...effective to market flavored cigarettes within the African American subculture, the Latino subculture and the Asian subculture. After determining the marketing strategies to be used, the environmental factors, cultural differences, and cross-cultural differences must be identified for each subculture. The goal is to understand how consumers’ cultural identities relate to purchasing choices. Subcultures African American Subculture The African American market is not a monolithic group. Marketers must be aware of the diversity within the African American subculture that includes African-Argentinian, African-Cuban, African-Ecuadorian, African-Latino American, African-Mexican, African-Trinidadian, Black Canadian, African-Native American and the list goes on. Until marketers recognize that the African American subculture is as diverse as the world languages it will be difficult to target the market. Just as the subcultures vary so do interests, religions, occupations, and levels of education, family structure and socio-economic...
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...Thinking About Diversity and Inclusion Wesley J Ackerman Soc 315-Cultural Diversity September 14, 2011 Ernest Hernandez Thinking About Diversity and Inclusion What are the dimensions of cultural diversity? Identify and briefly explain the dimensions by referencing both textbooks. The dimensions of cultural diversity are measured through similarities and differences between items in a group. A broad or macro look into a group helps to discover similarities between items while a detailed or micro look is helpful when looking for differences. According to the reading, the primary dimensions that are looked at when dealing with diversity are age, gender, race, mental and physical ability, sexual orientation and ethnicity (Pg. 47 “Understanding and Managing Diversity”). With age comes certain connotation. Native American and Asian cultures hold their elders in revere for their years of wisdom, youth is often more appreciated in the global workforce for their energetic drive. While the number of women in the workplace continues to grow and they prove capable of holding positions of responsibility, when dealing with gender it is still often thought that men make decisions based on business while women tend to bring emotion into their decision making. Ethnicity and Race usually go hand in hand unless working within a very particular group. Amongst a workplace with a broad business, a person may be acknowledged only by their race, such as Hispanic or Latino. Now if the business...
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...It is also one of the most segregated. Despite being known as a “melting pot” of cultures, religions and traditions, the city is also imagined as a “mosaic of social worlds segregated like plants in a garden.” Chicago’s ethnic neighborhoods emerged from an influx of immigrants in the early twentieth century, arriving in the city without a sense of community, they turned to ethnically categorized areas to feel at home. These neighborhoods became places of cultural preservation and sites for thriving tradition and pride. However, despite the benefits of these tight-knit communities, they resulted in self-segregation within first generation communities. For African Americans in the city, the act of segregation was enforced. While enforced segregation is no longer in place, the separation of groups within the city is still prevalent. Currently...
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...Latin-American region, but also the world as a whole. If we are to analyze the culture of the Argentinians, there is one important place to start. Buenos Aires, the capitol of the country, accounts for over a third of the country’s population, and is rich in diversity. The city, and country, has religion freedom, as well as many different dialects meandering amongst the population, although Roman Catholicism is the official religion and Spanish the official language of the country. This relative “melting pot” of individuals carries a unique atmosphere, with different kinds of handicrafts found all over the country. “The gauchos produce silver buckled belts, spurs, stirrups and the mate gourds from which they drink their mate through a silver straw. The indigenous groups produce wood carvings, weavings and textiles such as ponchos” (Select, 2010). This is just the tip of the iceberg when it comes to the cultural relevance of Argentina and its people. The country is also very prominent within the realm of entertainment such as music and dance. The music scene in Buenos Aires is very much alive and there are many pubs and clubs, called "boliches", where local and international rock, jazz, reggae, punk, techno, dance, hip-hop, electronica or Caribbean bands perform. But the main attraction of the Buenos Aires entertainment culture is that of the Tango dance. Although there has been speculation that Cuba might have developed the dance, Buenos Aires is known...
