Module Code: FC099
Module Title: Business Management
Tutor Name: Bernardo Muñoz
Name of Class/Group: M2
Assessment Title: Business Management Report
Assignment Title: Business Management Report
Student ID Number: 201077450
Date of Submission: Friday 06/03/15
Word account: 2358

Contents 1.0 Introduction………………………………………………………………P4 2.0 BBC………………………………………………………………………P4,5 3.1 Brief history of BBC………………………………………………...P4 3.2 Aims and objectives of BBC…………………………………………P4 3.3 How BBC is funded………………………………………………….P5 3.4 Polices on social responsibility……………………………………….P5 3.0 Cancer Research UK…………………………………………………….P5,6,7
3.1 Brief history of Cancer Research UK………………………………P5, 6
3.2 Aims and objectives of Cancer Research UK……………………….P6
3.3 How Cancer Research UK is founded……………………………….P6, 7
3.4 Polices on social responsibility………………………………………P7
4.0 Jaguar Land Rover…………………………………………………………P7, 8, 9 4.1 Brief history of Jaguar Land Rover……………………………………P7 4.2 Aims and objectives of Jaguar Land Rover……………………………P8 4.3 How Jaguar Land Rover is founded…………………………………..P8, 9 4.4 Polices on social responsibility………………………………………..P9
5.0 More successful organization……………………………………………..P9 6.0 Conclusion…………………………………………………………………P10 7.0 Reference…………………………………………………………………..P12

1.0 Introduction
The aim of this report is to analysis three different organizations. They are the public sector of the economy (BBC), the volunteer sector (Cancer Research UK) and Jaguar Land Rover. This report included these three organizations’ brief history, aims and objectives, how these organizations are founded and the policies on social responsibility. 2.0 BBC 3.1 Brief history of BBC
BBC was called the British Broadcasting Company at the beginning of started. In 1922, it started its life and only had a staff of four at that time. At first, it was financed by a post office license fee of 10 shillings, payable by anyone owning a receiver, and supplemented by royalties on radio sales. On 14 November, the first broadcast came from London. “Listening-in” turned into a popular pastime quickly. What is more, the first director-general of the British Broadcasting Company is John Reith. However, British Broadcasting Company was dissolved after John Reith became the general manager only one month late and meanwhile after the baptism of fire covering the 1926 General Strike. In addition, BBC formed with a royal charter and it changed the name into British Broadcasting Corporation.
2.2 Aims and objectives of BBC
British Broadcasting Corporation has different aim and objectives in each year. The information from Inside the BBC shows that during the period of 2013 to 2014, British Broadcasting Corporation has 4 different aim and objectives. The main objective is to work towards. Among four different aim and objectives, the first one is to make the most creative and distinctive output. In order to ensure the BBC reflects the diversity of the UK, it decided to raise the diversity of on-screen talent and review staff diversity initiatives and set new targets. Secondly, it aims to serve all audiences. Thirdly, in order to create more personal BBC, they are going to innovate online. To make this reliable, it did the review BBC online product set and BBC Live. In addition, it also did a personal connection by using the social media and third-party sites to build connections around their output. Last but not least, it aims on improving the value for money through a more efficient and more open BBC. In order to achieve this, BBC will build new creative partnerships, review the BBC’s headcount and also do some changes.

2.3 How is BBC funded?
The main funding of BBC is the television license. In Britain, every people who watches TV or records it needs to pay the television license. The level of the license fee is set by the local government. According to the Figure 1, it shows the price of color license, black and white license from 1 April 2007 to 1 April 2013. The black and white one was cheaper than the color one. What is more, the BBC’s 2013/14 Annual Report shows that its total income was ￡5 billion and it can be broken down as follow. Most of annual from the householders’ license fees, it is about ￡3,726.1 million. Then ￡1023.2 million from the BBC’s Commercial Business. A part of them came from the government grants and the Foreign and Commonwealth Office for the BBC World Service(￡244.6 million and ￡238.5million) And also there were ￡72.1 million from other income like the rental collections.

2.4 Polices on social responsibility
For the BBC’s polices on social responsibility, it has 6 public purposes. The Royal charter and agreement set them out. First of all, it is sustaining citizenship and civil society. BBC not only provides the high quality news but also provide the public current and political issues. The second one is promoting education and learning. Linking the UK with world is the third purpose. The fourth one is to provide the public new communication technology. For the fifth, BBC can represent UK. And the last one is encouraging the interest and let people participate into the activities in UK.

