...By joining the Corp you are set to a standard and also considered to having the knowledge to lead and train soldiers. Understand that this is not the first time the Army has changed the promotion system. Change is good! The Army needed a change and by needing a change they wanted to revamp the promotion system so that promotions would be fair to all and weed out those who are trying to promote early for other reasons. As the Army put in action a new promotion system, it has affected hundreds of junior enlisted Soldiers that are in the promotable status to become a sergeant and staff sergeant. This new promotion system guarantees to revamp the free-for-all system that initially was thought to be fair for all Soldiers. There are still the requirements of getting a total of 800 points but there are just different stipulations that are adjusted. For the revamp of the system it is to focus on the proficiency and to make sure ensures the there is fairness throughout the ranks. The stipulations that are encountered are the proceeding of the unit’s board, correspondence courses, military and civilian education, and military training (Steiner, 2011). Before getting into the stipulations there has to be a clarification on what is granted for each promotion rank. Promotions for sergeant and staff sergeant...
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...Submission Introduction The marketing is an essential business tool used by marketing professionals in determining a brand’s offering. It is normally described as the four P’s of marketing; the product, price, place, and promotion. However, in some cases, the four P’s have been expanded to incorporate other elements thus making them five or seven P’s with some scholars. The four P’s of marketing will be discussed. Product Product is anything that satisfies a need or wants and can be offered in an exchange in its tangible (good) or intangible (service). The product may either generate a functional or a linking relationship with the prospect. The functional relationship refers to the value of using the product. The product’s value is crucial in the purchasing decision process. The link with the product may be defined by the complementarity between the client and the product. It is the basis of individuals’ interests in the product. If the perceived link lacks in a product, no interest may be derived in the product. The product has several dimensions such as a support system, attributes, and benefits. The support system entails features such as the sales force, advertising, warranty, delivery, promotion systems, and reputation. Attributes include features such as the ingredients, style, quality, brand, and package. There are several benefits that may be derived from a product and such entail functional, psychological, sensory, economic, and social benefits...
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...CiTylinK Promotion General Terms and Conditions CiTylinK Promotion General Terms and Conditions These Promotion general terms and conditions apply to each and every Promotion. In addition, all instructions, rules and conditions relating to a specific Promotion form part of these general Promotion terms and conditions but in the event of conflict these provisions shall prevail. Standard CiTylinK Terms and Conditions (including Terms and Conditions for Passengers and Baggage, Carrier’s Regulations and Privacy Policy) apply (please visit www.flycitylink.com for full details). In the event of any conflict Standard flycitylink.com Terms and Conditions shall prevail over these provisions. CiTylinK reserves the right to change the terms and conditions of its Promotions (and any Standard CiTylinK Terms and Conditions) at its discretion. Promotion A Promotion is an entitlement to a Discount (up to the amount stated) off a qualifying booking, including airfare, taxes and charges. A Promotion is valid on the CiTylinK website, at all CiTylinK sales outlets and all ticketing agencies as well as for corporate clients who operate their own ticketing accounts with CiTylinK. A Promotion is subject to availability and is not an indication of availability. In particular, CiTylinK reserves the right to cancel a Promotion. A Promotion is not an entitlement to make a specific booking or to travel on a specific date or via a specific route. Redeeming Promotion A Promotion can only be...
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...How to apply the theories: There are many ways to apply these theories to any organization. There are four theories of marketing concept that are called the 4 P's: product, place, price, promotion. An example of the marketing concept is Microsoft. Microsoft Company is an international company that makes many different and good products to satisfy all customers’ needs and to full all organization’s goals. Microsoft’s marketing mix consists of product, place, price, and promotion. Products Microsoft companies offer many new products to their customers that attach them to their products and to let them more comfortable with those products. Microsoft constructs the platforms ahead which other companies manufacture digital platforms. Microsoft is...
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...To: All Nelson’s Store anagers From: Team 5 (Hyunsoo Jeong, Young Wan Kim, Toshihito Kodama, Hisami Natsume, Pathathai Ratanatraiphob) Subject: Announcement: Internal Promotion Date: February 27, 2012 As we all know, our company merged with Lim’s 6 months ago. We would like to welcome our newest family’s members from Lim’s. This has created many job opportunities for our staff as Nelson’s has opened new stores in new locations. Thus, 4 new managerial positions are created. We all know that Nelson’s is committed to continue our long-held hiring policy of promoting current employees. Thus, we would like to congratulate the following employees: To Andrea Morrow, many congratulations on your promotion as Toronto’s store manager. To Ralph Brophy, many congratulations on your promotion as Dearbon’s store manager. We believe that your valuable managerial experiences and insights on “just-in-time” system will help us to grow and may create more job opportunities and promote from within. Moreover, due to our rapid growth caused by the merger, we have grown from being a chain of local stores to, not only chains of national, but chains of global stores. We believe that it is best to hire externally in order to capture the unexplored markets and may create more job opportunities and promote from within. As prior stated, Nelson’s strive to promote from within. Thus, we continue to encourage you to apply for company funds for educational programs in order to make you Nelson’s...
