...first people to think formally about rhetoric as well as a subject. Many of Aristotle’s ideas influence the study of public speaking even today. What are the main components of the transactional model of communication? How is this model different than the linear model? The linear model process involves several key elements. Specifically a person with an idea to express is the source, and the idea, that he or she conveys to the audience constitute the message. Sources communicate their messages to one or more receivers, who try to make sense of the messages by decoding. In the transactional model, the participants in a public speaking exchange seek to create a shared meaning – a common understanding with little confusion and few misinterpretations. How does critical thinking influence public speaking? When you engage in critical thinking, you carefully evaluate the evidence and reasoning presented in the message. You are open-minded about your own ideas and assumptions, and subject them to the same analysis that you apply to others’ viewpoints. How does ethics influence public speaking? We must treat our listeners ethically. That means telling the truth, helping your audience make a well-informed decision about your topic, avoiding manipulative reasoning, and...
Words: 2543 - Pages: 11
...“FUNCTIONAL ANALYSIS of DOVE CAMPAIGN FOR REAL BEAUTY” E303 Project Report Submitted in Partial Fulfillment of the Requirements of UNITED KINGDOM OPEN UNIVERSITY/ ARAB OPEN UNIVERSITY for the Degree of BACHELOR of ENGLISH LANGUAGE AND LITERATURE to DR HAYAT AL-KHATIB ENGLISH LANGUAGE AND LITERATURE PROGRAMME COORDINATOR By Grace Abou Zeid ARAB OPEN UNIVERSITY LEBANON 2010 Functional Analysis of “Dove Campaign for Real Beauty” 1 DECLARATION I hereby declare that the project work entitled “FUNCTIONAL ANALYSIS of DOVE CAMPAIGN for REAL BEAUTY” submitted to the ARAB OPEN UNIVERSITY, is a record of an original work done by me under the guidance of Mrs. Ph.D. HAYAT AL-KHATIB, Head PG Dept Of English Language & Literature, ARAB OPEN UNIVERSITY - LEBANON, and this project work is submitted in the partial fulfillment of the requirements for the award of the degree of Bachelor of English Language & Literature. The results embodied in this thesis have not been submitted to any other University or Institute for the award of any degree or diploma. GRACE ABOU ZEID Functional Analysis of “Dove Campaign for Real Beauty” 2 ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this project. My deepest thanks go to DR. HAYAT AL-KHATIB, my SUPERVISOR, for guiding and correcting various documents of mine with attention and care. I also express thanks to the DIRECTOR of ARAB OPEN UNIVERSITY...
Words: 9029 - Pages: 37
...A. Name: Day and Time: Tuesday 2-4 B. What’s my message? By showing relevance to the audience’s life and my own experience I want to tell and show them why it is important to stay in contact with people. C. Audience Analysis: 1. To whom am I speaking? Fellow bond university student and tutor; age between 17 -25 years old 2. What do you want them to know, believe, or do as a result of my speech? I want the audience to understand and acknowledge the importance of staying in touch with people and how it can have a positive impact on you; I also want the audience to understand that with today’s technology of ‘Facebook’ it has the ability of taking away the effort in staying in touch with people. 3. What is the most effective way of composing and presenting my speech to accomplish that aim? - Use of anecdotes in portraying personality to the audience and showing the audience through my stories that I have credibility in this area and I know first hand the benefits of ‘staying in touch’ - Connotative language to shape peoples opinion of staying in touch; use bubbly, infective, energetic words so people will have a positive image when they are think of staying in touch with people, this will also help them get motivated to reconnecting with people. - End with a rhetorical question / positive statement to allow the audience to question if they are doing all they can do to stay in touch with people and if they not they will want to after listening to the...
Words: 1712 - Pages: 7
...Essay – Barack Obama,”Back to School” What are some of President Barack Obama’s methods for successful speeches? How does he manage to gather the attention of his audience? Is he really just throwing out slogans at people or does he really deliver a mark after they’ve left the audience? This essay will embark on some of these questions through an analysis of his speech presented at Wakefield High School in Arlington, Virginia at an event called, “Back to school”. President Barack Obama’s speech is about the importance of education, and an efficient infrastructure in the USA. He gathers his audience’s attention by emphasizing on how important it is for each individual in America to have an education – not only for their own sake, but also for their country’s sake. Throughout the speech he addresses his audience in a specific way while advocating for some values. These values are different; however, they have an equal significance since they all contribute to the success of an eminent society. I’ll highlight the way he addresses his audience and the values he advocates for in his speech, respectively. “The president: Hello everyone – How’s everybody doing today?” [l.1] This statement used by Mr. Obama clearly states that he wants to create an impact in these young Americans’ heart. He isn’t speaking academically towards them but rather in a language that everybody speaks and understands, so they can easily relate to each other. Obama’s intention must have been not to elevate...
