...ready to discuss your answers with your classmates (groups of 4 – 5). This is to be submitted (one submission per group) as your attendance & participation grade in lieu of coming to class / campus for our week #3 meeting. 5. Please list and explain at least two benefits and two drawbacks of the direct and indirect plan when organizing routine messages: Direct: benefits: First, direct plan always goes straight to the main point form writers letting readers understand the most important idea of the message at the beginning. Second, direct plan may save readers time by telling the key point first. drawbacks: First, direct plan may let the reader miss the detail of the situation because it’s written by simple words or sentences just focus on the main point but left the detail. Second, direct plan may seem rude and abrupt by high-context communicators because people with high=context Indirect: benefits: First, indirect plan can save face in case the requests from writers are denied or Ignored by readers. Second, let the reader understand the whole situation of the message clearer by the context. drawbacks: First, indirect plan is easy to make readers or listener with result –orient cultures feel confused about where is the main idea. Second, indirect plan usually wastes reader’s time to read not important sentences before the main idea of the message. 6. When it comes to persuasive messages and argumentation...
Words: 659 - Pages: 3
...real exercise in cramming the most information in one paragraph. The reader should not have to read any of the rest of the paper in order to understand the abstract fully. Its purpose is to allow the reader to decide whether to read the paper or not. A reader who does not want to read the paper should be able to read the abstract instead. When you write an abstract, remember Strunk & White's admonition, ``Omit needless words.'' Introduction. Tell the reader what the problem is, what question you will try to answer, and why it is important. It might be important for practical reasons or for theoretical (or methodological) reasons having to do with the development of a scholarly discipline. Don't neglect either type of reason. If the problem is a very basic one, you may state the problem first and then review what has already been found out about it. If the problem is one that grows out of past literature, review the history of how it arose. But do not forget to mention the basic issues behind the research tradition in question, the practical or theoretical concerns that inspired it. (Sometimes there don't seem to be any. In this case, you have probably chosen the wrong topic.) Your literature review should be appropriate to the kind of paper you are writing. If it is a thesis, you should strive for completeness, both in reviewing all the relevant literature and in making the main arguments clear to a reader who is unfamiliar with that literature. For a course paper or journal...
Words: 1539 - Pages: 7
...approach. This is because you usually have to lead your reader into your proposition, and hopefully along the way get them to see things your way. As a result, various indirect models have been created to write persuasive messages. One of which is the AIDA Model. This model organizes messages into four stages, namely, attention, interest, desire and action. * The A.I.D.A. model Attention | First, you must catch the reader’s attention and get them to engage so they want to hear about your main idea. These first few seconds are when they will listen the most and decide if to continue to dedicate their attention to you.Tips to get attention: * Use a strong sentence that not only establishes common ground between you and the reader so you can build a case but also is compelling enough to reel them in. * Images are also very effective in grabbing attention. * Avoid a hard sell, this may make your audience think you are pushy and aggressive | Interest | Gaining the reader's interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. Tips to get interest: * Pick out the messages that are relevant to them quickly. * Use bullets and subheadings, and break up the text to make your points stand out. | Desire | Here is where the “you-attitude” comes out the most. In this stage is where you tell the reader how your idea benefits them through the changes.Tips to get desire: * Organize...
Words: 488 - Pages: 2
...focus on effective writing strategies in a business setting and how writing simpler, clearer, and being concise will enable a better understanding of written material by the readers. Also focuses on effective communication strategies for oral and written formats either on a one-to-one basis or for a larger audience. It will also focus on how to write so that the reader understands the information you are conveying. This ten week class begins January 15, 2013 at a cost of $535.00. The registration fee includes all course materials that will be needed for the class. This class will provide me with an opportunity for professional development and a stronger confidence in my writing ability for letters and reports. The class will provide me with the ability to better communicate with clients and co-workers with a clearer and better understandable format to my writing. This course will allow me to perform my current position in a more professional and timely manner. With improved writing abilities there will be less time explaining misconceptions and confusions of what was meant by the letter, report, email, or memo to the reader. The benefit to the company is the professionalism and creditability associated with writing in a clear and concise format that our clients will understand. Another benefit of my taking this course and improving my writing abilities is that our clients will have a greater confidence in our company’s abilities to handle their business needs. Thank...
Words: 363 - Pages: 2
...In the well developed essay from Dana Gioia , the author requests the reader's awareness into an important topic in which it’s concerns go towards young Americans incautious lack of interest towards the arts of literature and the significance that these represents. With high methods of persuasiveness like surveys ,effect reasoning and professional opinions, Dana Gioia is able to display the impacts on Americans daily life and general future, if the conditions continue, which persuades the reader's attention to increase literal habits. Throughout his essay, Gioia uses emotional appeal to encourage the reader to take action and commit to his claim. His concern about the effect that the amount of Americans that “ lose this capability” brings...
