Family Dollar
5430 N Tryon St, Charlotte, NC 28213
RTL1005 – Professor Egeln
Briona Brunson
November 5, 2012

Executive Summary
Introduction
This executive summary will analyze the Family Dollar store on 5430 N Tryon Street, Charlotte, North Carolina 28213. The information presented will cover the category of retail, background information on the retailer, demographic profile, an overview of the exact location of this particular store, and the justification of the location chosen.
Background Information In 1959, Levine opened the first Family Dollar store (History). The category of retail Family Dollar falls under is discount store. This discount store sells general merchandise ranging from “consumable products” to “treasure for every home” to apparel and even seasonal merchandise (Fact Sheet). The design of the store was to be “uniformly laid out and stocked” so that it “allowed customers to easily shop, (History).” According to the Family Dollar Facts webpage, the store’s mission was “to be a compelling place to shop for our customers, to be a compelling place to work for our team members, to be a compelling place to invest for our shareholders (Fact Sheet).” In other words, Levine did not want the store to focus on itself as a store but to focus on customer service, employment value, and investment in the company. This paired perfectly with the concept. That concept was “the customers are the boss, and you need to keep them happy (History).” Levine pictured the ideal customer to be a woman who was in her mid-forties, head of the household and happened to make less than forty thousand dollars a year (Fact Sheet). As of today, Family Dollar as opened over seven thousand stores in forty-five states. Operating and maintaining those stores are over fifty thousand employees. Levine did not want to refer to his employees as employees but as team members.