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Relative Social Norm

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Townsend (1979) studies the development of social norms over time which he identifies as relative poverty. Relative poverty involves expectations instead of necessities and therefore creates wider boundaries making it harder to separate the poor from the less well-off. As a result Townsend argues that we can make international comparisons of poverty through context of consumer goods. A study in Edinburgh showed that an item based approach to poverty, highlights the widening gap between rich and poor, with consumer goods such as sanitation and strong buildings. Whilst such goods are available for most areas in the UK, they are not always accessible in less developed or developing countries such as Sudan and Indonesia. This shows that relative

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