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Report Plan

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Assignment 4: report plan
Strayer university dr. lori reagen terrence lewis
11/15/2013
PROPOSAL AND
Marketing Plan
ALCOHOL ANONYMOUS EXPANDING INTO EXCERISE

Purpose:
Being a previous attendee of the Alcohol Anonymous program, I found that the program did more talking than taking action. So I am proposing that the program offers exercise classes in addition to the counseling sessions. I believe that exercise will build character as well as help to clear the minds of the clients in attendance.
Purposed Choice in Instructor
This program will be instructed by Johnny Storm, a five time winner of Men’s Health Body Building Magazine for best tops and sexiest abs. His positive attitude and energy will help push and respectfully keep heads level on their journey to a better sober life.
Program Content
The activities in our program are designed to help keep minds off the issues at hand, but at the same time build stronger confidence and transform the urge to drink into running and healthy eating. Also, we have doctors and certified Physical Therapists who can assist those who may have physical handicaps. We have state of the art equipment that has the ability to scan and regenerate a 3-D image of an individual so they could see the possible outcomes from incorporating exercise in their addiction rehab.
Length of Program
The length of the program will be based on the individual. Some people need more time than others, so we are dedciated to each individual as needed.
Cost of Attendance
This program will be free to any individual in the Alcohol Anonymous program. There will never be a charge for these services as long as there is consistant attendance with Alcohol Anonymous. When an individual decides they no longer need Alcohol Anonymous help but would like to continue our services, we will be more than happy to offer them a 35% discount to continue with our exercise program.

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