3.0 Cancer Research UK
3.1 Brief history of Cancer Research UK
Cancer Research UK is a charitable organization in Britain. And it is a volunteer sector which focuses on Cancer research and Health policy. On 4th February 2002, it was founded, formed by the merger of the Cancer Research Campaign and the Imperial Cancer Research Fund. The information which comes from Joan shows that the Imperial Cancer Research is a charity which was founded in 1902. At first, it called the Cancer Research Fund; however, two years later it changed its name to Imperial Cancer Research Fund. (ICRF) And for Cancer Research Campaign, its previous name was The British Empire Cancer Campaign (BECC). It was a very successful and powerful charity at that time. In addition, after these two strong charities merged together, Cancer Research UK became the largest in dependent research organization and the government funded them.

3.2 Aim and objectives of Cancer Research UK
Each sector has its own aim and objectives, so does Cancer Research UK. From the Cancer Research UK’s Strategy (2009-2014), the main aim of this sector is to beat the cancer. In order to achieve this aim, they made some decisions and vision. First of all, they eager to let all the charities in the global know how to protect cancers well, learn more about how to treat different types of cancers. To make sure the findings which they found are used to improve the lives for all cancer patients is one of the aims of Cancer Research UK as well. The third one is they offer the progresses and the each person can make their own choice to understand the cancer well.

3.3 How the Cancer Research UK is funded?
Normally, the money for voluntary sector organizations come from individual donations, sale of donated goods in some cases. The income will from central and local government, the legacies and private sector donations. The funded of Cancer Research UK is almost completely relies on the public support. It can be broken down as follow: * Donations * Legacies * Community fundraising * Events * Retail * Corporate Partnerships
According to the Cancer Research UK‘s Annual Report and Accounts 2013/14, it claimed clearly that there was a10% increase in total underlying income to ￡590 million. This included the Cancer Research UK’ s fundraising teams' best performance and the growth through their licensing portfolio.

3.4 Police on social responsibility
Cancer Research UK, this charity relies on the public and government support and meanwhile they do have responsibility for the social and public. This charity works with the government, they work together to do their best to let more people to know the cancer and how to avoid it. Cancer Research UK lobbies for better screening program and promote the new treatment and the new cancer medicines to the cancer patients. In addition, the BBC news has reported that (2005) Cancer Research UK brings about the smoking ban in England. Also it continues to campaign for further action on smoking.

4.0 Jaguar Land Rover 5.2 Brief history of Jaguar Land Rover
Jaguar Land Rover is a company which sells high quality and well-designed cars. It is a highly prestigious British car brands. From the Jaguar Land Rover’s website, it shows that Jaguar Land Rover is not a private company. In 2008, a company which names Tata Motor, it acquired Jaguar and Land Rover from Ford company. Then these two companies merged to be a strong and single company from that time and got big profit. Jaguar was a single company which started by manufacture the motorcycle since 1922. It produced the high cost cars for the high-end market and the sports cars like the legendary XK120. Then in 2000, Land Rover joined the Jaguar Land under Ford, they not only shared the technology but also share the facilities. In 2008, they were be purchased completely by Tata Motor.

5.3 Aim and objectives of Jaguar Land Rover Jaguar Land Rover‘s aim and objectives focuses on a long run not a short term. The main word from Jaguar Land Rover’s official website is the sustainable. In order to do their sustainable business, they aim to do 5 main things as follow: * Sustainable business: demonstrate their leadership in the sustainable business globally. * Create new products and meanwhile reduce the impact of the environment: Jaguar Land Rover hopes they can produce more new products to meet their future customers. And at the same time, they want to find a new way to produce the products without pollute. * Improve technology: They hope to use the potential of technology, advancing knowledge and developing a more sustainable way of people’s living * To be a leader in the sustainable social development * Get the closer relationship with their consumers and partners in the future.

