...Backlinks and Website Ranking. There is a difference in quality of inbound linking sites from the general directories and classifieds to article sites, up to key influencers and high authority specialized websites. To understand the quality of websites, the pyramid of importance is used. Based on the pyramid, there are high quality and low quality websites. People easily recognize high quality sires than the low quality sites. Nowadays, blogs are more recognized than the traditional forms of media with some blogs selling at very high fees. When a blog gets many subscribers it becomes very popular. Blogging is usually about convincing the readers who are humans just like the bloggers themselves. Bloggers who write about different things such as cars who attract brands who seek to be featured to increase their sales. It is better to choose three or four good websites rather than 3000 bad websites. To easily reach the target audience, it is advisable to consider big websites and ensure you publish well developed content with well-organized keywords. There is a big different between bloggers and journalists. Journalists have been in the field for a long time and they consider their work as a profession. Bloggers on the other hand do blogging as a hobby and they like being regarded as superstars. The Nokia Company is among the first companies that identified the power of bloggers to enter into the market due to their skills in product marketing. When a blogger writes about your product...
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...Backlinks and Website Ranking. There is a difference in quality of inbound linking sites from the general directories and classifieds to article sites, up to key influencers and high authority specialized websites. To understand the quality of websites, the pyramid of importance is used. Based on the pyramid, there are high quality and low quality websites. People easily recognize high quality sires than the low quality sites. Nowadays, blogs are more recognized than the traditional forms of media with some blogs selling at very high fees. When a blog gets many subscribers it becomes very popular. Blogging is usually about convincing the readers who are humans just like the bloggers themselves. Bloggers who write about different things such as cars who attract brands who seek to be featured to increase their sales. It is better to choose three or four good websites rather than 3000 bad websites. To easily reach the target audience, it is advisable to consider big websites and ensure you publish well developed content with well-organized keywords. There is a big different between bloggers and journalists. Journalists have been in the field for a long time and they consider their work as a profession. Bloggers on the other hand do blogging as a hobby and they like being regarded as superstars. The Nokia Company is among the first companies that identified the power of bloggers to enter into the market due to their skills in product marketing. When a blogger writes about your product...
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...being displayed on this page.show/hide details Google Search Logo Google 2013 Official.svg Screenshot [show] Web address www.google.com (US) Commercial? Yes Type of site Web search engine Registration Optional Available in 123 languages Written in Python, C, C++[1] Owner Google Launched September 15, 1997[2] Revenue From AdWords Alexa rank Steady 1 (April 2015)[3] Current status Active Google Search, commonly referred to as Google Web Search or just Google, is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web,[4] handling more than three billion searches each day.[5][6] As of February 2015 it is the most used search engine in the US with 64.5% market share.[7] The order of search on Google's search-results pages is based, in part, on a priority rank called a "PageRank". Google Search provides many different options for customized search, using Boolean operators such as: exclusion ("-xx"), alternatives ("xx OR yy OR zz"), and wildcards ("Winston * Churchill" returns "Winston Churchill", "Winston Spencer Churchill", etc.)[8] The same and other options can be specified in a different way on an Advanced Search page. The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed by Larry Page and Sergey Brin in 1997.[9] Google Search provides several features beyond searching...
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...Video 1 - I want to be #1 On Google. Summary | key learning | value for my client | Selecting a keyword for optimization over search engine is a difficult task Everyone wants to be number one in google, but only a few of them know how to get you there.This SEO video either make you laugh or get you thinking how a SEO technique worksBusiness need to understand SEO is slow and ongoing process it takes at least 6-8 months to get someone on the top of search engine and need to maintain that. For generic keywords it’s even more time period and dedication | Generic keywords take more time to get a company on top pages of googleLong tail keywords generate more traffic SEO is time consuming and continuous process, but generate genuine traffic if done in proper way. | This video might help my client to set right expectation before starting SEO campaign and shall help him to understand the importance of keyword selection. | Video 2- #1 SEO Tutorials for Beginners | What is SEO? Summary | key learning | value for my client | SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.I think this video has been prepared for the beginners to help them understand simple but effective SEO characteristics. After watching this video you will find yourself at a moderate level of expertise in using simple but effective SEO techniques from where you can take yourself to next levels...
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...Google Inc.: SWOT analysis Case Study: Google, Inc. Introduction: Google was started as a research project by two Stanford PhD students named Sergey Brin and Larry page. They registered the domain name google.com in the year 1997 and in September 1998, it became a privately owned incorporate Google Inc. With its extensive research on search algorithms and use of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is a dominating player in internet searching market, it has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race. SWOT Analysis: Strengths: • Google – Already number one search engine has established a brand name, in which its users trust. It’s dependable, reliable and fast. • Google needs very little end user marketing as the name itself is getting word by mouth publicity. • Google has a simple interface and it gives comprehensive results without confusing its users. • Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet. • Google has hired PhDs who are continuously working hard in order to enhance search algorithms and make searching faster, efficient and relevant. • By 2003, Google has already powered over 75% of the 300 million...
