度计。"烧坏了。"
藤井太太拿起一望。摄氏四十度。阿树觉得头越来越重,倒下地上。
"爷爷!爷爷!阿树出事了。打 119,快!"妈边叫道,边执起厚外套盖着树。
爷爷打了紧急电话,但对方要一小时后才来到。"为什么?"他对着话筒喊道,跟
着点点头,放下电话。拉开窗帘,印证了他的担忧。外面下着暴风雪,道路全封
锁了。处境十分无助。
爷爷宣告:"我要背阿树到医院。"
"不能这样!我们要等救护车。它会来的!"
"我们不能等,否则太迟了。"
妈很愤怒。"你还记得我丈夫怎死的?他患肺炎,那是冬天,是你背他到医院
的。太迟了,上次你用了 45 分钟。我们要等救护车。"
"我只用了 30 分钟。"爷爷坚持:"事实上只 28 分钟,便到了入口。我今晚会
再做得到。"
当爷爷背起树时,妈挡着门口。"看,阿树是你的女儿,今晚由你决定。你选
择怎做?"
她知道怎么也阻不了他,所以决定让爷爷去了。
风雪越下越大,爷爷背着树,踏过厚雪。他已是七十五岁了,但还很强健。
半路中途,他摔倒了,面庞直倒在雪上。
"你要休息一下了。"妈说。
"不!我们继续!"

21

情书

他们花了四十分钟赶到医院,爷爷明显也要医治。医生给他一点氧气。阿树
则暂时脱离危险。

22

情书

第十四章
博子和茂当晚住在熊山的家里。太阳大清早便升起,两人站在门廊看着大熊
山,屋和山之间只有茫茫白雪。
"你知道吗?阿树就在我们前面。"茂说:"何不跟他谈谈?"
"你说什么?"博子问。
茂走前几步用手围着嘴巴,叫声响遍冬日早晨:"藤井树,你‥冷‥吗?你还
‥唱着‥松田圣子的歌吗?我要‥跟博子‥结婚呀!好‥好‥好!"
他回头看博子。"看见吗?阿树祝福我们!"
博子微笑。她想着对阿树说什么。面对着雪山,她大叫:"阿树,你好吗?我
‥很好‥"
不知什么缘故,在病榻上的阿树似听见博子,并轻轻唤道:"我很好。"
"阿树!你‥好‥吗?我‥很‥好!"博子跪在雪上,控制不了。第一次,她
感到自在,她可以让阿树离开了。
熊山在窗边出现,揉揉双眼,问:"什么这样吵?"
"噢‥‥"茂答道:"只是博子跟阿树谈话吧。"

23

情书

第十五章
阿树从医院回家几天后,写了另一封信。

博子,
我上次见你的阿树是在我父亲的丧礼。我没上课几个星期,留在家悼念。你
的阿树到来致意。他拿着一本白色封面,叫"回忆似水年华"的书。他要我替他还
书。他告诉我他刚从学校来,那里有瓶花放在我的空桌子上。当老师暗示为什么
你的阿树不和我一起时,他怒得拿起花瓶掷在地上,走了。当我在那个星期后回
到学校,
人们说你的阿树已经一声不响的转了校。
那次就是我最后听见他的消息。

阿树

博子决定回信。

阿树,
这里是你给我所有的信和照片。十分感谢你为我写的和做的一切。但这些都
是你的回忆,因此你应该保存。

博子

阿树读这封回信时,门铃响了。她外望,小樽中学的图书馆管理员在外面。
她们看来很兴奋:"我们来给你一些东西。"其中一个女孩给阿树一本白色的书,
就是"回忆似水年华"。
"我们最近在我们的寻宝游戏中找到这本书,在里面发现一些东西,也许你想
留着。"她给阿树一张咭。

24

情书

阿树拿着它,无声的看着。上面有一幅清纯、仔细的素描。这是她的脸孔。



25

Similar Documents

Premium Essay

Market Segmentation and Product Positioning

...PART I. PRODUCT POSITIONING AND MARKET SEGMENTATION One of the major activities in marketing research entails the dual problem of product positioning and market segmentation. Positioning and segmentation are two sides of the same coin. In product positioning, our aim is to provide our product or service with features that will appeal to various potential buyers. However, our product’s appeal takes place in the context of other suppliers’ features and appeals. Segmentation of markets is the counterpoint of product positioning. We try to match products to market segments and, occasionally, also to develop new segments – again in the context of competitors’ similar pursuits. Part I consists of four chapters. Each of these chapters describes actual cases entailing target market positioning and new segment development. We describe the use of conjoint analysis (and related techniques) in target marketing positioning, line extending, and segmentation, including the case of dynamic modeling where competitors engage in action and reaction sequences over time. CHAPTER I. TARGET MARKET POSITIONING Few marketers would dispute the central roles that product positioning and market segmentation play in today’s economies, national or global. Vignette 1 focuses on various extensions of product positioning strategy. In this case our (disguised) firm is the Epsilon Company. Epsilon is a key player in the consumer credit card industry. Competition in credit...

