...QRT TASK 1 Robyn Rollins-Root Western Governors University QRT TASK 1 A1. Viability of Product or Service Jordan Valley Medical Center is a 185 bed community hospital located in West Jordan, Utah. This modern medical center is equipped with the latest technology to provide comprehensive health care. In addition to the in-patient units, Jordan Valley provides many outpatient services including: Physical Therapy, Breast Care, Outpatient Lab and Radiology services, as well as Wound Care and Sleep Disorder Clinics. These successful outpatient services allow patients the opportunity to receive medical care that, in the past, would have required hospitalization. Jordan Valley also provides an Outpatient Respiratory Clinic specifically for patients with Respiratory Syncytial Virus, an illness generally referred to as RSV. RSV is a very common virus that most people have been exposed to within the first two years of life. It is spread by mouth or nasal secretions and is extremely contagious. When the virus strikes adults or older children, the symptoms are similar to a common cold. However, when the virus occurs in young children or infants it becomes much more serious, usually requiring medical intervention including breathing treatments. Previously, this need would require the child be admitted to the hospital to receive these treatments. With the implementation of the outpatient RSV Clinic, patients are able to stay at home with their parents and return...
Words: 5193 - Pages: 21
...Emerald Quilting Company E-Business (QRT2) Task 1 Proposal for Online Business Expansion Emerald Quilting Company E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product The Emerald Quilting Company is located at Henderson, KY and has been in operation since 2009. This company receives the majority of its income from the sale of quilting fabrics, notions and other craft supplies that can be used for the most popular craft projects. To date the Emerald Quilting Company has only had success in a brick and mortar type business. Customers come to the building to peruse the multitude of fabrics available for purchase. Classes have also been offered and held within the business hours. The Digital Age has put a lot of pressure on current businesses to build an online presence since customers are now in touch with the internet round the clock. Since there is a growing demand for online purchasing, this business is in dire need to create its own online environment. The online environment vision would include merchandise that is featured in the retail store as well as online crafting classes. The culmination of the local retail store as well as creating an online store will greatly impact the expansion and future growth on revenue. The business has decided to place an emphasis on allowing customers to create and personalize their own fabric. A pilot run has been implemented in the local retail environment and has increased the sales by 30%. ...
Words: 3415 - Pages: 14
...WESTERN GOVERNORS UNIVERSITY E-BUSINESS JBT Task 1 CJ’S AUTO BODY Internet Business Expansion Strategy Angie M. Roman WESTERN GOVERNORS UNIVERSITY E-BUSINESS JBT Task 1 This report outlines the business expansion strategy for CJ’s Auto Body in Lewisburg, Ohio. The company was founded in 2004 at its present location in Lewisburg. The company currently has a very limited online presence with no products available for purchase and only one page; there are no active links or details of the business showing. This marketing strategy is targeted at increasing1 the customer base through targeted advertising and new product sales. Viability of Product or Service. CJ’s Auto Body is primarily a service provider and not an online retailer or “brick and mortar” store. The Company would greatly benefit by having an online presence. The Company does not have a very strong on-line foothold and has dedicated very few resources towards marketing; primarily the business is sustained locally by word of mouth. Increasing the online presence will allow the Company to better compete with similar service providers in the Indianapolis and surrounding areas. “Super Cool Media” recently published an article that said a website can generate revenue increases of 5% to 40%. A 5% increase in revenue would easily cover the cost of creating a stronger web presence. One major factor included in this revenue increase and expanded web presence is the customers’ ability to find CJ’s on-line...
Words: 2576 - Pages: 11
...RUNNING HEAD: THE SHOP THAT CARES The Shop That Cares: A Marketing Plan for ATR Enterprises Western Governor’s University QRT: Task 1 October 31, 2012 I. Executive Summary 6 II. The Challenge 6 III. Situation Analysis 6 a. Company Analysis 6 b. Customer Analysis 7 c. Competitor Analysis 8 i. Competitor’s Chart App. A d. Collaborators 9 e. Climate 9 i. PEST Analysis App. B ii. SWOT Analysis App. C IV. Market Segmentation 9 a. Segment 1 9 b. Segment 2 9 c. Segment 3 10 d. Segment 4 10 V. Alternative Marketing Strategies 10 VI. Online Marketing Strategy 10 a. Search Engine Optimization 10 b. Web Analytics Plan 11 c. Social Media 11 d. Maintaining Online Customer Satisfaction 12 e. E-Commerce Solutions 13 f. Sitemap App. D g. Website Mock-ups App. E h. Web Development and Maintenance Budget 13 VII. International Consideration 15 VIII. Marketing...
