...Environmental and Consumer Influences Analysis PSY/322 January 12, 2015 Donald Crabtree The psychological and social factors that come into play when a consumer makes a purchase are vast and varied. There are many things that can influence us when we make a purchase. Things like the time of day, our financial standings or cultural background are some of the many factors. As a consumer goes through purchasing process then will take everything into account before and after buy a product. The product that will be discussed in this paper will be video gaming systems. The first factor discussed will be reference groups. Reference groups are defined as groups of people that serve as frames of reference for individuals in their consumption decisions before they are received as credible sources (Schiffman and Kanuk, 2010). The most influential reference group is the consumer’s immediate family. This reference group influences things like what type of food to eat, personal hygiene and things like morals and values. These things will play a factor in any decision a consumer makes. With that being said they most definitely play a part in the purchase of a video gaming system. If the consumer grows up and the household can’t afford or isn’t allowed to have video games systems they the consumer will never develop a need or want for them. If a consumer grows up enjoying video games and the interaction involved with...
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...Case Study Analysis PSY/322 Monday February 24, 2014 Mary-Lynne Ament Case Study Analysis Consumer behavior determines how and why a person makes a purchasing decision. Marketers try to understand this behavior so that they can adjust their marketing strategies to increase their brand loyalty and profit. There are social, cultural and psychological factors that influence these behaviors. Some social factors include lifestyle, personality, family, peers, and life roles. The psychological element includes attitude, perceptions, beliefs and motivation. Some cultural factors include basic values, ideals and behavior. When a business is going to “go global”, they need to understand their target audience and interpret their buying behavior. Apple iPhone in Japan case study In 2008, Apple released the latest version of the iPhone. The release of the iPhone did well in most places except in Japan. Apple had estimated on selling a million units there but had later changed that estimate to 500,000. There consumer behavior in Japan was much different from the behaviors of other countries. These other markets were happy to welcome the new iPhone and all of its capabilities, but the people in Japan were not impressed. In the case study of Japan to Apple’s iPhone: “No Thanks”, there was a hard lesson learned by Apple. It is fair to say that they did not do their research on Japan and the need for the iPhone. First there is cultural opposition because Japanese have high, complex...
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...Consumer Psychology & Marketing Communications PSY/322 December 1st , 2014 Kimberly DeSimone Consumer Psychology & Marketing Communications Are you unhappy with the way your body looks? Do you have unwanted stubborn fat that just will not go away? Want to feel and look sexy in that bikini again? Want to have those defined six pack abs and muscles? Then what are you waiting for? Change your body starting today! Lose twenty pounds and tone up in just two months with our: healthy meals, workout routine and our new all natural diet pills that just makes the fat melt off. Whether you are in shape and just trying to get more cut or have been struggling with weight issues your whole life, give us a call. It will only take twenty minutes out of your day to see which one of our Body Changing Plans is right for you. Advertisements and infomercials like these are utilizing consumer psychology and marketing communications strategies. Consumer psychology is the study (attempt) to understand the decision-making process of consumers, how emotions affect the consumer’s purchasing behavior. Marketing communications is the strategy used by a company to reach their target market (group of consumers) through various types of communications (television ads, magazines). Research Consumer Psychology is the study of consumer behavior, marketers attempt to understand the decision-making process of products that a consumer buys and how emotions play a part of that purchase...
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...Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as "the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society". (Hawkins, Motherbaugh, & Best, 2007). Consumer psychology is used for the development of successful marketing strategies. Marketing strategies are produced through many different types communication pathways. More specifically, “Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market.” (Greene, 2013). A great example of how consumer psychology was implemented was in 1996 when the “Tickle me Elmo” doll came out. When Tyco Toys first initially cam out with the doll, most of the market did not purchase the item. Many seemingly speculate that it was because around the same time, many other forms of the same toy were coming out such as cabbage patch kids, easy bake ovens, and more. Tyco took all the Elmo dolls off the shelves, reported that more were coming in the Christmas months, the demand sky-rocked as well as the price. Seemingly, the market interpreted the “more...
