...The Black & Decker Corporation Household Products Group: Brand Transition 1. How good or bad is the acquisition by Black and Decker? Evaluate the same. The main objective of the acquisition was: * To gain access to house ware buyers * Resolve to develop a family of products that could address wide spectrum of house wares Following were the reasons for Black & Decker acquiring GE House wares division: 1. Black and Decker (B & D) was having slower growth rate in the power tool marker worldwide and at the same time it was the increasing foreign competition. 2. Black and Decker (B & D) saw an opportunity in American housewares market, B&D had expertise in small motor production and cordless appliance technology to produce ‘Dustbbuster’, which was proved with the success of its first product in this market - the rechargeable hand-held vacuum cleaner. 3. B & D had almost 40% sales in the European market, whereas GE had major presence in US market, this would help B & D capture the global market. 4. B & D products were sold only in the hardware market and to penetrate the market B & D had to have presence in the housewares sections of retail chains. The acquisition gave B&D access to housewares buyers 5. GE’s housewares Division was the largest competitor in the US electric housewares market and its products ranked first or second in most of the categories of appliances. Together the firms could trap global...
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...Innovation at 3M Corporation INNOVATION AND KNOWLEDGE ECONOMY - GROUP C 1 Contents 1 1 2 3 4 Background Source of Innovation Innovative Culture Lead User Research 5 Impact of Lead User Method 6 2 Click to add title in here Companies in Indonesia Background of “ Lead User Innovation” “ Traditional strategic planning does not leave enough room for innovation “ understand leading _edge customer needs to change the basis of Competition working closely with customer & understanding market need LEAD USER INNOVATION Definition of lead users Lead users refers to users who are ahead of the majority of the market on a major market trend, and who also have a high incentive to innovate. Producers seeking user innovations to manufacture try to source innovations from lead users - because these will be most profitable to manufacture 3 Milestone of 3M in Innovation 1902 The Minnesota Mining and Manufacturing Company (3M) founded The company has a long and famous history of innovation. They are known for such products as the Post-it which revolutionized the way individuals communicate, masking tape, and waterproof sandpaper. 1961 Medical Products Division, the first 3M division dedicated solely to health care, founded. The Health Care Unit was an important component of 3M’s business model, contributing a large percentage to the company’s revenue streams The unit had failed to introduce a successful product in almost a decade 3M is third in...
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...INTRODUCTION Philips is facing various challenges. It has a poor record of turning scientific brilliance into revenues and profits. Their profits have dropped between the year 2000 and 2007, as a result its staff needed to be retrenched. Another one of Philips’ problems was that they were strong in mature, highly competitive industries. This report will not only focus on the strategic options that Philips can employ, but will also focus on the learning and growth opportunity that Philips can exploit. The performance of Philips is an indication of the strategy that Philips is following. We will first identify the strategic options, learning and knowledge mechanisms and how these mechanisms can be used as an opportunity and innovative resource more profitably worldwide. This report will thereafter identify the challenges being faced by Philips and the causes of these challenges within the organisation. Consequently this report will suggest solutions to ensure that Philips stays a leader in the industries that it exists and does not face similar challenges in future. Additionally this report will conclude by stating recommendations to solve the problems. Their strategic opportunity was to utilize and make the most of this competitive and innovative research more profitable around the world. In order to reach this, they needed to move beyond the mature products into areas that would have a leading technological edge and that would offer sales opportunities in other parts of...
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... What would it take amd to see a significant increase in its market share processors used in corporate desktops and notebooks? how can the success of opteron in the server segment be leveraged to other segments? 5 2.What do you make of amd’s “power campaign”? Is the value proposition it highlights compelling to end users? 6 3. How concerned should amd be about intel’s imminent new product plan? will they hamper amd’s growth plans? 7 4. WILL AMD’S CUSTOMER CENTRIC APPROACH BE A SOURCE OF ADVANTAGE OVER INTEL? 8 5. WILL IT YIELD COMMERCIALLY VIABLE INNOVATIONS THAT ARE DRAMATICALLY DIFFERENT THAN THOSE INTEL WILL DEVELOP? 10 Conclusion 11 LIST OF REFERENCES AND BIBLIOGRAPHY 12 EXECUTIVE SUMMARY For years, AMD held the place of a distant follower of the large microprocessor market leader, Intel. Up to there, the competitor Intel hold a “push” strategy by creating consumer needs thanks to technological innovations. Those were linked with strong marketing campaign in order to facilitate a quicker adoption process of their new product line. However, in 2003, AMD change its traditional strategy to use a widely different one by switching into a blue ocean strategy. Indeed, AMD has changed course to become a “starter” firm. AMD has decided to launch at first its own brand server microprocessor range, called “Opteron” before one of Intel. At this moment, the firm made the decision to initiate the moves of server segment and therefore take heavier risks in term of investments...