Words: 3835 - Pages: 16
...Abstract The company Sports Equipment would like to increase their annual revenue by creating an online presence that will allow them to cater to a wider customer base. This business plan will be the basis of this online expansion. By creating an online retail store, Sport’s Equipment will be able to improve their company brand by serving customers nationally versus locally as they are currently limited to. A successful online presence will introduce Sport’s Equipment into new markets and increase their market share. Company Background Sports Equipment is a privately held retailer for athletic equipment located in Atlanta, GA. Their products include most items needed to play sports, such items include but are not limited to balls, exercise equipment, flying discs, footwear, goals, racquets, bats, clubs & protective equipment. They currently sell sport related equipment for beginners and children up to more advanced participants. Sports Equipment currently serves the South East Region of the United States and has relationships with UPS and USPS for bulk delivery to these regions. Most of their business is generated from school districts or large sponsoring bodies that provide equipment for their athletic teams. Single or smaller consumers are served as well but are restricted to the current retail location which Sports Equipment will change with the release of their website. Online Viability Sport’s Equipment has no online presence. They have obtained the rights to the...
Words: 2114 - Pages: 9
...Online Business Expansion Proposal for JRose Integrative Therapy 1. Service Viability JRose Integrative Therapy is a small, privately owned business that provides physical therapy to adults in the Chesapeake and Virginia Beach regions of Virginia. As a service provider, the practice follows a strictly business-to-consumer model. The main source of customer traffic for the practice is through referral of local doctors and word-of-mouth. It already has a website in place; however, it is not optimized to bring business traffic to the practice. A search of the keywords “physical therapy virginia beach” on Google and Bing does not return a link to JRose in the first five pages of results. A search for "physical therapy chesapeake va" on Google will return a link, but it is below the fold on the second page of results. Therefore, several changes and improvements need to be made in order for the website to help the business reach more potential clients. As a small business, JRose needs to utilize every tool at its disposal to increase customer awareness. The only way to increase revenue is to bring more clients through the door and the only way to do that is through increased awareness. The online community is the easiest and most cost-effective way to reach a very large audience. Introducing a scheduling tool to the existing website is a way to empower the potential client by allowing them to choose an appointment time that works best for them without feeling pressured...
Words: 5277 - Pages: 22
...eBusiness - Task 1 Overview Business: Luke’s Liquidation Warehouse is a new startup discount home products business that buys large qualities of liquidated items at wholesale to resale from a warehouse facility as individual items. Other local businesses in the same sector operate irregular hours and have poor inventory controls. Others are not yet competing effectively online. Task 1: Develop an online business expansion proposal. 1. Viability of product or service a. Business is a new startup and does not currently have a website b. Business does not have a visible store front, only warehouse space. Without an online presence, it will be invisible c. There will be startup as well as ongoing expenses. Attracting attention to an unknown new business can be difficult. Products change frequently, so constant site changes will be necessary. 2. Current Online Competitor Assessment a. No one is currently selling online in this market, only offering an online option for previewing products. Online sales that involve shipping would likely negate the cost savings of the product. i. Current trends involve having only a Facebook page instead of a website, having a basic website updated weekly with new products, or having a basic website without any products listed at all. ii. Other businesses appear to view their online presence as a sideline not worth putting money or effort into b. Competitor’s websites include: A. Liquidation Outlet Columbia 1. Social...
