...highlight the purpose of the visual or oral text(s). In the film The Shawshank Redemption by Frank Darabont, symbolism was used to highlight the importance of holding onto hope. Darabont's use of different symbols at different points in the film educates the viewer in the importance of holding onto hope. "Remember, Red, hope is a good thing, maybe the best of things. And no good thing ever dies". Shawshank Prison was represented as a place of hopelessness at the start of the film. However it was through the opera scene, the libary and the symbol of water that that the viewer could get an insight to how "hope is a good thing, maybe the best of things, and no good thing ever dies." Shawshank Prison was represented as a place of hopelessness. The conditions and brutality set about to dehumanise the prisoners and destroy their hope. During Andy's arrival at Shawshank, the symbol of the prison yard is highly symbolic, reflecting how it is imposible to escape, how crushing the system is. The system and forebidding. The prison yard is shown with a helicopter travelling shot revealing the massive Gothic towers and high walls, the immense area of the compound, in comparison with which humans are puny and insignificant. It also gives the reader an insight of the "high security" intimidating nature of the surroundings. This is shown with surrounding stell mesh fencing, grey walls, a bleak sky, ruthless guards, gates guarded, tight security, guards up high with machine guns. Surrounding...
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...different color of light waves. Each color has different function and uses but it depends to what color is the light will be used. As we all know, we need sunlight in order the plant to grow but in this research we can therefore conclude that plants can also grow without the presence of sunlight but instead we can use the ROYGBIV colored cellophane light waves in order the plant to grow. Also, we wanted to avoid the use of chemical fertilizers because it can affect the environmental issues and human health in a negative way. By avoiding the use of it we can attain the safety of our health and to avoid the negative effect in the plants and organisms that balance the organisms. Upon trying many colors of light waves, we have proven that the red and blue colors have the greatest impact on the plant growth, while the green light appear to be the least effective because it only gives color green to the plants. We need to follow the correct process on how to use the light waves or otherwise, we can’t make this experimentation to be successful. Acknowledgement This investigatory project won’t be possible without the following people who had contributed for the fulfillment of the study that our research team had conducted. These people had indeed rendered their time and...
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...they have had a lot of positive growth in spite of the constant change in ownership. If a company is still able to maintain its growth and brand image during challenging times like that, how much more growth can you expect when the company finally gets owners in there that want to invest and stay with it. In the past year, 1992, Calaveras Vineyards did have a drop off in sales but this was due in part to their lack of representation by a sales organization. I agree that Goldengate Capital should invest in Calaveras Vineyard. This is based on several factors such as the Net Present Value of the firm, the projected sales, and the potential growth of the company in their market. Currently Calaveras was currently being held on Stouts PLC books as $7 million and the purchase price of $4.1 million would be considered a significant discount. All of these factors, and more, pointed toward going ahead with the loan. Ninety-five percent of U.S. wine exports are from California. This is expressed statistically in the following manner: $1 billion winery revenues in 2008 (again, a 630% increase from $137 million in 1990), and 55 million cases sold to 125 different countries (which is up 630% from 12 million cases sold in 1990). 526,000 acres of California’s land is used for wine grapes, despite the fact that vineyards cover less than 1% of the state’s terrain. Additionally, 3.06 million tons of harvested wine grapes and $1.84 billion is the worth of the Farm Gate value of wine grapes...
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...Exploring Distinctive Characteristics & Virtues of Coffee Varieties: The Bourbon & Pacamara Case Overview: This document explores from different angles the Bourbon variety, one of the heirloom Arabica species and the Pacamara varietal, a very intriguing hybrid. Here you will find their botanical characteristics, agricultural practices, and how their versatility and cup profile fit within the fastest growing specialty “espresso-based beverage” and exotic coffee niches. Brief Botanical Description of C. Arabica Typification: It is necessary to establish a normal variety or type variety, in order to compare against it the different mutations. In C. Arabica, the “Typica” variety had been chosen as the blueprint or pattern (Kramer). When compared to some Ethiopian types it appears that “Typica” was chosen for growing purposes because of its resistance and productivity characteristics. The word “Variety” and its equivalent “Cultivar” have been applied to coffee, as for other plants, referring to variations due to two reasons: Mutations: These are expressed as more or less abrupt changes, such as a marked deviation in height or leave shape, etc. Mutated plants are descendants from a normal one and are considered as such when they permanently keep the new type after being propagated by seed. (i.e.: Maragogipe, Pacas, Caturra, etc.) Hybrids: These are natural or artificial crosses between varieties or species. When these plants are propagated by seeds they don’t...