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...Technology Assessment Using internet databases, I have researched the regulatory requirements related to technology with the health care industry. Within this assignment, I have identified and analyzed my belief of the most significant new technology requirements for the health care industry. I have analyzed the basic technology underlying health care information systems. I also have made a recommendation of an innovation and explained how my recommendation can improve the overall level of health care in my community. Lastly, I have suggested a key action that senior health care leadership can take in the community to push the boundaries of information technology management. Most New Significant Technology Requirements for Health Care I believe that the most new significant technology requirement for health care is the use of electronic medical records (EMR). This is a digital form of a paper chart which encompasses the medical and treatment history of the patients in one office. An EMR permits a physician to track data over time, easily pinpoint which patients are due for preventive screenings, and check on how patients are doing on particular parameters like blood pressure readings or vaccines (Electronic Medical Record, 2014). They also monitor and improve the general quality of care within the clinic or hospital. Providers should approach the implementation of the EMR with seriousness. I say this because As of January 2014 all public and private healthcare providers...
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...Manage the innovation process Describe the practices and routines that an organisation can implement to help manage the innovation process and, in so doing, maximise the probability of success in innovation. In global market with shortening product life cycles for example when the life of some models of mobile phones or computer is just few months.(Tidd 1997) In Kucrmarshi (2003) opinion innovation could generate new way to extend profit margins if it successful and could became very powerful competitive weapon. Innovation in nowadays is the most important competitive advantage for a company. The future of many businesses depends on their ability to innovate, to be ahead of their competitors. Organisations have to go through a process of practice, mistakes and to bring together different knowledge, skills and ideas to manage innovation process to success.( Tidd and Bessant 2010) This essay will try to describe the practice and routines that any organisation can follow to achieve success in the innovation process. Definition of innovation The word innovation comes from the Latin word “innovare”, which means “to make something new” (Tidd and Bessant 2010). Innovation is a deceptive thing. People usually relate it to a development of a new or better product or process, but it is only one part of process called innovation (Trott 2008). Porter,M., 1990 defined “...approach innovation in its broadest sense, including both new technologies and new way of doing things...
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...and to facilitate innovation. As such, corporate entrepreneurship or intrapreneurship has largely grown and companies are quickly learning to adopt the trend. Companies are integrating intrapreneurship programs and creating startup cultures because these ventures act as recruiting and branding tools thereby, facilitating new ideas and products. More so, corporate entrepreneurship caters for employees or rather individuals who are entrepreneurial but do not have access to sufficient resources. Prior to hiring Nancy as the new product manager at Genzyme, the company had more experience in diagnostics than most biotech companies at the time. However, the company had high expectation of its new product manager. Despite their interests, the company was not planning on providing dedicated R&D resources to the diagnostic segment. Using the established clinical links, Genzyme provided unrelated testing services through their own clinical laboratories. Corporate entrepreneurship uptake by big companies is not entirely destined to succeed without challenges. In fact, big corporations are faced with internal pressure to ever operate efficiently and deliver billion-dollar growth businesses every year. The pressure imposed requires the organization to attain multiple efficiencies and satisfy existing customers without threatening the existent net income levels. The disadvantage lies in the organizational pursuit for increase in profits as opposed to disruptive innovation. Usually attributed...
