...Advertising agencies have an important role to play in promoting a business. Even a small business may sometime need the help of an advertising agency to create and release attractive and effective ads in the correct media. This the reason as to why you need to choose the right agency which can help make your business very popular. An ads agency has a huge responsibility to advertising agencies in building it, through consumer insight and understanding, in a way that grants it acceptance and growth. The following tips will help you choose one out of the many advertising agencies in business today: 1. The company should have excellent knowledge of your niche. If you are a musician for example, then the ad agency to deal with should be one...
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...Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE I hereby declare that the work which is being presented in this report entitled “ROLE OF ADVERTISING IN FMCG SECTOR” is an authentic record of my own work carried out under the supervision of Miss. Fatima Islam. The matter embodied in this report has not been submitted by me for the award of any other degree. Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA This is to certify that the above statements made by the candidate are cored to the best of my knowledge. (Head of Department) (Miss Fatima Islam) Date: Lecturer Department of MBA ACKNOWLEDGEMENT A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them. I take this opportunity to convey my leart filled thanks to my project...
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...U.S. Governments Role in Consumer Protection & Advertising The United States government has continued to grow in size and influence, its effect on marketing is no exception. Consumer protection and product safety include the efforts made by government, nonprofit organizations, businesses, and individuals to create, protect, and enforce the rights of consumers who buy products or services. This may also be identified as consumerism, or the organized efforts of individuals, groups, and organizations to protect the rights of consumers (Pride102). Consumer protection was brought upon through several medians, but is primarily attributed to background legislation. The first major federal law to affect the marketing environment was the Sherman Antitrust Act of 1890, which prohibited contracts, combinations, and conspiracies to restrain trade, in an attempt to discourage monopolies (Pride 73). Many federal laws regarding consumer protection have since followed, such as the Wheeler-Lea Act of 1936 and the FTC Act of 1914. Such legislation is generally the work of the Federal Trade Commission, which was created in the aforementioned FTC Act of 1914, and is considered the primary consumer protection agency at the federal level. By the 1950’s the consumerism movement had a substantial following and consumers began pushing for legal protection against malicious business practices. Two of the most well known and significant consumer activists are Ralph Nader and the late John...
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...The role of account management is to serve as a connection between client and agency emphasizing its resources on client’s needs. It has the responsibility of handling the client’s expectations such as managing the client’s business, having good knowledge of the product, business and market. Basically, an excellent account person is a master of being a generalist. The account management team have a clear understanding for every departments in the agency such as creative, media, internal services and able to take proper client briefs; good planner for the whole advertising programme. In addition, the objective of account management is to handle the client’s account and advertising agency properly in order to develop an advertising strategy so that the client’s sales will be increased. The role of account management is essential for the smooth performance of an advertising agency because account management is the liaison between client and agency. The role of account management is to maintain a smooth communication with the client, develop a team spirit and getting mutual cooperation between client and agency. Lack of communication and misconceptions will occur if the account management team is not well functioning. Therefore, it is important that the account management team should have the ability to communicate clear briefs from the client to other departments like creative, media and research. Communication between client and agency will be smoothened as account manager will...
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...Role of advertising agencies in the development a good promotional campaign. Advertising agencies work alongside clients to the serve the major role of developing, enhancing the image of and sustaining a brand in the market. The perception of a brand by the consumer is of vital importance in its acceptance and longevity. This in turn places a huge responsibility the advertising agency in building a brand through consumer insight and understanding in a way that grants it acceptance and growth. The market today is flooded various products and services most of which closely resemble each other in one way or another. Advertising agencies focus their talents on their client’s product or service making it stand out from the rest thereby causing it to emerge successfully as a brand. Good advertisement campaigns will grab eyeballs or persuade consumers to choose the brand they are promoting over all the others. An advertising agency also brings together people with the required expertise and experience of the various sub disciplines of advertising has the copyrighters, visualizers, researchers, photographers, directors, planners and people who get businesses and deal with clients with working in ad agencies. An agency moulds all these into a team and gives them a highly conducive working atmosphere. This means that the advertising agency makes best use of their talents and experience in order to deliver rapidly efficiently and in greater depth than a company or organization could do...
