...Visual Rhetoric While this organization succeeds in many ways with it rhetoric, it fails to succeed with its visual rhetoric. Visual rhetoric is supposed to “solidify and make more concrete ideographs meanings and help the rhetor connect or affirm their ideologies” according to chapter 3 supplemental notes. However, the visual images on the website and brochures fail to do much talking at all. They are rather plain with mostly pictures of women smiling. So instead of using the images purposely and showing things they have done or accomplishments that women and women of color have achieved to help support their argument they put minimal effort into the visual rhetoric making it useless to their argument. It would be effective for them to show...
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...Ethics Issues University of Phoenix MGT 216 Organizational Ethics and Social Responsibility 20th July, 2009 Ethics Issues Less than a year ago a regional property supervisor working for California Commercial Investment found an accountant stealing from the company. More specifically, the accountant was posting charges for one of our buildings (i.e. labor and supplies for painting), cutting checks, misleading the owner to sign them and cashing them for himself. He was able to steal a few thousand dollars with his unethical behavior before being caught by the property supervisor. Unethical behaviors like the one previously described are not uncommon in today’s business world. Indeed, workers during the course of their careers can face several ethical issues; therefore, understanding what business ethics is and how to deal with ethics issues can increase the chances to take appropriate actions when ethics issues occur. Bateman & Snell (2008) stated that business ethics “comprises the moral principles and standards that guide in the world business” (p. 181). In today’s business world, every organization has a legal responsibility to obey local, federal, state, and international laws. Further, every organization has an ethical responsibility which means meeting social expectations that are not translated in laws. Finally, every organization has a corporate social responsibility which is “the obligation toward society assumed by business. The socially responsible business maximizes...
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...Whether people want to consider Rhetoric as a course of Philosophy or as a working tool, it is verily an eloquent Art. Many ohistorical figures have persuaded their own studies and refined its definitions. Many schools of thoughts and ethics have used Rhetoric as a power tool to peruse their educations. An expert of Rhetoric, whose ideas on Rhetoric evoked my interest, explains several parts or categories of Rhetoric. He is none other than Marcus Fabius Quintilianus, a famous Roman Rhetorician (NNDB, 2011). His terms on Rhetoric can be widely seen in today’s world, because of the subject of interests he has presented to us. As a rhetorician himself, Quintilian wrote a twelve-volume text book on rhetoric titled “Instutio Oratoria” (Institutes of Oratory or The Orator’s Education, as pointed out by O’Neil in The Educational Theory of Quintilian) which was published around AD 95 (O’Neil, 2008). Alongside the theory form and the practical form of rhetoric, the book outlines developmental education to be learnt and practiced from infancy throughout the rest of the orator’s life (O'Neill, 2001). This was classified through Quintilian’s first recommendation in his first book that, according to the Greek customs, the orator is to begin learning rhetoric as a young person. Book II then revolved around the foundations of rhetoric that leads to the next nine books, in which the first five detailed 'Invention' and ended with "Elocution, with which was associated Memory and Delivery,"...
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...Ethics and Social Responsibility ETH/316 March 19, 2012 Mark Cobia Introduction Day after day individual lives are enriched in ethics as it relates to reflection infuriating ideas, such as similarities and differences between good quality theory, utilitarianism, and deontological studies. Through ethics we contribute to experiences, originate thinking, exchange thoughts, convey comprehension, and maintain ethnicity. One must recognize with the implication of ethics order to comprehend it. Our foremost way of life pertaining to ethics frequently is pleasurable. Common simple ethical terms, such as “by virtue” or “valuable” help us to increase new senses when we constantly communicate them within our individual viewpoints. Existing principles intensely helps us to bring things to life. Based on research, attempt to explain the moral reasoning in college students, according to the article personal value and moral reasoning (Journal of business ethics 2008). . “Schwartz_ model with both empirical and statistical support, illustrates the existence of different motivational goals associated with different sets of values but as yet theory has not been proposed to explain how people prioritize among values.” Descriptive Differences Utilitarianism has the good worth of selecting explanation as the resources of achieving its objectives. It acknowledges that we know how to wisely conclude ethical truths. Its most important customary is the furthermost contentment...