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...General Certificate of Education Advanced Subsidiary Examination January 2012 Economics Unit 1 ECON1 Markets and Market Failure Thursday 12 January 2012 9.00 am to 10.15 am For this paper you must have: an objective test answer sheet a black ball-point pen an AQA 8-page answer book. You may use a calculator. Time allowed 1 hour 15 minutes Section A (ECON1/1) Answer all questions on your objective test answer sheet. Use a black ball-point pen. Do not use pencil. Do all rough work in this question paper, not on your objective test answer sheet. Section B (ECON1/2) Answer EITHER Context 1 OR Context 2. Use black ink or black ball-point pen. Pencil should only be used for drawing. Write the information required on the front of your answer book. The Examining Body for this paper is AQA. The Paper Reference is ECON1/2. Information The maximum mark for this paper is 75. There are 25 marks for Section A. Each question carries one mark. No deductions will be made for wrong answers. There are 50 marks for Section B. The marks for questions are shown in brackets. You will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. Advice You are advised to spend no more than 25 minutes on Section A and at least 50 minutes on Section B. G/T76935/Jan12/ECON1 6/6/6/6/ ECON1 2 Section A: Objective Test Answer all questions in Section...
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...NOVA Middle School Joel Underwood, Advanced History Dept. The Examination and Comparison of Food Between Han Dynasty China and Ancient Rome By Joaquin Velazquez 2/7/2024 Ancient Rome and Han Dynasty China were very similar empires, despite being seven and a half thousand kilometers away from each other. The two empires' food and meat were far different. According to Jacqueline M Newman, in her text, “Han Dynasty Foods” (2005), “Among the meat and poultry items, or parts thereof, are chicken, crane, deer, dog, duck, frog (bamboo chicken), goose, hare, magpie, ox, pheasant, pigeon, sheep, sparrow, and turtledove.” There were a great deal of meats that the citizens of China feasted on and enjoyed. Ancient Rome ate very little meat,...
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...1/ Internal Analysis Vision To provide exceptional coffee world-wide by maintaining excellence, embracing diversity, contributing positively to communities and the environment, and pursuing profitability. (Farfan 2010, http://retailindustry.about.com/od/retailbestpractices/ig/Company-MissionStatements/Starbucks-Coffee-Mission-Statement.htm) Strengths Strong Brand: Global presence: Starbucks are currently the largest chain in the coffeehouse industry. Operating with more than 20,000 stores in 62 countries gives the company a strong presence in the industry, arguably ahead of its competitors. Consistent messaging: Starbucks consistently communicates its vision as a ‘Third Place’ between home and work place through its communications, product and store development, and customer service. This coordinated effort has built Starbucks not only as a powerful brand for coffee, but also the coffee experience that extends beyond the coffee and cafe. Unique value proposition: By positioning itself as the ‘Third Place’ and offering a ‘coffee experience’, it also provides a somewhat unique value proposition to customers. Engaging and personalized communication and marketing: My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas. The brand has created a digital dialogue with its customers, enabling people to give their feedback and receive a response back from Starbucks addressing their concerns/comments. It also has over 705...
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...[pic] IPO Valuation By: Ryan DeCoudres & Jose Alessandro de Vasconcelos March 24, 2009 TABLE OF CONTENTS INTRODUCTION 2 COMPANY AND INDUSTRY BACKGROUND 3 GOING PUBLIC 4 THE IPO PROCESS 5 JETBLUE VALUATION 10 RECOMMENDATION 12 WHAT HAPPENED 12 REFERENCES 15 INTRODUCTION Following the terrorist attacks of 9/11, the airline industry was in the doldrums. Many of the largest carriers in the nation had filed for bankruptcy protection and were asking the federal government for help so they could survive. Certainly few people at this time considered the airline industry to be an extremely profitable venture, but where others saw despair, David Neeleman, CEO and founder of JetBlue Airways, saw opportunity. In 2002, after 2 years of profitable operations and less than a year after the attacks that shook the industry to its core, JetBlue Airways had its Initial Public Offering (IPO) and went public. This case study outlines the IPO underwriting process and uses JetBlue as an example to describe the steps throughout the way. It also asks the analyst to come up with a valuation for this IPO, based on the financial and non-financial data presented. In the following pages, we will discuss the pros and cons of going public, the IPO process itself, and walk through the calculations that led us to our...