Words: 419 - Pages: 2

Premium Essay

Market Segmentation and Product Positioning

...Assignment 1: Market Segmentation and Product Positioning Fabio Micheletto Instructor: Dr. Jean Gordon MKT500 – Marketing Management 10/23/2011 Assignment 1: Market Segmentation and Product Positioning 1. Identify the marketing segment for the product and explain why this segment was selected. 2.1 Company Description WestportAxle Corporation is an U.S. based company with its headquarters in Brazil that focuses in manufacturing and assembly front axles for truck and buses (heavy and light duty). One of the products that WestportAxle plans to introduce in the U.S. market is the new 24K front axle for Trucks Class 8 Fire/Crash (picture 1). Company expects to use its 25 years of expertise to bring new alternatives for the Class 8 Truck builders offering a new product with better maneuverability that can be used in the narrow streets of big cities. Picture 1 – 24K Front Axle 2.2 Market Segment In the front axle business there is a specific market that we call “Niche Market”. This market is dedicated to special vehicle builders such as Fire Trucks, Garbage Trucks, Cement Mixers and so on. These trucks are common identified as “Class 8 Trucks”. The 24K front axle is largely used for these trucks, however there are some limitations. And one of these limitations is the maneuverability of the vehicle, sometimes is really difficult to maneuver the truck in the narrow streets. So, our product will fill this gap offering a 55 degrees wheel cut (the...

Words: 1166 - Pages: 5

Free Essay

New Product Positioning

...Assume, price of BTP is PB & C&P is PC. There are four situations with different values of PA & PB = (3, 3), (3,4), (4,3) & (4, 4) | 3, 3 | 3,4 | 4,3 | 4,4 | BTP | 125000 | 200000 | 75000 | ? | C&P | 100000 | 25000 | 150000 | ? | TOTAL | 225000 | 225000 | 225000 | ? | At price of (3, 3), the no. of units are distributed as 125000 for BTP and 100000 for C&P. Whenever the price of C&P is increased, the no. of units are reduced to 25000 which means those units are purchased by some people who are brand conscious about C&P. So these people will buy C&P, at whatever the price is. Similarly, when the price of BTC is increased, the no. of units purchased by dedicated customer is 75000. So, at price level (3, 3), out of total 225000 units , (75000+25000) are purchased by loyal customers and rest 100000 nos. are purchased by people mainly concerned about price. Now, after 20% reduction in demand, the demand will be = (225000*0.8) =180000 Out of these 180000 units, loyal customers will purchase 75000 units of BTC & 25000 units of C&P. Now we’ve to find out what will be the distribution of rest 80000 units which will be purchased by price seeking customers. At price level of (3, 3) | Value seeking | Price seeking | % of price seeking of total price seeking | BTC | 75000 | 50000 | 40 % | C&P | 25000 | 75000 | 60 % | So out of these 80000, BTP will be = ( 80000* 40 %) = 32000 C&P will be = (80000...

Words: 690 - Pages: 3

Free Essay

Marketing Segmentation and Product Positioning

...Marketing Segmentation and Product Positioning Marketing Segmentation and Product Positioning According to the author, Dawn Iacobucci of our textbook, Marketing Management, in our society economists say that “imperfect competition exists” meaning that “consumers have unique needs and desires; so collectively, a marketplace of consumers is heterogeneous“ (Iacobucci, 2010, p. 15). This methodology takes into account the distinction and diversity of individuality of the consumers; each consumer has their own different perceptions, experiences, and preferences requiring that different products be produced in order to meet their different segment needs (Iacobucci, 2010). Consumer purchasing is motivated by many different needs ranging from basic biological needs to more intangible and conceptual needs that reflect their personal well-being (Iacobucci, 2010). The strategy used to address customer’s unique differences and Therefore, a market segment is a group of consumers that shares similar inclinations toward your brand (Iacobucci, 2010, p. 16). If marketing were a continuum, the extremes would be “mass marketing” and “one-to-marketing” with “market segmentation” representing the median. The Frat House will utilize a concentration approach marketing strategy, a market segmentation approach whereby a company develops one marketing strategy for a single segment (Ferrell, Hirt, & Ferrell, 2009, p. 371.) It will attempt to cater to the varied taste, needs,...

