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Pygmalion Effect in Management

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The Pygmalion Effect in Management
J. Sterling Livingston’s article “Pygmalion in Management,” published in the September/October 1988 edition of the Harvard Business Review, details a bizarrely effective phenomenon known as the “Pygmalion Effect” and it’s effect on managed staff. In short, this effect is defined as employees responding to the expectations and attitude of their manager towards them by living up to said expectations and effectively transforming the employees into the persons the manager perceives them as. Livingston firmly believes in the existence of this phenomenon and explains into detail the inherent double-edged nature of the effect and how a manager can use it to his or her advantage. After studying Livingston’s findings and following up with research and experience of my own, I am compelled to agree with Livingston’s views on the effect and how they can be used to enhance productivity and employee satisfaction.
To look further into the Pygmalion Effect, one must first understand the mythos of Pygmalion, of which the phenomenon is named. Pygmalion, a Cypriot sculptor, carved the image of a woman out of ivory to fill the void of a lover and companion in his life. As the days went by, he grew increasingly infatuated with the statue and obsessively wished for it to be an actual human being. The gods took pity on his plight and granted Pygmalion’s wish. As he returned to his love, Pygmalion realized that his creation had taken human form as he had constantly willed and believed.
Using this story as the basis for an analogy, one can assume that the person in a managerial position is the sculptor and the employee the ivory he or she tools into being. As the conceived notions and attitudes of the manager toward the employee build, whether it be belief and confidence in the employee’s abilities or doubt in his or her efforts and growing

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