Free Essay

Roberto Cortez

In:

Submitted By puentes
Words 1031
Pages 5
UNIVERSIDAD NACIONAL MAYOR DE SAN MARCOS
FACULTAD DE LETRAS Y CIENCIAS HUMANAS
Escuela Académico Profesional de Comunicación Social

Curso: Empresa de Comunicación I
Prof.: Abel Santibáñez Collado

Análisis del Primer Caso:
“Roberto Cortes” Challco Tello, Leonardo
Flores López, Carol Ann
Ludeña Ocas, Daniel
Peralta Candela, Andrea
Vidarte Rojas, Jordani J.
Villarroel Bolaños, Miluska S.

Domingo 12 de abril de 2015

Hechos
Un hecho es un hito importante en la organización. * Descenso continuo de las ventas en los últimos seis meses.

Cita: “Estamos atravesando momentos muy difíciles. Rotemax es una empresa importante de alta tecnología en un sector competitivo y las ventas no han dejado de descender en los últimos seis meses.” * Búsqueda de un representante de ventas.

Cita: “Llevo un mes tratando de encontrar un representante fuera de serie para aumentar a mi fuerza de ventas…” * La empresa tiene planeado concursar por el contrato con el ministerio de Defensa.

Cita: “En el disco estaban grabados datos de coste de una oferta para presentar a un concurso del Ministerio de Defensa en el que estaban en juego muchos millones. A este concurso nuestra compañía pensaba también concurrir”. * Rumores existentes sobre posibles cambios en los puestos.
Cita: “Desde que entré en la empresa, hace ya doce años, ha habido rumores insistentes acerca de una serie de cambios que se producirían cuando se retirara el vicepresidente para marketing y ventas. Ahora está a punto de producirse”. * El director comercial y vicepresidente de marketing se encuentran ausentes.

Cita: “Mi jefe fue a Chicago, a la central y no hay forma de comunicarse con él {…} el vicepresidente de nuestra división está en proceso de retiro y parece mentalmente bloqueado para los asuntos de la compañía”.

Problemas
Un problema es todo aquello que no se ajusta a lo planificado. * Se nos presenta información filtrada.

Descripción: Un disco cuyo contenido era información confidencial de la anterior empresa, perfiles de los clientes, costes de oferta para un concurso público, entre otros. * No se sabe cómo actuar frente a un problema de ética
Descripción: Roberto Cortés cae en un conflicto interno al no saber si contratarlo o no. No sabe cómo actuar frente a esta situación. * Falta de un código/reglamento ético de la empresa

Las dudas de Roberto Cortés le llevan a realizar un sinnúmero de consultas a diversos miembros de la misma empresa en la que trabaja, pero los puntos de vista de cada uno de los consultados son totalmente diferentes. Esto es originado porque no hay una perspectiva clara entre los miembros de empresa sobre lo correcto e incorrecto en la toma de decisiones dentro de la empresa

* Ineficiente cultura organizacional

Cita: “Al presidente apenas lo conozco y, no tengo ni idea de cómo piensa en asuntos de ética.”

Soluciones
Soluciones desde el punto de vista de la comunicación. * No contratar al postulante

Análisis: Contratar al postulante puede ser una de las soluciones más fáciles y sencillas a corto plazo, a fin de incrementar los resultados de las ventas y salir del apuro en la que se encuentra. Pero, a largo plazo, podría significar una pérdida invaluable en la imagen de la empresa y, por tanto, un costo muy alto para su reputación: activos invaluables para cualquier organización.