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...LEADERSHIP APPROACHES AND MODELS Introduction This paper introduces two models that support innovation in today’s business world. The Transformational Leadership Model and the Situational Model. Both models are described in depth and show how they can be used in today`s diverse workforce. The Discovery and Delivery Skills describes how the research in the Innovators DNA provides an inside look into how you can become more innovative. In today`s fast pace get it done era, innovation is key in the success of any business. Leadership is vitally important and to combine styles and models to achieve success is needed in today`s market. Discovery and Delivery is an area where every leader or potential leader must take a look at their own strengths and weakness and reevaluate what they need to do to improve. Leadership Models that Support Innovation in Organizations Transformational Leadership Model: Transformational leadership theory, started with the works of Burns and was later researched and supported by Bass. Bass took the concepts of Burns into a more operational working model that is commonly referred to as the Transformational Leadership Model. Five categories were established originally in the works of Bass and Avolio; they were idealized influence as: attributed charisma, behavioral charisma, inspirational motivation, intellectual stimulation and individualized consideration (Antonakis and House, 2014). With the five parts idealized influence/attributed...
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...Case 6 Pricing Case: Terry’s Miracle Paint Terry Chase is a car painter. He has been painting cars for 10 years. Last year, he made an amazing discovery. He mixed a clear paint that once heated would take on the color of the paint around it on the car. He has been experimenting with paints that change color for the last two years and this new paint he has developed will be a major innovation to the paint market for cars. As car paint weathers, it fades and car painters always have a problem matching the paints to older faded cars that are wrecked or scratched. Terry feels that his new paint will be most beneficial to people who want to touch up scratches to their cars and auto dealership that want to make quick repairs. The question that Terry needs to answer is how much to charge for his new touch up paint. He has decided to sell in a 4 fluid ounce tube with a brush included. It costs Terry $3.00 per tube for the first 1000. Terry knows that conventional touch up paint costs about $4.00/tube. However, his paint has much better qualities; consumers do not need to worry about matching color and his paint flows and seals better. However, when Terry asks the manager at AutoZone about his paint the manager said the consumers are very careful about what they put on their cars and many are reluctant to try new brands. The manager at Autozone said that his customers are quite price sensitive. Terry becomes confused about where he should sell the paint and what price...
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...physical, it poses some difficulty when trying to establish and enforce laws to protect it. The most common ways of protecting Intellectual property are done through patents, trademark and copyrights. Patents and trademark laws protect inventions, trademarks industrial designs, and geographic indications of source (i.e. symbols that specifically distinguish the source of goods); and copyright laws cover literary works, choreography, novels, paintings and architectural designs. Although it is a somewhat controversial issue, I have found that it is very necessary for developing countries to have customized intellectual property laws. These laws will aid in efficiently accessing and sharing of research and technological information, increased innovation, and present a more enticing environment for Foreign Domestic Investments (FDI). Although greatly debated, in the biotechnology and the pharmaceutical industry, strong intellectual property rights are very important and can literally save lives. In China alone stronger IPR laws that prevent counterfeiting could save as many an astronomical number of lives each year. The World Health Organization (WHO defines counterfeit medicines as products deliberately and fraudulently produced and/or mislabeled with respect to identity and/or source to make it appear to be a genuine product. Because many counterfeit drugs are manufactured and infused with pesticides, brick and many other unknown substances they kill an estimated 200 to 300,000 people...
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...| BT Retail | | | M Mwelase | | | Contents 1. Executive Summary……………………………………………………………………………………………1 2. Question 1………………………………………………………………………………………………………….2 3. Question 2………………………………………………………………………………………………………….8 4 .Question 3…………………………………………………………………………………………………….…..9 5. Recommendation…………………………………………………………………………………………….11 6. Conclusion………………………………………………………………………………………………………..12 7. Bibliography……………………………………………………………………………………………………..12 Executive Summary BT Group a world leader in telecommunication started a new division called BT Retail. This division was providing telecommunication solutions to 21 million customers in the UK. Their first CEO, Pierre Danon, instilled a culture that saw the division excel for a number of years. This culture was driven by all top management and its employees in order to realise their set targets. The culture that was adopted by BT Retail was total quality management (TQM) throughout the organisation. This meant that all top management displayed and practised TQM. The author takes us through what is TQM and what are the principles that BT Retail instilled in order to gain customer satisfaction. The following principles were discussed: * Customer Focus * Continuous Improvement * Employee involvement and Empowerment * Systems Thinking. These four pillars made sure that BT Retail was able to reduce the cost of poor quality, through continuous improvement methods and early identification...