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... We live our lives by a code of ethics and moral values sometimes these can be thrown out the window when fallacies and rhetoric absolutes are brought into play. Something I have always thought to be wrong not matter what I been told, and it just has the feeling of being wrong. For the essay I will talk about murder or death by another human. This has been a topic for ethics for a long time as our government has deemed it ethical to punish this crime by committing the unethical act themselves. Now, let’s talk about how this plays out on our minds. The way most people see it as eye for an eye if someone commits the unthinkable act of murder it is okay to kill the one that commits the act. To me this is humans try to play GOD and is never ethical. Who gave us the right end lives? Why is it that it’s okay to kill bugs, animals, and punish our own by death? It’s not and will never be I think it sick to think that we can make a difference by murdering people. It simple we are not GOD and never will understand that we cannot control the ethics of people is instilling fear into ethical standards by making murder a tool that we think show ethical value. When really just shows how much we don’t understand and how society ethics are broken. We believe things are right only because that is all we have been taught, sometimes we really need to check inside ourselves to find the truth. Unethical View We live our lives by a code of ethics and moral values sometimes these can...
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...THE THREE ADVERTISEMENT RHETORIC 2 The Three Advertisement Rhetoric The three-advertising rhetoric are ethos, pathos, and logos. According to the video, the art of rhetoric is known as persuasive technique in advertising. The goal remains the same no matter where found – bill boards, radio or print media, to convince my audience of my point of view. The aim is to make emotional appeals to trust them, build credibility, and use logic and reasoning to appeal to people. It is important to note that advertisers do not often use all three, but most times, combine two. The Greek philosopher, Aristotle was the first to speak of the three methods below: Ethos is an appeal to ethics, which seeks to convince someone of the character or credibility of the persuader. We tend to believe those who we respect or hold in high esteem as someone worth listening to. In other words, their appearance or say so, establishes the credibility or character of the...
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...and confidence. He states, “I do not remember ever to have appeared as a speaker before any assembly more shrinkingly, nor with greater distrust of my ability, than I do this day” (Douglas 1852). Already he is addressing the audience with almost uncomfortable facts and boldness. Although Douglas acts humble in presenting it as knowledge instead of criticism, his audience became skeptical of his abilities due to his skin color. Douglas adds a touch of established self confidence in here that allows the audience to want to continue to listen/read. He did not have to address that the audience members most likely did not trust him or know of his ability to persuade them, but by standing strong to start his speech, Douglas is applying ethos rhetoric strategy to appeal to the audience; giving the author (himself) credibility for the audience to put some weight onto his opinion. He later speaks of the auditoriums he has spoken in and how some people throughout the audience had once also been to his past speeches; adding on to his credibility and authority that others have heard his spoken opinions. Like stated before, Douglas is aware of the amount of patriotism the people he is speaking to throughout his speech most likely have. There is also a chance that a big portion of the audience he is speaking to are white people, considering he is addressing all of America’s wrong doings and faults, which have all been built upon a “white man made” country. He opens up with a very open tone...
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...Was Socrates a Sophist? (20 mark) Sophists were known as teachers of rhetoric, philosophy and virtues. They were well known in ancient Greece for making the weaker argument the stronger and for speculating on sciences that went against the ‘gods’. They were often regarded as intellectuals as the word sophism derived from the word ‘sophos’, meaning wise man. In the latter years of Socrates’ life he has often been regarded as a Sophist but there are many evidences which prove he is not. Firstly, Sophists were teachers who charged a fee for their efforts and instruction. This was the case as they were said to be the only ones who were wise, and were giving people knowledge to benefit from and better themselves with. Socrates on the contrary did not establish a fee or a payment; he on the other hand went out on his own will to question the people about virtues. His regular trips to the Agora reinforce this point as he was simply looking for people to question about matters with no answer, with no intention of taking money or making people wiser. Nonetheless, although Socrates did not ask for money from his interlocutor, he would sometimes be rewarded through hospitality such as, foods and places to stay. This was however the choice of his ‘student’ whether or not they wanted to pay him in such a way, which distinguishes Socrates from the Sophists. Additionally, the Sophists were skilled in elaborate argumentation; were they would try and make the argument they were focusing on...