Words: 1134 - Pages: 5
...Essay – Barack Obama,”Back to School” What are some of President Barack Obama’s methods for successful speeches? How does he manage to gather the attention of his audience? Is he really just throwing out slogans at people or does he really deliver a mark after they’ve left the audience? This essay will embark on some of these questions through an analysis of his speech presented at Wakefield High School in Arlington, Virginia at an event called, “Back to school”. President Barack Obama’s speech is about the importance of education, and an efficient infrastructure in the USA. He gathers his audience’s attention by emphasizing on how important it is for each individual in America to have an education – not only for their own sake, but also for their country’s sake. Throughout the speech he addresses his audience in a specific way while advocating for some values. These values are different; however, they have an equal significance since they all contribute to the success of an eminent society. I’ll highlight the way he addresses his audience and the values he advocates for in his speech, respectively. “The president: Hello everyone – How’s everybody doing today?” [l.1] This statement used by Mr. Obama clearly states that he wants to create an impact in these young Americans’ heart. He isn’t speaking academically towards them but rather in a language that everybody speaks and understands, so they can easily relate to each other. Obama’s intention must have been not to elevate...
Words: 1134 - Pages: 5
...America: A Rhetorical Analysis In the early 2000s, Americans faced a devastating economic crisis. In particular, though, the automotive industry was crushed by the global financial downturn and almost lost it all. Nearly 4.5 million employees were laid off, including my father, and numerous factories were forced to close. The Big 3, also known as Detroit’s three, Ford, General Motors, and Chrysler, reported sales that plummeted drastically, placing them on the brink of bankruptcy. Currently, Americans are stuck in ‘halftime’. Delivering an emotional jolt back into reality, aside from the humorous Super Bowl commercials, Clint Eastwood reminds all Americans that it’s halftime in America, and the second half is about to begin. Aside from all the tragedy, Eastwood states, “all that matters now is looking ahead and finding a way forward.” It’s time to move away from this devastating economic crisis and move forward in our future. Clint Eastwood, a renowned cinema icon, appears in the first full minute in Chrysler’s “Halftime in America” commercial without even seeing him. He begins explaining how it is halftime during the Super Bowl, but also halftime in America. Describing Chrysler’s credibility and ideology with ethos, Eastwood’s role in this commercial is quite important, although some may not realize it. As leading actor in the film Gran Torino, Eastwood played the role of a retired Ford Motor City factor worker. This same character delivers Chrysler’s message, setting the...
Words: 1445 - Pages: 6
...MA Marketing Communications Module 4MMC7A7 Managing Marketing Communication Kliatchko (2008) argue that, “the rise of digital technology means that content creation is no longer exclusive to media firms and marketers.” Content Introduction--------------------------------------------------------------------------------3 IMC Overview----------------------------------------------------------------------------3 Digital Technology Means That Content Creation Is No Longer Exclusive To Media Firms and Marketers---------------------------------------------------------6 Convergence as Glue---------------------------------------------------------------6 The Digital Media------------------------------------------------------------------8 Major Issues Facing Marketers---------------------------------------------------10 Brand engagement------------------------------------------------------------------10 Conclusion----------------------------------------------------------------------------------11 References----------------------------------------------------------------------------------12 Introduction Integrated Marketing Communications, or IMC, basically refers to the process of combining all the tools used in advertising so that they can function together. Promotion, one of the marketing mix’s 4 Ps, has its own combination of communication elements. All of these...
