...Lecturer: Huynh Trung Dung Group: Name: Tran Van Lau Student ID: S3255155 PROJECT PROPOSAL RMIT International University Vietnam Bachelor of Commerce Program Assignment Cover Page Subject Code: | BUSM3311 | Subject Name: | International Business | Location & Campus (SGS or HN) where you study: | RMIT Vietnam | Title of Assignment: | Assignment 2 | Student name: | Tran Van Lau | Student Number: | S3255155 | Teachers Name: | Huynh Trung Dung | Group Number: | 4 | Assignment due date: | 20/08/2012 | Date of Submission: | 20/08/2012 | Number of pages including this one: | 28 | Word Count: | 2500 | Table of Contents I. COUNTRY OVERVIEW 5 1. GEOGRAPHY 5 2. SOCIAL CONDITIONS 5 3. ECONOMICS CONDITIONS 6 4. LEGAL CONDITIONS 7 5. POLITICAL CONDITIONS 7 6. INFRASTRUCTURE CONDITIONS 7 II. COMPANY OVERVIEW 8 III. PRODUCT OVERVIEW 8 1. Products 8 2. Price 10 3. Place 10 a. Domestic market 10 b. Foreign market 11 4. Promotion 11 IV. International Institutional Environment 11 V. MARKETING ANALYSIS 12 1. Marketing objectives 12 2. Competitors Analysis 12 a. Direct Competitors 12 b. Indirect competitors 12 3. Target market & Segmentation 14 a. Target market 14 b. Positioning 14 VI. ENTRY MODEs 15 1. Exporting 15 2. Joint Venture 15 3. Wholly owned subsidiaries (WOS) 16 4. CRITERIA 16 5. MAKING DECISION 16 VII. FINANCIAL P/L 17 1. Financial Statement...
Words: 4693 - Pages: 19
...Marketing Assignment. KOHINOOR BASMATI RICE MARKET ENTRY STRATEGY FOR TUNISIAN MARKET. Submitted By: Samik Sarkar MIB 2nd Semester. KOHINOOR BASMATI RICE MARKET ENTRY STRATEGY FOR TUNISIAN MARKET. Choice of Market: Accelerating India's export growth to the Middle East and Africa (MEA) provides an opportunity to add 1-2 percentage points of GDP growth to our economy. India's exports to MEA went up seven times over the 2004 level to about $60 billion in 2010. This was significantly faster than India's overall exports, which went up about five times to $250 billion at the same time. The share of this region in India's total exports has gone up from about 18% to almost 25%. We still have barely scratched the surface of MEA's true potential. In years when retaining the 8%+ GDP growth is such a challenge, focusing on MEA exports makes a whole lot of sense. Currently, our exports to MEA are lopsided, with about half our exports going to a single country, the UAE. This fact seems odd, considering the UAE is one of the smallest countries in MEA in terms of population, till we understand that the UAE plays a role as a trade conduit to other countries in the region. However, it also shows the enormous potential we have if we market our products and services directly to these countries. In Middle East we have countries like Iran , Iraq and Sudan. Iran, which is one of the largest markets in the region, contributes a tiny $2 billion, or 3%, to our exports to the region. Iran has...
Words: 2277 - Pages: 10
...The Economic Devastation in Sierra Leone The Republic of Sierra Leone is a country in West Africa. This country borders Guinea from left to right and Liberia from southeast as well as the Atlantic Ocean. Formerly, the colony was control by the Sierra Leone Company in 1792, until it became a British colony in 1808. Independence came in April 1961, when Sierra Leone opted for a parliamentary system within the British Commonwealth. Sierra Leone Peoples Party led by Sir Milton's of the led helped the country gain independence and the first general election under universal adult franchise in May 1962. In present day, The total area of Sierra Leone covers 71,740 km, with an estimated population of 5.4 to 6.4 million, growing at rate of about 2.6 percent per annum. Over two-thirds of the population lives in absolute poverty. Rural life, with the exception of the diamond and gold mining areas, is generally at a subsistence level. The average Life expectancy is very low, estimated at 42 years; and infant mortality is among the highest in the world, also primary school enrollment is among the lowest in Africa. Although Sierra Leone is blessed with abundant rainfall, substantial mineral resources, some fertile soils, and extensive marine fisheries, Sierra Leone is classified as one of the poorest and least developed countries in the world. Sierra Leone has good relations with the West, including the United States and has maintained historical ties with the United Kingdom and other...