Words: 303 - Pages: 2
...Steps to writing a proper white paper… Use a Linear, Logical Approach: a white paper must be educational, not promotional in tone. And should posses the following objectives: It must attract the right audience. White papers are highly audience specific, it is better to write white papers tailored toward different groups of stakeholders. Must engage the reader; engage by showing them that you understand their problem and that you can “relate”. Or by quickly showing mastery of the subject, through good clear writing. It must inform your reader. Written more like an objective magazine article than a sales brochure. they should objectively present a problem, the business case for solving the problem, and alternative ways of solving the problem. Therefore, the reader gains knowledge from having invested the time to read the paper. Ultimately the reader feels informed, not sold. It must convince your reader; to convince reader to give your organisation consideration based information that you have presented. Example, if your product has a high up-front cost but lower maintenance costs, your paper might include an analysis of ongoing “hidden” costs and a ROI model that shows how a high initial investment might actually be more cost-effective over the life of the purchase. Your Title Is Key to Success of Paper: A creative, meaningful title drives readership, whether you promote your paper online, distribute it at a conference, or pitch it to trade magazine editors. The content...
Words: 854 - Pages: 4
...sign and converted into a law will prevent mentally ill people from buying a gun or keeping one that has been bought and registered. Even though many people are happy with Rick Scott’s decision, others are disappointed. I would begin by taking the novel approach to encourage readers to research more about incidents rates in which people have been killed with a gun by a mentally ill person. I would also improve the article by adding more information to it. By using the strategy of improving things in my article will allow the readers to understand how the problems and issues of gun control can be improved. Improving what the writer originally said with something more conclusive could help the readers understand the problem. Lastly, Inventing or Redefining a Concept so that my article looks new and improved. How I would use strategies for promoting curiosity when addressing my topic. Using strategies to promote curiosity in this story is very important to keep the reader engage on the reading. Strategies for promoting curiosity in this story can be done several ways. I would write facts about a case that has occurred and involves a mentally ill individual using a gun and hurting a person. When the reader sees it they will have curiosity about the comment made in the article, they will read to the end looking for facts on the information we have given partially...
Words: 512 - Pages: 3
...of business trade magazines, to determine the long-term viability of a reader and advertiser service, the reader service card, a post-card –size device used by readers to request additional information from a particular advertiser” (“Inquiring Minds”, 2001). The below diagram is a picture of the management-research question hierarchy: 1 Management Dilemma - a situation or problem causing concern for the organization 2 Management Question - current problem or situation the organization is facing down to the specific concern 3 Research Questions – ask for the objective of the research 4 Investigative Questions - ask the necessary questions to obtain information needed to make the right decision and conclusion 5 Measurement Questions - data collected from surveys, studies and observation 6 Management Decision - weighting all information received from questions to determine the best solution for the organization 1. Management dilemma: The company is experiencing lower advertising revenue due to declining use of their publication reader service cards. Another method of inquiries needed to be developed since...
Words: 790 - Pages: 4
...headline is the most essential element of an ad. You've got a second or two to get the attention of a prospect. The message in, and treatment of, your headline will account for up to 70% of the readership of your advertisements. Yet, if you examine the advertising you see in yournewspapers and magazines, you'll find many ads that have no headline. All too often they start off with the advertiser's name or logo -- something the reader cares little about. The best advertising emphasizes the service, not the source.2. Headlines and body copy should appeal to the reader's self interest. In other words, learn to think, write and speak benefits to your market! Check over your copy. Are you telling the reader how your product or service can help them? Do you use the personal pronoun "you" frequently? Or does yourcopy talk about "we can do..." "We're the best at...", etc. The latter are considered ego advertising and will not serve you well.3. Use subheads. Most people skim while they read. That's why it's important to use big bold headlines and strong, benefit oriented subheads in your copy. If you hook your prospect with the headline, they'll next skim the body copy looking for areason to read on. If you give it to them quickly and...
Words: 826 - Pages: 4
...The articles written by Pierce and Kirschner may be of different genres, however the use of Ethos, Logos, and Pathos is still very prominent in the argument that each is making. Upon analyzing the text for Ethos, the reader can find that Kirschner goes above and beyond where Pierce falls short. The piece by Kirschner is targeted towards a scholarly audience and includes many examples of statistics and credible resources. The end of the article includes the references used throughout his argument and allows the reader to see where the information he is using originates from. Kirschner starts off the article by explaining the claim made about the existence of digital natives and their affect on the educational system and society as a generation. The claim he makes within the Abstract portion of the...
