Scientists assume that there is only one true outcome, which we discover with our five senses because the everyday events that occur in our life are believable to us. They accept and recognize a valid principle to be true if the conditions remain relatively same. Interpretative scholars hesitate to give meaning to objective reality, they believe in interpreting the truth which is seen as subjective. Interpretative scholars are comfortable with notion that, meaning is in the mind rather than the verbal signs. Hard- line determinists believe that our actions are drive by heredity and environment. The free-will purists claim that we are responsible for making every decision and every action throughout our lifetime. According to behavioral scientists, human beings accept every stimulus which is exposed to them by their surroundings and they accept any stimuli without questioning its purpose. On the other hand, interpretive scholars choose phrase such as “in order to” or “so that” because they claim human beings to be free-agents and they are able to respond differently. It is problematic for the behavioral scientists because predictive behavior is being challenged by a higher rate of individual freedom in decision making. The professional values of communication theorists reflect the commitments they have made concerning knowledge and human nature. Being a behavioral scientist, Glenn has to maintain his objectivity. He doesn’t want people to distort their reality, based on his research. Marty is not afraid to examine his own ideology. He is encouraging people to criticize an action; for example, he is providing people to resist the ‘diet cock’ commercial message. They condemn the scientists who refuse to take responsibility for their action. Glenn is using universal laws, he is crafting tightly worded hypothesis, committing to specific predictions. But, at the end he can only show tests after tests to prove behavioral science. On the other hand, Marty is using clear and unique interpretation for an action. Interpretive scholars explore the meaning that constitutes human existence. He is not trying to prove theory. Behavioral scientists use theories, experiments and conduct tests before taking any decisions. But a rhetorician like Marty will look out for an allegory, symbols and they will interpret every side of an action or stimulus. For example; referring to the “Diet Coke” commercial, Glenn is going to test and survey every possible links he finds to prove his value based theory. He will gather the support for general principles that apply across many advertisements. On the other hand, a rhetorician like Marty will provide with a interpretive perspective. Marty’s allegory for this ad is that, he actually comparing the elephant to over-weight people and their affection toward beautiful people and their fight to grasp the attention of beautiful people. So, ,according to Marty the elephant in the ad represent Obese people and what Marty interprets is, that the advertisement has simply targeted the over-weighted people to drink “Diet Coke” which will make them control Obesity.