...i THE CONSUMER’S BEHAVIORAL INTENTION TOWARD E-TICKETING SYSTEM OF GOLDEN SCREEN CINEMA (GSC) IN MELAKA SHAFINAZ NADIA BINTI MOHD MOTTASIR Report submitted in partial fulfillment for the Bachelor of Technology Management (High Technology Marketing) FAKULTI PENGURUSAN TEKNOLOGI & TEKNOUSAHAWAN UNIVERSITI TEKNIKAL MALAYSIA MELAKA ii VERIFICATION “I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Technology Management (High Technology Marketing) Signature: Name of Supervisor: Madam Azrina Binti Othman Date: Signature: Name of Panel Supervisor: Dr. Norfaridatul Akmaliah Binti Othman Date: iii CONFESSION “Hereby, I declare that this thesis entitled “The Consumer’s Behavioral Intention Towards e-Ticketing of Golden Screen Cinema (GSC) in Melaka” is the result of my own research except as cited in the reference. The thesis has not been accepted for any degree and is not concurrently submitted in candidature of other degree. Signature: …………………………………… Name : Shafinaz Nadia Binti Mohd Mottasir Date : …………………………………… iv DEDICATION I learn patience, perseverance and dedication. Now I really know myself, and I know my voice. It’s a voice of pain and victory. To my beloved Mom and Dad, My siblings, My lecturers, My friends, Those who have helped me during my rough time, Helped shape me into what I’ve...
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...FACTORS AFFECTING BEHAVIORAL INTENTION TO PURCHASE LOW–COST AIRLINE E-TICKET IN YHAILAND by Piyanath Maneechot School of Business, University of the Thai Chamber of Commerce and Suthawan Chirapanda School of Business, University of the Thai Chamber of Commerce E-mail: suthawan_chi@utcc.ac.th 41 FACTORS AFFECTING BEHAVIORAL INTENTION TO PURCHASE LOW–COST AIRLINE E-TICKET IN YHAILAND by Piyanath Maneechot School of Business, University of the Thai Chamber of Commerce and Suthawan Chirapanda School of Business, University of the Thai Chamber of Commerce E-mail: suthawan_chi@utcc.ac.th Abstract Purpose - The purpose of this research aims to investigate the factors that affecting behavioral intention to purchase low-cost airline e-ticket and this research. Design/methodology - This research employed an empirical study with the use of the questionnaire survey method, in total, 430 responses were collected through randomly mailing and sent out to consumers who had an experience of purchasing low cost airline e-ticket. Findings - The result showed that marketing efforts, perceive ease of use and perceived usefulness positively affects attitude toward using low cost airline e-ticket and attitude toward using and subjective norm also positive affect behavioral intention to purchase low-cost airline e-ticket. The research showed that perceived usefulness was the most important factor that affect to the behavioral intention to purchase low-cost airline e-ticket...
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...Haritha vardhini Katragadda Social and Behavioral health Dr. Preety Gadhoke, PhD, MPH MPH-301 Reflection paper #6 Firstly, ‘Theory of reasoned action’, a model of behavioral intention prediction that spans attitude and behavior predictions. Subsequent separation of behavior from behavioral intentions allows for limiting factors’ explanation on the basis of attitudinal influence. Icek Ajzen and Martin Fishbein developed the theory of reasoned action between 1975 and 1980. This theory was derived from past studies that began as attitude theory and eventually led to behavior and attitude studies. This theory originated from frustration with the traditional behavior and attitude studies. Most studies in this field established weak correlations between the measures of attitude and volitional behaviors’ performance. Initially, the theory related to voluntary behavior but it was noticed later that the theory was not 100 percent voluntary. Under control, it later led to addition of the perceived behavioral controls. According to the theory of reasoned action, behavior of an individual is determined by their intention to perform it and that in turn, the intention is a function of their attitude towards that behavior and their subjective norm. Intention is the best behavior’s predictor. The theory suggests that cognitive representation of the readiness of an individual to perform a particular behavior is their intention. Intention is the immediate antecedent of a behavior. Three factors...