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...Google Marketing Strategy. Google Inc., starting from just a smart algorithm, has developed a totally new business model, has become in a few years the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, and is enjoying a huge success. Google, starting from scratch, has won the challenge against a giant like Microsoft and against the previous search engine market leaders Yahoo, Lycos, Altavista, Excite. Google Market Capitalization. In nov 2007 Google Inc. was the 5th biggest US company, considering stock market capitalization. In nov. 2007 Google shares had topped $700. Google stock market capitalization in nov 2007 was $230 billion, in July 2008 was $170 billion. By comparison in July 2008 Microsoft stock market capitalization was $240 billion, General Electric market cap was $270 billion, Exxon stock market capitalization was $450 billion. The key question is: why the Google Business Model is a winning Business Model? The answer is a complex one, and involves more factors. It's a mix of smart decisions, excellent marketing strategy, great advisors, highly innovative and risky business model, and great products. These are the key resons why the Google Business Model won: 1.- Google had - and still has - a simple, clean, clear, minimalistic user interface. no frills, just the logo and the search box - easy and fast to load. And this was a key feature with the slow internet connections...
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...Deep Economic Moat A company that has a deep economic moat is Google Inc. According to comScore Inc, a leader in measuring the digital world, Google blew away its U.S. competition with 67.3% of searches conducted in August 2014. Google’s closest U.S. competitors are Microsoft with only 19.4% of the market share followed by Yahoo with 10%. Google has a staggering three times higher market share than Microsoft. According to comScore in December 2012, Google had 114.7 billion searches and its closest worldwide competitor, Baidu, only had 14.5 billion searches. That comes just shy of having 8 times more searches. It owns more market share than all of its competitors combined. Google is one of the world’s most established brand names. It has become synonymous with conducting an online search; but how has Google made it possible to establish its economic moat? First, Google has economies of scale, and managed to established a great market power with clever business tactics by buying certain firms in order to take advantage of high-traffic specialty segments, like travel, jobs, health, real estate and Maps, to name a few. For example, Google bought the online travel firm ITA Software. This strategic move allows a simple travel search to display a large Google results box underneath the top sponsored links. With this acquisition, Google entered the travel industry and established a strong distribution network, its brand name alone made it impossible for a newcomer to enter the...
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...contrasting them. Moreover, this paper evaluates their practices and consequences regarding their CSR. Part 1 After carrying out a survey on the best MNCs, Forbes cited Google as the overall MNC with the best reputation in CSR. Rep Trak Company, which revealed that Google has maintained this position since 2010, did this ranking in 2014 (Dill, 2014). Google uses a corporate slogan that embraces the philosophy of CSR. ‘Don't be evil' Slogan states in a few words what the company does for the society (Corporate Social Responsibility – Company – Google, n.d.). This survey that ranked Google as the top company in CSR evaluated 100 MNCs regarding the emotional and rational responses of the respondents. Google topped in the two areas. In emotional response, Google was found to be highly esteemed, admired, and trusted. In the rational responses, Google was found to be the best in leadership and performance classification. Moreover, it was found to be offering the best product and services, with highly innovative citizenship. Furthermore, goggles governance and workplace climate were found remarkable. Besides these evaluations, Google was found to be environmentally friendly. It was reported to be using half of the energy an ordinary company would use to handle its data centers. To further its goal seeing a sustainable world, Google...
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...web-based search engines that search through billions of pages on the internet * It is where consumers search for particular terms and it shows the websites that are relevant * Common characteristics: * Spider, indexer, database, algorithm * Find matching documents and display them according to relevance * Frequent updates to documents searched and ranking algorithm * Strive to produce “better”, more relevant results for online users EXAMPLE: GOOGLE * Dominating the market – 5.7 million searches opposed to 2 million Yahoo searches. This is because Google has done a lot of work before the mobile trend started. They optimized their pages to be mobile-friendly, so they captured a lot of mobile traffic when it became trendy. * How Google Works? * Google bots are sent to all different websites in the word through the HTML links. They will index everything on the website once they reach the site, such as key terms, page title, related content etc. * Sites will have METATAG, which are highlighted phrases and words with descriptions behind that Google bots...
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...Microblogs Social Mentions Facebook Searching Pik-Nik for social mentions on Facebook shows mostly international posts. There is only one mention in facebook about Pik-Nik the snack. Most of the posts are either in a different language, or points to something else[ PicNik (An online photo editor), or a picnic table) Social Mentions Twitter Social Mentions Twitter Tweets about Pik-Nik are mostly accompanied by the user’s favorite flavor. The Ketchup variant is the most used pepsi cola scan Digital Footprint Viral Content, Search Ranking, Ads Viral Content A search on Youtube of “Pik-Nik” and “PikNik” returned no relevant results. Search Ranking Google search for “Pepsi” shows the official international website as the first result. The local website for Pepsi appears as the third result, while the SarapMagbago fan page comes in fourth. Search Ranking The top result in Google search for “Pepsi Philippines” shows...
