...Everyone dreams about big houses, expensive cars and clothes, but how many people stop to think about the more positive things they could do with their money? Every once in a while, someone makes it out of poverty but rarely looks back at the mold they came out of that made them into the person they have become. Many people have the crabs in a bucket mentality in the sense that when one crab tries to make it out the rest of them keep it from escaping because they are afraid of what is out there. When one crab does make it out of the impoverished bucket to a new, better world it never looks back to its bucket or in the real world, its community. In Ready Player One, we meet Wade Watts, a poor teenager living in Ohio in 2045. At this time the...
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...problems. Identity problems being commonly associated with growing up. Children growing up might be asking themselves, “Do we really know who we are?”. In the case of the book Ready Player One and the movie The Matrix, they have different perspectives upon the subject. Although different in principle they both bring a sense that we know our identity since we build it up ourselves and from other influences in our lives. Within the book of Ready Player One, identity has always been a blur. People who escape into OASIS can be anyone or anything they wanted. From six foot models to walking demons, appearance is at the whim of the user. Which is just emphasized with the big reveal of Aech, who was described as a fit caucasian man in OASIS, was really an African-American woman named Helen. Being completely different than what was represented in the OASIS. Even so, the author described Aech/Helen in the real world to be practically the same in the game. (-- removed HTML --) In that case, Helen made her own physical identity that she can...
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...brands of all range. * In the list of world most reputable companies ITC position at 95. * ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 9 billion and a turnover of US $ 3 billion. * Rated among the World's Leading Companies by Forbes magazine, ITC ranks third in pre-tax profit among India's private sector corporations.Only Indian FMCG company on Forbes Global 2000 ranking. * ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Branded Apparel, Packaged Foods & Confectionery, Greeting Cards and other FMCG products * ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. * ITC's FMCG businesses have one of the largest retail networks in the country, consisting of over 2 million retailers. ITC employs over 31,000 people at more than 60 locations across India * ITC has powerful brands like Wills, John Players, Hotel Grand Maratha, Sunfeast. * ITC have a very successful CRS activity called ‘e-choupal’ VISION ANA MISSION STATEMENT OF ITC VISION » Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian...
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...CRITERIA 1. Frozen Food Markets and Consumption SOURCE - “Global Frozen Food Market Analysis By Products Type And By Geography - Trends And Forecasts (2010 – 2015)” - http://www.marketsandmarkets.com/Market-Reports/global-frozen-and-convenience-food-market-advanced-technologies-and-global-market-130.html * is a study of global frozen food and beverage market. This report analyses the global frozen foods market on the basis of various products such as fruits and vegetables, soups, fish, meat and ready meals such as frozen pizza, frozen desserts, snacks and pasta. The ready meals segment accounts for the highest share (40%) in the overall frozen food segment. * Europe is the largest consumer of frozen foods while ROW segment is expected to have the highest growth rate due to the emergence of Australia, Brazil and Argentina as the new frozen food markets. * Convenience is driving the frozen food market sales globally. Consumers are looking forward for a healthy and less time-consuming meals .The presence of private labels act as a major challenge for the international brands to enter and establish themselves in the regional market. * The global frozen foods market was estimated to be $218.41 billion in 2010 and is expected to grow to $261.50 billion in 2015 at an estimated CAGR of 3.7% for the same period. * Frozen ready meals accounted for the largest market share in 2010 due to their wide product range, which includes frozen pizza, entrées, desserts...
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...Competitive Advantage (CA) 10 Financial Strength (FS) 11 Industry Strength (IS) 11 Environmental Stability (ES) 11 3. Decision Stage 13 STRATEGIC IMPORTANCE 16 JUICE INDUSTRY 16 RESOURCES FOR NEW STRATEGY AS CONCENTRIC DIVERSIFICATION 17 mARKETING 17 Brand Strategy 17 Distribution Channel 17 Competitor Analysis 18 finance 19 Internal retained earning 20 Take loan from bank 20 Issue bond/debenture 20 Issue equity 20 Right issue 20 Venture capital 20 Human resource management 20 Job description 20 Job specification 20 Recruitment 20 Selection 21 Training & development 21 Performance evaluation 21 BALANCE SCORECARD TO CHECK STRATEGY EFFECTIVENESS 22 RECOMMENDATION 24 Bibliography 25 ABSTRACT Soft Drink Concentrate market (SDC) of India is 500 crore market. This market is getting in weak situation, main reason being today people in India do not find enough time to mix concentrate in water then drink. People prefer to drink ready-made drink. That is why this SDC industry is stagnating. Rasna is monopoly with 97% market share in SDC market. There are other players in this market like Tang (Kraft Foods), Suger Free and Coca cola products. But these players have very less market share; they do not dare to compete with Rasna. But Rasna itself seek to diversify in other...