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...that the adoption of a particular technology would enhance their job performance. * Perceived ease of use: the degree to which individuals believed that using a particular technology would be simple. USEFULLNESS The technology acceptance model specifies the causal relationships between system design features, perceived usefulness, perceived ease of use, attitude toward using, and actual usage behaviour.Overall,the TAM provides an informative representation of themechanisms by which design choices influence user acceptance, and should therefore behelpful in applied contexts for forecasting and evaluating user acceptance of information technology 1) Person’s attitude towards the use of the system : As demonstrated in the theory of reasoned Action, the Technology Acceptance Model postulates that the use of an information system is determined by the behavioral intention, but on the other hand, that the behavioral intention is determined by the person’s attitude towards the use of the system and also by his perception of its utility. 2) Impact on performance: The attitude of an individual is not the only factor that determines his use of a system, but is also based on the impact which it may have on his performance. Therefore, even if an employee does not welcome an information system, the probability that he will use it is high if he perceives that the system will improve his performance at work. 3) Easier to use: The Technology...
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...Inf Soc (2015) 14:81–95 DOI 10.1007/s10209-014-0348-1 LONG PAPER Technology acceptance model: a literature review from 1986 to 2013 ´ ´ Nikola Marangunic • Andrina Granic Published online: 16 February 2014 Ó Springer-Verlag Berlin Heidelberg 2014 Abstract With the ever-increasing development of technology and its integration into users’ private and professional life, a decision regarding its acceptance or rejection still remains an open question. A respectable amount of work dealing with the technology acceptance model (TAM), from its first appearance more than a quarter of a century ago, clearly indicates a popularity of the model in the field of technology acceptance. Originated in the psychological theory of reasoned action and theory of planned behavior, TAM has evolved to become a key model in understanding predictors of human behavior toward potential acceptance or rejection of the technology. The main aim of the paper is to provide an up-to-date, wellresearched resource of past and current references to TAMrelated literature and to identify possible directions for future TAM research. The paper presents a comprehensive concept-centric literature review of the TAM, from 1986 onwards. According to a designed methodology, 85 scientific publications have been selected and classified according to their aim and content into three categories such as (i) TAM literature reviews, (ii) development and extension of TAM, and (iii) modification and application...
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...doing this research. Background of Study Labis started as a small village known as Kampung Paya Merah. The village got its name from a type of river grass which became the favourite food for river terrapins. In early 20th century, British officers came to the villages to survey for new areas to be developed in Segamat district. The British officer was surprised to see the river terrapins since they had not seen those animals before. They asked the villagers the name of those animals and the villagers answered, “labi-labi tuan” and because they did not know the name of those animals the British officers referred to them as Labis in the plural form. Therefore, the British officers decided to name the settlement Labis. Another theory is that in the 17th century, a member of the Malacca royal family was travelling through the area. He saw something that intrigued him. He called out to his advisors to tell him what it was, he went “Habis? Habis?” then accidentally is blurting out the name Labis. Labis is the second largest town in the district of Segamat, Johor with a population of about 20, 000 people and the largest community there is Chinese. Labis is an agricultural town and the main export is rubber. This study is focusing on the impact of wireless technology towards rural areas resident at Kampung Sawah Baru, which one of Labis part. Kampung Sawah Baru has 500 villagers which equals to 114 houses. Their main activities is gardening and trapping...
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...Technology helps an organization to re-engineer work practices, improve speed, maintain consistency and accuracy and increase reliability. In the past two decades, research has focused on the notion of technology adoption. Studies have examined various aspects of technology adoption at an individual and organizational level and in this paper will analyze if age can be a differentiating factor in adoption of technology in the workplace. Research examining age differences in technology adoption decisions A research study was conducted by Micheal G.Morris and Viswanath Venkatesh in the year 2000 to investigate age differences in individual adoption and sustained usage of technology in the workplace using the theory of planned behavior. The theory of planned behavior is a theory which links beliefs and behavior. The study was done over a period of 5 months among 118 workers. User reactions and technology usage behavior were studied majorly in this experiment by introducing a new software system to the workers. Research Method: The setting for the research done by Morris and Venkatesh was a medium-size financial accounting firm in a large mid-western city with approximately 300 employees. The firm was well established and had been in business for about 15 years. A total...