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...Environmental and Consumer Influences Analysis Name PSY/322 University of Phoenix Consumer influences, and the environment for which they are subject play an enormous part in monetary expenditure. Society to a very large degree is a product of its environment, as we see much of our behavior subject to what is seen as the normality of its geographical population. Even so, our actions do not occur without having made a conscious decision. According to Morse (2009), “Ultimately, we are products of both our environment and our own actions - it's a question of which has more control.” This behavior is directly affected by a large number of elements, and it can be clearly seen from country to country, but also from state to state within a single country. Such elements include societies perceptions, and attitudes, but also an individual’s age, personality, family upbringing, and social class. What a society sees as value ultimately drives its behavior, and its possible to find these elements taking hold in the life of the individual in simple forms. What must society have, and what does society really need? Such questions placed into a survey would bring primary analysis to a marketing team that seeks to sell its product to the population. Only imaginable is the idea that whatever the product; every household should have at least one. Home entertainment, and its seemingly never-ending innovation in product development falls to such a marketing venture. Does...
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...In this archive file of PSY 322 Entire Course you will find the next documents: PSY-322 Week 1 DQs.doc PSY-322 Week 1 Individual Assignment Consumer Psychology and Marketing Communication Article.doc PSY-322 Week 2 DQs.doc PSY-322 Week 2 Individual Assignment Marketing Communications Memo.doc PSY-322 Week 2 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation References.doc PSY-322 Week 3 DQs.doc PSY-322 Week 3 Individual Assignment Marketing Research and Promotional Message.doc PSY-322 Week 3 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation Formal Outline.doc PSY-322 Week 4 DQs.doc PSY-322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper.doc PSY-322 Week 5 Consumer Traits and Behaviors Paper and Presentation.pptx PSY-322 Week 5 DQ 2.doc PSY-322 Week 5 DQ1.doc PSY-322 Week 5 Individual Assignment Case Study.doc PSY-322 Week 5 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation.doc Psychology - General Psychology PSY 322 Week 1 Individual Consumer Psychology and Marketing Communications Article Analysis PSY 322 Week 2 Individual Marketing Communications Memo PSY 322 Week 2 Learning Team Consumer Traits and Behaviors Paper and Presentation References PSY 322 Week 3 Individual Marketing Research and Promotional Message PSY 322 Week 3 Learning Team Consumer Traits and...
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...Summary outline Yolanda Bolden PSY/322 Yolanda's outline Consumer behavior is the study of values, beliefs and perception of consumers and what it takes to select, secure, dispose or services, products or ideas to satisfy consumer needs. Consumer behavior occurs when one is influences by coworkers, family, friends, society or loved ones. There is a study done to see how consumers decide on what they are going to buy. The market is more interested in product use, since it has an influence how product or items are positioned. Consumer traits play a big role on consumer behavior. It makes a consumer wonder what brand of a product to buy , what type of store to shop at, what store is appealing to the consumer and where and when to shop. Traits are what makes on person different than another person. Americans have been drinking more water since 2011, by about 11 gallons per person according to The Beverage Marketing Corporation. Consumers are trying to be healthier and are purchasing more water instead of soft drinks, sugary drinks etc. There has been an increase in the consumption of water by 6.2% in 2012, up from 2011. Most consumers say they drink a lot of water because that is what their parents gave them the most and they are trying to bring their children up the same way. They are trying to stay away from anything with sugar or caffeine in it. References International Bottle Water Association, Bottle Water Market. (2013), Retrieved from, http://www.bottledwater...