Words: 2541 - Pages: 11
...Agriculture, growth and poverty reduction This paper was produced by the Agriculture and Natural Resources Team of the UK Department for International Development (DFID) in collaboration with Anne Thomson of Oxford Policy Management, Oxford. The authors are grateful to the UK Food Group for their additional contributions and comments. The paper reflects work in progress towards the development of new thinking on agricultural policy in DFID. It does not necessarily reflect the views and policy of DFID. This (working/supporting) paper is intended to stimulate public discussion. It is not necessarily DFID or UK Government policy. October 2004 Contents Executive Summary...................................................................................................... 3 1. What is the issue? .................................................................................................... 4 2. Agriculture, growth and poverty – what we know of the relationship ............................ 5 2.1 The context – the state of world poverty............................................................... 5 2.2 Agriculture’s recent performance – a picture of mixed progress............................... 7 2.3 Agricultural growth and poverty reduction – the evidence....................................... 9 2.4 Understanding how increased agricultural productivity reduces poverty ................. 10 3. Emerging issues and questions................................................
Words: 10970 - Pages: 44
...Case study (2) Agricultural Subsidies and Development For decades the rich countries of the developed world have lavished subsidies on their farmers, typically guaranteeing them a minimum price for the products they produce. The aim has been to protect farmers in the developed world from the potentially devastating effects of low commodity prices. Although they are small in numbers, farmers tend to be politically active, and winning their support is important for many politicians. The politicians often claim that their motive is to preserve a historic rural lifestyle, and they see subsidies as a way of achieving that goal. This logic has resulted in financial support estimated to exceed $300 billion a year for farmers in rich nations. The European Union, for example, has set a minimum price for butter of 3,282 euros per ton. If the world price for butter falls below that amount, the EU will make up the difference to farmers in the form of a direct payment or subsidy. In total, EU dairy farmers receive roughly $15 billion a year in subsidies to produce milk and butter, or about $2 a day for every cow in the EU—a figure that is more than the daily income of half the world’s population. According to the OECD, overall EU farmers receive approximately $134 billion a year in subsidies. The EU is not alone in this practice. In the United States, a wide range of crop and dairy farmers receive subsidies. Typical is the guarantee that U.S. cotton farmers will receive at least $0.70 for...
Words: 1625 - Pages: 7
...GMOs is to greatly reduce the risk of cops being lost due to extreme weather conditions and also to improve the crop productions. (What Genetic Engineering In Agriculture Can Achieve, 2013) Also, it allows either the producer or...
Words: 902 - Pages: 4
...Rice is a monocotyledonous angiosperm. The genus, to which it belongs, Oryza, contains more than 20 species, only two of which are referred to as cultivated rice: Oryza sativa, (Watanabe, 1997) cultivated in South-east Asian countries and Japan, and Oryza glaberrima cultivated in West Africa. Rice was originally cultivated in tropical Asia, the oldest record dating 5000 years BC, but then extended also to temperate regions (Watanabe, 1997). Rice (Oryza sativa L.) is the most important food crop for nearly half of the world’s population (Sellamuthu et al., 2011). Worldwide, Rice is grown over an area of 160 m. ha. with production of 738.2 million tons in the world (FAO, 2015). Globally, India ranks 1st in cultivable area under rice and 2nd in production producing 131 million tones. Water is the critical and most important factor in rice production. The 70 percent of the world’s food growing areas turn increasingly parched (IRRI, 2009). In India, Rice production in kharif 2015-16, is...
Words: 878 - Pages: 4
...Food and Agriculture Organization of the United Nations coordinated wheat and rice breeding schemes. They key break-through was the development of short, fertilizer-responsive rice and wheat varieties. These varieties were resistant to disease and insects and were used as model plant types for breeders to adapt to local conditions. The first users of the wheat and rice varieties were in India, Malaysia and Pakistan in 1965 (Evenson, 2003). They produced spectacular increases in yield and their success was characterized as the "Green Revolution". Effects of the Green Revolution The Green Revolution helped to reduce widespread poverty, averting hunger for millions of people. However the Green Revolution also spurred its share of negative consequences, often not because of the technology itself but rather, because of the policies that were used to promote rapid intensification of agricultural systems and increase food supplies. According to Pingali (2012) Africa was the main exception to the success of the Green Revolution in the developing world. During the Green Revolution, the demand for intensification in Africa was quite low because land was relatively abundant. Farmers had little incentive to intensify land use because there was no incentive to save on land costs. In the 1960s and 1970s, national and international programs sought to short cut the varietal improvement process in sub-Saharan Africa by introducing unsuitable crop varieties from Asia and Latin America. This pattern...