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...sports cars. The company now offers numerous vehicles to accommodate for each individuals needs. Almost twenty years ago, BMW acquired Rolls Royce. Many people consider BMW as a more “everyday” car when comparing to Rolls Royce, however, amongst the majority of the population, a BMW is considered a luxury vehicle. Anyone who has owned, or even driven in a BMW would attest to this. In the past 5 years, BMW has increased sales over 12% annually and are continuing down this path of success. BMW holds the highest market share percentage at 23.6% in the U.S. luxury segment. Innovation and manufacturing advancement such as the BMW i3 electric vehicle has brought greater success than expected. Less than a year after it was available to consumers, it became the best-selling electric car in Germany. 2. Brand Essence When the name BMW crosses someone’s mind, he/she may think of the following categories: luxurious, Innovation, speed, and user friendly. As one may know, the automobile industry is very diverse. These four aspects of BMW’s business bring brand unity to their company. Associations Some of BMW partners include Gold Class Cinemas, BMW Golf Cup International, horse racing, marathons, and Melbourne Symphony Orchestra. An annual golf outing, BMW Charity Pro-Am presented by SYNNEX Corporation, has raised money for charities for over a...
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... Your name Here MBA6006 Dr. Bill Reed- Capella University Leadership Skills and Innovation According to Leslie, “For organizations to build leadership strength, they first need to know what elements of leadership are needed and valued in the organization and for what roles (pg. 4).” I believe this is important to realize for any organization, because the focus may be different when choosing a leadership skill to focus on. In my current position, I would choose strategic planning and managing change as leadership skills that will provide the best support for leading innovation in my organization. With strategic planning, I would need to develop plans that balance long-term goals with immediate needs. Most importantly, I will have to manage change coming into a department that needs a major facelift. I have to ensure that I brainstorm and implement effective strategies for facilitating organizational change. Leslie stated it best, “Such a manager views change positively, adapts plans as necessary, manages others’ resistance to change, adapts to the changing external pressures facing the organization, and involves others in the design and implementation of change (pg. 12).” Managing is the upmost important because not very many people like or can handle change, so while I am new, I will/am receiving push back regarding change that I am making and I have to be able to overcome the push back as well as managing the changes to ensure that I my goals outlined are being met...
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...Branding, Pricing and Distribution The current century has performed a deep interest towards the innovation in the quality and overall performance in food processing industry. Innovation has acquired a stimulating function in positive changes due to new technologies and implementation of innovative manufacturing sites. Technological innovation in food industry requires the use of natural “green” raw and optimal package for both long-term and safe storage. Frito-Lay`s Inc. is ready to launch a new product within its dip line – a vegetable dip. The most vivid issues of the company’s dip line presentation include a tight focus on the original taste, since this segment of the market is tightly occupied with the companies, competing for the title of the most innovative relatively to launching the most unique flavors, as it directly affects the price policy – uniqueness costs more. The company is eager to concentrate both on the existing market it already occupies and penetrating new markets in different regions of the world. After a thorough research, Egypt has been chosen as a preferred marketing area, being the country with relatively little presence of dip products, thus, demonstrating a high demand potential in the case of implementation of well-developed brand strategy, taking into account both domestic population and tourists flow. USA provides about 14% of Egyptian imports, being the leading Egypt`s imports partner. The GDP per capita rate is 2 781 for the year...
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...Getting an Inside Look: Given Imaging’s Camera Pill The factors which makes Iddan, an engineer with no medical background, to pioneer the development of wireless endoscopy are he as an electo-optical engineer and was working on developing the “eye” of guided missile to its target. His friend at boston gave him information about technology used for viewing the interior lining of the digestive system which had lots of limitations, specially with viewing the small intestine. This small intestine causes serious disorders and only in United States approximately 19 million people suffer from disorders. Existing technology like X-ray and endo-scopes were unable to identify or investigate about small intestine. So the only option left was surgery and which was very crucial if the physician does not know which part of the small intestine is affected. So his friend encourages him to come up with better technology. Due to technology revolution after decade small video cameras which uses image sensors like CCDS (Charge coupled devices) has been developed. With his knowledge from developing the eye of guided missile he tried to make small missile like device which could travel through the intestine without a life line leading to the outside of the body and transmit images wirelessly to a receiver outside of the body. He has also done small experiment on chicken with his developed camera and as he succeeds he got more encouragement but he found battery of that camera get exhausted in...
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