5.4 How Jaguar Land Rover is funded?
In developing Automotive Council UK skills initiative, Jaguar Land Rover plays the very important role. So Jaguar Land Rover is not only relies on the selling but it also funded by the UK’s government and the local auto industry. A report from Media Centre shows the UK government support ￡11.3 million for Jaguar Land Rover and meanwhile there were ￡19.1 million funding came from the auto industry investment. For the quantity of sales, there is also a high demand of Jaguar Land Rover’s products all over the world. Since 2009, the sales have more than doubled before. What is more, there was also a nine per cent increase from 2013 to 2014. (ibid) 5.5 Polices on social responsibility
Jaguar Land Rover takes the social responsibility not only for the human’s life but also for the environment. In the part of the social responsibility, it offers the advance knowledge and encourage 2 million teenagers to be creative and with engineering innovation. In addition, Jaguar Land Rover also creates opportunity for the people who are not only the in local but also globally to improve the quality of lives. They work with some charities together to support the projects and help communities face the social economic and the challenges which comes from the environment. On the other hand, in order to give the public a nice environment to live with less pollution, Jaguar Land Rover decided to deal with this problem by reducing the emissions, reducing their transport impact and also using the resources efficiently.

5.0 More successful organization Among three different types of the organizations, BBC is relatively successful. BBC is a UK-based public-service broadcaster, it located in London. In addition, it is also the oldest national broadcasting organization in the world. The number of its employees is over 20,000 now. As this report has referred before, the revenue of BBC in 2013/14 has achieved ￡5.066 billion. BBC’s successful is not only in its large number of staff and the big profit but also has many of other reasons. First of all, all the people can get benefit from BBC. They only need to pay the TV license then they can learn a lot of information from all over the world through the BBC. What is more, the level of the license is charged by the local government, so the price is reasonable, normally all the people can afford it. It is not like the car company which names Jaguar Land Rover, the price of their products which are relatively higher than other car company. And the market which they aimed is the high-end market. Actually, not all of the people can afford it even get benefit from it. It can be defined as the luxury goods. On the other hand, BBC is a symbol of Unite Kingdom. It gives the public positive energy and when people refer BBC, it always means it is credibility and reliability. Thirdly, BBC makes UK and the world closely linked. BBC always spreads the UK’s culture to the world. What is more, it also broadcasts the world news, cultures into Britain. It takes more responsibility to the social public relatively. 6.0 Conclusion
To sum up, I learnt a lot of fresh things and skills from doing this report. Basically, I learnt how the firms and organizations operate. There are many different types of organizations inside the business. Each sector has its own operating mode and sources of funds. The most important which I have learnt is if you want to do the job better, to be a corporation company is a good idea. For example, Jaguar Land Rover, it was two single companies before. However, when they merged together, they share the facilities and technology. They took each other’s advantages and at last they achieved the big profit. In addition, to be a good company should not only rely on the corporation between each other, but also need the support. The support can be divided by two parts. First is the public support, they are the consumers. They are the main profit resources of a firm. Firms should take responsibility of them, they need to spread the positive energy to them and let them get benefit in the daily life, this benefit can both be the money and the technology. The second part, lack of government’s support is not feasible. On the other hand, there are many unknown challenges inside the business. Companies should keep improving their technology in order to meet their future consumers and prevent the competitors. Last but not least thing is to be responsible. All the sectors in the business should be responsible to the social. For example, for BBC, it has innumerable audience, so they should treat each news which they broadcast rigorous. For Cancer Research UK, to let more people know what cancer is and try best to treat cancer patients is their duty. Jaguar Land Rover’s duty is to produce products with less pollution in daily life. What is more, almost all the companies do the charity. I also learnt we should try our best to help the vulnerable groups from these excellent examples. From this report, which I learnt is not only how to manage a firm and let it to be successful but also how to be a good person how to responsible for others.

Figure 1

7.0 Reference * BBC NEWS (2002).A short history of BBC,19 April. http://news.bbc.co.uk/1/hi/entertainment/1231593.stm * “BBC Full Financial Statements 2013/14”. BBC Annual Report and Accounts 2013/14.BBC.July 2014.P 27. Retrieved 1 March 2015 * -------“Police on social responsibility” http://www.bbc.co.uk/corporate2/insidethebbc/whoweare/publicpurposes * Austoker. Joan. A history of the Imperial Cancer Research Fund. 1902-1986. Oxford University Press, 1988 * “Cancer charity mega-merger”. BBC News. 11 December 2001. * Cancer Research UK’s strategy 2009-2014 P8-P9 * Cancer Research UK, published 27 July 2011 * “Chief medic considered quitting” BBC News. 24 November 2005. Retrieved 1 February 2001 * -------“The aim and objectives of Jaguar Land Rover” http://www.jaguarlandrover.com/gl/en/responsible-business/our-aims * ------“How Jaguar Land Rover is funded?”
http://newsroom.jaguarlandrover.com/en-in/jlr-corp/news/2015/01/jlr_auto_secto_skills_210115/