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...INVESTMENT OPPORTUNITIES and ROLES OF PUBLIC RELATIONS AND ADVERTISING IN INVESTMENT PROMOTION IN NIGERIA By Ciboh Comfort Msughter DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES BENUE STATE UNIVERSITY MAKURDI NIGERIA Nigeria has attractive environment for investment because Nigeria is a large market and the second largest economy in the continent. Investment in real estate The high demand for houses and limited availability of it has led to exorbitant cost of land and houses. This has made real estate investment opportunity more lucrative for investors. Agriculture The agricultural potential of Nigeria is barely being tapped and investment opportunities exist in seed production and distribution, fertilizer production and distribution, machinery and equipment, livestock and poultry, food processing Solid minerals Opportunities exist for the exploitation and export of natural gas, bitumen, limestone, coal, tin, columbite, gold, silver, lead-zinc, gypsum, glass sands, clays, asbestos, graphite, and iron ore, among others Power sector The power sector reform has moved the sector from the position of government ownership/management to a private-sector driven. Investment opportunities exist for power generation (gas, hydro, coal, wind, solar, etc) for local and foreign investors to build, own and operate and/or transfer independent electricity. Oil and gas sector Foreign and domestic investors are being encouraged through improved...
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...P3 Explain the role of advertising agencies in the development of a successful promotional campaign. The major role as advertising agency is to work alongside the clients to develop and sustain the brands that they mutually serve, through consumer understanding and insight and through creative and media delivery skills to provide best advice and the best execution thereof to those clients for the advertising of those brands. A product is something that is made, in a factory: a brand is something that is bought, by a customer. A competitor can copy a product; a brand is unique. A product can be quickly out-dated; a successful brand is timeless. The role of advertising and the advertising agency is to help effect this transformation from product or service to brand by clearly positioning the offering to the consumer, and by communicating the brand's own personality. There are few reasons why to choice an agency: • An advertising agency brings together people with the required expertise and experience of the various sub-disciplines of advertising. Thus, it has the copywriters, visualizes, researchers, photographers, directors, planners and people who get business and deal with clients working in ad agencies. An agency moulds all these people into a team and gives them a highly conducive work atmosphere. The agency makes the best use of their talents and experience to deliver rapidly, efficiently and in greater depth than a company or organization could do on its own. •...
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...ADV101 – UNDERSTANDING ADVERTISING ASSESSMENT 1: TUTORIAL REPORT 1 DOES ADVERTISING MIRROR OR SHAPE SOCIETY? Table of Contents Table of Contents.................................................................................................................................................... 1 Executive summary ................................................................................................................................................ 2 Discussion ............................................................................................................................................................... 3 The evolution of advertising and it’s roles in business and society ........................................................................ 3 Analysis of the agency structure and its key players .............................................................................................. 4 The process of developing an effective advertising campaign ............................................................................... 5 Summary of Findings .............................................................................................................................................. 6 References .............................................................................................................................................................. 6 Executive summary The argument of whether advertising mirrors or shapes society...
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...history marketing and advertising has been played an important role in the growth of American consumer culture. Marketing and advertising both have impact in the American culture. This is because producers use advertise and marketing technique to sell a particular product and service. Gender also played an important role in advertising and marketing. So the marketing and advertising role is the key in the growth of American consumer culture. According to the article “Airline advertising and the stewardess in America”, the American airline advertising mainly focuses on the female cabin staff in the 1950s and 1960s. The company was using a basic gender theory and marketing to increase their sales and to earn money. In the 1930s the...
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...Strategy Planning Individual Essay The role of the strategy planner is integral in the development of a successful advertising campaign. However, strategy planning has not always been utilised within advertising. It is a forever expanding and important field within the communications industry. Through the strategy planner’s research and advanced knowledge of the brand, they are able to offer invaluable insight into the brand. Sequentially giving the client a reason to retain the firm as a business partner. Effective strategy planning requires a number of exhaustive research methods. Without it, a strategy planner cannot fully understand the brand or what the target audience demands. From this research, the creative team is able to design a campaign, which communicates exactly what is required to the desired target audience. However, all fields related to the media are constantly changing. The exponential growth in technology makes strategic planning difficult and challenging, but when utilised correctly can achieve great results. Strategy planning was originally developed in the late 1970’s in the UK and was later imported to the USA in the early 1980’s (Alex Campbell, 2013). Before this the roles were split up between two different agencies; the creative agency, which came up with the communication ideas and the media agency, which planned and purchased the appropriate media (Roles of Account Management and Strategic Planning. 2013). The split eventually made it apparent...
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...XCOM 100 Week 8 Assignment-Advertising in Society Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/xcom-100-week-8-assignment-%E2%80%8Eadvertising-society-paper/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Advertising in Society Paper XCOM/100 Without advertising and marketing, users wouldn’t be persuaded to purchase that is why advertisement these days has played a huge role in modern society. Everywhere you look, advertising and marketing leaves behind a trace of its original influences. Whether it’s the jeans you put on, what you had for lunch time or the automobile you drive, an advertisement most probably persuaded you to spend your money. Depending on a Circuit City commercial, the normal person is exposed to nearly three thousand types of advertising and marketing daily. The same manner in which mass media of social communication has huge impact so does advertising and marketing which uses the mass media as a driving force in being convincing and dominating in certain behaviors in society. Advertisers are often criticized for the lengths at which some advertisements stretch the moral problems of being misleading and offensive. One might say that these types of criticisms are validations for the stereotypes we try so desperately to overcome...