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...have on consumers’ behavioral intentions? (Use the Theory of Reasoned Action to guide your thinking and your answer.) This is a review and application question with a web exercise. Fishbein and Ajzen’s Theory of Reasoned Action is a powerful model for analyzing and understanding the factors that influence voluntary, overt behaviors. Students need to understand the basic components of the model and the logic that underlies their interrelationships. Exhibit 6.6 in the text clearly presents the major components of the model and their interrelationships. Students should be able to discuss these "flows of influence." The theory of reasoned action identifies two main influences on behavioral intentions--Aact and SN that is attitudes toward the action and subjective norms. Different promotional strategies, such as those used by The Gap, can try to change consumers’ attitudes and/or their subjective norms. For instance, if the weak BI is due to negative attitudes toward purchasing clothing from The Gap, advertising needs to focus on the specific negative beliefs about the consequences of buying and using the product. Alternatively, The Gap could try to use social influences to impact subjective norms by communicating social acceptability by wearing clothing from The Gap. 7. Use the example of “The Gap” to distinguish between the multi-attribute attitude model and the theory of reasoned action. How could each model contribute to the development...
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...Behavioural change theories From Wikipedia, the free encyclopedia Behavioural change theories are attempts to explain why behaviours change. These theories cite environmental, personal, and behavioural characteristics as the major factors in behavioural determination. In recent years, there has been increased interest in the application of these theories in the areas of health, education, criminology, energy and international development with the hope that understanding behavioural change will improve the services offered in these areas. Contents • 1 General theories and models o 1.1 Self-efficacy o 1.2 Learning theories/behaviour analytic theories of change o 1.3 Social learning/social cognitive theory o 1.4 Theory of reasoned action o 1.5 Theory of planned behaviour o 1.6 Transtheoretical/stages of change model o 1.7 Health action process approach o 1.8 Education o 1.9 Criminology o 1.10 Energy • 2 Objections General theories and models Each behavioural change theory or model focuses on different factors in attempting to explain behavioural change. Of the many that exist, the most prevalent are the learning theories, Social Cognitive Theory, Theories of Reasoned Action and Planned Behaviour, Transtheoretical Model and the Health Action Process Approach. Research has also been conducted regarding specific elements of these theories, especially elements like self-efficacy that are common to several of the theories. Self-efficacy Self-efficacy is an individual's...
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...THE EVOLUTION OF TECHNOLOGY: COMPARING COMMUNICATION METHODS OF MODERN SOCIAL NETWORKS TO RURAL INDIGENOUS GROUPS [DO NOT CITE WITHOUT PERMISSION OF THE AUTHORS] 1 ABSTRACT “It has become appallingly obvious that our technology has exceeded our humanity” (Einstein 1875-1955). This quote by Albert Einstein shows the vast technology changes experienced by humanity. The early indigenous tribes and groups had developed systems of communication and networks to conduct their daily activities (ie. trade, etc) with the use of technological resources which were far inferior compared to modern day. They created social networks to communicate and share common interests during their interactions. A social network defined is a social structure that encompasses individuals and organizations who become connected through sharing of common interests, for example in friendship, beliefs, knowledge, etc. In the modern era, post 1950s, humankind had begun to see a sharp climb in technology uses to ease daily tasks and activities. They created a social structure such that much of the interaction and creation of social networks revolves around the use of technology as a resource. Technology in the modern era has begun to be viewed as a means of effective communication and function for a majority of individuals. The comparison between rural indigenous groups of the past and the modern era communication methods can be studied to see whether technology has increased level of communication. ...
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...between a product or brand and an attribute or feature of that product or brand 1 5/22/2015 The Tricomponent Model • Affective Component • A consumer’s emotions or feelings about a particular product or brand. • Purchase decisions are continually influenced by affective response • It is comprised of both our knowledge of stimuli and our evaluations of them Attitude models that examine the composition of consumer attitudes in terms of selected product attributes or beliefs. Multiattribute Attitude Models • Conative Component • The likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude object. A model that proposes that a consumer’s attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome (either favorable or unfavorable). Multiattribute Attitude Models • The attitude-toward-object model • Attitude is function of presence & evaluation of product-specific beliefs and evaluations • The...