Words: 885 - Pages: 4
...ADMARC CISANET CPL CHDI COMESA COMPETE EAC FEWSNET FNSJTF GAC GMAC GOM GTPA ICRISAT MACE MBS MoAFS MoIT MRA NASFAM NEPAD NFRA NPQS NSO SMIP SPS SABI SADC SFRFFM USAID VCA WFP WRS Agriculture Commodity Exchange for Africa Alliance for a Green Revolution in Africa Agriculture Input Subsidy Program Agriculture Development and Marketing Board Civil Society for Agriculture Network Chibuku Products Ltd. Clinton Hunger Development Initiative Common Market for Eastern and Southern Africa Competitiveness and Trade Expansion Programme East African Community Famine Early Warning System Network Food Nutrition and Security Joint Task Force Group Action Committee Grain Marketing Advisory Council Government of Malawi Grain Traders and Processors Association International Crops Research Institute for the Semi-Arid Tropics Malawi Agricultural Commodity Exchange Malawi Bureau of Standards Ministry of Agriculture and Food Security Ministry of Industry and Trade Malawi Revenue Authority National Smallholder Farmers Association of Malawi New Partnership for Africa‘s Development National Food Reserves Agency National Plant Quarantine Service National Statistics Office Sorghum and Millet Improvement Programme Sanitary and Phytosanitary Sustainable Agri-Business Initiative Southern Africa Development Community Smallholder Farmer Revolving Fertilizer Fund of Malawi United States Agency for International Development Value Chain Analysis World Food...
Words: 50613 - Pages: 203
...explanations for high food prices; the third analyzes in more detail the Structural Change/Shock story; and the fourth notes the consequences, especially for Developing Countries. The paper closes with the big question - When the bubble breaks, will long run real prices be on a higher level with a stable or increasing trend or will we back to “Business as Usual” with real prices dropping down to the previous level and continuing their 150 year downward trend? THE CURRENT SITUATION IN HISTORICAL CONTEXT FAO’s price index of all foods in dollar terms has more than doubled since last three years of the 20th century, and the real food price index has increased by over sixty percent (Figure 1.). Between the beginning of 2007 and mid-year 2008, rice prices tripled, wheat prices more than doubled and maize prices doubled (Stoeckel, 2008).(See figure 2) Prices for individual commodities such as milk, maize and oilseeds have also increased. The Wall Street Journal (June 10, 2008) reports that the cereal import bill of 82 low income countries has doubled since 2006. Figure 1: Extended Annual...
Words: 4439 - Pages: 18
...Challenges Excerpts from the stables of: Dr. Abiodun Elijah Obayelu Why Africa Urgently Needs to Act Now on Food Losses and Waste Food losses and waste are becoming increasingly critical to the African farmer and threats to sustainable food and environmental security. Analysis of the current food situation shows that almost 1.2 B people are going hungry in the world and one-third are found in Africa with many being farmers (Ajilore 2013). About 1.3 B tonnes of food waste has also been reported to be produced annually around the world at a direct economic cost of $750 B (FAO 2011, 2013a). A report by the Food and Agriculture Organization (FAO 2013a) shows that while about 54% of the world's food waste occurs 'upstream' during production, postharvest handling and storage, only 46% happens 'downstream,' at the processing, distribution and consumption stages. Food losses and waste are, therefore, not only causing major economic losses but also wreaking significant harm on the natural resources that humanity relies upon to feed. Going by the most recent estimates from FAO that 842 M people in the world do not eat enough to be healthy implies that one in every eight people on earth goes to bed hungry each night (FAO 2013b). It is projected that the world population will rise to 10.5 billion by 2050 (FAO 2011) with more than half of this growth expected to come from Sub-Saharan Africa (SSA) where about one quarter of the population is already undernourished. This also...