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...scholarlycommunication@liberty.edu. "Global Environmental Problems Require Global Solutions": A Case Study in Ecomessianism1 Tyler Veak and Wyatt Galusky2 Abstract Many Western environmental activist groups and theorists have sounded the call for the Earth's salvation from the "global environmental crisis." What is lacking, however, is some reflection on the ramifications of framing the problem globally, and on the justifications for particular solutions. This paper examines the "ecomessiah" (saviors of the Earth) phenomenon to investigate the impacts of these types of programs. Specifically, we examine the "global environmental ethic" proposed by J. Baird Callicott. His program, presented as an inclusive system that incorporates nonWestern belief systems, trades heavily on Western science as an authority and a justification. We contend that his ethic, while wellintentioned, rests on assumptions and uses of science that subvert both non-Western ideologies and...
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...Communication 220 Final Review FORMAT 1) This is not a cumulative exam. It will cover only information not covered on Exam #1 and #2. 2) The exam will be 40 multiple choice and 10 T/F questions; each question will be worth 2 points 3) Bring two numbers 2 pencils. 4) If you are a student with a disability send me an email reminding me of the accommodations we discussed so that I can be sure to get your exam to its proper location. 5) You are welcome to attend my office hours this week to review your first or second exam. CONTENT 6) The exam questions will come predominantly from course lecture and the specific chapters and materials covered are listed on the second and third page of this document. a. If the material came directly from the text book it is not listed. If the lecture differed greatly from the text book the terms and concepts are clearly listed below. b. For the chapters reviewed in class you should use review all the terms listed in the key concepts at the end of the chapter. If there is ever a conflict between the lecture and the book, defer to the lecture. 7) You should be able to define and explain all the key terms. 8) You should be able to put concepts and theories into conversation with one another and recognize the differences and similarities between them. 9) You should be able to apply a course concept of theory to a practical example. 10) You should know what scholar created...
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...His Inaugural Address tackled hot topics such as the Cold War and how the U.S. can help the world. Although both speakers were very different, they both captivated their audiences with their use of appeals towards emotion and ethics. Their speeches were so effective due to their use of anaphora and parallelism because they caught the audience’s attention and connected them to the speaker and the issue. In comparison of the two speeches, JFK’s Inaugural Address appealed to people's values while MLK’s speech used appeals directed towards their fear and terror. In JFK’s speech, JFK encourages people to help the less fortunate by saying, “We pledge our best efforts to help them help themselves… but because it is right” (Kennedy 28-30). Ethos is used in this statement to try to attract the audience towards the subject by talking about a subject concerning their ethics and morals. It is effective because it makes people want to do the right thing which is try to help those who are less fortunate. In the “I Have a Dream” speech, MLK explains the horrors about what happens to negroes by explaining, “... Negro is the victim of unspeakable...