De contratarse al postulante se podría descubrir en un tiempo el robo de información privada de la otra empresa, lo que generaría riesgos y una posible crisis (denuncias, penalidades, etcétera). Todo esto sería mortal para nuestra empresa: perderíamos toda nuestra buena imagen y el capital económico. Por otro lado, está el análisis al postulante. Se presenta como el candidato ideal, pero no se logra verificar lo que señala. Al querer entregar la información de la otra empresa, mostró deshonestidad en sus intenciones y motivaciones. A pesar de ser un excelente vendedor, sus costumbres no eran las adecuadas y, contratarlo, afectaría a la organización. No existen pruebas sobre la confiabilidad de su información y, además, la empresa corre el riesgo de sufrir un robo de información similar en el futuro. * Redefinir la misión, visión, valores y objetivos de la organización

Análisis: Encontramos necesario redefinir estos cuatro puntos ya que guiarán a los colaboradores de la empresa a fin de tomar decisiones que vayan de la mano con estos cuatro máximas presentes en cada organización.

* Crear un código de ética y un manual de organizaciones y funciones (MOF) para la empresa

Análisis: En el caso presentado por Roberto Cortes hemos encontrado un conflicto interno en el personaje, al no saber cómo actuar frente al problema presentado. Apenas conoce al presidente de la organización y no tiene muy claro qué hacer. Notamos, claramente, la ausencia de un código ético. Por ello una solución ante este problema sería crear uno: en él se explicarían los valores, principios y las reglas de actuación de la empresa. Asimismo, uno de los objetivos principales de un MOF consiste en determinar las responsabilidades de los integrantes dentro de la organización. Además, nos permite conocer de manera integral a la organización con el fin de generar acciones que beneficien tanto a este como a la sociedad. * Desarrollar una campaña que mejore la comunicación interna y, a partir de allí, crear una fuerte cultura organizacional. Análisis: Hemos encontrado que no hay una eficiente comunicación interna dentro de la organización, lo cual ha generado la débil cultura organizacional presentada en este caso. Roberto Cortés no pudo comunicarse con su jefe, y pocas veces tuvo contacto con el presidente de la empresa. Asimismo, señaló que existían rumores en la organización desde hace años. Ante estos problemas, se propone desarrollar una campaña de comunicación dentro de la organización. Esta campaña incluye talleres, capacitaciones, dinámicas grupales y eventos internos con el objetivo de generar y fortalecer una eficiente comunicación interna entre los colaboradores y los altos cargos a fin de tener una visión más clara de la empresa. Este caso debe ser aprovechado para fortalecer la comunicación interna y, de esta manera, no volver a pasar por el mismo dilema. La imagen y la reputación son los activos intangibles más importantes de la empresa. Y, nosotros, como comunicadores, debemos evitar a toda costa que se encuentren en riesgo. Siempre hay que tener presente que los comunicadores no generamos ingresos, pero evitamos pérdidas.

Similar Documents

Free Essay

Roberto Clemente

...Roberto Clemente Walker (August 18, 1934 – December 31, 1972) was a Puerto Rican professional baseball player. He was a Major League Baseball right fielder who played 18 seasons for the Pittsburgh Pirates from 1955 through 1972. He was a National League, Most Valuable Player once, All-Star twelve times (15 games),[1] batting champion four times, and Gold Glove winner twelve times. In 1972, Clemente got his 3,000th major league hit in the very last plate appearance of his career during a regular season game. Roberto Clemente Walker ( 18 agosto 1934 hasta 31 diciembre 1972 ) fue un jugador de béisbol profesional de Puerto Rico . Él era un jardinero derecho de la Liga Mayor de Béisbol que jugó 18 temporadas para los Piratas de Pittsburgh desde 1955 hasta 1972. Fue una Liga Nacional , Jugador Más Valioso de una vez , Todo Estrella doce veces ( 15 juegos), [ 1 ] campeón de bateo en cuatro ocasiones, y ganador del Guante de Oro en doce ocasiones . En 1972 , Clemente consiguió su liga importante número 3.000 alcanzado en la última placa de aparición de su carrera durante un juego de temporada regular . Clemente was involved in charity work in Puerto Rico and Latin American countries during the off seasons, often delivering baseball equipment and food to those in need. He died in an aviation accident on December 31, 1972, while en route to deliver aid to earthquake victims in Nicaragua. Clemente ha participado en obras de caridad en Puerto Rico y los países de América Latina...