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...There are many benefits, challenges, and opportunities having a diverse society. It is important to realize that there are positive benefits to society when diversity is respected. Valuing diversity can open our minds to new and exciting experiences and to new ways of thinking which can make our lives more interesting. Society can also benefit by accepting diversity because by excluding minority groups we could miss their valuable contributions. Society has evolved due to diversity. We have adapted to the cultures, race, lifestyles, religion even food and music of different nationalities. There are also the challenges of diversity. Americans probably has the most cynicism of any cultures, due to the United States being the “land of the free” and many wanting to live the “American Dream”. With this comes prejudice and discrimination. Certain cultures believe that they are superior to all and this brings prejudice and discrimination. The hardest challenge is discrimination, whether it is against certain culture, religion, race or even skin color. There is also the growth of certain cultures. An example of a culture that tremendously expanded is the Hispanic population. “The Hispanic population grew by 43 percent, rising from 35.3 million in 2000 to 50.5 million in 2010.” Cencus.gov Here in the United States, Spanish is known as the second language next to English. There are many Americans that are prejudice against about this. Though you should not judge a book by its...
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...Topic: Does globalisation pose a threat to cultural diversity The term globalisation is the movement and integration of people, ideology, economy, and culture beyond domestic and national boarders to other boarders around the globe thus growing the interconnectedness of various societies, economy, and culture. “Globalisation is a state of the world involving networks of interdependence and multi-continental distance” this definition of globalisation was offered by Harvard professors (Roberts Keohame, & Joseph Nye, pg105). We say that the course of globalization isn’t in any way a natural practice, i.e., a process that occurred as a result of human laws and orientation. Globalization seems to us as a deliberate, conducted process, the manifestation of an accurate cultural and economic model which carries a particular ideology or philosophy and a worldwide vision. This ideology has had a profound impact towards determining what people from all nook and cranny of the world believe. It has been generalised and made the global trend. For example; the case of American movies and hip hop music being seen as ideal and blueprints to everyone who want to venture into same field, and also the global urge to dress, talk, or even act American. At the pole position of this ideology are the Hollywood, and other multinational companies like McDonalds. Their actual Mother Nature necessarily linked to one specific country, even though they have their ancestries in the various part of world...
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...MTV Networks: The Arabian Challenge TEACHING NOTE ABSTRACT MTV Networks (MTVN) had over the years developed a reputation for its ability to provide localized content without diluting what MTV stood for. However, the company faced the most challenging test in late 2007 with its launch of MTV Arabia in the Middle East, which some experts considered as the biggest launch in the channel’s history. While the market in the Middle East offered MTVN with huge opportunities due to its huge youth populace, MTV’s controversial content that was known for angering religious, political, and conservative communities could easily backfire in the conservative environment prevalent in the region. On the other hand, too much localization to suit the tastes of the region could dilute MTV’s global brand. The case discusses in detail the strategy adopted by MTVN to enter and expand in the Middle East and also the challenges faced by the channel. TEACHING OBJECTIVES & TARGET AUDIENCE The case will help the students to: • Understand the issues and challenges in entering and expanding operations in new markets which were culturally different from the organizations home/traditional/existing markets. • Understand the pros and cons of entering a new market with a standardized/adapted product to suit local preferences. • Analyze MTVN’s strategy in the Middle East, identify challenges and explore strategies that the channel could adopt in the future This case is...
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...Latter-Day Saints (Mormons) and Black (African) Decent Abstract This paper will identify how Mormons differ from other religious groups. Enlightening of the subject matters that pertain to their beliefs, practices, and how this religion group contributes to the American culture is the bases of the first part of the paper. This paper will also describe the discrimination and prejudice that the Mormons have to deal with because of their religion choice. This paper will also describe the African decent experience with discrimination and prejudice as well. Discrimination and prejudice takes place in all cultures and religions. People who are unwilling to understand and accept the difference that people share are going to allow this behavior to continue and pass it down from generation to generation. America is the melting pot for all ethnic backgrounds, including religions. Being more open minded and having understanding will allow us to break the stereotypes, prejudice, and discrimination that we all have towards one another. Latter-Day Saints (Mormons) and Black (African) Decent The United States, throughout history, has been a country of immigrants and a country of religion diversity. Discrimination, prejudice, and stereotyping in the Mormon and Black decent groups have been displayed throughout the changing times. The Mormons, who emerged after the discovery of The Book of Mormon in 1830, were run out of several states before settling in Utah. Blacks who were brought...