Words: 1934 - Pages: 8
...settlers brought plants and explorers improved the food plate of Europe with the variety of crops. Crops such as potatoes, corn, rice, lettuce, cotton, wheat and many more were brought from the Old World. The Columbian Exchange was very well remembered because of the impact it had to the Americas after receiving all these new and boundless crops from Europe. They're were several significant changes rice made in the society, economy and ecology as a crop. Rice dates back to 5000 BC in Luojiajiao, China. The first domesticated rice in Southeast Asia, was once thought to be older than the first rice of China. The society of Asia was astounded because it later became the biggest crop production ever in China and all of Asia. Rice is a crop most people all over the world use as a food source, medication in some circumstances or other uses unknown to people. Rice is now known to feed half the world's population and make the different societies have rice as one of their main resources. The crop made the society wealth and prosperous results in trade and commerce. ( Crawford and Shen )...
Words: 584 - Pages: 3
...Rice As a Liberian from West Africa, I ate rice from my childhood days to adulthood. I love to eat rice at any time of the day; morning, noon, evening, and night. I connect my life with rice in so many ways; with my parents, family, friends, education, and the community. As a young child growing up, my parents will take me along with my siblings on the farm with them where we will plant and harvest rice together. Although I was around the age of five years old, but I still remember that we all had some part to play in making sure that there was rice available for the entire family to eat, share with family, and friends, and sell to get money, and buy essential things for the family. The proceeds from the rice was also used to educate us. On the farm, we will all gathered, do our assigned tasks; my task was to pick the unbeaten rice from amongst the beaten rice. I will spot the unbeaten rice, and then put it aside so that it can be beaten again. My older sisters, the twin’s task was to let my parent know if we had certain amount of rice. My brothers’ task was to assist in beating the rice. Our parents’ tasks were to perform all of the tasks, and at the same time oversee them. We named ourselves the picker, the counters, the beaters, and overseer respectively. Once our assigned tasks are complete, and the goal of the day is met, we then sit together around the camp fire during meals time, and eat together while connecting with each other through conversation. The children...
Words: 494 - Pages: 2
...for aquaculture development in subsaharan Africa U.U. Gabriel1, O. A Akinrotimi2, D. O. Bekibele2, D. N Onunkwo2 and P. E. Anyanwu3 Department of Fisheries and Aquatic Environment, Rivers State University of Science and Technology, P.M.B 5080, Port Harcourt, Nigeria. 2 African Regional Aquaculture Centre/Nigerian Institute for Oceanography and Marine Research, P.M.B 5122, Port-Harcourt, Nigeria. 3 Aquaculture Division, Nigerian Institute for Oceanography and Marine Research, P.M.B. 12729, Victoria Island, Lagos, Nigeria. Accepted 30 May, 2007 1 Aquaculture development and growth in Africa have been on low ebb despite the vast aquatic resources that abounds on the continent. Since the introduction of aquaculture to Africa, some decades ago, there have been a lot of innovations, technological advancement and progress in the areas of genetics, seed propagation, pond construction and farm management in general. Despite breakthroughs recorded in these areas most farmers in Africa still rely heavily on imported feed ingredients and fish feeds from European countries, which makes fish farming expensive as fish feed account for at least 60% of the total cost of production. This has contributed in no small measure to the slow pace at which aquaculture is advancing in Africa. This article, however reviewed critically the potentials of locally manufactured fish feed in enhancing, improving and sustaining aquaculture development in Africa. Various methods of processing employed were...
Words: 5338 - Pages: 22
...In the excerpt “The Rice Revolution in the Lowcountry”, Ira Berlin describes the relationship between slaves and slave-masters and how slavery operated in South Carolina. The demand for slaves in the lowcountry was significantly higher than the demand for slaves in the Chesapeake area. There were also harsher conditions and larger plantations found in South Carolina. The masters pushed the slaves very hard to increase rice and indigo production. To make sure the masters held the power in the slave/slave-master relationship the masters became deeply involved in slave relations and settled slave disputes themselves to show dominance and importance. The slaves created small communities of their own on plantations and formed their own family/village life. The creation of slave families both threatened and helped slave-masters....
Words: 470 - Pages: 2