Words: 472 - Pages: 2

Free Essay

Film Review

...I chose to further examine the film Hoosiers from week 13 of class. After reviewing the film I will compare it with chapter 13 of Major Problems. Hoosiers really caught my interest as a great underdog story and that is why I chose to further study the 1986 classic. I always had heard people talk about this movie but I had never seen it. In this paper I will discuss the historical period Hoosiers is set in, compare and contrast major themes from the week, and evaluate the film based on its effectiveness. Hoosiers is a fictional movie that is actually based on real events in a small town in Indiana. It is based on a true story but does change some of the truths, as evidenced by the ESPN article. The message I gathered from the film was that anything is possible if you can work hard and accept change. The little town of Hickory was very set in its ways and uncooperative of the new basketball coach. Once the town and players learned to accept something different, the team flourished. The argument the film presents is to never count someone out. No matter how small a school or town is, hard work can trump talent and compete with the big boys. The message of acceptance resonates with the viewer and is most likely why Hoosiers is so highly regarded as a sports movie. The historical period that Hoosiers is set in is 1952 rural Indiana. In this time period, people are more centralized around common goals and the entire town knows when someone moves in. There are no...

Words: 1679 - Pages: 7

Free Essay

Colo Colo

...The team was founded in early 1925 by Magallanes' footballer David Arellano, who led a group of young players leaving the club after institutional problems.[13][14] Finally, on 19 April, Arellano and the other youths officially established the club after meetings and negotiations, where Luis Contreras chose the name of «Colo-Colo» for the club,[15] which refers to the homonymous Mapuche cacique Colo Colo. The team began to play friendly games, but in 1926, Colo-Colo took part in the Metropolitan League of Honour, where they were proclaimed champions and earned the nickname of «invincible».[16] The following year, Colo-Colo became the first Chilean football team to participate in a tour across Europe. However, on 2 May, during an exhibition match against Real Unión Deportiva at Valladolid, the team founder and captain David Arellano was critically injured after suffering a collision with an opposing player that caused him Peritonitis.[17] The inflammation would lead to his death the next day.[18] Despite the great impact caused by the death of Arellano, the club won the tournament of the Central League of football — then renamed Asociación de Football de Santiago — in the 1928,[19] 1929[20] and 1930[21] seasons. In the 1931–32 season, Colo-Colo suffered its first institutional crisis because of financial problems, which led to a salary reduction for first team footballers and board members, with their consequent resistance.[22] The team played another tournament final that...

Words: 314 - Pages: 2

Free Essay

Tontoe

...- If Roberto Bolaño's “Woes of the True Policeman” were a pop music CD ... The novel offers readers plotlines and characters that supplement or .... the fate of Jimi Hendrix or Jim Morrison (about whom Mr. Bolaño also wrote), ... Impressions: "The Insufferable Gaucho" by Roberto Bolaño ... juliangallo66.blogspot.com/.../impressions-insufferable-gaucho-by.html Dec 22, 2014 - Impressions: "The Insufferable Gaucho" by Roberto Bolaño ... First, there's Jim, the shortest of the five, about a Vietnam veteran watching a fire ... Police Rat, in which the main character is actually a rat, tries to solve horrific ... Nazi Literature in the Americas by Roberto Bolaño ... quarterlyconversation.com/nazi-literature-in-the-americas-by-roberto-bol... Assuming the format of an Everyman's dictionary of writers, Robert Bolaño's novel Nazi ... Jim O'Bannon is “equally susceptible to the allure of force and a yearning for delicate, ... References to Charles Olson, Conrad Aiken, Zane Grey, and other real -life ... Without the complexity of a plot and the interaction of characters, ... Between Parentheses: Essays, Articles and Speeches, 1998-2003 https://books.google.com/books?isbn=0811220508 Roberto Bolaño, ‎Ignacio Echevarria - 2011 - ‎Literary Collections Roberto Bolaño Ignacio Echevarria ... At thestartof El gauchoinsufrible, too, comes “Jim,”which Bolaño originally wrote asa column forLas ... far from trying toconceal its very miscellaneous character, Bolaño himself would have underscored...