Words: 4542 - Pages: 19
...------------------------------------------------- I Have a Dream From Wikipedia, the free encyclopedia This article is about the Martin Luther King Jr. speech. For other uses, see I Have a Dream (disambiguation). Martin Luther King, Jr. delivering "I Have a Dream" at the 1963 Washington D.C. Civil Rights March. | "I Have a Dream"30-second sample from "I Have a Dream" speech by Martin Luther King, Jr. | Problems listening to this file? See media help. | "I Have a Dream" is a public speech by American activist Martin Luther King, Jr.. It was delivered by King on August 28, 1963, in which he called for an end to racism in the United States. Delivered to over 250,000 civil rights supporters from the steps of the Lincoln Memorial during the March on Washington for Jobs and Freedom, the speech was a defining moment of the American Civil Rights Movement.[1] Beginning with a reference to the Emancipation Proclamation, which freed millions of slaves in 1863,[2] King examines that: "one hundred years later, the Negro still is not free".[3] At the end of the speech, King departed from his prepared text for a partly improvised peroration on the theme of "I have a dream", possibly prompted by Mahalia Jackson's cry: "Tell them about the dream, Martin!"[4] In this part of the speech, which most excited the listeners and has now become the most famous, King described his dreams of freedom and equality arising from a land of slavery and hatred.[5] The speech was ranked the top American speech...
Words: 2912 - Pages: 12
...Senior English Curriculum Map: 2010-2011 School Year English IV * Note: “Sacred Book List” Addendum is at the end of this document Quarter #1 August 23 to October 22 Essential Questions: 1. How do writers and artists organize or construct text to convey meaning? 2. What does it mean to be a stranger in the village? Unit Goals 1. To understand the relationship between perspective and critical theory. 2. To apply critical theories to various texts studied and created. 3. To control and manipulate textual elements in writing to clearly and effectively convey a controlling idea or thesis. Student Published Portfolios: For each of the first three quarters, students are required to complete three to four published writing portfolio products. Quarter 4 is devoted to completion of the Laureate Research Project. . Pacing: This map is one suggestion for pacing. Springboard pacing guides precede each unit in the “About the Unit” sections and offers pacing on a 45-minute class period length. Prentice Hall Literature – Use selections from Prentice Hall throughout the quarter to reinforce the standards being taught as well as the embedded assessments within the SpringBoard curriculum. QUARTER #1 SpringBoard Curriculum Pacing Guide August 23 – October 22 Standards and Benchmarks | Unit Pacing Guide | SpringBoard Unit/Activities | Assessments | SpringBoard Unit 1Literature * The students will analyze and compare significant works of...
Words: 2782 - Pages: 12
...A BRIEF CONTENTS PART 1 • GETTING STARTED 1. Becoming a Public Speaker 2. From A to Z: Overview of a Speech 3. Managing Speech Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258...
Words: 104318 - Pages: 418
...or answers the question. 1) Messages are more effective when they are A) forceful B) detailed C) short D) audience-centred Answer: D Diff: 1 Page Ref: 39 2) An audience-centred message will consider the audience's A) viewpoint B) background C) needs D) all of the above Answer: D Diff: 1 Page Ref: 39 3) Which of the following correctly lists the three-step writing process? A) planning, writing, completing B) planning, writing, sending C) planning, writing, designing the page D) planning, writing, revising Answer: A Diff: 2 Page Ref: 40 4) The first stage of the writing process includes A) writing the introduction B) C) establish common ground with the audience D) Answer: D Diff: 2 Page Ref: 40 editing for punctuation analyze audience members 5) The second stage of the writing process includes A) gathering information that will inform, persuade, or motivate your audience B) adapting your message to the audience's needs C) revising and rewriting until the message is clear and effective D) organizing your ideas and composing the first draft Answer: D Diff: 3 Page Ref: 40 6) When do you step back to review the content and organization for overall style, structure, and readability? A) planning B) completing C) revising D) writing Answer: B Diff: 2 Page Ref: 40 Copyright © 2010 Pearson Education Canada 1 7) The planning stage should take about A) 10% of the time you have to produce the message B) 50% of the time you have to produce the message C) 70% of the time you have...
Words: 4214 - Pages: 17
...Name Ronald Kent Robey Course BIBL 104 Date September 21, 2011 (Summary of the books of the Old Testament Books) Exodus The Book of Exodus Exodus is a history book in the Bible's Old Testament. And Exodus is also a law book. The people called Hebrews were slaves in Egypt. God sent Moses to free them (Exodus 3). The people in Egypt did not want to free these slaves. But God caused many terrible troubles in Egypt. These troubles forced the people in Egypt to free their Hebrew slaves. So, the Hebrew people left Egypt. God promised the land called Israel to the Hebrew people. But the journey to Israel was through a desert. God did many wonderful things to help the people through the desert. God provided water (Exodus 17) and food (Exodus 16). Moses met God at a mountain called Sinai (Exodus 19). There, God gave the law to Moses (Exodus chapters 20-30). Moses made a special tent where the priests would serve God (Exodus chapters 35-40). We are writing books and articles to help you to study this Bible book. You can download these books and articles free. Please click on the links below to select our other books and articles. (space) The Book of Exodus begins more than four hundred years after Joseph, his brothers, and the Pharaoh he once served have all died. The new leadership in Egypt—feeling threatened by Jacob’s descendants, who have increased greatly in size—embarks on a campaign to subdue the Israelites, forcing them into slavery and eventually...