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...Unit 7 Assignment Question 1-3 The first question in this assignment is something that we rarely think about when dealing with marketing of a product. The question is that we must explain our communication objectives and the communication channels Arimount will use to influence our target audience. The purpose of promotion for an business be required to run through previous pronouncements to facilitate were made that connected to the objective advertisement, trade name location as fit as the advertising curriculum. The marketing target and point of the business, concerning to a item for consumption is unambiguous announcement assignment correlated in sequence congregate to achieve the promotion echelon that requirements to be talented concerning a exact addressees for a definite era of occasion. Arimount desires to employ marketing and deal promotional combine for exchange a few words its goods to its clientele. The corporation be supposed to also bring into play by enticement advertising to endorse its goods in the highly developed intensity. The lavishness supplies are seen as uncommon and in short supply and its expenditure is energy by coming together of common forces and commerce feature. It is in addition well-known that sumptuousness possessions present a reduced amount of elasticity in situation the charge and consequently could do with to be advertised at elevated fee to a slot sector. Scrutinize that extravagance merchandise are made to order adaptation of support...
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...Advertising and Promotion in Business Contents Introduction 1 Requirement 1 1 1.1 The communication process that applies to advertising and promotion: 1 1.2 The organisation of the advertising and promotions industry: 2 1.3 The regulating process of promotion: 3 1.4 Current trends in advertising and promotion including the impact of ICT in case of the advertising and promotion of BMW: 3 Requirement 2 4 2.1) The role of advertising in an integrated promotional strategy for a business or product decisions: 4 2.2) Branding and its use to strengthen a business or product: 4 2.3) The creative aspects of advertising strategy: 4 2.4) The ways of working with advertising agencies: 5 Requirement 3 5 3.1) The primary techniques of below-the-line promotion used by BMW: 5 3.2) other techniques used in below-the-line Promotion by BMW: 6 Requirement 4 6 4.1) An appropriate process for the formulation of a budget for an integrated promotional strategy: 6 4.2) The development of a promotional plan for BMW: 7 4.3) Plan for the integration of promotional techniques into the promotional strategy for BMW or its product: 7 4.4) Appropriate techniques for measuring campaign effectiveness of BMW: 8 Conclusion 9 Reference 10 Introduction Advertising and Promotion is the most common, popular and important word in any business arena. Advertising means one type of business communication which fulfills the public interaction...
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...macro issue is the human resource department and their lack of involvement in the hiring, training, and termination of employees. Micro Communication seems to be the biggest issue that the organization is facing. There is a lack of communication between managers and staff. The staff is not happy and seems to be discouraged because of the actions of Mr. Johnson. Though the members have been complaining and some have left the club and nothing has been done about Mr. Johnson’s actions. The relationship between Ted Ellis and Mr. Johnson is too personal in a professional environment. Many members of the organization are afraid to speak up because they fear they will lose their jobs. Favoritism was used when Pat Franklin was over looked for a promotion that was then given to Mr. Johnson because of the personal relationship between him and Ted Ellis. When Havens told Ellis about the concerns about Johnson he replied, “Chuck Johnson has more savvy about this business in his little finger than the whole bunch of you put...
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...This element of the marketing mix looks at the systems used to deliver the service. Imagine you walk into Burger King and order a Meal and you get it delivered within 2 minutes. What was the process that allowed you to obtain an efficient service delivery? Banks that send out Credit Cards automatically when their customer’s old one has expired again require an efficient process to identify expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. All services need to be underpinned by clearly defined and efficient processes. This will avoid confusion and promote a consistent service. In other words processes mean that everybody knows what to do and how to do it. This element of the marketing mix looks at the systems used to deliver the service. Imagine you walk into Burger King and order a Meal and you get it delivered within 2 minutes. What was the process that allowed you to obtain an efficient service delivery? Banks that send out Credit Cards automatically when their customer’s old one has expired again require an efficient process to identify expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. All services need to be underpinned by clearly defined and efficient processes. This will avoid confusion and promote a consistent service. In other words processes mean that everybody knows what to do and how to do it...
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...competed business area, the fast moving consumer goods (FMCG). Henkel Spain, the Spanish subsidiary of the German company Henkel KgaA, has noticed that the skyrocketing level of sales promotions and the complexity of the laundry detergent portfolio have seriously taxed their sales, production, and distibution systems. Stock keeping units (SKU) have almost tripled in five years because of new product launches, brand variations, and special product packaging. Now Esteban Garriga, customer service director at Henkel Iberica, is questioning whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Many in the organization also believe that the company should abandon or cut back promotions and adopt an everyday low pricing strategy. Henkel uses special promotions, instead of straight price promotions, such as more product for the same price, specially bundled products, and coupons or free items attached to the package. These promotions are retailer-specific, therefore there is a need for a wide variations of different kind of packagings. The product offerings have become more complex and Henkel and retailers find it more difficult to develop an accurate sales forecast and demand planning systems, which lead to higher levels of obsolete and out-of stock items. José Navarro, Sales Director of Henkel Spain, mentions that the cost of complex portfolio has increased during...
