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Retail Formats for- Textile

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Retail formats for- Textile

Mochi- This is a retail format which is on a very small scale. The traditional manufacturer, cobbler popularly known as” mochi” is a retail shoe store for people at base of the pyramid (the lower income group). People went to the cobbler to mend their footwear as well as buy shoes. It was a popular format in the past but with time new formats came into existence.

Speciality store- These are the organised form of retail outlets selling shoes of different brands under one roof. They have a wide product width and depth depending on the store capacity. These are the most popular formats prevailing in India as they provide footwear for the entire family (shoes for kids, women footwear, sports shoes and formal footwear). They cater to the mass market and their customer segment is the middle income group. The footwear prices are in a range which does not vary much. The speciality store employs staff to provide assistance to the customers to ensure they carry the footwear of the right fit and more importantly of their choice.

Malls- The shopping malls have a wide variety of products from apparels to footwear. The footwear in the malls are of high price though not very expensive and their customer segments generally are the upper middle class. Some of the brands in the malls are also available in the speciality stores. The malls do have staff to assist the customers and make their shopping experience

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