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...the implementation of marketing strategies and plans. ‘RoohAfza’ has been selected as the product for the report because it is a traditional drink that has stayed relevant and is one of those rare brands that has a hold over consumers not because of marketing but because of its product. ‘Energy and health’ has been made the unique selling proposition for the brand. For this purpose, market research was done over a sample of 259 people using the questionnaire method. The market research data was critically analysed in order to make conclusions. In the trailing report the marketing strategy for RoohAfza has been mentioned to put these conclusions into practice. The target market, positioning, competition & product, pricing, placing, promotion strategy is specified to accomplish the goals in the best possible manner. The report covers SWOT analysis, PEST analysis and Porter’s Five Forces model to evaluate the current position of the brand itself. All possible areas and topics have been covered in the report that is necessary for repositioning ‘RoohAfza’. Marketing Planning Page 2 Lal Salaam - RoohAfza Tables of Contents Introduction……………………………………………………….... SWOT analysis.....................……………………………………….. PEST analysis.....................………………………………………… Porter’s Five Forces Model Analysis……………………………….. Hypothesis……………………………………...…………………… Methodology…………………………...………………………….... Survey Results and...
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...for Lipton Ice Tea Institutional Affiliation Date Marketing Plan: Lipton Ice Tea Industry Analysis In 2005, the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the near future. The favorable movement in the tea industry can be attributed to two major factors: a) consumers need for convenience and time-saving services; and b) the positive press given to tea. American lifestyle and work habits have made convenience a necessity. As employers demand for productivity from their employees, consumers are more pressed for time. In addition, the shaky economy has made Americans fear for their jobs; thus, any product that can fill the consumers' need for convenience and speed are almost automatically embraced into the American lifestyle (Mintel 2005). For the last decade, the health benefits of tea have gained wide coverage in the media. Studies continue to show the beneficial properties of teas, with health benefits ranging from lower cholesterol levels to improve arterial health and decreasing chance of cancer. This positive press has definitely catapulted the demand for tea (Mintel 2005). Both the need for convenience and positive press on tea have spurred an increase in sales of tea products, specifically ready-to-drink (RTD) teas sold in single-serve containers (Mintel 2005). Recognizing this trend, various...
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...Ask.com is America’s fourth largest search engine, which has expanded into European & Asian market. It has also entered mobile user segment. It is planning to focus on its core customers and on answering their questions. In spite of severe competition from global giants like Google, Ask.com has carved a niche share for itself in the search engine market. The swot analysis of Ask.com STRENGTH Loyal Customer Base of 45 million Advance Technological Features a. Ask3D – merges all results with images & maps b. Morph – technological advances like morph c. AskEraser- which ensures privacy OPPORTUNITY Rapidly growing market Dynamic users who are ready to experiment Inability of major players apart from Google to hold on to their market share WEAKNESS Lack of first mover advantage in newer markets Tarnished image about its negative campaign Some of the features aren't user friendly THREAT Domination of Google Competition from other local players INCREASE MARKET SHARE ENRICHING THE CORE – “THE SEARCH EXPERIENCE’ Ask.com’s new infrastructure has improved freshness and, in particular, navigational queries. This is the new Edison algorithm, which went live at the end of March 2008. Edison is a compilation of Ask.com’s core search technologies, including Teoma’s subject specific communities with Direct Hit’s click tracking algorithm layered on top of it. Edison is six-times as fresh as the previous technology they were using. It brings Ask.com’s best assets all together to build...
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...2009-10 Downloadable sample chapters Book Foreword, written by Daryl Morey (General Manager, Houston Rockets) Oklahoma City Thunder player comments Houston Rockets team essay For the last two seasons, Basketball Prospectus has been at the cutting edge of the NBA's statistical revolution, exploring how teams win and why as well as integrating plenty of old-fashioned tape and first-hand observation to analyze players and teams. Now, we're following in the footsteps of our predecessors at Baseball Prospectus and our college counterparts by providing that same level of insight in book form. Pro Basketball Prospectus 2009-10 features: Essays on all 30 teams Five-year team trend tables Info-packed tables on every player who saw NBA action in 2008-09 or who can be expected to be seen in the upcoming season, including their advanced stats for the last three seasons, their skill ratings and their contract status Commentary on every player Team and player contract information and salary-cap analysis The results of Kevin Pelton's dynamic SCHOENE projection system, both for players and teams Exclusive quotes from key basketball-operations personnel Insight from blog authors on their teams A special section for fantasy leaguers, including an essay from veteran fantasy NBA writer Brian Doolittle as well as our unique player-rating system which utilizes SCHOENE's projections An essay explaining the microfracture procedure from Will Carroll, as well as essays...
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...IoT (Hiremath, 2015) IoT stands for Internet of things which in itself explains that it is things that are connected to internet which include sensors, devices, actuators, transducers any equipment or material thing (further referred as THINGS ) which in some way are able to communicate via internet. There has been some kind of automation in industry, home, and office through various THINGS but IoT is a concept where in all these THINGS are connected to internet and communicate via internet and can be intervened or controlled through internet. They also intern generate data and can be stored on cloud for further processing or the data required for control mechanism of these THINGS may exist on cloud itself. The crux of such exercise is to achieve improved efficiency, effectiveness, accuracy and economic benefit. I chose not to tell you the whole story but few specific examples of IoT which will bring us on same page of thoughts and make us easily understand in future anything we come across which is related to IoT. Smart Home: Smart home widely working on ZigBee protocol (considered as most secured and safe till now) is basically automation of lights, AC, door lock, Curtains etc.. In home and also able to communicate via internet through a gateway to any smart device connected to internet like smart phone and be accessible to any authorised user so as to monitor or control home appliances sitting globally anywhere using a smart home specific application. For example a Chinese...
