...“Market Research On Current Standing Of Kansai Nerolac Paints Limited Vis-À-Vis Its Competitors In Ghaziabad and Noida” (GHAZIABAD DEPOT) By: Varun Singh Kalsi PGDBM BATCH: 2007-2009 Company Guide: Faculty Guide: Mr. Manojeet Rautrey Prof. Alpana Grover Das Asst. Manager Assistant Professor Kansai Nerolac, Ghaziabad Depot GHS-IMR, Kanpur DR.GAUR HARI SINGHANIA INSTITUTE OF MANAGENMENT & RESEARCH, KANPUR PRAFACE This project in the out comes of conscious attempt to understand the gap between theories and real life aspects of business. In actual theories are too good to be followed. Industrial interface through summer training has been made compulsory for the fulfillment of P.G.B.D.M. course so that student get geared up to take a deep plunge on the corporate world. This project is the culmination of my odyssey of my two month of exclusive study and development at KANSAI NEROLAC PAINTS LIMITED. This gave me a lot of practical exposure and also gave me a wide scope to acknowledge the new elements in today’s market place. Marketing is no longer a mere part of company, but drives the company’s vision, mission and strategic planning. Marketing deals with the whole process of entering market, establishing profitable position and building customer relationship. Customer is the king and now they are dictators. Even MNCs move to any extent for...
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...By Brian Grow Ah, the holiday shopping season: Santa Claus, reindeer -- and rebate hell. Those annoying mail-in offers are everywhere these days. Shoppers hate collecting all the paperwork, filling out the forms, and mailing it all in to claim their $10 or $100. But no matter how annoying rebates are for consumers, the country's retailers and manufacturers love them. From PC powerhouse Dell (DELL) to national chains Circuit City (CC) and OfficeMax (OMX) to the Listerine mouthwash sold at Rite Aid (RAD) drugstores, rebates are proliferating. Nearly one-third of all computer gear is now sold with some form of rebate, along with more than 20% of digital cameras, camcorders, and LCD TVs, says market researcher NPD Group. Hal Stinchfield, a 30-year veteran of the rebate business, calculates that some 400 million rebates are offered each year. Their total face value: $6 billion, he estimates. Office-products retailer Staples (SPLS) says it and its vendors alone pay $3.5 million in rebates each week. TAX ON THE DISORGANIZED. Why the rage for rebates? The industry's open secret is that fully 40% of all rebates never get redeemed because consumers fail to apply for them or their applications are rejected, estimates Peter S. Kastner, a director of consulting firm Vericours. That translates into more than $2 billion of extra revenue for retailers and their suppliers each year. What rebates do is get consumers to focus on the discounted price of a product, then buy it at full price...
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...Research Paper Group names RES/351 June 21, 2015 Larry Oslund California Drought Excessive and unnecessary daily water usage is not improving the California drought. There are many options available to individuals and businesses to help conserve water. In this research paper we will discuss the techniques, eco-friendly appliances and drought tolerant landscaping ideas to help conserve. We will also go into greater detail on rebate incentives to persuade individuals to preserve water consumption. As an employee of the municipal water district I will be discussing the different techniques individuals and companies can take to help conserve water. Individuals can change many things in their daily routines such as, turning the water off while brushing teeth and hands as well as not letting the water run longer then needed. Individuals who use their dishwasher can wait till the dishwasher is full and wash only certain days a week. They can do the same when washing laundry as well and use the cold cycle rather than hot water whenever possible. I am going to focus on these three beneficial techniques, not flushing every time we use the bathroom, recycling and reusing water, and only using appliances when they are full. The point of view that I am going to take is from an employee at a municipal water district teaching homeowners to save water during this drought. I will be sharing my thoughts on appliances that are energy/water saving. I...
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...~\C)I\ The Great Rebate Runaround Ah, the holiday shopping season: Santa Claus, reindeer-and rebate hell. Those annoying mail-in offers are everywhere these days. Shoppers hate col lecting all the paperwork, filling out the forms, and mailing it all in to claim their $10 or $100. But no matter how annoying rebates are for consumers, the country's retailers and manufacturers love them. From PC powerhouse Dell to national chains Circuit City and OfficeMax to the Listerine mouth wash sold at Rite Aid drugstores, rebates are prolifer ating. Nearly one-third of all computer gear is now sold with some form of rebate, along with more than 20% of digital cameras, camcorders, and LCD TVs, says market researcher NPD Group. Hal Stinchfield, a 30-year veteran of the rebate business, calculates that some 400 million rebates are offered each year. Their total face value: $6 billion, he estimates. Office-products retailer Staples says it and its vendors alone pay $3.5 million in rebates each week. TAX ON THE DISORGANIZED sees lower redemption rates during the Christmas shopping season, when consumers may be too dis tracted to file for rebates on time. Credit this bonanza for retailers and suppliers partly to human nature. Many consumers are just too lazy, forgetful, or busy to apply for rebates: Call it a tax on the disorganized. Others think the 50 cents, $50-or even $200---is just not worth the hassle of collecting. "I WAS FROSTED" Why the rage for rebates? The industry's...