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...Every era will have its own style and patterns of music that rouses that particular time on what to say, wear or act. Albert (2009) claims that music is something that everybody can associate with and as it keeps on evolving, so will society. Tune in into radio stations or surf into television channels and endless current mainstream music will be played, repeatedly. While some of the songs are catchy, the meanings behind some songs are extremely provocative. Rap music is known for its reputation for being misogynistic. These days, mainstream rap music contains offensive verses about ladies and features normally half-naked ladies with agendas of getting more viewers. Hip-hop music has convinced society that this is how women should be treated by men and how men can embrace the ‘gangster’ image. Studies have shown that the rate of young boys acting violently in public expanded after these sorts of thug life has been shown in rap music...
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...Prejudice can be caused because of various reasons. Religion, ethnic race and social status are examples of causes of prejudice. Sometimes prejudice is caused by how we are raised. Many times parents pass on prejudice beliefs to their children. A lot people raised in the southern part of the country are prejudice against blacks. In the early to mid 1960’s, prejudice was alive and well in the south. Blacks had their own bathrooms and were forced to ride in the back of city busses. It’s hard to believe that was doing on only 40 years ago. A lot of Middle Eastern countries are very prejudice against women. The Civil War was based on prejudice beliefs. The North wanted to keep slavery and the South wanted to abolish slavery. Many blacks were beat, raped and killed just because of the color of their skin. Schools in the 1950’s were segregated. Some students were forced to ride buses for many miles to prevent whites and blacks from attending the same school. Finally segregation was introduced. It caused a lot of problems, including some riots but eventually people learned to live together and I believe it ended up being a good thing for people and out country. Slavery was stopped shortly after the Civil War but it did not stop people from being prejudice. The only way to stop prejudice is to teach all children from a young age to respect all people. Sometimes parents are not the right people to teach their children because they are already set in their ways and will never change....
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...Contents 1.1 BACKGROUND OF THE STUDY 4 1.11 Indian weddings 4 1.12 Indian greetings 4 1.13 Indian Food 4 Introduction to American culture 5 1.14 American music 5 1.15 American religion 5 1.2 PURPOSE OF THE STUDY 6 1.3 SCOPE OF THE STUDY 7 2.0 LEVELS OF CULTURE 7 2.01 GLOBAL CULTURE 7 2.02 REGIONAL CULTURE 7 2.03 NATIONAL CULTURE 7 2.04 ETHNIC CULTURE 7 2.05 SOCIAL CLASS CULTURE 8 2.06 ORGANIZATIONAL CULTURE 8 2.07 FAMILY CULTURE 8 2.08 GENDER CULTURE 8 2.09 AGE CULTURE 8 2.1 DETERMINANTS OF CULTURE 8 2.11 GEERT HOFSTEDE’S MODEL 9 2.12 INDIVIDUALISIM V COLLECTIVISM 9 2.13 POWER DISTANCE 9 2.14 LARGE POWER DISTANCE 9 2.15 SMALL POWER DISTANCE 9 2.16 MASCULINITY V FEMINITY 9 2.17 UNCERTAINITY AVOIDANCE 10 3.0 CHARACTERISTICS OF CULTURE 10 3.01 Culture is dynamic 10 3.02 Culture is pervasive 10 3.03 Culture is learnt 10 3.04 Culture is integrated 10 3.05 Culture is ethnocentric 10 3.06 Culture provides social cohesion 11 4.0 VIEWS ON CULTURAL TRENDS 11 4.01 The Convergent View 11 4.02 The Divergent View 11 5.0 ANALYSIS AND CONCLUSION 12 5.01 ANALYSIS 12 1.0 INTRODUCTION 1.01 WHAT IS CULTURE? Culture rules virtually every aspect of your life and like most people; you are completely unaware of this. Culture is vital because it enables its members to function with one another without the need to negotiate meaning at every moment. Culture is learned and forgotten, so despite its importance we are generally unconscious...