Words: 1370 - Pages: 6

Premium Essay

Market Segmentation and Product Positioning

...Market Segmentation and Product Positioning Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customer. Market segmentation also involves dividing a particular market into groups of individual markets with similar wants and needs. Market segmentation can allow a company to identify groups of similar consumers or potential consumers. It can allow a company to pin point different types of consumer behavior in regards to particular products of that company. Due to market segmentation, the company will be able to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. Market segmentation can be used in different markets, such as industrial markets and consumer markets. According to NetMBA.com, industrial markets commonly use market segmentation to segment their different markets according to “1.) Location 2.) Company type and 3.) Behavioral characteristics” (www.netmba.com). In relation as to why industrial markets would use location as a segment would be due to shipping factors for the vendor. It is important for vendors for companies to be geographically positioned near the customers due to “shipping costs may be a purchase factor for vendor selection for products having a high bulk to value ratio” (www.netmba.com). Industrial markets would use company...

Words: 1605 - Pages: 7

Premium Essay

Market Segmentation, and Product Positioning

...Company Introduction, Market Segmentation, and Product Positioning Professor: Gary Smith Sonya R. Byrd April 28, 2013 We are a family owned and operated, full service lawn care and grounds keeping company based out of Raleigh, North Carolina. We pride ourselves in professionalism, quality and affordability. With over 20 years of experience serving the Triangle, we eagerly seek to perform above and beyond other turf care providers. “We started mowing lawns with one philosophy and mission in mind: provide consistent, superior service while building lasting relationships within our community.” The services we offer are as follows: Mowing, Edging, Blowing, 6-Step Fertilizing Program, Aeration, and Over-Seeding, Sod Installation, Liming and Soil Conditioning, Lawn Weed Control and Disease Control, Tree an Shrub Trimming and Pruning, Mulch and Pine Straw, Landscape Design & Installation, Tree and Shrub Care, Insect and pest Control and Fall Leaf Removal, Drainage Installation, Commercial Services, Landscape Edging, Athletic Field Care, Artificial Turf Installation, Custom Stone Work, Patio Pavers, Landscape Lighting, Backyard Water Features, Debris Haul Away, Pressure Washing, Holliday Lighting, Retaining Wall, Sprinkler System, Snow and Ice Management and more. As a student at North Carolina State University studying Turf Grass Science, and graduating 1998 Magna Cum Laude, I’ve grown even more passionate about lawn care and enjoy learning about the constantly growing...

Words: 1056 - Pages: 5

Premium Essay

Market Segmentation and Product Positioning

...Market Segmentation and Product Positioning Assignment One January 18, 2011 Abstract The key to successful product implementation in today’s national enterprise system is the effective marketing of a new product with the company’s line of existing products. As stated by Iacobucci (2010) (p.3), marketing is defined as an exchange between a company and its customers. In simple terms, the customer wants something from the company or firm and vice versa. In previous times, a company would manufacture a product they thought the customer would want and/or need. The customer purchased that product because of a pending need which basically meant that marketing used to be product oriented. However, marketing today is more that an advertisement for goods and services in an attempt to attract new business. We live in a customer orientated and empowered marketing environment (p.5). We realize the importance and ramifications of having an exchange with our customers and developing a relationship with them. It is this exchange of information between our company and our existing as well as future customers that secures our position in our target market. Our company is a regional tool distributor located in the north eastern section of the United States. Our customer base consists of several major retailers, nationally known in the retail and wholesale tool industry. We use the brand label Steel City Tools for marketing and distribution of our products. This research paper...

Words: 1942 - Pages: 8

Premium Essay

Market Segmentation and Product Positioning

...Assignment #1 Market Segmentation and Product Positioning Firstcup ^ Coffee Shop (Toronto, Canada) Marketing Management Abstract This paper will provide the market research plan for Firstcup Coffee Shop. The store will be located in Toronto, Canada. The objective for the first year of operations is to be selected as the “Best New Coffee Shop” by the local restaurant authorities of the city. Firstcup coffee shop is expected to become a constant necessity for local coffee lovers and active people. It is a place to enjoy while you try to escape from the daily stresses and just a comfortable place to meet your friends, have a conversation, surf the web, or read books and magazines, all in one. Taking into account the growing demand for high quality gourmet coffee and great service in this city, Firstcup will take advantage of a strategic localization in Down Town to build a core group of repeat customers. The following plan will include a report of Firstcup Coffee Shop’s data source implemented, the research approaches used, the research instruments that will be apply to interpret the data, the sampling plan and the contact methods. Furthermore, potential market opportunities and threats have been identified by a SWOT Analysis. All of this information will be absolutely important to continue building an accurate marketing plan for the coffee shop. The results of the plan will be definitely very important...