Words: 467 - Pages: 2

Premium Essay

Roberto Clemente Research Paper

...Roberto Clemente was born in Carolina, Puerto Rico on August 18th, 1934 to Melchor Clemente, a sugar cane mil foreman, and Luisa Walker, who did laundry for the family of the owner of that mill. Roberto had four brothers and two sisters, he was the youngest of the seven children. Clemente grew up very poor, his family had always been poor, his ancestors worked on coffee and sugar plantains much like his father did. Despite his tough upbringing even from an early age it was apparent Roberto loved baseball. As a child Roberto was constantly sharpening his skills from throwing a tennis balls against the wall to hitting bottle caps with a stick, he was always making do with what he had. At 18, he attended a Brooklyn Dodgers tryout. Among the 70...

Words: 303 - Pages: 2

Premium Essay

Lita E Bella Psychology

... Some people might conclude that the Award Winning film called “La Vita e Bella”, Life Is Beautiful, a film reviewed by Tom Dawson of the British Broadcasting Company doesn’t show the reality of the severeness for the Jews in the concentration camps and many find it offensive. Guido a Jewish and Italian waiter living in Italy moves in with his uncle who owns a restaurant in a fancy Hotel. On his way there he meets a lady named Dora who literally fell into his arms and since that day Guido fell deeply in love with her. Ever since that day Guido tried everything to win the heart of his princess as he called her. Eventually Dora falls for the charms of Guido she fell for that goofy and romantic way of his. Together they raise their son Giosue until the day came that Guido and Giosue were separated from Dora and were taken to a concentration camp. But Dora couldn’t live without her family that she rather die with her son and husband. So decide to board the train with them even though she wasn’t Jewish. Arriving at the concentration camps Dora still is apart from Guido and Giosue but she doesn’t lose hope that she will see her family once again. As for Guido, before arriving to the concentration camps Giosue asks him that where are they going. Guido being the way he is, he determined himself in protecting his son from the harms from the Nazis and others that might hurt him. To protect his son from this horrifying event Guido hides reality from Giosue by telling him that this trip is...

Words: 1412 - Pages: 6

Free Essay

A Story of Love and Courage

...A Story of Love and Courage Love is a very powerful emotion. It provides people with courage and causes them to act bravely. To have someone to love, and therefore someone to act bravely for, makes one capable of more than expected. Love leads to bravery and can get people through terrible times. In the movie Life is Beautiful, director Roberto Benigni shows the quality of bravery through the experiences of the main characters as they attempt to survive a concentration camp during World War II. When Guido Orefice, an Italian Jew, arrives in Arezzo, he meets Dora, who comes from a wealthy Italian family. Even though she is engaged, she falls in love with Guido, and they marry and have a son, Giosue. At Giosue’s fifth birthday, Guido and Giosue are taken by Nazis to a concentration camp, and Dora insists on voluntarily going with them. At the camp, Guido convinces Giosue that everything is just a game, and he will earn points towards winning a tank. Unfortunately, when Guido goes looking for Dora, he is caught and shot to death by a Nazi soldier, but Giosue and Dora survive. Love is a powerful emotion which leads to acts of bravery, that people perform, even when they are scared. This is shown by Dora’s love for Guido and Giosue, by Guido’s love for Giosue, and by Guido’s love for Dora. Undoubtedly, Dora loves her husband and her son with all her heart; she shows courage when she runs away with Guido, and later again when she volunteers to join Guido and Giosue at the concentration...

Words: 1119 - Pages: 5

Premium Essay

Pete Rose Thesis

...and Reds Baseball. He has over 4,000 hits and over 3,000 games played, both the most by any player ever. Looking at that he should be in the Hall of Fame right? Well no, he is not. He bet on baseball during his playing career and was forever banned from baseball. However, the Hall of Fame is not full of saints and even other Hall of Famers like Hank Aaron went out and said they would like to see him get in. Therefore, he should be in the Hall of Fame. Since the Hall of Fame is a museum to honor the great players in baseball history, Pete Rose should be in the Hall of Fame (HOF). Dan Epstein wrote the article “Time Served: Why Pete Rose Should Be in the Hall of Fame” to explain the Hall of Fame is not full of saints. As Epstein states “Roberto Clemente's humanitarian credentials wouldn't have meant squat to the voters if he'd hit like Tito Fuentes. Ultimately, the Hall Of Fame is (and should be) a museum, not a monument to morality”(Epstein). Yes he...