Words: 8916 - Pages: 36
...7 ANALYZING THE AUTHOR’S PURPOSE AND TECHNIQUE he writer’s overall purpose determines the techniques he or she uses. The writer’s reason for writing a particular article or book may be manipulative, as in propaganda or advertising, or may be more straightforward, as in informative writing. In either case, understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest decisions about what information to present to the smallest details of what words to use. The chapter concludes with instructions on how to write an analysis of purpose and technique. This kind of rhetorical analysis will provide the perspective required to keep you from being pushed by words in directions you don’t want to go. T 103 104 Part 1 Writing About Reading The Writer's Purpose Insofar as people know what they are doing, they plan their actions to achieve their purposes. Someone who selects the purpose of being rich will design and carry out a set of actions, legal or illegal, to gain the desired wealth. A person who wants to gain great wisdom will design an entirely different life course. Writers, whether they want most to be wealthy or wise, have specific purposes they hope to achieve by any piece of work. If they are skilled writers—that is, in control of what they write—they design each aspect of what they are writing to achieve their purpose. Being aware of the writer's...
Words: 14135 - Pages: 57
...Marketing Communications | Syndicate assignment Case 1 Prius Launch: Harmony Installations 2011 Bronze | Media Innovation Case 2 Canon Eos Cameras: Photography beyond the still 2011 Silver | Consumer Electronics Case 3 Southwest Airlines: Grab your bag it’s on/ Bags fly free 2011 Gold | Transportation Case 4 Ocean Spray Cranberries: Straight from the Bog 2008 Gold | Renaissance 2011 Silver | Sustained Success Case 5 Sears: Don’t just go back. Arrive 2010 Gold | Retail¬ Case 1 Prius Launch: Harmony Installations 2011 Bronze | Media Innovation GET: Echo/Tech friendly minded people WHO: Are environmentally and technologically aware and enjoy innovation. TO: Think Prius is the car they should buy versus the car they want to own. See Prius as an Icon of progress. Encourage consumers to put a Prius in the mainstream consideration set. BY: Outlining that hybrid motoring is good for the environment, endorsing the idea of being proud to own a Prius. LIKE THIS: By highlighting the “harmony between man, nature and machine”. Happiness, Optimism, Pride, Imagination SUCCESS: Desired 20% increase in sales of Prius. Increase hybrid vehicle market share. Engage social media metrics. $4.5m in earned media desired through Solar flower installations/social media. Market/Commercial insight The reported market decline in the Automotive Industry for passenger cars has declined by 37% in FY2011. Financial modelling of passenger...
Words: 7747 - Pages: 31
...|5. The notion of a term.Its |6 newspaper st. var-s & pecul-s, |7 the style of official documents |8. publicist style. | |characteristics and st. |distinction from pub-c st. |it is the most conservative. It |(oratory, speeches, essays, articles)| |f-s.Scientific prose. |includes informative materials: |preserves cast-iron forms of |the style is a perfect ex. Of | |T. are w-ds denoting various |news in brief, headlines, ads, |structuring& uses syntactical |historical changeability of stylistic| |scientifical & techn. Objects, |additional articles. But not |constr-s words known as archaic & |differentiation of discourses. In | |phenomena & processes. They are |everything published in the paper |not observed any more else. |Greece it was practiced in oral form | |found in techn. Texts where they |can be included in N.S. we mean |Addressing documents and official |which was named P. in accordance with| |are indespensible means of |publicist essays, feature |letters, signing them, expressing the|the name of its corresponding genre. | |expressing ideas. They directly |articles, scient. Reviews are not |reasons and considerations leading to|PS is famouse for its explicit | |refer to the o-t they mean. They |N.S. to attract the readers |the subject of the doc-t – all this |pragmatic function of persuasion | |are...
Words: 12865 - Pages: 52