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...SUGENTHEERAN KOMANNAYAR (28380) GAYTHRI KUPUSAMY (26347) SELF PERCEPTION THEORY Self-perception theory is an account of attitude change developed by psychologist Daryl Bem. It asserts that people develop their attitudes by observing their behaviour and concluding what attitudes must have caused them. The theory is counterintuitive in nature, as the conventional wisdom is that attitudes come prior to behaviours. Furthermore, the theory suggests that a person induces attitudes without accessing internal cognition and mood states. The person reasons their own obvious behaviours rationally in the same way they attempt to explain others’ behaviours. The self perception theories is categories into three parts which is, Foot-In-The-Door technique There is both foot-in-the-door phenomenon and foot-in-the-door technique. As you can guess, the technique is used to get the phenomenon. The phenomenon is the tendency for people to comply with some large request after first agreeing to a small request. As you can then imagine, the technique is used to get compliance from others (to get them to behave in a way you want) in which a small request is made first in order to get compliance for a larger request. For example, someone might want you to give to give 5 hours of your time a week for the three months as a volunteer to a charity (a big request). But to get you to agree to this big request, they first ask you to volunteer for 1 hour one time and one time only. After hearing...
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...The Theory of Reasoned Action (TRA) TRA posits that individual behaviour is driven by behavioural intentions where behavioural intentions are a function of an individual's attitude toward the behaviour and subjective norms surrounding the performance of the behaviour. Attitude toward the behaviour is defined as the individual's positive or negative feelings about performing a behaviour. It is determined through an assessment of one's beliefs regarding the consequences arising from a behaviour and an evaluation of the desirability of these consequences. Formally, overall attitude can be assessed as the sum of the individual consequence x desirability assessments for all expected consequences of the behaviour. Subjective norm is defined as an individual's perception of whether people important to the individual think the behaviour should be performed. The contribution of the opinion of any given referent is weighted by the motivation that an individual has to comply with the wishes of that referent. Hence, overall subjective norm can be expressed as the sum of the individual perception x motivation assessments for all relevant referents. How the Theory of Planned Behaviour Works The theory of planned behaviour (TPB) was developed by Ajzen in 1988. The theory proposes a model which can measure how human actions are guided. It predicts the occurrence of a particular behaviour, provided that behaviour is intentional. The model is out lined in the next figure and represents...
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...LiveWellNYU is a student wellness program at New York University (NYU) that has been nationally recognized and has helped thousands of students at NYU in different areas of health. One of these health areas that LiveWellNYU tackles is mental health/depression (NYU, 2012). NYU (n.d.) states that the LiveWellNYU program combines an evidence-based public health approach with ground-breaking strategies that helps students take charge of their health by developing healthy lifestyles and habits. This particular program not only deals with individual students and the NYU Student Health Center, but also aims to provide strategies for faculty and staff, student leaders, parents, family, friends, and community partners to better improve the health of...
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...Paper lecture 1: Lindblom: What is this market system? A market system exists only when markets proliferate and link with each other in a particular way. A market system is a system of society-wide coordination of human activities not by central command but by mutual interactions in the form of transactions. Three kinds of markets are the most familiar: The labor markets, the agricultural markets, and markets for services and goods that industry provides to customers. Two less obvious kinds of markets are no less necessary for a market system. One is markets for intermediate services and goods produced for other producers. The other is market for capital. In market systems people do not go their own way; they are tied together and turned this way or that through market interactions. In our time it is a governed market system, heavily burdened or ornamented with what old-fashioned free marketers decry as ‘interferences’. Although buying and selling may be natural to human-kind, market systems are not. The market system that lies closest to our span of attention is the capitalist market system. In ostensibly democratic societies, market skeptics sometimes fear that the market system may bring an end to democracy. One of their fears is that big corporations already exercise powers inconsistent with democracy; and that multinational corporations overwhelm small nation-states. Despite the growing consensus in favor of the market system, it is of course possible...
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