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...|MKT/421 | |MARKETING |3 |05/28/2002 | |06/25/2002 | |BARBARA CHRONOWSKI |A- | | |FIN/324 | |FINANCIAL ANALYSIS FOR MANAGERS I |3 |07/02/2002 | |07/30/2002 | |JOHN BUSHBY |B+ | | |FIN/325 | |FINANCIAL ANALYSIS FOR MANAGERS II |3 |08/06/2002 | |09/03/2002 | |STEVEN HARRIS |A | | |QNT/321 | |STATISTICS IN BUSINESS I |3 |09/12/2002 | |10/10/2002 | |DONALD STELL |B+ | | |QNT/322 | |STATISTICS IN BUSINESS II |3 |10/17/2002 | |11/14/2002 | |DONALD STELL |A- | | |ECO/360 | |ECONOMICS FOR BUSINESS I |3 |04/15/2004 | |05/13/2004 | |GEORGE SHARGHI |B+ | | |MKT/438 | |PUBLIC RELATIONS |3 |05/20/2004 | |06/17/2004 | |BARBARA CHRONOWSKI |A | | |CIS/319 | |COMPUTERS AND INFORMATION PROCESSING |3 |07/14/2004 | |08/11/2004 | |KENNETH POORMAN |A | | |MGT/431 | |HUMAN RESOURCES MANAGEMENT |3 |08/31/2004 | |09/28/2004 | |MICHAEL REILLY |A | | |MGT/448 | |GLOBAL BUSINESS STRATEGIES |3 |01/11/2005 | |02/08/2005 | |JAMES LANE |A | | |MGT/449 | |QUALITY MANAGEMENT AND PRODUCTIVITY |3 |02/15/2005 | |03/15/2005 | |PAUL HENNESSY |A | | |MGT/434 | |EMPLOYMENT LAW |3 |03/31/2005 | |04/28/2005 | |RICHARD RADOSH |A- | | |PSY/250 | |PSYCHOLOGY OF PERSONALITY |3 |05/18/2005 | |06/15/2005 | |PAUL BISHOP |A | | |HUM/102 | |INTRO TO THE HUMANITIES II RENAISSANCE TO THE PRESENT |3 |06/28/2005 | |07/26/2005 | |MARY FORSYTH |A- | | |SCI/160 | |INTRODUCTION TO LIFE SCIENCES |3...
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...Marketing Communication Memo PSY/322 January 21, 2014 Jeremy Pope Case Study # 1 Japan to Apple’s iPhone: “No Thanks!” What’s incorrect with the iPhone, from a Japanese viewpoint and outlook? Nearly everything: the excessive once-a-month statistics strategies that go with it, its lack of features, the depleted feature camera, the old-fashioned design and the fact that it’s not Japanese. In an attempt to improve business, Japanese shippers and transporters unleashed the iPhone for every person promotion, which offers away the 8-GB replica of the iPhone 3G if consumers come to an agreement to a two-year commitment. The valuing and pricing has been entirely out of whack with advertised realism, in respect to Apple’s iPhone amounts worldwide. I feel that Apple and its associates abroad are in the progression of changing and altering to local conditions. Apple’s iPhone is inarguably fashionable somewhere else: CEO Steve Jobs broadcasted that the earpiece and receiver pushed Apple to develop into the third-largest successful merchant in the planet, after marketing 10 million components in 2008. Nevertheless, even beforehand the iPhone 3G’s was propelled in Japan, market analyst were foreseeing the handset would collapse to fracture the Japanese marketplace. Japan has been traditionally argumentative toward western products as well as Nokia and Motorola, whose endeavors to snatch Japanese clients were unsuccessful. Above and beyond traditional...
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...Consumer Psychology and Marketing Communications PSY 322 Consumer Psychology and Marketing Communications Consumer psychology has the purpose of “acquiring knowledge for the sake of understanding and predicting important aspects of real life behavior” (Katona, 1967). The business community has been trying for years to find what makes people buy what they do. They also want to understand future predicted behavior as well. This is a study of the dynamics that affect the behavior of consumers. According to Walsh in her review of Foxall and Goldsmith, consumer research is very important when compared to the decision making role of managers. The authors also write about consumer concepts like market segmentation and product positioning strategies. With the first example, market segmentation, deals with the needs and wants of consumers. As learned in class, this is a strategy that can help companies know more about consumer preferences but also more about their individual behaviors and choices. Walsh does not really get in to detail of what product positioning strategies are but she did mention they are “part of the product life cycle” (Walsh, 1997). Walsh does go on to mention that the book does have a significant psychology social science section that deals with attitudes, behaviors, and motivations. Walsh reveals that this book is a good source of information for aspiring and on the job marketing managers. Not everyone is completely on board the consumer psychology...
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...Consumer Psychology and Marketing Communications Article Analysis PSY/322 Consumer Psychology and Research Consumers’ helps firms and organizations improve their marketing strategies by understanding issues such as how The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers); The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. According to the reading consumers’ psychology is defined as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. I noticed this when I read the article about how “Apple” was trying to expand their already successful products. The target product “Apple” is using is the iphone. They know that a huge number of people has already purchased their phone so expanding the range of the cell...