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...Miss representation” Carol Pardun writes, “Is advertising a mirror of society? Or an agent of change? The basic premise is something like this: if advertising is a mirror of society, then the advertising industry is not really to blame for all the problems associated with bad advertising. We’re to blame.” Introduction Advertising is the process of communication whereby a person or group of people are persuaded to take some form of action, usually to make a purchase or participate in a particular behaviour. Studies undertaken by the Media Awareness Network estimate that on average, the typical North American will see 3000 ads per day (2010). With such a high level of advertising around consumers every day, is it likely that advertising shapes society, or that it merely mirrors pre-existing social trends? This is important because should advertising shape society, the high numbers of advertisements in existence could have a substantial impact to society’s wellbeing, as well as the ethical issues surrounding the messages and behaviours advertisers are trying to achieve. The question of advertising as a mirror vs. creator of culture is one of the most debated issues of the relationship between advertising and society. Does the image of woman represented in advertising shapes society or mirrors already prevailing social trends? Hypothesis The advertising media produces messages,images and ideas of woman, which therefore affect the process of social change. Conclusion ...
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...C H A P T E R 7 Gender and Advertising How Gender Shapes Meaning The emotional, sexual, and psychological stereotyping of females begins when the doctor says, “It’s a girl.” —Shirley Chisholm Men are dogs and women are cats. Women are from Venus and men are from Mars. Writers, filmmakers, psychologists, and advertisers all have used the idea that men and women are different to develop stories, create conflict, and provide persuasive imagery. Not only do advertisers view men and women differently, but men and women also bring different perspectives to advertising. Thus, we can assume that men and women create dif-ferent meanings from the advertisements they see. Gender roles in our society have changed dramatically since the 1950s, and portrayals of men and women in advertising have been researched since nearly the same time. Researchers have consistently sought to evaluate these roles to examine whether advertising has kept up with societal changes. In this chapter, we examine the different ways men and women view advertising and mes-sages, as well as some of the ways that advertising portrays gender roles today. The last several decades have seen changes in the role of women in society, both as those who earn money and those who spend money. In 1940, women comprised about 20% of the workforce in the United States, while today that percentage reaches 50% (U.S. Department of Labor, 2000). In addition, the family structure in the United States has changed: smaller...
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...online google dictionary, Advertising is a form, either written or orally, that attempts to sell something whether it is a product or particular view. Advertising takes in the form of pamphlets, radio, television, internet and much more. A common misunderstanding is that advertising differs from marketing, a business practice unto itself. There is a wide variety of ways in which an advertisement may reach the public, but not all are suitable for every advertisement. Advertising is used to make the consumers aware of the goods and services that producers and trader share to offer. There are many media through which advertising may take place. Each of which has a varying degree of effectiveness and costs. There are three main groups of advertising: Informative advertising Persuasive advertising Sponsorship advertising The aims of this study is to increase the usage of a certain product, attract more customers and to indicate the introduction of new products or replacement of the old products. To assist me in carrying out this aim, I will also focus on several sub topics that will be further discussed. They are as follows: Advertising Media Types of advertising Roles and Functions of advertising In order to complete this coursework, I intend to read books, have interviews, research and sending out questionnaires to different business proprietors and business company that use advertising. ADVERTISING MEDIA As defined by the...
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...Assignment on An in-depth Analysis of Advertising and Promotion | Table of Contents Introduction 3 Task 1 3 Explanation of the communication process that applies to advertising and promotion 3 Explanation of the organization of the advertising and promotions industry 4 Assessment of how promotion is regulated 5 Examination current trends in advertising and promotion, including the impact of ICT 6 Task 2 6 Explanation of the role of advertising in an integrated promotional strategy for Kellogg 6 Explanation of branding and how it is used to strengthen a business or product 7 Review of the creative aspects of advertising 7 Examination of ways of working with advertising agencies 8 Task 3 8 Explanation of primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy by Kellogg’s 8 Evaluate other techniques used in below-the-line promotion by Kellogg’s 9 Task 4 10 An appropriate process for the formulation of a budget for an integrated promotional strategy: 10 Development of a promotional plan for a business or product: 11 Integration of promotional techniques into the promotional strategy for a business or product 11 Appropriate techniques for measuring campaign effectiveness 12 Conclusion: 12 References 13 Introduction Advertising is the core part of any business that sell products and render service in the global market. Thus advertising and promotion is an integral part of an organization...
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