Words: 683 - Pages: 3
...Audience Analysis CMNS Summer 2012 SMART Situation Message Audience Response Tools SMART Situation Message Audience Response Tools Focus on reader benefits The “you” view Six ways to create you-attitude 1. 2. 3. 4. 5. 6. Talk about reader, not yourself Refer to reader’s request or order Don’t talk about feelings Use you more often than I Use we when it includes reader In negative situations, avoid you Talk about the reader Lack you-attitude ◦ I negotiated an agreement with Apex Rent-a-Car that gives you a discount. ◦ We shipped your May 21 order today. Have you-attitude ◦ You now get a 20% discount when you rent a car from Apex. ◦ The three Birth Year coin sets you ordered will ship today and should reach you by June 6. Do refer to the reader’s concern Lacks you-attitude We shipped your order today. Has you-attitude ◦ The 500 red and gray sweatshirts you ordered were shipped today and will reach you early next week. ◦ Your P.O. 7823-N shipped on 11/04 and will arrive within five business days. Don’t talk about feelings Lacks you-attitude ◦ We are happy to give you a credit line of $2,000. ◦ You will be happy to learn that your reimbursement request has been approved. ◦ You now have a $2,000 credit line with VISA. ◦ Your reimbursement request has been approved. Has you-attitude Avoid you in negative situtions Lacks you-attitude Has you-attitude ◦ You failed to sign your flexible...
Words: 1288 - Pages: 6
...Miss Brill's “Miss Brill,” written by Katherine Mansfield in 1922, introduces readers to a lonely woman who talks to herself, who imagines herself as an actress, and whose only friend in life seems to be her fur. Even though we see these actions, we as readers can understand the life or situations of Miss Brill. Through Mansfield's use of point of view, characterization, and plot development, Miss Brill is portrayed as an elderly woman whom is happy and satisfied with her life. By telling the story from the third person Mansfield allows the reader to know Miss Brill's perceptions and to understand that those perceptions are (what?). Miss Brill's view of the world on this Sunday afternoon in early autumn is the setting and we are invited to share in her pleasure of watching people. And yet, because the point of view is the third person (that is, told from the outside), we are also able to see Miss Brill for who she really is: Miss Brill is just a lonely old woman with nothing better to do than watch other people and make up their lives in her head. Knowing her thoughts and seeing her actions, the reader can see Miss Brill as someone who just needs a friend. Mansfield reveals Miss Brill to us by telling us what Miss Brill does and thinks, but we never hear what she says to other people because she does not have a relationship with these people. She doesn't really know anyone because she characterizes these people by the clothes they wear: She thinks that two woman were...
Words: 663 - Pages: 3
...Introduction It is the most concerning among all parts of term paper, because it is the first impression of your term paper on your reader so, it should be the best and flawless. An introduction identifies and declares your term paper topic and explains its importance. So, it should be adequately informative, understandable, concise and interesting, hence it enhances the reader’s curiosity for further reading. Body This part of term paper is regarded as the explanation one, where you explain your complete topic in interconnected paragraphs. Here, you can add relevant examples, facts and figures, statistical analysis, researched data and human survey reports to prove your topic. It is actually every thing in between introduction and conclusion. Conclusion Another part of term paper is conclusion. It is the part where the writer again emphasizes on the topic sentence but it should not merely repeat the introduction, rather it must explain in detail what has been discussed, learned, and proven in the term paper. It should be considered deeply because it embosses a long-lasting impression on the reader. We advise you not to repeat the entire topic in this part of term paper, because the readers are already familiar with the subject. You just make a concise and sufficient summary of your research and elucidate what the reader can benefit for this knowledge received. Bibliography Last but not the least is bibliography. This part of term paper is hectic for most of the...
Words: 353 - Pages: 2
...A. The protagonist of my story is Patrick Michaels. B. The scene takes place in an unnamed airport terminal. C. The emotion that I tried to develop in the scene was one of initial long held anger, but it developed into an accepted sadness. D. The change given to the protagonist is the chance to close an emotional door that has been left unanswered in his family for years. It deals with the undefined separation of two brothers and the bitterness caused by uncertainty. E. I believe there is strength in the scene in that almost everyone can recognize the “where” of an airport while waiting on a flight. It is a common place and I think the readers will have no trouble thinking of themselves in the scene. F. I wanted to keep the dialogue short,...
Words: 265 - Pages: 2
...your case. Interest. Explain the relevance of your message to your audience. Continuing the theme you started with, paint a more detailed picture with words. Get your audience thinking. Desire. Make audience members want to change by explaining how the change will benefit them. Reduce resistance by thinking up and answering in advance any questions the audience might have. If your idea is complex, explain how you would implement it. Back up your claims. Action. Suggest the action you want readers to take. Make it more than a statement such as “Please send me a refund.” Remind readers of the benefits of taking action, and make taking action easy. 2-components of introduction:- Authorization. When, how, and by whom the report was authorized, who wrote it, and when it was submitted. Problem/opportunity/purpose. The reason for the report’s existence and what it is supposed to accomplish. Scope. What is and what is not going to be covered in the report. The scope indicates the report’s size and complexity; it also helps with the critical job of setting the audience’s expectations. Background. The conditions or factors that led up to the report. This section enables readers to understand how the problem, situation, or opportunity developed and what has been done about it so far. Sources and methods. The primary and secondary sources of information used. Definitions. A list of terms that might be unfamiliar to your audience, along with...
Words: 1324 - Pages: 6