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...Keisha Grubb Chapter 1 Outline Business Now: Change is the Only Constant 1:1) Business Now: Moving at Breakneck Speed * Technologies forge instant connections across the globe. * Successful firms : Seek the opportunities and avoid the pitfalls, carefully evaluate risks, complete understand their market, adhere to ethical practices * Their core goal: To generate long-term profits by delivering unsurpassed value to their customers. * Over the past few years explosive growth in Facebook and Twitter has played a pivotal park in forging a new role for both businesses and consumers in today's dynamic business environment. * Census Data : * The median household income is the U.S. is roughly $50,000. * The top 40% of Americans earns 75% of the money. * Four in ten kids are born to single moms/ * By 2010, birthrates had dropped to an all-time record low. * 60% of Americans now live in the South and West regions. * 26% of men make six or more cell phone calls a day. 1:1a) Business Basics: Some Key Definitions * Business- any organization that provides goods and services in an effort to earn a profit. * Profit- The Money that a business earns in sales (or revenue) , minus expenses, such as the cost of goods and the cost of salaries REVENUE – EXPENSES = PROFIT (or LOSS) * Loss- When a business incurs expenses that are greater than its revenue. * Despite the meltdown of 2008, American new business creation hit...
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...monotheistic religions, such as, Judaism and Christianity; originated in the Middle East. There are many similarities and differences between Islam and other religions, such as Christianity and Judaism. Muslims have beliefs and rituals that have been practiced and followed throughout the world. Many times the religion of Islam has been misunderstood and misrepresented. This paper will explore the foundation and beginnings of Islam and discuss the role it has played in the lives of three significant social leaders in America: Malcom X (civil rights), Loon (rap music/entertainment, and Muhammad Ali (sports). Islam is based on the belief of one god. Islam began in the sixth century. Mecca, a city in Saudi Arabia, was growing as the new business center with a new population of wealthy people, but also with a growing division between the rich and poor. This changing situation in Mecca challenged the traditional system of Arable tribal values and social security. At that time, appeared the prophet Mohammad who preached the messages from the book of the Quran, which is the core of the religion, Islam. It was calling everybody to return to the worship of the true God and to fairness in the community. Muslims believe that God sent a revelation first to Moses (found in Hebrew Scripture, the Torah), then to Jesus Christ (the Gospel), and finally to the prophet Mohammad (through the Quran). Muhammad had told his followers that he is not the founder of a new religion, but a religious...
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...Introduction to Sociology SOC 110 Catalog Description: As an introductory survey of sociology, it is designed to give a broad overview of the field of sociology. It focuses on all aspects of society, culture, social interaction, institutions, group processes, social control, diversity and inequality based on race, ethnicity, class, gender, etc., and the causes and nature of social stability and social change. As a three hour credit course, SOC110 provides the equivalent of 45 hours lecture or classwork. Students are expected to complete an additional 90 hours in homework, study time and completion. (3 credits) Course Objectives: 1. Students will be able to analyze and explain how groups, societies, and cultures address human needs and concerns. 2. Students will be able to describe the importance of cultural unity, diversity, and globalization (NCCS Standards 1.1 and 1.9). 3. Students will be able to understand sociological concepts and apply them in describing the interactions among individuals, groups and institutions (NCCS Standards 1.5 and 1.6). 4. Students will be able to identify and analyze historical change in social institutions, the organization of power, and social movements (NCCS Standards 1.2 and 1.6). 5. Students should be able to explain and apply modes of inquiry drawn from the social sciences in the examination of persistent issues and social problems. Competencies: ▪ The student should be able to define important sociological concepts...
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...Cultural Theory and Popular Culture Globalization, Mass Media and Culture Table of Contents Globalization, Mass Media and Culture 1 Table of Contents 2 Introduction 3 Modern culture, ideology 4 Globalization 5 Americanization 6 Mass Media and their Impact 7 Globalization, mass media and culture 8 Mass media and globalization 9 Globalization and culture 10 Conclusion 12 My opinion 13 Recommendations 14 List of references 15 Introduction A term globalization was used in 1983 for the first time in a history. Globalization as we know it today started at the beginning of the 20th century. It has an impact on everything and it has changed everything from its core. Economic environment, political environment and regarding to this subject – cultural environment. As everything, it brought both advantages and disadvantages. Looking back in time when this globalization started intensifies rapidly. It evokes a basic question: why did the globalization intensify rapidly? We can consider many reasons, for example lower travel cost, free movement of people, development of technologies, faster data exchange etc. These answers lead me to another possible answer - mass media. Globalization, Americanization or westernization are closely related to the popular culture. As stated in the book ‘There are two things we can say with some confidence about the United States and popular culture. First, as Andrew Ross (1989) has pointed out, ‘popular culture...
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