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...Way back in the late 1990’s, search engines used to rank websites (more specifically individual pages) based largely on keyword density. The closer you managed to get your web page to the ideal keyword density at the time, the better your rankings became. If, for arguments sake, Google was looking for an average keyword density of 5%, then you simply needed to get your page as close to that density as possible for the keyword term you were trying to target. So if your page contained 100 words, 5 of those words should’ve been the keyword term you wished to rank for. Webmasters quickly learned that all they needed to do to manipulate their rankings was to change the keyword density of their pages. As an example, they could simply increase (or decrease) the amount of times the term “dog training advice” appeared in their pages to improve it’s relative importance, and therefore ranking in Google. Those sure were the days. It was easy. However this presented a major problem. It put the control and influence of search engine results in the hands of webmasters. The more webmasters that realized and took advantage of this, the more the search engines became filled with poor quality and “less relevant” search results. As the knowledge spread it also saw the emergence of the highly aggressive “blackhat” search engine tricks and large (almost industrial) scale search engine spamming and manipulation. In its very earliest and simplest form it included “keyword stuffing”...
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...Business Analysis of Google Business analysis of Google Google began as a search engine called “BackRub” created by Larry Page and Sergey Brin in 1996 (Google Corporate Information). This search engine “used links to determine the importance of individual web pages” (Google Corporate Information). In 1998, these two Stanford University graduates had finished their work and created the company called Google (Google Corporate Information). Google offers a wide range of products and services in a range of different languages (Google Corporate Information). The product that started it is the web search, which allows the searching of billions of web pages (Google Corporate Information). There are many products under the web category (Google Corporate Information). The other categories are Mobile, Media, Geo, Home & Office, Social, Specialized Search, and Innovation (Google Corporate Information). These categories are for every day users. There are other products and services for businesses. Google offers many forms of advertising to businesses (Google Business Solutions). These include the categories Local Ads Made Easy, Enhance Your Website, Hassle-free Computing, Find New Customers, Promote products & Services, and Learn & Innovate (Google Business Solutions). Google makes its money through advertising (Google Investor Relations). The products they have are AdWords, Google Display Network, DoubleClick, mobile-specific ad formats, DoubleClick Ad...
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...31, 2011. In particular, US internet users grew from 4.5 million to 140 million (World). Two start-up companies attempting to capitalize on this new emerging market were Yahoo and Google, both founded and incorporated in the mid to late 1990s. Both companies realizing the potential of the internet as an unlimited database, started out specializing in search engines that help users locate information on the internet. This is reflected in their respective mission statements. Google’s mission statement is "To organize the world’s information and make it universally accessible and useful” (Frequently). Yahoo’s mission statement is “Yahoo! is the premier digital media company. Yahoo! creates deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses” (Yahoo! Inc.). Due to the fact that both Google and Yahoo started out as search engines, there are striking similarities in their mission statements. First is that they both consider the internet a database with Yahoo explicitly stating that they are “the premier digital media company”. While Google implicitly states it with the phrase “organizing the...
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...The Cliptomania Web store Wilmington University Table of Contents 1.0 Keys to Cliptomania’s success 2.0 SWOT Analysis 2.1 Strengths 2.2 Weakness 2.3 Opportunities 2.4 Threats 2.5 Dealing with Weakness and Threats 3.0 Difficulties of selling internationally on the Web 4.0 Fall in Google ranking when changed from cliptomania.com to cliptomania.net 5.0 Web store manager understanding of search engines 6.0 References 1.0 Keys to Cliptomania’s success They are many reasons for Cliptomania’s success. Important one’s are a) Understanding and using technology: Jim and Candy understood the technology very well on how the page ranking works, site listing on search engines, paid advertising etc. They keenly observed various periodic reports on statistics provided by Yahoo like number of customers visiting site, key searches on website, orders etc. Most of the time they took timely actions from the feedback they got b) Niche Market: Sale of clip on earrings either on internet or in stores is very less. Cliptomania exclusively offered clip on earrings, which gained popularity. c) Good relations: Jim and Candy maintained good relations with both customers and vendors from where they purchased their stock. Most of the customers returned to purchase again. Also according to ratings on Yahoo, their customer service is excellent. (Brown, 2012) 2.0 SWOT analysis 2...
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...Functions of Internet Search Engines A search engine is a computer software, that is continually modified to avail of the lastest technologies in order to provide improved search results. Each search engine does the same functions of collecting, organizing, indexing and serving results in its own unique ways, thus employing various algorithms and techniques, which are their trade secrets. In short, the functions of a search engine can be categorized into the following: 1. Crawling the internet for web content. 2. Indexing the web content. 3. Storing the website contents. 4. Search algorithms and results. Crawling and Spidering the Web Crawling is the method of following links on the web to different websites, and gathering the contents of these websites for storage in the search engines databases. Crawling the internet can start afresh (starting with a popular website containing lots of links, such as Yahoo) or from existing older indexes of websites. The crawler (also known as a web robot or a web spider) is a software program that can download web content (web pages, images, documents and other files), and then follow hyper-links within these web contents to download the linked contents. The linked contents can be on the same site or on a different website. The crawling continues until it finds a logical stop, such as a dead end with no external links or reaching the set number of levels inside the website's link structure. If a website is not linked...
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