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...ABC Marketing Plan GROUP B SUBMISSION Module 7/8 May 6, 2011 Table of Contents Overview and Objectives 4 Mission statement 4 Operational objectives 5 Background and forecast 5 Market analysis 5 Market Segments 5 Segments Targeted 6 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 Competitor analysis 7 Competitor Brand Analysis 7 Competitors - their target segments - and their strategy used: 9 SWOT 9 Marketing information requirements 10 Marketing strategy 10 Product 10 Marketing Strategy 14 Promotion 14 Price 17 Profit Margin by Brands: 18 Customer Price Judgements: 18 Financial Analysis 19 Alternatives Analysis 20 Recommendations and Action Plan 20 Exhibit “A” – P&L - 9 sales office configuration 21 Exhibit “B” – P&L - 12 sales office configuration 22 Exhibit “C” - Incremental analysis of costs and revenues 23 Exhibit “D” - Forecasted Demand 24 Exhibit “E” - Current and Pro Forma Statements for Four Quarters 25 Exhibit “F” - Return on Investment 25 Exhibit “G” – Brand & Regional Profitablity 26 Overview and Objectives Mission statement At Integrity Computers Intl. our goal is to supply quality computers to our customers at a fair price. We are committed to earning our customers trust in the market by maintaining the highest standards of service using the most advanced technology and by conducting business that is ethical, environmentally responsible, socially and economically acceptable. Integrity...
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...Design and Life Cycle Cost Analysis of Off-Grid Photovoltaic Power Systems Mounir Bouzguenda, Abdelkader Tami, Azzeddine Ferrah, and Jihad Al-Khalaf Faculty of Engineering, Sohar University PO Box 44 PC 311 Sohar-Oman Tel: +968-820-101 ext 233 Email:m.bouzguenda@soharuni.edu.om Abstract--The interest in off-grid photovoltaic (PV) solar energy systems in villages and remote areas is increasing. This interest stems from several factors such as improvement in living standards, reduced capital cost, stricter environmental constraints, and national programs that encourage renewable energy systems. To promote the usefulness of such renewable energy systems, a simple design and cost analysis method was developed. Its purpose is system sizing and life cycle cost analysis. Key parameters such as energy consumption, storage requirements, solar resources and financing options are entered into the program. Results such as system size and project cost are computed. For the financial analysis, Internal Rate of Return and Payback Period are used as project evaluation techniques. The method was tested for four PV systems with different geographical conditions and energy consumption profiles. Results show that the PV systems can be attractive on economic basis if governments provide sufficient funding and incentives. 1. INTRODUCTION Photovoltaics offer consumers the ability to generate electricity in a clean, quiet and reliable way. Because the source of energy is...
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... “First and foremost, I avail this opportunity to express my profound sense of sincere and deep gratitude to Prof. Anamika for her valuable and meticulous supervision during the preparation of this Project Report. Last but not the least I extend my support to all my group members and respondents whose kind cooperation & support helped me to bring out the study report in a successful manner. Abstract Insurance occupies an important place in the complex modern world since risk, which can be insured, has increased enormously in every walk of life. This has led to growth in the insurance business and evolution of various types of insurance covers. This research aims at determining consumers’ attitudes towards buying life insurance products and to understand their purchase and repurchase intention. This research was conducted in Bhubaneswar of Odisha taking a sample of 75 LIC and other private insurance customers. Respondents for this survey were selected using random sampling. The survey was done by all our group members. The analysed data has been presented in the form of table, bar graphs and pie-charts. This study also analyzed the repurchasing intention of policy holders. The survey revealed that LIC has a major market share than others. LIC is the most accepted and popular brand in life insurance, the market share of private insurers are gradually increasing with people trust and better services offered by them are some of the main findings of the study. Insurance...
