...In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, text messaging (SMS and MMS), Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. 2. Environmental scanning and competitor analysis summarized in EFE and CPM matrices. EFE Matrix Opportunities | Weights ( 0-1) | Responses (1-4) | Weighted Score | 1.Global Market | 0.2 | 3 | 0.6 | 2.Joint venture with Universities (Co-op) | 0.05 | 3 | 0.15 | 3.New employees from Waterloo | 0.05 | 4 | 0.2 | 4.Direct wireless carriers around the world | 0.1 | 3 | 0.3 | 5.Acquisition | 0.1 | 2 | 0.2 | Threats | | | | 1.Competing with other companies | 0.1 | 2 | 0.2 | 2.Local Law and regulation | 0.1 | 3 | 0.3 | 3.Local inflationary pressures | 0.1 | 3 | 0.3 | 4.The potential of China is ignored | 0.2 | 1 | 0.2 | Total | 1 | | 2.45 | The Results of EFE matrix: From this matrix, RIM makes good responses for all the opportunities, but not enough in threats, especially the potential of China is ignored, and RIM does not prove...
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...External analysis POLITICAL There is a friendly political climate in North America especially in USA , it helped the smart phone industry especially RIM to flourish . a recent survey show that the users of smart phones will overtake feature phone users by 2011(Nielsen wire 2010) . The actual challenge for RIM has been in countries like China, Indonesia India and UAE where the countries have raised concerns the security feature that the blackberry provides to users Another major political concern is that some of the European countries like UK, Germany etc have imposed strict regulations with respect to hygiene and safety standards for manufacturers which may impact the operations of RIM like faces pressure from the usage of toxic contents, energy usage and recycling ECONOMIC is fairly elastic and it is mostly based on consumer income but the recent economic down turn has had an impact as people are not willing to spend on a product unless the price is right and it offers the promised values but the smart phone industry is expected to grow at fairly steady pace and the developing economies of India, China,Latin America provides a platform for RIM (according to economic times 2009). Since the sales of blackberry are made all around the word , the fluctuation in exchange rates can suddenly make blackberry competitive The exchange rate fluctuation can have a profound impact on blackberry especially in price sensitive markets like India and China. Social ...
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...Abstract The purpose of this study is to analysis changes management in the RIM Company. The study investigated how well the external and internal changes in RIM and analysis the environment remote effects on the company transformation. The research design included literature review, data collection, data analysis and recommendation. It is no longer the era of BlackBerry, as one of famous company in Canada. Before the iPhone launched on, BlackBerry seems like a legendary brand in cell phone industry, since they create the convenience EMAIL push service. Likeness, just five years ago, “BlackBerry” was virtually synonymous with “Smartphone.” It was well on its way to becoming a generic trademark, like Kleenex or Band-Aid, that would seemingly forever be associated with its entire sector (Thierer, 2012). In order to research how the BlackBerry can be changed and manage the change, the paper as qualitative research to analysis the external and internal changeability. The process of writing paper is followed the Lincoln and Guba’ evaluative criteria (1985) that based on credibility, transferability, dependability and conformability. The data collections use searching journals, web source, and online library. The PEST analysis implement on data analysis. Background of the company BlackBerry Ltd (formerly known as Research In Motion Ltd) is telecommunication and wireless equipment company headquartered in Waterloo, Canada. It started operations in 1984 with a vision...
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... 9 7. SWOT analysis 10 8. Recommended Marketing mix strategies for RIM 13 9. Target Market for Blackberry 14 10. References 15 Executive Summary Research In Motion (RIM) is one of the world’s leading manufacturer of wireless devices and also known for their smartphone and tablet range, Blackberry. It was found in 1984 by Mike Lazaidis in Canada. Initially RIM was in to wireless equipments until 1999 when they started creating Blackberry series. Blackberry is now widely used as a smartphone which is used mainly by corporate and business people. But it also attracts a broad range of users from teenagers to other professionals. It is widely available in many countries with offices operating around the world. Recent falling of stock has forced RIM to construct an all new market strategy in order to be in a highly competitive market. It has been analyzed that it is high time RIM should constitute a better marketing plan, which will focus mainly on Value based marketing along with marketing mix strategies. This report also defines the driving forces of change in mobile industry as well as how the competition has changed during years. It has also covered the different ways in which the customer behavior can be diverted to develop various marketing criteria. The success of company is depended on the new strategy in marketing which will help RIM to...