Words: 812 - Pages: 4

Premium Essay

Roberto Benigni's Life Is Beautiful

...ends up in a concentration camp with his family, including his son and his wife. The story is considered a comedy-drama and uses comedy to convey its rather harsh story of the Holocaust. Many critics have shot down this movie for not portraying the actual events and the darkness of the Holocaust. Roberto Benigni, who co-wrote the film with Vincenzo Cerami, chose this storytelling tool to help develop a sense of deep underlying dramatic irony. They use the theories of survival that were originally developed by Viktor Frankl. His theory is founded on the belief that human nature is motivated by the search for life. Frankl defined his theory on the thought that humans can develop mental health issues and insanity without a sense of meaning in life. He developed this theory while he was in a concentration camp....

Words: 700 - Pages: 3

Premium Essay

Joel Gonzalez Research Paper

...My Hero is Joel Dave Gonzalez My hero is Joel Dave Gonzalez was born on August 17, 1946 in Corpus Christi, Texas. His parents were Consuelo B. Garcia and Edward Gonzalez. He attended Corpus Christi schools and attended Victoria High . That is where he played the saxophone in the school band. Everyone called him JD. Shortly after he graduated in 1964 he enlisted with the United States Air Force so he can travel to places regardless of dangers, because he wanted to take part of what he believed in such as being there for our country. He spent four years in the Philippine’s where he was a chef and in charge of feeding all of the soldiers and officers. After he was discharged from his service in 1968 he wanted to be near his family and friends. That is when he made Port Lavaca, Texas his home. A year later in 1969, JD, began to work at Alcoa Aluminum Plant a gas analyst. He worked there for 20 years. Despite of his schedule In addition he was active with the church as a 4th degree member of Knights of Columbus. Also he served his community as a American Legion which is a veteran’s organization. In addition, he was Lifetime Committee member of the Houston Livestock Show and Rodeo. My mom mentioned and showed me pictures that JD participated in the barbeque cookoff’s After he retired from Alcoa in 1989 he took on the job of being the bus driver for local and distance event. would always had things scheduled back to back. In 1992 the Texas Association...

Words: 544 - Pages: 3

Free Essay

Cronology Cientific Method

...Aristóteles en la Ética a Nicómaco, del bien máximo que es la felicidad-, Platón y el mismo Aristóteles advertían de la necesidad de seguir un método con un conjunto de reglas o axiomas que debían conducir al fin propuesto de antemano. Sócrates, Platón y Aristóteles, entre otros grandes filósofos griegos, propusieron los primeros métodos de razonamiento filosófico, matemático, lógico y técnico.  Durante la época medieval, serán los filósofos, físicos, matemáticos, astrónomos y médicos del mundo islámico quienes hagan suya, desarrollen y difundan la herencia de la filosofía griega -entre otros Alhazen, Al-Biruni y Avicena-. También se debe reconocer a quienes contribuyeron a la difusión de dichos conocimiento por Europa; figuras como Roberto Grosseteste y Roger Bacon junto con la imprescindible labor de Escuela de Traductores de Toledo.   Pero no será hasta la edad moderna cuando se consolide una nueva Filosofía Natural. Descartes (1596-1650) en su obra el Discurso del método define por primera vez unas reglas del método para dirigir bien la razón y buscar la verdad en las ciencias.2 Aún con diferencias notables fueron muchos los que defendieron la necesidad de un método que permitiera la investigación de la verdad.  Desde un punto de vista empírico o científico tal y como ahora lo entendemos se debe mencionar a precursores del método científico como Leonardo da Vinci (1452-1519), Copérnico (1473-1543), Kepler (1571-1630) y Galileo (1564-1642) quienes aplicaban unas reglas...

