Mentor Graphic’s vision has its pros and cons element. During times it did help to strengthen as we could see it was used to beat Daisy Systems. At first the development of short term vision helped the organization to meet effectively realize it short term objectives. The company was able to overcome competition which was necessary in order to ensure sustainability of the business. The new visions might have helped the organization in realizing its short term and medium plan goals.

The use of vision at Mentor Graphics actually strengthened the company in the short run but other problems emerged in the long run. This means that the changes in the vision were not strategic enough to implement a permanent strategy that enhance long terms benefit.

The vision content is very important in terms of determining the general focus of the company. In this case, the content of the vision was variable and this led to loss of the original focus of the business. One of the reasons why visions may fail is lack of strategic focus. It is very important that the vision be in accordance with the main

2 focus of the business. Once its constrasting with the goals and objectives of an organization, that vision is doomed to fail. In this case, the visions were being changed without consideration of the main focus of the business and this led to failure until the main foucs of the business was considered at last. Another reason is the vision is lack of specificity because lack of it may lead to differing perceptions.

That is why, in a long term, the organization approach to vision weakend the organization. The organization had operated on short term vision and this left the organization with no guide for define future expectation and directions. As a result the organizations diverged from its core business and concentrated on strategies that were irrelevant to the