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...Consumer Psychology and Marketing Communications Article Analysis PSY/322 November 19, 2012 Consumer Psychology and Marketing Communications Article Analysis This paper will define what is consumer psychology is and show its relationship with marketing communications. An overview will be discussed about the psychological concepts of consumer psychology and its importance of developing an effective marketing communication message. It is crucial for effective marketers to know how to use their knowledge of consumer psychology for the development of effective marketing promotions of its products and services. Perner (2010), consumer psychology is “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (para. 2). Recognizing the importance of consumer behavior is vital for the development of any successful marketing message for the public. For example, marketers understand that is best to show a television advertisement of snack products during the period in which the viewer is more prone to be hungry such as late afternoon (Perner, 2010), There are various ways in which data and information about consumers are attained. Marketers and businesses often utilizes mail questionnaires, phone surveys, online surveys, focus groups, scanner data, and personal interviews to learn more about consumers...
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...Consumer Traits and Behaviors Paper and Presentation Formal Outline Nicholas Tatum PSY/322 April 14, 2015 Mr. Scott Skjordahl Consumer Traits and Behaviors Paper and Presentation Formal Outline I. Introduction A. Narrative Hook: Sentence to engage reader in your topic. B. Background on what the paper will be about. C. Thesis Statement: One-two sentences informing the reader what they will learn from reading the paper. It can outline what the main sub-topics of your paper will be II. Identify at least three psychological processes and three social processes that may influence consumer behavior. 1. Psychological factors which influence consumer behavior. 1. Motivation is a key factor as it deals with the consumer and their behavior. 2. Perception is what the consumer thinks about the brand or service. 3. Learning comes with experience. Trial and error. The consumer knows and supports a brand and/or service only after he/she uses the product/service. The consumer is satisfied when they decide to purchase the brand or service again. 4. Beliefs and attitude are essential when the consumer make a purchase. The brand image has an influence on the consumers buying decision. Marketers create the image of the product/service available in selected markets. The brands have an image associated to it. 2. Social processes which influence consumer behavior. a. Reference groups are made up of people that compare themselves with each...
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...Smokers and Weight Control Stategy Marion Thomas PSY 325 Statistics for the Behavioral & Social Sciences Instructor: Ioannis Papazafiropoulos 02/18/2015 Smokers and Weight Control Strategy The illusion that smoking helps with weight control was proposed by the maker of cigarettes. Once the addiction to nicotine was started the following perceived benefits to smoking was easily developed, because these are the symptoms of withdraw. Withdraw causes anxiety so smoking and feeding the addiction reduces anxiety and this enhances the females mood. Low self-esteem and addiction have been proven to be interrelated. Young females (18-24) that are more image concerned than older woman are the sample that is drawn from. The following research is biased because of the age of the population that is sampled. Experimental research is a random selection of participants so this research is non-experimental in nature. The research does demonstrate how replacing one habit with a comparable better habit changes perception and this is the key to change. T-test are valuable tools of statistical data and interpretation of this data and its relevance can be interpreted differently. . Physical activity and body image strategy is a viable alternative to help young woman reduce the chances of becoming addicted to bad habits like smoking This study compares responses from body image manipulation and the urge to smoke. The statistics comes from; Nair, U. S., Collins, B. N., & Napolitano...
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...Marketing Research and Promotional Message PSY/322 Marketing Research and Promotional Message Teenagers make up a growing market of consumers in today’s society. Their needs, wants, and demands are much different than those of other generations due to the changing expectations of society. Attitudes and perceptions of teenagers are primarily geared towards them obtaining popularity. It is essential for marketers to keep this in mind when advertising to them. If their advertisements are not appealing to the mindset of teenagers, they are most likely going to go with another brand that ensures them popularity. According to Schiffman and Kanuk (2010), “The teen segment of Generation Y directly spends over $150 billion annually; furthermore, this group’s members influence the purchases of their parents for a substantial amount of other goods and services” (Schiffman and Kanuk, 2010, pg. 392). Teenagers spend money through their parents on everything from popular clothes to electronic devices, such as cell phones. Teenagers seem to be very into brand names, such as brand name clothes and brand name cars. Many teens buy clothes and other goods based solely on the name on the tag. They do not really care how much it costs or how it looks, but more so what name brand it is. Schiffman and Kanuk (2010) state, “Moreover a recent survey of 13-to 17-year-old teens found that they have 145 brand-related conversations a week, about twice the number of adults” (Sschiffman and Kanuk,...
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