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...research of Marketing to identify recent problems and analyze the effects of these problems and find how to solve that using the companies Apple and RIM as example. In fact, the research will explain the various elements of the marketing and analyze marketing opportunities, target markets, marketing mix and marketing effort. In addition, it will evaluate the benefits and costs of the marketing orientation as well as show the macro and micro environmental factors for both companies. It will also propose the way of each company products in different markets and show the targeting strategy for each product/service. The analyzes will demonstrate how the buyer behaviour affects the marketing activities and propose new ways to the products. It will also show how the products are developed to be competitive and how customer convenience is provided distribute as well as how the prices are putted to result in objectives. In conclusion, the study will illustrate how promotion activity could achieve marketing objectives and analyze the additional elements of marketing mix as well as how and why international marketing is different than domestic marketing and the important of that. It will show one brief explanation of everything in marketing and how marketing is important. For analyze all these things the research will use two companies Apple and RIM to compare results and observe the problems of each. And research in secondary sources all the questions of marketing such as definitions to achieve...
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...OPERATIONAL STRATEGY OF RESEARCH IN MOTION (RIM) BY ABIN MATHEW MBA B B112 TABLE OF CONTENTS INTRODUCTION ……………………………………………………………………………………………….. 3 HISTORY ………………………………………………………………………………………………… 3 VISION ………………………………………………………………………………………………… MISION …………………………………………………………………………………………………. OPERATIONAL STRATEGY………………………………………………………………………………………5 CONCLUSION ………………………………………………………………………………………………….8 INTRODUCTION Research In Motion (RIM) is a leading designer, manufacturer and marketer of wireless solutions. The company provides platforms and solutions allowing access to time-sensitive information, including email, phone, SMS, internet and intranet-based applications. Its technology also enables a broad array of third-party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of products, services and embedded technologies include the BlackBerry wireless solution, and other software and hardware.The company operates offices in North America, Europe and Asia Pacific. The company is organized and managed as a single reportable business segment, which includes the research...
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...What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? RIM’s success in the industry of wireless technology, more specifically, the e-mail wireless communications, made the organization’s intellectual property a prime target for adversaries that were not involved in the technological innovation industry, but for patent holding firms that were sitting in the background waiting patiently for a big fish to fall prey of their treachery. The success of these patent holding firms in the patent infringement litigation arena opened the gates for RIM’s industry competitors to scavenge from the patent holding company prey. Some of the challenges RIM faced to protect their intellectual property ignited a myriad of legal battles that wounded the Blackberry giant fatally from which RIM never recovered totally to this date. Below are summaries of litigation battles that originated after RIM, amongst other companies, decided to ignore a licensee contract agreement proposed by a Virginia based holding company in the year 2000. The US intellectual property holding company that sent the memorandum notice to RIM as well as to other technology companies and initiated the downfall of RIM was New Technology Products (NTP). 1. New Technology Products (NTP) Vs. Research in Motion (RIM) In 2001, NTP, an intellectual property holding company of at least 50 US patents, which focused on inventions in the fields of wireless...
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...HTC’s CEO has asked you to help him by preparing an analysis that addresses the following: 1. Identifies and analyzes the industry and competitive environment of the mobile phone industry based on information contained in the case: HTC Corp. in 2009 including key industry and environmental trends, competitive and structural characteristics of the mobile phone industry. 2. Your assessment of the key challenges HTC faces in trying to achieve a sustainable model and long-term success in the industry? 3. Your assessment of the competitive and strategic position of HTC Corp. at the time of the case information. 4. Your assessment/identification of any major changes in the competitive situation for HTC from the perspective of the fall of 2011 that he should bring to the board’s attention based on current information available publicly. Question 1) Identifies and analyzes the industry and competitive environment of the mobile phone industry based on information contained in the case: HTC Corp. in 2009 including key industry and environmental trends, competitive and structural characteristics of the mobile phone industry. Answer 1) HTC is basically a very young high tech company, initially dealt with PDA’s and computers. But in the recent years HTC has emerged as a smartphone firm which has received strong appreciation for the design and high tech products. It has been known for interoperate the Windows OS into the mobile phone devices which sparked the revolution...