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...telecommunications has definitely helped people around the world to be closer. But Friedman’s does not mention the less fortunate countries where the globalization is still a far dream. I feel Friedman’s analysis is a good fit for the rich and developed countries, where World has changed to a “global village”. 2. What are the potential impacts of a flat world for a student performing a job search? Today’s educated youth has all the potential and access to the world of technology at their fingertips. They can easily change to the growing job demands and are ready for job changes as needed. They sure got to have good education as the competition is high in today’s economy. I don’t think it’s difficult to find a job; it depends on how open you are to change in the new world of job opportunities and choose the best option. 3. What can students do to prepare themselves for competing in a flat world? Students can equip themselves for this competitive World by acquiring good education. Be updated in the field of your study and keep yourself open to news and updates. The coffee shop business is mainly framed in 2 mainstreams. First group is the major players like Starbucks, Seattle's Best Coffee, Dietrich, Brewsters, New World, Gloria Gears, which can be denoted as Specialty Brands. Second group contains One-Store coffee shops like The Broadway Café. These are generally local, small businesses. The coffee shop industry possesses a very high intensified competition on...
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...products. This marks a sharp transition from use of tooth powders to the use of value added toothpastes like mouth washes, gels and teeth whitening products. Currently the size of global oral care market is about $30 billion. Out of this, India contributes 5% of the total market which estimates the Indian oral care market to be $1.5 billion. The Indian oral care market registered an annual growth of 13% during FY 13. On the other hand, the growth in global market was 3% during the same period. The major players in the Indian Oral care industry are: Colgate, Unilever, Dabur and GlaxoSmithKline (GSK). P&G is a new entrant with the launch of Oral B Pro-Health in July‘13 in the Indian market. According to company sources, it will be available in mint flavour with the specifications : 140 gms (for Rs. 98) and 75 gms (for Rs. 59). In the first month, the company registered a market share of 0.2% in the first month. The key factors responsible for attracting global players like Proctor & Gamble to the Indian market are i) Increasing demand from rural India – Only 42% of the...
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...products. This marks a sharp transition from use of tooth powders to the use of value added toothpastes like mouth washes, gels and teeth whitening products. Currently the size of global oral care market is about $30 billion. Out of this, India contributes 5% of the total market which estimates the Indian oral care market to be $1.5 billion. The Indian oral care market registered an annual growth of 13% during FY 13. On the other hand, the growth in global market was 3% during the same period. The major players in the Indian Oral care industry are: Colgate, Unilever, Dabur and GlaxoSmithKline (GSK). P&G is a new entrant with the launch of Oral B Pro-Health in July‘13 in the Indian market. According to company sources, it will be available in mint flavour with the specifications : 140 gms (for Rs. 98) and 75 gms (for Rs. 59). In the first month, the company registered a market share of 0.2% in the first month. The key factors responsible for attracting global players like Proctor & Gamble to the Indian market are i) Increasing demand from rural India – Only 42% of the...
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...definitely helped people around the world to be closer. But Friedman’s does not mention the less fortunate countries where the globalization is still a far dream. I feel Friedman’s analysis is a good fit for the rich and developed countries, where World has changed to a “global village”. 2. What are the potential impacts of a flat world for a student performing a job search? Today’s educated youth has all the potential and access to the world of technology at their fingertips. They can easily change to the growing job demands and are ready for job changes as needed. They sure got to have good education as the competition is high in today’s economy. I don’t think it’s difficult to find a job; it depends on how open you are to change in the new world of job opportunities and choose the best option. 3. What can students do to prepare themselves for competing in a flat world? Students can equip themselves for this competitive World by acquiring good education. Be updated in the field of your study and keep yourself open to news and updates. The coffee shop business is mainly framed in 2 mainstreams. First group is the major players like Starbucks, Seattle's Best Coffee, Dietrich, Brewsters, New World, Gloria Gears, which can be denoted as Specialty Brands. Second group contains One-Store coffee shops like The Broadway Café. These are generally local, small businesses. The coffee shop industry possesses a very...
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... correct volume will be critical. The team is aware that their rival, Rigazzi, has also tested a pizza concept and is not far from a product launch. EXECUTIVE SUMMARY The ready-‐made or semi-‐made meals market is mature, now reaching the late majority segment of the product life cycle. A segment of the ready made foods market is shifting away from mass produced, highly processed foods toward greater quality and authenticity. TruEarth has managed to differentiate itself and its products by targeting this niche, a segment of ready-‐made foods that is still experiencing sustainable growth. TruEarth is on the offensive with their business strategies and it shows with their innovativeness in creating ready-‐made fresh...
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