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...Module Name: Marketing Strategy OPEN UNIVERSITY MALAYSIA FACULTY OF BUSINESS MANAGEMENT BMMS5103 Marketing Strategy Master of Business Administration Name: Adam Khaleel Lecturer: Abdulla Nafiz Learning Centre: Villa College Trimester: May 2015 Contents 1.0 Executive Summary 2.0 Introduction 3.0 Analysis and mapping of the products 4.0 Analysis and mapping of the products with models 5.0 Comparison of product, pricing, promotional and placing strategies 6.0 Types of disagreement between the competitor A and the channel distribution 7.0 Channel strategy factors 8.0 Conclusion and Recommendations 9.0 References 1.0 Executive Summary Today’s business world has become much competitive that requires continuous and visible effort to get and retain customers. Companies are increasing focus on sales and marketing. Businesses need to decide which customers to target. Businesses need to work out how they will reach and win new customers. Businesses need to make sure that they keep existing customers happy. And they need to keep reviewing and improving everything in order to stay ahead of the competition. Therefore businesses need to develop appropriate marketing strategies which allow them to move forward. This is a marketing strategy report. First part will identify and explain the best analysis for two competing cosmetic brands (Competitor A and B) which consists of eight products from four product lines. In this section...
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...ABCVEGGIES.com E-MARKETING PLAN ABCVEGGIES.COM’S PLAN FOR ONLINE EXPANSION Nanette Riggs 288311 QRT2 18 March 2013 PROPOSAL AND Marketing Plan ABCVEGGIES.COM’S COMPREHENSIVE PLAN FOR ONLINE EXPANSION A1. Viability in an online market ABCveggies Today ABCveggies is an independent, organic farm, currently operating out of a warehouse located in the north end of Sarasota, FL since early 2009. The unique feature of ABCveggies is that the produce is grown on the roof of a warehouse located in a light industrial zone. ABCveggies is dedicated to the following principals: • Sustainable organic gardening • Feeding families • Education, and • Earning a living The business consists of a vertical grow system installed on the rooftop of the warehouse and has in place 200 poles, each with 6 stryofoam buckets, capable of growing at least 4 plants each, for a total minimum capacity of 4800 plants. The owner has an additional 5 acres of land available for installation of vertical grow systems, but doesn’t want to develop it ahead of a customer base to purchase the produce. While the owner has been operating the rooftop farm successfully since 2009, there is still not a very strong customer base. In order to expand the business and to develop a customer base consisting of substantial proportion of repeat clientele, the owner has decided to expand the online presence of the business. In order to determine the best design...
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...Fallacy Exercises, part 3 I. Identify the fallacies committed by the following arguments, giving a brief explanation for your answer. If no fallacy is committed, write "no fallacy."[1] NOTE: If an argument is followed by “IGNORE” it is an eample that we didn’t cover and you are not responsible for it. 1. Either we require forced sterilization of Third World peoples or world population will explode and all of us will die. We certainly don't want to die, so we must require forced sterilization. False Dichotomy. These aren’t the only two possibilities. People could control the population by other means. 2. James said that he saw a picture of a beautiful girl stashed in Stephen's locker. We can only conclude that Stephen has broken the rules, because girls are not allowed in the locker room. Accident – the rule applies to real girls, not pictures of girls. 3. Why is it so difficult for you to reach a decision? Complex Question. The thing being assumed is that it is difficult for the person to reach a decision. 4. People who lack humility have no sense of beauty because everyone who has a sense of beauty also has humility. Circular argument. The conclusion says nothing different than the premise. 5. Butane is combustible. Therefore, it burns. Circular argument. “Combustible” means “burns”. 6. Honey, this postcard just arrived, and it says we have won a free airline trip. All we have to do is call the toll-free number...