Words: 1304 - Pages: 6
...QRT 2 E-Business Task 1 Online Business Expansion Proposal Western Governors University This paper received passing marks with no revisions Introduction The Children’s Hour is an upscale fashion boutique specializing in unique women and children’s clothing, accessories, shoes and gifts. It has been in business for 30 years and in 2008, growth prompted a move to a larger location. The store has been very successful without a strong online presence, making online expansion an attractive and low-cost way to increase sales of its already popular merchandise. This online expansion proposal outlines the viability of the boutique market, online competition, marketing strategies, and social media integration. Viability of Product or Service Fashion boutiques, which are typically single store enterprises, have much to gain from online expansion, particularly now, as the following statistics indicate. In the United States in 2013, apparel (not including items such as jewelry and handbags) accounted for 18% of all online retail sales, and that number is expected to grow. Also, the compound annual growth rate for global online retail sales since 2007 is 17% (Ben-Shabat, Moriarty, & Nilforoushan, 2014). The market for luxury items, such as designer clothing and handbags, is directly correlated with the financial stability and confidence of the consumer. With unemployment reaching a 5-year low at the end of 2013, it is expected that consumers in 2014 will increase online spending in...
Words: 2352 - Pages: 10
...Excess Assessment Approval Form All 5th or beyond attempts are submitted by Senior Program Managers to the Associate Provost for Academic Services Student Name | Ric Johnson | Student ID # | 467966 | Mentor Name | David Moll | Assessment | QRT2 | Assessment Code | QRT Task 1 | STUDENT PORTION OF FORM Student, please complete the sections below related to your attempt request. Please type name and date at end of form after completing your portion. | Do you have all available learning resources (check the course of study for confirmation)? | YES or NO If NO, please explain | Please list the specific textbooks and any other resources you used to prepare for this assessment. | | How did you use the competencies/topics from the coaching reports and/or scoring notes to your preparation for this attempt? | | How have you used the learning communities to gain competence related to this assessment? | | Please use this portion of the form to explain what you have done to prepare to retake/resubmit this assessment including what you have done to prepare for this attempt that you have not done in the past. Be as detailed as possible. | | After completion of your section above, please email this form to your student mentor for approval. COURSE MENTOR PORTION OF FORM Course Mentor, please complete the sections below related to the student’s attempt request. Please type...
Words: 567 - Pages: 3
...E-Business, QRT Task 1: Online Business Expansion Raygan Schieving Western Governors University E-Business, QRT Task 1: Online Business Expansion The Candy Makers is a Utah-based business that currently has no online presence. The Candy Makers will be developing a proposal for online business expansion. The proposal will include an assessment of how the business will be viable online, an assessment of current online competition, development of online marketing strategies, and utilization of social media tools to expand The Candy Makers presence online. A1: The Candy Makers offers a wide variety of candy gifts available for online purchase. Market demand is very good for these products because online shoppers buy candy products for many different reasons including, but not limited to, birthdays, Christmas, Valentine’s Day, Easter, Mother’s Day, and corporate gift giving. Considering that birthdays occur every day of the year, it stands to reason that consumers could potentially purchase candy gifts at any given time on any given day of the year, making the business functionality “useful, practical, and right for the purpose” of which The Candy Makers intended with their online store (Cambridge University Press, 2013). Moreover, other similar candy companies such as Godiva and See’s Candies have an online presence, which indicates that there is a demand for candy gifts. Expanding The Candy Makers to an online environment could potentially increase...
Words: 2623 - Pages: 11
...E- Business QRT Task 1 Craig Foreman April 18, 2014 Western Governors University A1. Viability of Product or Service A local business named K9 College is well known in the community for providing expert dog training. Customers can choose to participate in training that ranges from basic obedience to complicated areas such as training assistance animals for the handicapped. The most popular training option available to customers is agility training, a sport in which dogs are trained to compete on an obstacle course and points are awarded for time and accuracy. K9 College has always provided a limited product line. Dog toys, leashes, and grooming supplies are available for purchase in the training facility, but with the increasing popularity of agility training dog owners are asking to purchase the obstacles for practice at home in preparation for agility events. K9 College has started to stock a small inventory of obstacles that can be purchased at the training facility. Dog agility events are increasing in popularity nationwide and K9 College participates in events held in many different venues across the country. Because of their training background, K9 College is invited to present workshops during events to help beginners learn the basics of the sport and give experienced participants an opportunity to hone their skills. With this increasing exposure, K9 College is seeing a steady increase in the amount of traffic visiting their website and Facebook...