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...2010 Ninth International Conference on Mobile Business / 2010 Ninth Global Mobility Roundtable What factors contributed to the success of Apple’s iPhone? John Laugesen Yufei Yuan McMaster University, DeGroote School of Business Hamilton, Ontario CANADA laugesjd@mcmaster.ca McMaster University, DeGroote School of Business Hamilton, Ontario CANADA yuanyuf@mcmaster.ca Abstract — Unknown to most North American consumers, a mobile data and Internet service in Japan called i-mode has been highly successful in that country for the past decade. Unfortunately, mobile data services in North America have lagged behind many European and Asian countries. However, the situation changed rapidly with the iPhone, launched in the US in June 2007. Consumers lined up for days for the chance to purchase one, and over 500,000 units sold on the first weekend. Since that time, over 42 million iPhones have been sold, arguably making it one of the most successful mobile phone products ever launched. What is it that makes the iPhone such a success? In this paper we define a set of success criteria to investigate the success of the iPhone and propose a comprehensive success model. The success model can be used by both academics and practitioners to understand the reasons why, and ways to ensure that mobile data and commerce services become successful. II. To adequately judge whether the iPhone is successful, a set of ‘success’ criteria was developed. These success criteria are based on an extensive...
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...Sharma Monika 20142256 Kaur Sandeep 20141745 Khurana Ashish 20150364 Kumar Rohit 20150599 Submitted by: Sharma Monika 20142256 Kaur Sandeep 20141745 Khurana Ashish 20150364 Kumar Rohit 20150599 EXECUTIVE SUMMARY The report is about the decline of Blackberry and factors responsible for its downfall. These factors have been precisely described below in the form of PESTEL and SWOT analysis. All the latest data collected in relation to a company Blackberry has been demonstrated in the form of charts and tables correspondence to other rivalry groups, which shows the clear picture and downfall of company in smartphone industry. The latest market data reveals the current scenario and situation of the company in today’s market. The report also demonstrates how the company struggles and make effective use of different strategies of various marketing communication means and tools to stay tuned and compete with such a challenging industry especially in India. It also shows the impact of other line products that contributes to the decline of the company. * * Table of Contents 1 Introduction 3 1.1 Market Data 3 1.2 RIM (Research in Motion) 9 2 Analysis 13 2.1 PESTEL Analysis 13 2.2 SWOT Analysis- Blackberry 16 2.3 Benchmarking 18 3 Conclusion and Recommendations 21 4 References 22 * Introduction From the last decade, the technology has been greatly influencing our lifestyle. Just for a moment...
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...Samsung Case Analysis Lindsay Eddow Luxchmi Gill Jonathan Lee Carol Lin GBA 652: Marketing Seminar Professor Kevin Moncrief Fall 2014 California Polytechnic University Pomona Table of Contents I. Company Background 4 Values & Philosophy 4 Vision 5 Performance 5 History 5 The Samsung Philosophy 5 Samsung Electronics Co., LTD 6 Operations 6 Products 7 Design 7 Environmental Record 7 II. Issues / Problems 9 III. Company Goals, Objectives, or Drivers 14 IV. Constraints 17 Firm Specific 17 Industry Wide 19 V. SWOT Analysis 23 VI. Findings 27 GAPS 27 SHARED S/W 27 VII. Solution Options 28 1. Proposed Solution to Promotion Issue 28 2. Proposed Solution to Product Issue 28 3. Proposed Solution to Pricing Issue 28 VIII. Recommended Solution Option 30 Gantt Chart for Proposed Solution 31 References 32 I. Company Background Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next...
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...Environmental Factors and Marketing Decisions: Starbucks Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations worldwide environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company's flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors. Starbucks is known as the premier company of the finest coffee in the world. They purchase and roast high quality whole bean coffee, sells them with fresh, rich-brewed Italian style espresso beverages, pastries, confections and coffee-related accessories and equipment. Starbucks provides a work environment treating others with respect and dignity. The company embraces diversity as an essential component in the way Starbucks does business. Starbucks also applies the highest standards of excellence to the purchasing, roasting and fresh delivery of their coffee. Starbucks believes that the company should enthusiastically satisfied customers all the time and contribute positively to our communities and our environment and recognize that profitability is essential to our future success (Starbucks.com, 2008). Starbucks owns and operates its own facilities, warehouses, and retail stores giving the company control of product design, shipping, and receiving. The company's strategy...