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...I. BACKGROUND OF THE COMPANY Avon was founded in year 1886 by a New York book salesman named David H. McConnel and it was originally known as California Perfume Company. McConnell immediately began to build a door-to-door sales force for his new company and hired Mrs. P.F.E albee as its first sales agent. Its first office located in New York. By 1906, CPC had 10,000 representatives and selling 117 articles in 600 styles and package sizes. Montreal, Canada. In 1937, David Jr. became the president of the company and he changed the name to Avon Products Inc. in 1938 after the British town, Stratford-upon-Avon. Among the earliest products offered under the brand name Avon were a toothbrush, talcum and a vanity set. Now, the company home office moved to Fifth Avenue, New York. Since then, after 1950s, the company had expanded its business to Puerto Rico, Venezuela and in 1970s, expanded to Japan. In 1979, Avon purchased the jeweler Tiffany’s to add varieties to its line of products. In 1990, Avon became the first manufacturer company to stop using animal testing in its products. Now, Andrea Jung has become the first woman to be Chairman in 2001 and CEO of Avon since 1999. Avon Products Inc. is a cosmetics, accessories, and home products manufacturer and marketer. It has a greatly expanded product line that includes jewelry, wearing apparel, and home decor items. It now operates in North America, Latin America, Europe, the Middle East, Africa, the Asia Pacific, and the People's...
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...for their help and guidance for all the management subjects. We are grateful to all our friends who have encouraged and provided moral support throughout this project work. Last but not the least, we would like to specially thank all our family members for their unending support and inspiration. Contents Executive summary. Section 1.01 MAJOR FINDINGS. 3 Section 1.02 CONCLUSIONS. 3 Problem recognition. Section 2.01 Background of the problem 4 Research Design. Section 3.01 Preliminary survey. 5 Section 3.02 Pilot survey. 6 Section 3.03 Household Survey 11 Data Analysis. Section 3.01 Using SPSS. 14 Section 3.02 Analysis report. 14 Plan of Data Analysis. Section 4.01 ANALYSIS ON THE BASIS OF GENDER 16 Section 4.02 ANALYSIS ON THE BASIS OF AGE GROUP 17 Section 4.03 ANALYSIS ON THE BASIS OF INCOME GROUP. 18 Section 4.04 Analysis on the basis of occupation. 19 Conclusion EXECUTIVE SUMMARY MAJOR FINDINGS. To analyse the primary reasons of brand switching. This research will focus on aspects of marketing mix elements which influence brand...
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...A Car Feebate Program and Its Effects Evaluation Abstract. A car feebate program is one of governmental policies to improve our environment. It is designed to impose a fee on high-carbon vehicles and give a rebate to low-carbon vehicles, so that it aims to shift consumer purchases to low-carbon vehicles. Starting from 2015, Korean government will plan to implement this policy for this purpose. To evaluate the effectiveness of this policy, this paper conducts research from three different aspects: its effects on Korean auto industry, fiscal neutrality, and consumer welfare. Based on the evaluation, this paper concludes whether it is timely or premature that a car feebate program is introduced in Korea as planned. 1. Introduction Due to a fee imposed on high-carbon vehicles and a rebate given to low-carbon vehicles, the relative price adjustment arises among vehicles: the price of high-carbon vehicles relatively goes up, whereas that of low-carbon vehicles relatively goes down. This paper asks how this relative price adjustment affects Korean auto industry. Moreover, given the fact that this policy pursues “fiscal neutrality”, which means the amount of fees imposed equals to that of rebates given, this paper doubts whether or not it could secure the fiscal neutrality. Lastly, this paper shows how this policy influences on consumer welfare. As global warming has been getting worse due to vehicle exhaust emissions, many countries are introducing environment-protecting policies...
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...Company G 1-Year Marketing Plan Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 6 Product Strategies 6 Price Strategies 6 Place Strategies 6 Promotion Strategies 6 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan Error! Bookmark not defined. Product Tactics 7 Price Tactics 7 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction Company’s G latest innovative product is a combined smoke/carbon monoxide detector. Our smoke/carbon monoxide detector will have smart capabilities. It will also be available in colors other than the standard white and beige. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” Our smoke/carbon monoxide detector supports Company G’s mission statement because it is a battery operated, smart...