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...Executive Summary This report will deeply discuss the e-commerce website of JD.com, Inc. so as to find whether it is effective. The author will analyze the development and management of the website and the marketing of the website, as well as the weakness of the website. Contents Introduction 2 1- The layout of the website of JD.com, Inc. 2 1.1 A brief introduction of JD.com, Inc. 2 1.2 The overall layout of the website of JD.com 3 2- The features and management of the website of JD.com, Inc. 7 2.1 The features of the website 7 2.2 The management of the website 8 3- The marketing of the website of JD.com, Inc. 8 3.1 The outdoor advertising and promotion strategies 8 3.2 The cooperation with brand shops and famous payment systems 9 4- The shortcomings of the website of JD.com 9 5- Conclusions and Recommendations 10 Reference 12 Introduction As one of the important patterns of electronic commerce, B2C e-commerce has a great impact on the development of the macro-economic and the life of the enterprises and consumers (Ayo et al, 2011). JD.com is a big online professional platform for 3C products in China’s B2C market, and it is one of the most popular and influential e-commerce websites in China. In the first quarter of 2012, JD.com ranked first in the independent B2C websites of China with a market share of 50.1%. How does the e-commerce website go so will? And why do consumers like to purchase on the website of JD.com? This report will first...
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...Vincent Deshaies David Reeves case analysis Problem identification: After only 4 weeks in his new job, the young professional David Reeves got a promotion for a job with more important responsabilities. Root causes: ~ David previous background Considered as a good prospect considering his young age, he got hired by the managers who were impressed by his prestance and his frankness (concept of persuasion). However, his first steps in the company as a market development specialist were quite short because he got promoted quite rapidly to the advanced market development specialist. In fact, he convinced the vice-president Conrad to promote him because he considered himself better than the others who were doing this job for many years already and were older than him. Probably, his lack of experience in the workplace had not been really helpful same if he received a long training with Brad and continuous feedbacks. Then, his stubbornness was the result of a new young employee who thinks he’s perfect and cannot make errors. Finally, David was too busy with his personal life that drained a lot of his energy mixed with his new job that requires a good concentration due to the fact that everything you do is new. As a result, he was not mentally and physically in shape to well conjugate his personal and professional at the same time. ~ Communication between David and Brad With new duties such as managing employees, David was not able to reach the objectives fixed by his boss...
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...different software. Doing promotions for new software offered by different companies by offering Trial pack. The market is based on the background of UK. The product or service –a description of the product or service A numeral of the experts will be recruited to offer professional, objective and detailed evaluation of the software, which will provide useful guidelines for consumers. Furthermore, various trial packs of software will also be provided for browsers who want to experience on in advance. Target market and benefits There are three categories for consumers as follows: 1. basic information such as price and updated news for general browsers; 2. detailed and original comparison between different software and access to buy trial packs for free registered members; 3. VIP members who paid the membership fee can enjoy the above two services and regular discounts when they buy trial packages on our website. In addition, they can receive free a pack of software as a gift which was selected by our professional staffs according to their interests. As for suppliers who explore new software, we can provide a platform to promote and popularize their products, especially for those who are not renowned. Positioning In order to operate effectively, we position our enterprise as an intermediary between software developer and consumers. Moreover, we aim to be a leading enterprise which provides promotion and marketing service of software in the UK. Promotion In order to attract...
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...Self-Assessment Report: Communication Communication is one of the key elements needed to keep any organization functioning. Once it has been done effectively, it can lead to the promotion of socialization, motivation, and it can even help in the controlling process by monitoring every individual’s attitude and behavior in the organization. Effective communication is best understood by focusing on how the organization would be like in its absence. For instance, if an organization has no system for planning and spreading out information about upcoming events to be held by the said organization, and the officers and members only interact minimally, there is transparency in the future failure of the events to be held. I am a member of De La Salle University’s Junior Philippine Institute of Accountants (DLSU-JPIA) and I must say that communication in any form makes the organization’s activities successful. I am not yet part of any committee in the organization but I can already point out the significance of communication in the organization. Events like general assemblies, parties, tutorials, etc. are always done successfully and are attended by a big number of students not only from the organization but also non-members who must have heard about it through the impressive promotion of the events. But just like any other organizations, the communication aspect in DLSU’s JPIA is not perfect. There are events wherein attendants would rather do their own business halfway through the...
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...Advertising is the advancement of products, administrations, organizations and thoughts, regularly through paid messages. Advertisers consider publicizing to be a piece of a general limited time methodology. Different parts of the limited time blend incorporate attention, advertising, individual offering, and deals advancement. Most associations are in the publicizing business to some degree - they elevate and urge individuals to utilize their products and services. Fashion houses have their own particular promotion organizations inside. Advertisers contrast in that they devise new items, choose how to bundle them, how to value them and above all, how to market them. Promotion offices try to utilize individuals from changing academic and...
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