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...English 472 Spring 2007 Herrick Notes Herrick, James. A History and Theory of Rhetoric: An Introduction. 3rd edition. New York: Allyn and Bacon, 2005 Chapter Eight Enlightenment Rhetorics • late 17th – early 18th century known as the Age of Enlightenment • periods marks a transition in western thought when the questioning of the received truths of Christian tradition, the elevation of rationality over other sources of truth, looking for solutions to social problems by means of the scientific method, and perceiving the universe as governed by inviolable physical laws • 18th century marks a period in which rhetorical theory turned away from its traditional concern for the invention of arguments and toward aesthetic matters of style and good delivery • change influenced by Ramus and Descartes who moved argument and proof out of the domain of rhetoric and into the domains of logic, dialectic, and math • a rhetorical theory that distinguished the discovery of knowledge through reasoning from the communication of that knowledge • thus invention is subordinate to concerns about style, taste, delivery and the imagination • rhetoric again moved to the forefront of education but less concerned with inventing/producing public discourse and more concerned with consuming public discourse Vico on Rhetoric and Human Thought • Giambattista Vico 1668-1744 • Italian philosopher, Lawyer, historian, student of ancient Rome, rhetorician ...
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...Iris Nouri 2016/march/28 Julius Caesar Act III, Scene ii Power of language or rhetoric is the central theme in Act III, Scene ii of Julius Caesar by William Shakespeare. Shakespeare utilizes system of structuralism to reinforce the central theme in Scene ii. The theme which is based on three argumentative appeals: emotional, logical, and ethical - postulated by Aristotle. Act III, Scene ii takes place post assassination of Julius Caesar – an assassination on the basis of preventing a becoming dictator - ruling over Rome. At the Caesar’s funeral, the two opposing orators, Brutus as a conspirator and Antony as a Caesar’s loyal, present different emotional and ethical appealing argument to convince and persuade the plebeians, Roman Citizens, of the logic behind Caesar’s assassination. From this scene, the audience observe the power of words, presented by Brutus and Antony, on the Roman Public - and the effects of powerful, superior and highly persuasive rhetoric in: stirring emotion by providing tragic event, shaping opinion through logical evidence, and demanding action based on ethics. This essay will demonstrate the effects of power of language, the central theme of Act III, Scene ii. Throughout this essay I will be comparing Brutus and Antony’s use of emotional, logical, and ethical appeals. For different motives, the assassination of Julius Caesar is acted in collaboration of conspirators. The leader of the conspirators is Cassius, a senator, whose rivalry...
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...The Rhetoric of HRM is Soft But the Reality is Hard HRM Viewed as a Rhetorical Device Mulvaney, P (2012) Page 1 Paul Mulvaney N00128352. Course DL243f Contents Introduction....................................................................................................3 Where does the HRM rhetoric–reality gap exist........................................4 Why has management used HRM as a rhetorical device...........................5 How has HRM rhetoric penetrated work culture.......................................6 Conclusion......................................................................................................7 References.......................................................................................................8 Page 2 Paul Mulvaney N00128352. Course DL243f Introduction The gap between the soft rhetoric contained within corporate communications and the sometimes hard realities of organisational life has received much attention within the HRM literature. The debate centres on the issue of managements’ ability and intent to implement soft HRM practices, which appear to offer value to both sides of the employment relationship. The following paper aims to address the where, why and how of HRM rhetoric’s influence on employment. The key issues are: Where and in what context is there a lack of congruence between the perceived promises of management and employee experience? Why and to what end has management used...
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...TS1: Aristotle’s ideas on Rhetoric had a profound impact on the use of persuasion in the Ancient Greek to the 20th century, filling the need to teach public speakers and writers to move society to action with arguments. Ev1: Aristotle on the importance of literature, “It is absurd to hold that a man should be ashamed of an inability to defend with his limbs, but not ashamed of an inability to defend himself with speech and reason; for the use of rational speech is more distinctive of a human being than the use of his limbs” Ev2: Aristotle believed that there are 3 main parts of a persuasive argument: Logos, Pathos and Ethos. Logos is an idea that makes sense from the audience’s POV. Pathos is an emotional connection. Ethos is reputation, trustworthiness, authority and credibility. Ev3: Rhetoric had enormous influence on famous roman teachers of rhetoric such as Cicero and Quintilian. But, these authors were interested in how Aristotle elaborated on Rhetoric itself rather than...
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