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...biggest task for any of Blackberry in today’s era is to implement the effective marketing strategy with the endorsement of accurate marketing mix. Through initiatives & marketing strategies company attempts to capture maximum returns - this entire practice refers to value based marketing. Here Blackberry is in consistent effort to create a strong brand which influences consumers to give constructive feedback. Value based marketing starts with escalating correlation of sales and marketing. One of the core concepts of Marketing is Holistic Marketing concept, where everything matters in marketing is acknowledged. Wider and incorporated outlook is essential for the developing, implementing and designing marketing strategies for Blackberry. For RIM it’s inevitable to see the challenges from brand’s viewpoint but it’s not complete without considering consumer’s perspective. Once the market’s needs have changed, Blackberry should shift with it. [pic] • The complex market of phone industry forces Blackberry to deliver variety of differentiated products with fast pace in global market. All products should be distinguished with each other with the means of functionality and should be able to engage customer with unbeatable features and designs. Here the Holistic Approach comes in light and it binds customers, network of suppliers, internal team & partners in a single knot. Blackberry should see the larger picture to increase brand value, with relevant marketing strategy...
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...Research Report Submitted To Sir Khalid Jamil Ansari Prepared By Babar Saeed (BM-25208) Bashir Ali (BM-25178) TABLE OF CONTENTS Acknowledgement 02 Executive Summary 03 Company Introduction 04 Company History) 05 a) First Mobile Phone 06 b) GSM Introduction 06 c) Strategic Change 07 Vision, Mission, Organization Direction 07 Environmental Analysis (Internal) 09 Environmental Analysis (External) 12 a) Pestle Analysis 12 b) Porter five forces Analysis 14 SWOT Analysis 18 Market/Competitor Analysis 19 Strategic Analysis 23 a) Corporate Strategy 25 b) Business Strategy 25 c) Operational Strategy 25 d) Supply Chain Strategy 26 e) Defensive Strategy 26 f) Competitive Strategy 26 Nokia Marketing Strategies Analysis 27 a) Segmentation by Geographically 27 b) Segmentation by Demographically 28 c) Segmentation by Consumer / Business 28 Marketing Mix Strategies 29 a) Product b) Price c) Place d) Promotion Key Strategic Issues Face Nokia 30 Nokia Leading Mobile Series 31 a) N Series 31 b) E Series 32 c) X Series 33 d) Asha Series 33 e) Lumia Series 34 References 35 ACKNOWLEDGEMENT One of the great pleasures of writing the report is acknowledging the efforts of our teacher and friends whose hard work, cooperation, friendship and understanding were crucial to the preparation of this report. First of all, we would like to acknowledge the efforts of Sir Khalid Jamil Ansari whose sincerity, loyalty, hard working and...
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...Understanding the role of perceptions, personality and emotions in the workplace Perceptions, personality and emotions cannot be ignored when discussing the workplace because quite simply, the workplace is made up of people who come with different personalities, subject to different emotions and ways of looking at things. A successful company will understand this and its managers will work to create a positive atmosphere. Emotions, personalities and perceptions all have an effect on how employees interact with one another, how decisions are made, how managers are able to motivate their employees to increase productivity, and how conflicts and negotiations are handled. It stands to reason that if employees are happy and enjoy coming to work then they will be more productive. According to Barsade and Gibson, “…the evidence is overwhelming that experiencing and expressing positive emotions and moods tends to enhance performance at individual, group, and organizational levels” (Barsade & Gibson, 2007). Frost describes a mechanism of “emotional contagion” where when the leaders express positive emotions, the staff will be influenced by this and the outcomes tend to be positive (Frost, 2004). It would stand to reason then, that in a company with displays of negative emotions, the opposite would result. Affect is an umbrella term used by Barsade and Gibson as a range of discrete emotions (fear, anger, joy), moods (cheerful, sad), dispositional traits (negative, upbeat)...
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