Words: 1075 - Pages: 5

Premium Essay

Market Segmentation and Product Positioning

...Market Segmentation and Product Positioning Juan Snowden 18 July 2010 Market Segmentation The purpose of this market plan is to serve as a living and dynamic guide for the operation of Grey Matter Solutions, LLC. Grey Matter Solutions, LLC is a single location home-based engineering and information technology business offering strategic technical and program management solutions. It is the owner’s intention to expand the business so that it becomes a solid, highly-profitable venture and the operation can be supported year around. The main purpose of Grey Matter Solutions, LLC is to offer a wide range of engineering and information technology services that will meet the needs and offer solutions for individuals, business and government clients. Grey Matter Solutions, LLC will not only collect and process information, but will seek to education its clients at the same time so that the best strategies are employed at all times. Mission Statement Grey Matter Solutions, LLC is a full-service engineering and information technology services business located in Anne Arundel County, MD. The business provides engineering, systems analysis, systems integration and technical services for governmental agencies, and at the federal, state and local levels throughout the United States. From program process improvements, program management to onsite and hands-on engineering consulting, Grey Matter Solutions is committed to being your one-stop quality service meeting all...

Words: 1148 - Pages: 5

Premium Essay

Mcdonald's Product Positioning and Eps/Ebit

...Unit V Case Study Corey Reed Columbia Southern University BBA 4951, Business Policy and Strategy Professor Don Jernigan, MBA McDonald’s Case Study V McDonald’s perceived product positioning maps in comparison to their corporate strategy do line up to what is expected. There are areas for improvement in relation to their direct competition in every town. In reference to EPS/EBIT, it is relevant to their strategy implementation. McDonald’s product positioning maps do line up with their corporate strategy. Their strategy or motto is “Plan to Win”. When I think of a fast food restaurant winning, I think of winning over the masses of customer traffic. They certainly do this well. What makes up this strategy is; continued growth in the US and abroad, being a sustainable company, new items, new designs of business models, and remaining very competitive (NMINM's University, "n.d."). There is nothing about being the best quality, friendliest customer service, healthiest option, or most comfortable atmosphere. In these categories, I feel that they want to just do better than they have in the past with continued improvements. When you take a look at these product positioning maps, they tend to fall on the lower ends and very conservative in many fields such as atmosphere, quality, healthy choices, and limited choices (NMINM's University, "n.d."). Areas they tend to do better than some of their competition is speed of service, taste, and price (NMINM's University, "n.d."). This...

Words: 816 - Pages: 4

Premium Essay

Nestle

...Positioning Strategy: By creating product, service, channel, people and image differentiation Nestle reach the consumer touch point more effectively & efficiently in comparing with their competitors in the highly competitive food processing sector. Product Differentiation: Nestle brings a lot of product for target customers. They provide 25 types of minerals in Nido for children. It also provides Cerelac and Lactogen1 &3 for newly born baby exclusively. Now the doctors prescribe these products for babies to their parents for high nutrition Nescafe is a product which contains 4 types of categories. They offer Nescafe ice for hot weather, classic for all 3 in 1 for those who are busy. They provide Maggi including Maggi instant; Maggi 2 minutes which contain various minerals, vitamins and nutritions.Maggi also provide magi healthy soup and Maggi corn soup but charge the same price. Channel Differentiation: Nestle reach their products to the customers through their expert market salesman and transportation. So that their products are much available to their respective customers. Image differentiation: Nestlé’s logo is totally different from its competitors that are greatly accepted by its customers. For that reason customer easily identify them in the market which is another effective advantage for Nestle. People differentiation: Nestle has a large number of employees that are highly educated and trained. In Bangladesh, 400 employees are working in market Company chairman;...