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...five most important skills are analytical skills, basic accounting skills, problem solving skills, data analysis skills and interviewing skills (McMullen & Sanchez, 2010). Forensic accountants need analytical skills because as they review financial reports and other source documents, they need to analyze the validity of each transaction and determine if the company recorded the transaction fairly. The forensic accountant needs the ability to analyze where the data came from and whether the data accurately reflects the numbers posted in the financial reports (McIntosh, n.d.). With an in house forensic accountant, this will ensure the company’s financial state is accurately reflected while an independent forensic accountant can verify the accuracy of the reports, both of which help investors determine if the company is worth investing in. “Accounting is widely regarded as the language of business” (McMullen and Sanchez, 2010, pg.1). As such, the need for basic accounting skills is self-evident, for a forensic accountant to be able to review financial reports and other source documents he needs to have an understanding of basic accounting. Without that understanding, the forensic accountant couldn’t determine if the entries in the financial journals are correct or if there is some kind of fraud being committed. As for the need for problem solving and data analysis skills,...
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...head: BMW SWOT Analysis BMW Motor Corporation SWOT Analysis Name Affiliation Date Abstract A SWOT Analysis is used to develop strategies that capitalize on an organization’s strengths, minimize the effects of any weaknesses, exploit available opportunities and defend against threats. In this report, I discuss SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of the BMW Motor Corporation. BMW Motor Corporation SWOT Analysis BMW Motor Corporation is world-renowned luxury car manufacturer that has obtained a status of superb automotive engineering. BMW Motor Corporation has achieved its status through successful business planning, strategies, and vision by offering new and innovative features to their products. As a car manufacturer, there are numerous external influences that can positively or adversely affect the outcomes of BMW Motor Corporation. Some factors include but are not limited to the state of the current economy, the current and future supply of fuel resources, the supply and demand of automotive parts- and the most demanding of all- the needs and wants of the consumer. If we recall, the United States was hit by a recession that affected many industries including the automotive industry. In fact, the automotive industry appeared to be one of the hardest hit areas during times of recession. In response, The United States implemented a program called the car allowance rebate system otherwise...
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...Company G Wireless Charging Line 1-Year Marketing Plan Student Name: Student ID: Date: April 11, 2016 Student Mentor Name: Table of Contents Introduction 3 Product Description and Classification 4 Product Support of Mission Statement……………………………………………………………………………………………….…..4 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s Five Forces Model 5 SWOT Analysis 7 Strengths and Core Competencies 7 Weaknesses 8. Opportunities 8. Threats 9. Market Objectives 10 Product Objective 10 Price Objective 10 Place Objective 10 Promotion Objective 10 Marketing Strategies and Implementation 10 Product Strategies 11 Price Strategies 11 Place Strategies 11 Promotion Strategies 11 Explanation of Strategies………………………..……………………………………………………………………………………………11 Implementation Plan 12. Product Tactics 13 Price Tactics 13 Place Tactics 13 Promotion Tactics 13 Monitoring Procedures 14 Introduction Company G is a highly regarded well-established firm in the electronics market. We have been in the small appliance market for many years and given our name brand reputation combined with our expertise in manufacturing operations we have decided to enter the cell phone accessory market via the G Wireless Charging Pads array of products. Company G is initially entering into the business of producing, marketing and introducing its G Wireless Charging Pads to the US market. The G Wireless Charging Pad...
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...An Analysis of Toro Corporation’s S’No Risk Program Risk analysis from the point of view of Toro: Toro bears relatively minimal risk on this S’No risk program the year they ran it, as the most they are going to pay-out to the insurance company in 1983 is around $680K, while in-turn profiting $106K. (Bell, 2004). The year they ran the promotion, a confluence of elements came into play: the insurance company erroneously quoted them 2.1% of the retail value of the snowthrowers covered; the snowfall was significantly higher than the year before, but because of this premium cap by the insurance company, it did not lose its shorts on its liabilities. Additionally, they did not have to pay vendors the 10 percent discount they normally did in the fall. That was an increase of 8% in profit for Toro, plus the vendors and consumers were delighted. Risk analysis from the point of view of the insurance companies: American Home Assurance carried the most risk. According to the case study, they agreed to meet all claims from the program for only 2.1 percent of the retail value of the snowthrowers covered (Bell, 2004). The total number of rebates that year of the promotion was 19 percent. While Toro, hedged its losses, American Home ate 17 percent of the cost of rebates. If Toro were to continue the program it would increase the premium to 8% of the total sales, which amounted to an average of the last four years of actual payouts by Toro (Bell, 2004). American Home would try to...
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