General Purpose: lay audience persuasion speech
Specific Purpose: Why you should drink coffee

Introduction Attention Catcher: How many of you had a cup of coffee today? How about in the past week? Coffee in America is an everyday drink for most people. It is the second most consumed beverage behind water. Thesis: I believe that we need to drink coffee and that there are many positives for consuming coffee. Preview:

Positive Information on Coffee
Coffee may counter several risk factors for heart attack and stroke.
First, there's the potential effect on type 2 diabetes risk. Type 2 diabetes makes heart disease and stroke more likely.
Besides that, coffee has been linked to lower risks for heart rhythm disturbances (another heart attack and stroke risk factor) in men and women, and lower risk for strokes in women.
In a study of about 130,000 Kaiser Permanente health plan members, people who reported drinking 1-3 cups of coffee per day were 20% less likely to be hospitalized for abnormal heart rhythms (arrhythmias) than nondrinkers, regardless of other risk factors.
And, for women, coffee may mean a lower risk of stroke.
In 2009, a study of 83,700 nurses enrolled in the long-term Nurses' Health Study showed a 20% lower risk of stroke in those who reported drinking two or more cups of coffee daily compared to women who drank less coffee or none at all. That pattern held regardless of whether the women had high blood pressure, high cholesterol levels, and type 2 diabetes.
“For Parkinson’s disease, the data have always been very consistent: higher consumption of coffee is associated with decreased risk of Parkinson’s,” Hu tells WebMD. That seems to be due to caffeine, though exactly how that works isn't clear, Hu notes.
Coffee has also been linked to lower risk of dementia, including Alzheimer’s disease. A 2009 study from Finland and Sweden showed that, out of 1,400 people followed for about 20 years, those who reported drinking 3-5 cups of coffee daily were 65% less likely to develop dementia and Alzheimer’s disease, compared with nondrinkers or occasional coffee drinkers.

Coffee can make you smarter. Active ingredient is caffeine, which is a stimulant, and the most commonly consumed psychoactive substance in the world. It blocks the effects of adenosine. It actually increases the neuronal firing in the brain and release of other neurotransmitters like dopamine and norepinephrine. Caffeine can improve mood, reaction time, memory vigilance and general cognitive function.
Coffee can help you burn fat and improves physical performance. It raises metabolism and increases the oxidation of fatty acids. Caffeine was found to increase exercise performance by 12 percent on average.
Coffee may drastically lower your rise of type 2 diabetes. The reduction risk ranges from as low as 23 percent to a high of 67 percent. A massive study of almost 500,000 people and found that the more coffee people drank decreases their risk.
Coffee may lower your rise of Alzheimer and Parkinson’s. Coffee may protect your brain in old age. Alzheimer’s disease is the most common neurodegenerative disorder in the world and a leading cause of dementia. In studies coffee drinkers have up to a 60 percent lower risk of Alzheimer’s and dementia. Parkinson’s is the second most common neurodegenerative disorder, characterized by death of dopamine generating neurons in the brain. Coffee may lower the rise of Parkinson’s by 32-60 percent. The bottom line is that coffee is associated with a much lower risk of dementia and the neurodegenerative disorders of Alzheimer and Parkinson’s.
Coffee may be extremely good for your liver. The liver is very vulnerable to excess consumptions of alcohol and fructose. Multiple studies have shown that coffee can lower the risk of cirrhosis by as much as 80 percent, with the strongest effect for those who drank four or more cups per day. Coffee may also lower the risk of liver cancer by around 40 percent.
Coffee is loaded with nutrients and antioxidants. It is also the biggest source of antioxidants in the modern diet.

coffee seeds are a major cash crop, and an important export product, counting for over 50% of some developing nations' foreign exchange earnings.[3] The United States imports more coffee than any other nation.[4] The per capita consumption of coffee in the United States in 2011 was 4.24 kg (9 lbs), and the value of coffee imported exceeded $8 billion.[5] Coffee is also a great reason to gather with friends, go out on a first time date. coffee is grown in the coffee belt. Based on climate it cant be grown in the usa. So all the coffee that we drink is from world wide locations.
Fare trade and ethical sourcing. Really important. By 2015 starbucks plans on making all of its coffee fare trade.
A study done with coffee drinkers at work, more satisfied with job and life in general. It is more of a psychological aspect of coffee.
America’s fuel is coffee.
Headaches. The strong migraine medicine is Tylenol with caffeine.

One reason why this drink is good for you is that it can ward off depression. A Harvard school of public health did this study to prove that it was factual. It actually concluded coffee consumption decreased depression by 20 percent. They also realized that the more coffee you drank could lower the risk of depression even more.
A large study with 50,000 men by the same Harvard public health realized that men who drank 6 or more cups of coffee a day could reduce their risk of colon cancer by 20 percent. If you don't like caffeine in your coffee then that's ok too, because the study proved that caffeine was not the determining factor for the decrease in colon cancer.

Coffee is no longer thought to be a risk factor for coronary heart disease.[128] A 2012 meta-analysis concluded that people who drank moderate amounts of coffee had a lower rate of heart failure, with the biggest effect found for those who drank more than four cups a day.[129] Moreover, habitual coffee consumption is associated with improved vascular function.[130][131] Caffeine acts as an acute antidepressant.[132] A review published in 2004 indicated a negative correlation between suicide rates and coffee consumption.[133] It was suggested that the action of caffeine in blocking the inhibitory effects of adenosine on dopamine nerves in the brain reduced feelings of depression.[133] Coffee consumption is also associated with improved endothelial function.[134] Coffee extracts have been shown to inhibit 11beta-hydroxysteroid dehydrogenase type 1, enzyme which converts cortisone to cortisol and is a current pharmaceutical target for the treatment of diabetes type 2 and the metabolic syndrome

Only about 1 percent of coffee exported is considered fair trade. A 2005 study done in Belgium concluded that consumers' buying behavior is not consistent with their positive attitude toward ethical products. On average 46% of European consumers claimed to be willing to pay substantially more for ethical products, including fair-trade products such as coffee.