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...challenge incorrect thinking is essential in making wise decisions. What is Critical Thinking? * Definition: A self-guided, self-disciplined process which directs individuals to think correctly about themselves and the world around them. It is an essential method that guides its adherents (someone who supports a particular party, person, or set of ideas) towards truth. It involves investigation, analysis and self-corrective decision-making which provide a consistent and coherent (of an argument, theory, or policy) logical and consistent) way to solve a problem and conclusion. * It is through the process of questioning what you see, hear, and experience that you can come to a conclusion to make a wise decision * Point of this book is to challenge you to “know what you believe” and “why you believe it” not to make you a skeptical question everything weird-o. * Hebrews 4:12 - “For the word of God is living and active. Sharper than any double edged sword, it penetrates even to dividing soul and spirit, joints and marrow; it judges the thoughts and attitudes of the heart.” * King James Version “For the word of God is quick, and powerful, and sharper than any two edged sword, piercing even to the dividing asunder of soul and spirit, and of the joints and marrow, and is a discerner of the thoughts and intents of the heart” * Homo sapiens means “thinking man” To be a balanced critical thinker you need: * Rehearse: You must...
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...Business Strategy Name Institution Abstract This paper critically analyses the past and the current market trend, operations, and marketing strategies of Sainsbury’s Company. Different models of analysis were employed to clearly understand the current and previous state of Sainsbury’s. Some of these models include SWOT analysis, PEST analysis, CORE analysis, Porter’s Five Forces model, Key Success Factors, and Ansoff’s Matrix These models help in understanding all aspects that play a role for the success and the failures of the company that include its strengths, weakness, opportunities, threats, and several factors that bolster of hinders the success of the company. I also looked at deep analysis of the success of introducing “Dark Stores” in Ireland. It can be concluded from this study that, Sainsbury’s can successfully enter into Ireland market by introducing “Dark Store”. However, the company will likely face some challenges and competition from other companies in Ireland, but it can counter these by employing different strategies recommended in this study. Business Strategy: Sainsbury’s Introduction The task of the strategy is the most difficult and time-consuming part of strategic management. This task runs almost through all levels of management and should be taken into account in most parts of the company. The specific implementation of the strategy begins with a thorough analysis of what the company should do differently and better for the successful implementation...
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...Statement Problem Red Bull GmbH faces many challenges in the functional drink market. RUFTS Marketing Consultancy will take a closer look at these challenges with a particular focus on the SWOT and PESTLE analysis as it pertains to the current market challenges as described in the Bahria University case study. Objective The objective is to provide a clear strategic recommendation to the Red Bull executive committee on the best course of action for the company based on the current market challenges with strong consideration of theories as outlines and described by marketing scholars and academics. Contents: CAGR (Compound Annual Growth Rate) - The year-over-year growth rate of an investment over a specified period of time. Competitive Advantage - a condition or circumstance that puts a company in a favorable or superior business position Corporate Planning Tool - A variety of analytical tools and techniques are used in strategic planning Coup A quick, brilliant, and highly successful act; a triumph. Crux A critical point of discussion or situation. Dire Worst possible case scenario. Disposable Income Group - The amount of money that households have available for spending and saving after income taxes have been accounted for. Disposable personal income is often monitored as one of the many key economic indicators used to gauge the overall state of the economy Domestic market A domestic market, also referred to as an internal...
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...ISSUES IN ACCOUNTING EDUCATION Vol. 30, No. 1 2015 pp. 47–69 American Accounting Association DOI: 10.2308/iace-50948 Diamond Foods, Inc.: Anatomy and Motivations of Earnings Manipulation Mahendra R. Gujarathi ABSTRACT: Diamond Foods is America’s largest walnut processor specializing in processing, marketing, and distributing nuts and snack products. This real-world case presents financial reporting issues around the commodities cost shifting strategy used by Diamond’s management to falsify earnings. By delaying the recognition of a portion of the cost of walnuts acquired into later accounting periods, Diamond Foods materially underreported the cost of sales and overstated earnings in fiscal 2010 and 2011. The primary learning goal of the case is to help students understand the anatomy and motivations of earnings manipulation. Specifically, students will have the opportunity to (1) apply the FASB’s Conceptual Framework to a real-world context, (2) determine the nature of errors and compute their numerical effects on financial statements, (3) understand motivations for earnings management and actions needed for managing earnings of future years, (4) explain the anatomy of financial reporting fraud by reconstructing journal entries, (5) prepare comparative financial statements for retroactive restatements, (6) explain the rationale for clawback provisions in compensation contracts, and (7) understand the difference between the real and accrual-based earnings management. Keywords:...
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