Words: 565 - Pages: 3

Premium Essay

Unit-Iv

...UNIT-IV Product positioning concept Although there are different definitions of Brand Positioning, probably the most common is: identifying a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging,and competition). Also positioning is defined as the way by which the marketers creates impression in the customers mind. Positioning concepts More generally, there are three types of positioning concepts: 1. Functional positions o Solve problems o Provide benefits to customers o Get favorable perception by investors (stock profile) and lenders 2. Symbolic positions o Self-image enhancement o Ego identification o Belongingness and social meaningfulness o Affective fulfillment 3. Experiential positions o Provide sensory stimulation o Provide cognitive stimulation Perceptual mapping Perceptual mapping provides answers to these vital questions: • What is your market position relative to your competitors? • What are your strengths and weaknesses? • Where are there gaps in the market? • How do you measure up to the “ideal?” • What strategies will improve your competitive position so that you are both relevant to the market and differentiated from competitors? The process includes developing the attributes—either functional, emotional, or both. Survey respondents rate the client brand and competitive brands on each of the attributes, and attribute importance and ideal...

Words: 1313 - Pages: 6

Premium Essay

Product Positioning Map for Mcdonald's 56265

...Product positioning map for McDonald's Submitted by Date of submission Product Positioning map Product positioning with MCD corporate strategy McDonald has perceived product-positioning maps in comparison to their corporate strategy do line up to what is expected. There are areas for improvement in relation to their direct competition in every town. In reference to EPS/EBIT, it is relevant to their strategy implementation. McDonald’s product positioning maps do line up with their corporate strategy. Their strategy or motto is “Plan to win”. When I think of a fast food restaurant winning, I think of winning over the masses of customer traffic. They certainly do this well. What makes up this strategy is; continued growth in the US and abroad, being a sustainable company, new items, new designs of business models, and remaining very competitive . (McDonald's, "n.d."). There is nothing about being the best quality, friendliest customer service, healthiest option, or most comfortable atmosphere. In these categories, I feel that they want to just do better than they have in the past with continued improvements. When you look at these product positioning maps, they tend to fall on the lower ends and very conservative in many fields such as atmosphere, quality, healthy choices, and limited choices (McDonald's, "n.d."). Areas they tend to do better than some of their competition is speed of service, taste, and price (McDonald's, "n.d."). This is in line with sales. These are...

Words: 950 - Pages: 4

Free Essay

What Is Strategy

...be achieved by an appropriate strategy. Positioning which was once the way to go about beating competition is now rejected, since its too static. Rivals can easily copy the market position and competitive advantage. However, that is not entirely true as hypercompetition is a self-inflicted wound. It is important to watch out for what your competitors are doing, but improving operational effectiveness alone is not enough, and that cannot be your only strategy. Operational effectiveness and strategy are both important for superior performance which is what a firm aims for. A company can beat rivals if it can stand out, establish a difference it can preserve. Basically a company can either provide greater value to customers or comparable value at low prices, or both. Delivering greater value means higher unit prices, greater efficiency means lower unit costs. Cost arises from performing activities and cost advantage comes from performing activities more efficiently than your competitors. This can be in the choice of the activity or how the activity is performed. So activities are what creates competitive advantage. Operational effectiveness means performing similar activities better than rivals. Strategic positioning means performing different activities or similar activities in a different way. Productivity frontier is the sum of all existing best practices at a given time. Maximum value a company delivering a particular product can create. Improving operational effectiveness...

Words: 1366 - Pages: 6

Premium Essay

K&N's Marketing Report

...K&N’s outlets and its head office and had a meeting with marketing manager of K&N’s. The rationale behind visiting the company is to study and evaluate the marketing and positioning strategies of K&N’s products the history and development of the food market. The report starts with the basic history and introduction of the company, its products and competitors it also covers the general information of the market. The information presented in this report has been obtained from the company’s personnel consumers and the market and company’s websites. Group members Sheeba Siddiqui Syed Umer Noman Madiha Fazal Afsheen Raza Abdul Moiz Contents Introduction 3 History: 3 Working Process: 3 PRODUCTS: 4 CURRENT MARKET SITUATION: 4 COMPETITORS 5 Menu foods: 5 Man-o-salwa 5 Pk Foods 5 Dawn foods 5 Competing products 5 Earlier product to satisfy need: 5 Researching Organizational Marketing Positioning: 6 Target Marketing Segments 6 • Working Women: 6 • Kids : 6 • Business class 6 • House wives: 6 Market positioning AND Difference Promoted: 7 • Halal Product: 7 • M.S.G. Free 7 • Vaccinated: 7 • CARBONATE FREE: 7  Non-steroidal growth: 7 POSITIONING STRATEGIES: 8 • Advertisement: 8 • Backward integration: 8 • Recall SHORT expiry products 8 • Fish Free Feed: 9 • Case Study Accepted IN...

Words: 2045 - Pages: 9