Words: 1680 - Pages: 7
...Part 1 Final Project “Will a paperless environment improve the Veterans Benefit Processing?” Timberly M Williams Kaplan University GM505 Action Research and Consulting Skills Professor Dr. Barbara-Leigh Tonelli 08/20/2013 Part One of Final Project This paper explains the benefits of a paperless environment within the Department of Veteran Affairs. Here I will research all of the positive and negative benefits on how this process will help eliminate Veterans wait time on benefit approval. Scope and Purpose VBA is responding to the significant expansion in the scope and complexity of its mission. While VA completed a record-breaking 1 million claims per year over the past three years, the number of claims received continues to exceed the number processed and the backlog of claims has grown. In response, VA is implementing a comprehensive Transformation plan—a series of people, process and technology initiatives—to increase productivity and accuracy of disability claims processing. Once the Transformation is fully implemented, VA expects to systematically reduce the backlog and reach its 2015 goal - to eliminate the claims backlog and process all claims within 125 days with 98 percent accuracy. | VBA Compensation Benefits There are currently 3.9 million Veterans receiving disability benefits from VA. In the past four years, VA has added more than 940,000 Veterans to the VA compensation rolls, more than the active duty Army and Navy combined. In fiscal year 2012...
Words: 1831 - Pages: 8
...! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………..5 1.1 Wal-Mart’s Early History: 1960s to 1970s…………………………….5 1.2 Wal-Mart Expands and Goes International: 1980s to 1990s…………...6 1.3 Attack of the Advocacy Groups: 2000 to present……………………....7 1.4 Repercussions…………………………………………………………...8 2. The Issue: Employee Relations and Workers’ Rights…………………9 3. Opposition…………………………………………………………….10 3.1 Labor Union-Funded Groups…………………………………………...11 3.2 Gender Discrimination………………………………………………….12 3.3 Wal-Mart: The High Cost of Low Price……………………………………..13 4. Wal-Mart’s Response……………………………………………………15 4.1 Response to Labor Union-Backer Groups………………………………...16 4.2 Response to Gender Discrimination Lawsuit……………………………..17 4.3 Response to Greenwald’s Film……………………………………………18 4.4 Wal-Marting Across America:...
Words: 18260 - Pages: 74
...! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………..5 1.1 Wal-Mart’s Early History: 1960s to 1970s…………………………….5 1.2 Wal-Mart Expands and Goes International: 1980s to 1990s…………...6 1.3 Attack of the Advocacy Groups: 2000 to present……………………....7 1.4 Repercussions…………………………………………………………...8 2. The Issue: Employee Relations and Workers’ Rights…………………9 3. Opposition…………………………………………………………….10 3.1 Labor Union-Funded Groups…………………………………………...11 3.2 Gender Discrimination………………………………………………….12 3.3 Wal-Mart: The High Cost of Low Price……………………………………..13 4. Wal-Mart’s Response……………………………………………………15 4.1 Response to Labor Union-Backer Groups………………………………...16 4.2 Response to Gender Discrimination Lawsuit……………………………..17 4.3 Response to Greenwald’s Film……………………………………………18 4.4 Wal-Marting Across America:...
Words: 18508 - Pages: 75
...! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………..5 1.1 Wal-Mart’s Early History: 1960s to 1970s…………………………….5 1.2 Wal-Mart Expands and Goes International: 1980s to 1990s…………...6 1.3 Attack of the Advocacy Groups: 2000 to present……………………....7 1.4 Repercussions…………………………………………………………...8 2. The Issue: Employee Relations and Workers’ Rights…………………9 3. Opposition…………………………………………………………….10 3.1 Labor Union-Funded Groups…………………………………………...11 3.2 Gender Discrimination………………………………………………….12 3.3 Wal-Mart: The High Cost of Low Price……………………………………..13 4. Wal-Mart’s Response……………………………………………………15 4.1 Response to Labor Union-Backer Groups………………………………...16 4.2 Response to Gender Discrimination Lawsuit……………………………..17 4.3 Response to Greenwald’s Film……………………………………………18 4.4 Wal-Marting Across America:...
Words: 18260 - Pages: 74