Words: 417 - Pages: 2

Free Essay

---------------

...away, one could reasonable fear that this useful and intelligent reaction against the Italian aesthetic of the superspectacle and, for that matter, more generally, against the technical aestheticism from which cinema suffered all over the world would never get beyond an interest in a kind of superdocumentary, or romanticized reportage. One began to realize that the success of Roma Citta Aperta, Paisa, or Sciuscia was inseparable from a special conjunction of historical circumstances that took its meaning from the Liberation, and that the technique of the films was in some way magnified by the revolutionary value of the subject. Just as some books by Malraux or Hemingway find in a crystallization of journalistic style the beat narrative form for a tragedy of current events, so the films of Rossellini or De Sica owed the fact that they were major works masterpieces simply to a fortuitous combination of form and subject matter. But when the novelty and above all the flavor of their technical crudity have exhausted their surprise effect, what remains of Italian "neorealism" when by force of circumstances it must revert to traditional subjects: crime stories, psychological dramas, social customs? The camera in the street we still accept, but doesn't that admirable nonprofessional acting stand selfcondemned in proportion as its discoveries swell the ranks of international stars? And, by way of generalizing about this aesthetic pessimism: "realism" can only occupy in art a dialectical...

Words: 254 - Pages: 2

Premium Essay

Stategy

...Suhaib Riaz wrote this case under the supervision of Professor W. Glenn Rowe solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2008, Ivey Management Services Version: (A) 2008-10-16 In recent years, The Coca-Cola Company (Coca-Cola) has seen a much lower rise in its stock price compared with the exceptional 5,800 per cent rise during the 16-year tenure of its well-known chief executive officer (CEO), Robert Goizueta. After Goizueta’s untimely death from cancer in October 1997, the company witnessed some tumultuous times, and Goizueta’s three immediate successors have not lasted for even half as long as his total tenure (see Exhibit 1). Coca-Cola’s CEO succession process was widely regarded as being ad hoc, and each succession story had its own...

Words: 1121 - Pages: 5

Premium Essay

Alive Nando Parrado

...Anyone whose goal is something higher must expect sacrificing something bigger to achieve that goal. In life we have to take our goals and expand them and by doing so there are many sacrifices you have to do in order to obtain those goals. Sacrifices are all around us, some are bigger than others, making the goal higher and harder to get, but with a positive outlook and no fear in failing everybody can accomplish anything. When your own life is your goal than the risks are all you can take. It is important for the reader to learn that there are scarifies an individual must make to attain goals because one will become more successful in completing their goals resulting in self achievement. In the story, Alive Nando Parrado, Roberto Canessa and Antonio VizintÍn sacrifice their dignity and test their faith in order to survive. One of the characters that were willing to sacrifice their pride for the circumstances they were under was Canessa because he was the first to suggest in eating human flesh, not just because he was hungry but also because he wanted to stay alive. Knowing that God was they’re for him and this was simply a test. He encouragess the others by explaining things under the word of God and how he shared his flesh and blood at the last dinner. Canessa was a natural leader, he took control of the group and made sure that no one gave up; he was helping the injured giving them some motivation to stay positive. He made hammocks to help the boys who had injured legs...

Words: 817 - Pages: 4

Premium Essay

No Eyed Freak Research Paper

...The No Eyed freak My monster is scary it has no eyes the only eyes it has is on its hands he wheres normal human clothes like shorts and shoes nothing else besides those 2 things. If he wants to scare some people he could put his hand near where his eyes would be and say what he always says too scare people. “LALALALALALALA.” nothing too exciting for this monster yet. This monster likes to live in the world of small people. The reason he likes to live in the world of small people is because he likes to mess around with all of the small people in that world he also eats them that is what his diet is. He likes to roll them up into a ball and then chew them down. He has a normal behavior but not when he is mad. When he is mad he destroys everything...

Words: 355 - Pages: 2